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◈ALB Atlas

Amstrad Superseded

Amstrad
KindCompany
Founded1968
Defunct2008
StatusSuperseded
FoundersAlan Sugar

Alan Sugar's empire — the CPC range, the all-in-one PCW word processor, then Sinclair's computer line. Sold to BSkyB in 2007; Sugar is better known now for television.

Alan Sugar — Tottenham market trader — built Amstrad ('AMS Trading') on vertically integrated consumer electronics. The CPC464 (1984), PCW8256 all-in-one word processor (1985), and £300 PC1512 made computing affordable in Britain and much of Europe.

Amstrad bought Sinclair's computer business for £5 million in 1986 and built the Spectrum +2/+3. Later bets on set-top boxes paid off: BSkyB bought the company in 2007 for £125 million.