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Study finds celebrity digital twins may boost trust in customer service

Phys.org · WORLD · Science · 10/28/2026, 3:20:01 PM

Imagine losing your credit card, logging into your bank's website for help and being greeted by a virtual customer service representative who looks and sounds exactly like actor Hugh Jackman. The person helping you isn't actually the Hollywood star—it's his AI-powered digital twin. And new research suggests that familiar face could significantly improve how you perceive your customer service experience.

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