,i #aaith ,,congress #b;d ,session ,h4 ,r4 #gaea ,,in ,,the ,,house ,,of ,,representatives ,january #bj1 #bjbf,ms4 ,barragn 7for herself and ,mr4 ,obernolte7 introduced the following bill2 which was referred to the ,committee on ,energy and ,commerce ,a ,,bill ,to require the ,secretary of ,commerce to conduct a public awareness and education campaign to provide information regarding the benefits of1 risks relating to1 and the prevalence of artificial intelligence in the daily lives of individuals in the ,united ,states1 and for other purposes4 #a4 ,short title ,this ,act may be cited as the ,artificial ,intelligence ,public ,awareness and ,education ,campaign ,act4 #b4 ,artificial intelligence public awareness and education campaign 7a7 ,definitions ,in this section3 7#a7 ,,ai ,campaign ,the term ,,ai ,campaign means the public awareness1 education1 and consumer literacy campaign established under subsection 7b74 7#b7 ,,ai consumer literacy ,the term ,,ai consumer literacy means an understanding of the capabilities and limitations of different kinds of artificial intelligence1 and the ability to understand and use information provided about products and services that employ artificial intelligence1 to support responsible decisions about exposure to and the acquisition and use of those products and services4 7#c7 ,artificial intelligence ,the term artificial intelligence has the meaning given the term in section #ejjb of the ,national ,artificial ,intelligence ,initiative ,act of #bjbj 7#ae ,u4,s4,c4 #idja74 7#d7 ,federal agency ,the term ,federal agency has the meaning given the term agency in section #eea of title #e1 ,united ,states ,code4 7#e7 ,key performance indicator ,the term key performance indicator means a quantifiable metric that demonstrates how effectively an initiative is at achieving the objectives of the initiative4 7#f7 ,secretary ,the term ,secretary means the ,secretary of ,commerce4 7b7 ,,ai ,campaign ,not later than #ahj days after the date of enactment of this ,act1 the ,secretary1 in coordination with the heads of relevant ,federal agencies1 including the ,director of the ,national ,institute of ,standards and ,technology and the ,administrator of the ,national ,telecommunications and ,information ,administration1 shall establish a public awareness1 education1 and consumer literacy campaign to-- 7#a7 provide information regarding the prevalence of artificial intelligence in the daily lives of individuals in the ,united ,states2 and 7#b7 improve ,,ai consumer literacy4 7c7 ,,ai ,campaign requirements ,pursuant to subsection 7b71 the ,secretary shall-- 7#a7 determine the key performance indicators necessary to evaluate the effectiveness of the ,,ai campaign1 obtain any baseline data necessary for a comparative measurement of success1 measure those key performance indicators1 and accordingly evaluate the success of the ,,ai ,campaign1 which shall include-- 7,a7 audience reach2 7,b7 audience engagement2 7,c7 audience adoption of best practices2 and 7,d7 audience satisfaction relating to interfacing with ,,ai ,campaign materials2 7#b7 facilitate access to1 and the exchange of1 information regarding the rights of an individual under law with respect to artificial intelligence2 7#c7 identify1 promote1 and encourage the use of best practices for the detection of provenance information with respect to digital media1 by-- 7,a7 including such media that is generated by human beings and such media that is generated or significantly modified by algorithms1 including artificial intelligence1 which may include-- 7i7 media commonly referred to as deepfakes2 and 7ii7 content created by the programs commonly referred to as chatbots2 7,b7 providing resources and guidance on available tools and methods for detecting or differentiating media described in subparagraph 7,a72 and 7,c7 identifying populations particularly susceptible to artificial intelligence-enabled fraudulent activity1 including senior citizens1 and conducting targeted outreach to inform those populations of1 and inoculate those populations against1 artificial intelligence-enabled scams and fraud2 7#d7 conduct outreach to the general public by developing and distributing materials relating to the prevalence of artificial intelligence in the daily lives of individuals1 including consumers1 in the ,united ,states1 including-- 7,a7 artificial intelligence tasks 7including classification1 prediction1 product recommendation1 autonomous decision-making1 voice dictation and machine translation1 and the generation of content such as text1 image1 video1 or speech72 7,b7 applications that enable increasing the productivity of individuals1 such as text-to-speech functionality1 real-time route planning1 and predictive text suggestions2 7,c7 applications in use commercially1 such as automated decision-making1 fraud detection1 and financial trading2 7,d7 the capabilities and limitations of artificial intelligence consumer products and services1 including what questions to ask of a provider of those products or services to gain understanding and legal considerations regarding use of those products and services2 7,e7 specialized use cases to address ,,ai consumer literacy for tasks as those tasks manifest in domains including personal finance1 healthcare recommendations1 communication1 creative work1 and business management and operations across a range of contexts1 including mobile device applications1 computer software1 and internet platforms2 7,f7 widely accepted best practices for the protection of personal data and personal identifying information2 and 7,g7 workforce opportunities1 including opportunities to work in the ,federal ,government1 for technologists and others with experience in the development1 deployment1 and use of artificial intelligence1 and including opportunities to work in institutions of higher education 7as defined in section #aja of the ,higher ,education ,act of #aife 7#bj ,u4,s4,c4 #ajja772 7#e7 consult the ,administrator of the ,small ,business ,administration to develop ,,ai ,campaign elements relevant to small business owners2 7#f7 consider the specific needs of different regions1 economies1 and subpopulations that may interact with artificial intelligence products and services in different ways2 and 7#g7 coordinate and promote ,,ai ,campaign efforts at the ,state and local level1 including by promoting partnerships among ,federal1 ,state1 and local governments1 nonprofit organizations1 and private enterprises4 7d7 ,annual update of ,,ai ,campaign materials ,the ,secretary shall annually update the ,,ai ,campaign materials and key performance indicators developed under subsection 7c7 as needed to incorporate any significant changes due to new innovations1 products1 or services available to consumers1 in light of new consumer concerns that are identified1 or in response to the key performance indicator measurements until the sunset date described in subsection 7h74 7e7 ,dissemination of ,,ai ,campaign materials ,in disseminating the ,,ai ,campaign materials developed under subsection 7b71 the ,secretary-- 7#a7 shall-- 7,a7 ensure all ,,ai ,campaign materials are made available in a variety of languages1 including by means of machine translation1 as deemed appropriate by the ,secretary2 7,b7 create a mobile-friendly website or web page where all ,,ai ,campaign materials will be published2 7,c7 distribute core messaging materials of the ,,ai ,campaign to the public using multiple channels of communication1 including through the use of television1 radio1 and internet platforms and advertisements on those platforms2 and 7,d7 coordinate with the ,administrator of the ,small ,business ,administration on the distribution of ,,ai ,campaign materials relevant to small business owners through resource partners of the ,small ,business ,administration1 including small business development centers1 the ,service ,corps of ,retired ,executives 7commonly known as ,,score71 veteran business opportunity centers1 and ,apex ,accelerators2 and 7#b7 may select #a or more private or nonprofit organizations that are well-qualified in the distribution of public service campaigns to aid in the dissemination of ,,ai ,campaign materials4 7f7 ,expert consultation ,in conducting the ,,ai ,campaign1 the ,secretary shall consult with-- 7#a7 a variety of stakeholders from-- 7,a7 academic or research communities2 7,b7 private industry1 including companies with different roles in the use of artificial intelligence and the developers and deployers of artificial intelligence systems in those companies2 7,c7 community development organizations with expertise working with artificial intelligence2 7,d7 private1 nonprofit1 and public organizations2 and 7,e7 ,state1 local1 ,tribal1 and territorial governments2 7#b7 ,government officials who have relevant consumer and artificial intelligence expertise1 including-- 7,a7 the ,chairman of the ,consumer ,product ,safety ,commission2 7,b7 the ,secretary of ,education2 7,c7 the ,director of the ,national ,institute of ,standards and ,technology2 7,d7 the ,director of the ,national ,science ,foundation2 7,e7 the ,administrator of the ,national ,telecommunications and ,information ,administration2 and 7,f7 the ,administrator of the ,small ,business ,administration2 and 7#c7 any other official the ,secretary identifies as having relevant expertise1 especially in the development of domain-specific artificial intelligence use cases4 7g7 ,report ,not later than #a year after the date on which the ,secretary initiates the ,,ai ,campaign1 and annually thereafter until the sunset date described in subsection 7h71 the ,secretary shall submit to the ,committee on ,commerce1 ,science1 and ,transportation of the ,senate and the ,committee on ,science1 ,space1 and ,technology of the ,house of ,representatives a report on the activities conducted under the ,,ai ,campaign1 which shall include-- 7#a7 the key performance indicators developed under subsection 7c7 for the purpose of evaluating the overall effectiveness of the ,,ai ,campaign and the measured values of the key performance indicators2 7#b7 a summary of all ,,ai ,campaign materials developed under subsection 7b72 7#c7 recommendations for subsequent action1 including in key areas in which the outcomes of the ,,ai ,campaign were identified as insufficient as measured by the key performance indicators2 and 7#d7 such other information relating to the duties of the ,secretary under this ,act that the ,secretary determines appropriate4 7h7 ,sunset ,the ,,ai ,campaign shall terminate on the date that is #e years after the date of enactment of this ,act4 7i7 ,no additional funds ,no additional funds are authorized to be appropriated for the purpose of carrying out this ,act4