,i #aai? ,,congress #b;d ,session ,h4 ,r4 #ajjbe ,,9 ,,! ,,h\se ,,( ,,repres5tatives ,augu/ #c1 #bjbf,mr4 ,issa introduc$ ! foll[+ bill2 :i* 0 ref]r$ to ! ,committee on ! ,judici>y ,a ,,bill ,to am5d ! ,tradem>k ,act ( #aidf to cl>ify ! applicability ( ,f$]al tradem>k law 9 ! area ( digital replicas ( id5tify+ *>act]i/ics ( individuals1 & = o!r purposes4 #a4 ,%ort title ,?is ,act may be cit$ z ! ,prev5t+ ,abuse ( ,digital ,replicas ,act4 #b4 ,f9d+s2 s5se ( ,congress 7a7 ,f9d+s ,congress f9ds ! foll[+3 7#a7 ,rec5t advances 9 artificial intellig5ce 7,,ai7 te*nology1 includ+ g5]ative ,,ai te*nology1 repres5t an important opportunity = cont9u$ te*nological lead]%ip by ! ,unit$ ,/ates 9 a critical & em]g+ te*nology area4 7#b7 ,lead]%ip 9 ,,ai developm5t w be vital = ! ,unit$ ,/ates economy & ! competitiv5ess ( ,am]ican bus9esses abroad1 z well z = ! national security ( ! ,unit$ ,/ates4 7#c7 ,excessive regulation ( ,,ai te*nology developm5t & applications w\ld h9d] _! advancem5t & place ! ,unit$ ,/ates at a disadvantage comp>$ to /rategic competitors1 includ+ ! ,p's ,republic ( ,*9a4 7#d7 ,,ai te*nology & its myriad applications are already subject to num]\s exi/+ laws & regulations1 includ+ at ! ,f$]al level1 :i* %\ld be consid]$ :5 det]m9+ :e!r fur!r legislation or regulation is necess>y4 7#e7 ,,ai te*nology is already />t+ to trans=m num]\s indu/ries1 create new indu/ries & m>kets1 & contribute to c\ntless new products & s]vices t b5efit ,am]ican consum]s & consum]s abroad1 includ+ ) respect to heal? c>e1 communications1 transportation & mobility1 education1 & ent]ta9m5t4 7#f7 ,:ile ,,ai te*nology w provide _m b5efits to ,am]icans1 x also pres5ts significant risks to individuals & society 9 g5]al1 "o ( :i* is ! abuse ( deepfakes & o!r digital replicas4 7#g7 ,! int]net is already plagu$ ) c\ntless adv]tisem5ts & o!r m$ia us+ unau?oriz$1 ,,ai-g5]at$ digital replicas ( individuals to falsely imply ^? individuals' endorsem5t ( v>i\s products1 s]vices1 bus9esses1 & o!r entities4 7#h7 ,abusive use ( an unau?oriz$ digital replica to fraudul5tly ascribe endorsem5t or o!r /atem5ts to a p]son )\t 8 or h] k or cons5t c cause trem5d\s di/ress & inflict s]i\s h>m on t p]son z well z 8 or h] reputation1 dignity1 & livelihood4 7#i7 ,false endorsem5ts1 adv]tisem5ts1 or o!r comm]cial spee* or promotion us+ unau?oriz$ ,,ai-g5]at$ digital replicas c also cause sub/antial confusion & h>m to consum]s1 includ+ by fraudul5tly induc+ !m to pur*ase & use dang]\s products t pose risks to _! heal? & safety bas$ on ! consum]s' mi/ak5 belief t a tru/$ individual endors$ ! products4 7#aj7 ,section #dc ( ! ,tradem>k ,act ( #aidf already provides a cause ( action = ! improp] use 9 comm]ce ( a replica ( a p]son's "n1 image1 lik5ess1 signature or device1 voice1 logo1 etc4 7#aa7 ,"s individuals h enc\nt]$ difficulties 9 "s jurisdictions 9 protect+ _! rights via section #dc1 su* z due to _! lack ( g5]al fame or _! lack ( ! res\rces necess>y to ga!r suffici5t evid5ce ( consum] confusion1 z may be requir$ "u ! case law ( c]ta9 jurisdictions4 7#ab7 ,due to ! s]i\sness ( ! pot5tial h>ms & ! high risk ( consum] confusion :5 ! prohibit$ activity involves ! use ( an id5tical or indi/+ui%able digital replica ( an individual's face or voice or o!r id5tify+ p]sonal *>act]i/ics1 ! am5dm5ts to section #dc ( ! ,tradem>k ,act ( #aidf 9 ?is ,act are necess>y to provide protection aga9/ su* abuses ?r\gh\t ! c\ntry4 7b7 ,s5se ( ,congress ,x is ! s5se ( ,congress t ! ,tradem>k ,act ( #aidf %\ld rema9 con/ra9$ to its hi/orical scope1 prev5t ! improp] recapture ( works 9 ! public doma91 & avoid conflict+ ) copyright laws t gov]n prim>ily creative expression1 includ+ :5 aid$ by ,,ai te*nology su* z 9 films depict+ hi/orical figures or music t samples preexi/+ audio4 #c4 ,applicability ( f$]al tradem>k law 9 ! area ( digital replicas ( id5tify+ *>act]i/ics ( individuals 7a7 ,9 g5]al ,section #dc7;a7 ( ! ,tradem>k ,act ( #aidf 7#ae ,u4,s4,c4 #aabe7 is am5d$ by add+ at ! end ! foll[+3 7#d7 ,9 a civil action br\ght pursuant to p>agraph 7#a77;,a71 ! c\rt %all apply a rebuttable presumption t ! use is likely to cause confusion1 or to cause mi/akes1 or to deceive z to ! affiliation1 connection1 or association ( su* p]son ) ano!r p]son1 or z to ! orig91 sponsor%ip1 or approval ( 8 or h] goods1 s]vices1 or comm]cial activities by ano!r p]son1 if-- 7,a7 ! claim ass]t$ "u p>agraph 7#a77;,a7 is = a use ( a digital replica by a p]son on or 9 connection ) any goods or s]vices1 or any conta9] = goods2 & 7,b7 ! p]son br++ ! civil action expressly invokes ! rebuttable presumption 9 a plead+4 7#e7 ,! rebuttable presumption 9 p>agraph 7#d7 %all n be available 9 a civil action br\ght pursuant to p>agraph 7#a77;,a7 = ! use ( a digital replica on or 9 connection ) any goods or s]vices1 or any conta9] = goods-- 7,a7 = any claim ass]t$ "u p>agraph 7#a77;,a7 = indirect liability2 7,b7 if ! use is 9 an expressive "w or 9 promotional mat]ial = t expressive "w2 or 7,c7 if ! use is o!rwise protect$ by ! ,fir/ ,am5dm5t to ! ,con/itution ( ! ,unit$ ,/ates4 7#f7 ,) ! exception ( relief s\ght "u sections #cb & #dc7;c7 ( ?is ,act1 section #eja ( title #ag1 & section #bga ( title #ce1 a p]son may n seek relief "u any o!r provision ( ,f$]al1 ,/ate1 local1 or municipal law = any use ( a digital replica = :i* ! p]son files a civil action ass]t+ liability "u ?is section & expressly invokes ! rebuttable presumption 9 p>agraph 7#d7 9 a plead+4 7#g7 ,?is subsection %all be consid]$ a law p]ta9+ to intellectual prop]ty = ! purposes ( section #bcj7;e7 ( ! ,communications ,act ( #aicd 7#dg ,u4,s4,c4 #bcj74 7#h7 ,9 ?is subsection-- 7,a7 ! t]m digital replica means a comput]-g5]at$ repres5tation t is id5tical to1 or sub/antially indi/+ui%able f1 an id5tify+ *>act]i/ic ( a subject p]son1 :o at ! "t ( ! use ( ! repres5tation is a liv+ individual human be+1 :]e-- 7i7 ! id5tify+ *>act]i/ic is an image1 voice1 or lik5ess ( ! subject p]son1 :i* is di/9ctive to ! subject p]son su* t ! use ( su* *>act]i/ic is likely to be associat$ ) ! subject p]son & no o!r p]son by reasonable & ord9>y p>ticipants 9 ! relevant indu/ry or m>ket2 & 7ii7 bas$ on ! repres5tation itself1 x is app>5t to reasonable & ord9>y p>ticipants 9 ! relevant indu/ry or m>ket t ! purpose ( ! repres5tation1 9 :ole or 9 "p1 0 to duplicate ! id5tify+ *>act]i/ic ( ! subject p]son2 & 7,b7 ! t]m relevant indu/ry or m>ket means ! indu/ry or m>ket = ! goods or s]vices t are ! subject ( ! civil action br\ght pursuant to p>agraph 7#a77;,a74 4 7b7 ,rule ( con/ruction ,no?+ 9 ?is ,act1 or ! am5dm5ts made by ?is ,act1 may be con/ru$ s z to limit ! scope ( section #dc ( ! ,tradem>k ,act ( #aidf 7#ae ,u4,s4,c4 #aabe7 z su* section exi/$ prior to ! enactm5t ( ?is ,act4 7c7 ,application ,?is ,act1 & ! am5dm5ts made by ?is ,act1 %all apply only to a civil action-- 7#a7 br\ght pursuant to section #dc7;a7 ( ! ,tradem>k ,act ( #aidf aft] ! date ( ! enactm5t ( ?is ,act2 & 7#b7 = ! use ( a digital replica on or 9 connection ) any goods or s]vices1 or any conta9] = goods1 aft] ! date ( ! enactm5t ( ?is ,act4 7d7 ,sev]ability ,if any provision ( ?is ,act1 or ! application !re( to any p]son or circum/ance1 is held invalid1 ! rema9d] ( ! ,act1 & ! application ( su* provision to o!r p]sons or circum/ances %all n be affect$ !reby4 7e7 ,def9ition ,9 ?is section1 ! t]m ,tradem>k ,act ( #aidf means ! ,act entitl$ ,an ,act to provide = ! regi/ration & protection ( tradem>ks us$ 9 comm]ce1 to c>ry out ! provisions ( c]ta9 int]national conv5tions1 & = o!r purposes1 approv$ ,july #e1 #aidf4