,,ii  #aah? ,,congress  #b;d ,session   
,s4 #cige  ,,9 ,,! ,,s5ate ,,( ,,!      
,,unit$ ,,/ates  ,m>* #ai1 #bjbd,mr4    
,wel* 7= himself & ,mr4 ,lujn7 introduc$
 ! foll[+ bill2 :i* 0 read twice &      
ref]r$ to ! ,committee on ,comm]ce1     
,sci5ce1 & ,transportation  ,a ,,bill   
,to require companies to receive cons5t 
f consum]s to hav+ _! data us$ to tra9  
an artificial intellig5ce sy/em4  #a4   
,%ort title ,?is ,act may be cit$ z !   
,artificial ,intellig5ce ,consum]       
,opt-91 ,notification1 ,/&>ds1 & ,e?ical
 ,norms = ,tra9+ ,act or ! ,,ai ,,cons5t
 ,act4  #b4 ,def9itions ,9 ?is ,act3    
7#a7 ,artificial intellig5ce sy/em ,!   
t]m artificial intellig5ce sy/em means a
 ma*9e-bas$ sy/em t-- 7,a7 is capable ( 
influ5c+ ! environm5t by produc+ an     
output1 includ+ pr$ictions1             
recomm5dations or decisions1 = a giv5   
set ( objectives2 &  7,b7 uses ma*9e or 
human-bas$ data & inputs to-- 7i7       
p]ceive real or virtual environm5ts2    
7ii7 ab/ract ^! p]ceptions into models  

?r\gh analysis 9 an automat$ mann] 7su* 
z by us+ ma*9e le>n+7 or manually2 &    
7iii7 use model inf]5ce to =mulate      
options = outcomes4  7#b7 ,commission ,!
 t]m ,commission means ! ,f$]al ,trade  
,commission4  7#c7 ,cov]$ data ,! t]m   
cov]$ data means in=mation relat+ to an 
individual t-- 7,a7 is collect$ by a    
cov]$ entity 9 ! c\rse ( ! individual   
us+ a product1 tool1 plat=m1 or s]vice  
(f]$ by ! cov]$ entity2 &  7,b7         
id5tifies or is l9k$ or reasonably      
l9kable1 alone or 9 comb9ation ) o!r    
in=mation1 to ! individual or a device t
 id5tifies or is l9k$ or reasonably     
l9kable to ! individual1 & %all include 
d]iv$ data & unique p]si/5t id5tifi]s4  
7#d7 ,cov]$ entity ,! t]m cov]$ entity  
means a p]son1 p>tn]%ip1 or corporation 
subject to ! jurisdiction ( !           
,commission "u section #e7;a77#b7 ( !   
,f$]al ,trade ,commission ,act 7#ae     
,u4,s4,c4 #de7;a77#b774  7#e7           
,de-id5tifi$ data ,! t]m de-id5tifi$    
data means in=mation t has be5 process$ 

su* t ! in=mation does n id5tify & is n 
l9k$ or reasonably l9kable to a di/9ct  
individual or a device1 reg>dless ( :e!r
 ! in=mation is aggregat$1 & if ! cov]$ 
entity hold+ su* in=mation-- 7,a7 takes 
reasonable te*nical measures to ensure t
 ! in=mation _c1 at any po9t1 be us$ to 
re-id5tify any individual or device t   
id5tifies or is l9k$ or reasonably      
l9kable to an individual2  7,b7 publicly
 commits 9 a cle> & conspicu\s mann]--  
7i7 to process & transf] ! in=mation    
solely 9 a de-id5tifi$ =m )\t any       
reasonable means = re-id5tification2 &  
7ii7 to n attempt to re-id5tify !       
in=mation ) any individual or device t  
id5tifies or is l9k$ or reasonably      
l9kable to an individual2 &  7,c7       
contractually obligates any p]son or    
entity t receives ! in=mation f ! cov]$ 
entity-- 7i7 to comply ) all ( !        
provisions ( ?is p>agraph ) respect to !
 in=mation2 &  7ii7 to require t su*    
contractual obligations be includ$      
contractually 9 all subsequ5t in/ances =

 :i* ! data may be receiv$4  7#f7 ,d]iv$
 data ,! t]m d]iv$ data means cov]$ data
 t is creat$ by ! d]ivation ( in=mation1
 data1 assumptions1 correlations1       
inf]5ces1 pr$ictions1 or conclusions f  
facts1 evid5ce1 or ano!r s\rce (        
in=mation or data ab\t an individual or 
an individual's device4  7#g7 ,device ,!
 t]m device means any electronic        
equipm5t capable ( collect+1 process+1  
or transf]r+ cov]$ data t is us$ by "o  
or m individuals4  7#h7 ,transf] ,! t]m 
transf] means to disclose1 release1     
dissem9ate1 make available1 lic5se1 r5t1
 or %>e cov]$ data orally1 9 writ+1     
electronically1 or by any o!r means4    
7#i7 ,unique p]si/5t id5tifi] ,! t]m    
unique p]si/5t id5tifi]-- 7,a7 means an 
id5tifi] to ! ext5t t su* id5tifi] is   
reasonably l9kable to an individual or  
device t id5tifies or is l9k$ or        
reasonably l9kable to #a or m           
individuals1 includ+ a device id5tifi]1 
,int]net ,protocol address1 cookie1     
beacon1 pixel tag1 mobile ad id5tifi]1  

or simil> te*nology1 cu/om] numb]1      
unique pseudonym1 us] alias1 telephone  
numb] or o!r =m ( p]si/5t or            
probabili/ic id5tifi] t is l9k$ or      
reasonably l9kable to an individual or  
device2 &  7,b7 does n include an       
id5tifi] assign$ by a cov]$ entity = !  
specific purpose ( giv+ effect to an    
individual's ex]cise ( express in=m$    
cons5t or revocation ( cons5t to !      
collection ( cov]$ data to tra9 an      
artificial intellig5ce sy/em4  #c4      
,disclosure & opt-9 requirem5ts =       
entities t use data to tra9 artificial  
intellig5ce sy/ems  7a7 ,prohibition ,n 
lat] ?an #a ye> aft] ! date ( enactm5t (
 ?is ,act1 ! ,commission %all promulgate
 regulations "u section #eec ( title #e1
 ,unit$ ,/ates ,code1 to prohibit cov]$ 
entities f us+ or sell+ or transf]r+ to 
a ?ird p>ty any cov]$ data ( an         
individual t is collect$ by ! cov]$     
entity to tra9 an artificial intellig5ce
 sy/em except z provid$ 9 subsection    
7b74  7b7 ,use ( cov]$ data ,to tra9    

artificial intellig5ce sy/ems pursuant  
,to express in=m$ cons5t ,! regulations 
promulgat$ by ! ,commission "u          
subsection 7a7 %all include ! foll[+3   
7#a7 ,! regulations p]mit a cov]$ entity
 to use cov]$ data ( an individual to   
tra9 an artificial intellig5ce sy/em or 
to sell or transf] su* data to a ?ird   
p>ty = su* purpose if ! cov]$ entity    
fir/-- 7,a7 provides ! individual ) a   
cle> & conspicu\s disclosure ( h[ !     
cov]$ entity or ?ird p>ty w use !       
individual's cov]$ data2 &  7,b7 obta9s 
! express in=m$ cons5t ( ! individual = 
! cov]$ entity or ?ird p>ty to use !    
individual's cov]$ data = su* purpose4  
7#b7 ,= purposes ( ! disclosure requir$ 
"u p>agraph 7#a77;,a71 ! regulations    
%all-- 7,a7 provide a /&>d = :at        
con/itutes a cle> & conspicu\s          
disclosure t takes into acc\nt-- 7i7    
diff]5t plat=m types1 includ+ websites1 
mobile applications1 & se>* eng9es2     
7ii7 ! size1 font1 color1 or o!r visual 
affects ( su* a disclosure2  7iii7 !    

brevity1 accessibility1 & cl>ity ( su* a
 disclosure su* t x may be und]/ood by a
 reasonable p]son2  7iv7 ! m$ium ( su* a
 disclosure--includ+ text1 audio1 &     
video compon5ts--& ! efficacy ( ^! m$ia 
to ensure ! individual's att5tion &     
in=mation2  7v7 ! timel9ess & location (
 su* a disclosure2 &  7vi7 any o!r      
crit]ia det]m9$ appropriate by !        
,commission2  7,b7 consid] ! possibility
 ( consum] fatigue t[>d su* disclosures 
& m9imize its impact2  7,c7 require t ! 
disclosure cle>ly expla9s ! individual's
 applicable rights relat$ to cons5t1    
includ+ t s]vice %all n be condition$ on
 ! grant+ ( cons5t by ! individual2     
7,d7 require t ! disclosure /ate h[ an  
individual's cov]$ data may be us$ to   
tra9 artificial intellig5ce sy/ems by ! 
cov]$ entity or sold or transf]r$ to    
?ird p>ties t may d ! same2 &  7,e7     
require t ! disclosure (f] in/ructions  
on h[ an individual may grant or revoke 
cons5t4  7#c7 ,= purposes ( ! cons5t    
requir$ "u p>agraph 7#a77;,b71 !        

regulations %all require t-- 7,a7       
individuals may grant or revoke cons5t  
at any "t ?r\gh an accessible & easily  
navigable me*anism2  7,b7 ! option to   
)hold or revoke cons5t %all be at lea/ z
 prom95t z ! option to accept & %all    
take ! same numb] ( /eps or few] z !    
option to accept2  7,c7 su* cons5t is   
obta9$ indep5d5tly f ! cov]$ entities'  
t]ms ( s]vice agreem5t2  7,d7 su* cons5t
 _c be inf]r$ f an individual's action  
or inaction1 su* z hov]+ ov] or clos+ a 
w9d[ or piece ( cont5t2  7,e7 s]vices   
provid$ by a cov]$ entity may n be      
r$uc$1 re/rict$1 or made conditional on 
:e!r an individual )holds cons5t2 &     
7,f7 %\ld an individual revoke cons5t1  
all cov]$ data ( ! individual %all be   
expung$ f datasets us$ to tra9 an       
artificial intellig5ce sy/em foll[+ !   
revocation ( cons5t4  #d4 ,,ftc /udy on 
data de-id5tification me?ods ,n lat] ?an
 #a ye> aft] ! date ( enactm5t ( ?is    
,act1 ! ,commission %all submit to !    
,committee on ,comm]ce1 ,sci5ce1 &      

,te*nology ( ! ,s5ate & ! ,committee on 
,en]gy & ,comm]ce ( ! ,h\se (           
,repres5tatives a report on me?ods us$  
by cov]$ entities to conv]t cov]$ data  
into de-id5tifi$ data4 ,su* report %all 
include an evaluation ( :e!r1 giv5      
advancem5ts 9 artificial intellig5ce    
te*nology1 !re are any reasonable       
te*nical measures cov]$ entities c\ld   
take1 9 addition to ^? measures curr5tly
 us$ by cov]$ entities1 to ensure t     
cov]$ data t has be5 conv]t$ to         
de-id5tifi$ data _c at any po9t be us$  
to re-id5tify an individual or _!       
device4  #e4 ,en=cem5t  7a7 ,unfair &   
deceptive acts or practices ,a violation
 ( a regulation promulgat$ "u ?is ,act  
%all be treat$ z a violation ( a rule   
def9+ an unfair or deceptive act or     
practice prescrib$ "u section           
#ah7;a77#a77;,b7 ( ! ,f$]al ,trade      
,commission ,act 7#ae ,u4,s4,c4         
#eg;a7a77#a77;,b774  7b7 ,p[]s ( !      
commission  7#a7 ,9 g5]al ,! ,commission
 %all en=ce regulations promulgat$ "u   

?is ,act 9 ! same mann]1 by ! same      
means1 & ) ! same jurisdiction1 p[]s1 & 
duties z ?\gh all applicable t]ms &     
provisions ( ! ,f$]al ,trade ,commission
 ,act 7#ae ,u4,s4,c4 #da et seq47 7     
incorporat$ into & made a "p ( su*      
regulations4  7#b7 ,privileges &        
immunities ,any p]son t violates a      
regulation promulgat$ "u ?is ,act %all  
be subject to ! p5alties1 & entitl$ to !
 privileges & immunities1 provid$ 9 !   
,f$]al ,trade ,commission ,act 7#ae     
,u4,s4,c4 #da et seq474  7#c7           
,regulations ,! ,commission %all1       
pursuant to section #eec ( title #e1    
,unit$ ,/ates ,code1 promulgate su*     
regulations z ! ,commission det]m9es    
necess>y to c>ry out ! provisions ( ?is 
,act4  7#d7 ,au?ority pres]v$ ,no?+ 9   
?is ,act %all be con/ru$ to limit !     
au?ority ( ! ,commission "u any o!r     
provision ( law4  #f4 ,preemption  7a7  
,9 g5]al ,no?+ 9 ?is ,act %all be       
con/ru$ to preempt ! law ( any ,/ate t  
provides great] protections to us]s ( ! 

s]vices provid$ by cov]$ entities &     
individuals g5]ally ?an ! protections   
provid$ by ! regulations promulgat$ "u  
?is ,act4  7b7 ,def9ition ( ,/ate ,9 ?is
 section1 ! t]m ,/ate means any ( ! #ej 
/ates1 ! ,di/rict ( ,columbia1 !        
,commonweal? ( ,pu]to ,rico1 ! ,virg9   
,isl&s ( ! ,unit$ ,/ates1 ,guam1        
,am]ican ,samoa1 or ! ,commonweal? ( !  
,nor!rn ,m>iana ,isl&s4