,,ii #aahth ,,congress #ast ,session ,s4 #baab ,,in ,,the ,,senate ,,of ,,the ,,united ,,states ,june #bb1 #bjbc,mr4 ,braun 7for himself1 ,ms4 ,stabenow1 ,mr4 ,lankford1 and ,mrs4 ,blackburn7 introduced the following bill2 which was read twice and referred to the ,committee on ,finance ,a ,,bill ,to make the ,care ,compare internet website and its data more accessible by individuals using search engines4 #a4 ,short title ,this ,act may be cited as the ,search ,engines ,examine ,care ,compare ,act or the ,,see ,care ,compare ,act4 #b4 ,making the ,care ,compare internet website and its data more accessible 7a7 ,in general ,not later than #ahj days after the date of the enactment of this ,act 7and not less often than quarterly thereafter71 the ,secretary of ,health and ,human ,services 7in this section referred to as the ,secretary7 shall make the ,care ,compare internet website1 known as www4medicare4gov_/care-compare1 or a successor website1 and its data more findable online by1 not less often than quarterly1 reviewing search engine optimization practices and updating such practices to include-- 7#a7 using best practices in indexing and searching2 7#b7 accounting for guidelines1 recommendations1 and other suggestions from search engines to improve findability and website ranking2 and 7#c7 accounting for user research that may inform website design1 structure1 and content4 7b7 ,reports to ,congress 7#a7 ,initial report ,not later than #ij days after the date of the enactment of this ,act1 the ,secretary shall submit to ,congress a report detailing the following analytics on the ,care ,compare internet website for the preceding #cj days3 7,a7 ,the number of page views4 7,b7 ,traffic sources4 7,c7 ,new versus returning visitors4 7,d7 ,keyword ranking4 7,e7 ,targeted advertising user demographics4 7,f7 ,other metrics1 as determined by the ,secretary4 7#b7 ,year-end report ,not later than #a year after the date of the enactment of this ,act1 the ,secretary shall submit to ,congress a report detailing the analytics described in subparagraphs 7,a7 through 7,e7 of paragraph 7#a7 on the ,care ,compare internet website for the preceding #cj days1 including a comparison of such analytics to the analytics reported on the ,care ,compare internet website in the initial report under paragraph 7#a71 together with recommendations for such legislation and administrative action as the ,secretary determines appropriate4