,i  #aah? ,,congress  #b;d ,session  ,h4
 ,r4 #ggff  ,,9 ,,! ,,h\se ,,(          
,,repres5tatives  ,m>* #ba1 #bjbd,ms4   
,e%oo 7= h]self1 ,mr4 ,dunn ( ,florida1 
,mr4 ,bey]1 & ,mrs4 ,f\%ee7 introduc$ ! 
foll[+ bill2 :i* 0 ref]r$ to !          
,committee on ,en]gy & ,comm]ce1 & 9    
addition to ! ,committee on ,sci5ce1    
,space1 & ,te*nology1 = a p]iod to be   
subsequ5tly det]m9$ by ! ,speak]1 9 ea* 
case = consid]ation ( su* provisions z  
fall )9 ! jurisdiction ( ! committee    
conc]n$  ,a ,,bill  ,to require !       
,national ,in/itute ( ,/&>ds &          
,te*nology to e/abli% task =ces to      
facilitate & in=m ! developm5t (        
te*nical /&>ds & guidel9es relat+ to !  
id5tification ( cont5t creat$ by        
g5]ative artificial intellig5ce1 to     
ensure t audio or visual cont5t creat$  
or sub/antially modifi$ by g5]ative     
artificial intellig5ce includes a       
disclosure ackn[l$g+ ! g5]ative         
artificial intellig5ce orig9 ( su*      
cont5t1 & = o!r purposes4  #a4 ,%ort    

title ,?is ,act may be cit$ z !         
,protect+ ,consum]s f ,deceptive ,,ai   
,act4  #b4 ,f9d+s ,?is ,congress f9ds ! 
foll[+3 7#a7 ,! majority ( ,am]icans    
consume mo/ ( _! in=mation onl9e f      
social m$ia plat=ms4 ,a #bjbc ,pew      
,rese>* survey f\nd t a l>ge majority ( 
,u4,s4 adults 7#hf p]c5t7 say !y (t5 or 
sometimes get news f a sm>tphone1       
comput] or tablet1 includ+ #ef p]c5t :o 
say !y d s (t54  7#b7 ,! increas+       
capabilities ( g5]ative artificial      
intellig5ce models has l$ to a m>k$     
increase 9 ! creation ( conv9c+         
deepfakes & great] difficulty = ev]yday 
,am]icans 9 tell+ real & deepfake       
images1 audio1 & videos ap>t4 ,a        
,decemb] #bjbb /udy f\nd p>ticipants 7  
only #fb p]c5t accurate :5 ask$ to      
det]m9e :e!r images 7 deepfake or real1 
& ev5 worse1 t _! self-report$ confid5ce
 9 _! answ]s 0 high1 & unrelat$ to      
accuracy4  7#c7 ,deepfakes create       
consum] deception issues1 :]e p]sons c  
create deepfake images & videos to fool 

consum]s ab\t in=mation relat$ to       
products !y may wi% to pur*ase4 ,fake   
celebrity endorsem5ts ( v>i\s products &
 scams h prolif]at$ 9 ! pa/ ye>1 includ+
 an ad 9 :i* a deepfake ( fam\s actor   
,tom ,hanks endors$ a d5tal insurance   
plan4  7#d7 ,! prolif]ation ( deepfakes 
c also create national security issues1 
su* z a deepfake image ( an explosion at
 ! ,p5tagon t 0 %>$ widely la/ ye> &    
caus$ en\gh confusion t ! /ock m>ket    
briefly dipp$4  7#e7 ,deepfakes us$ 9   
political adv]tis+ c also create        
confusion1 su* z :5 someone us$ an ,,ai 
model t _h be5 tra9$ to replicate       
,presid5t ,bid5's voice 0 us$ to make   
robocalls to vot]s 9 ,new ,hamp%ire     
ahead ( a prim>y election1 & provid$    
false in=mation int5d$ to disc\rage     
pot5tial vot]s f vot+ 9 ! election4 ,z !
 ,supreme ,c\rt f\nd #h-a 9 ,citiz5s    
,unit$ v4 ,f$]al ,election ,commission1 
#eeh ,u4,s4 #caj 7#bjaj71 ! gov]nm5t has
 an int]e/ 9 insur+ t ! vot]s are fully 
in=m$ ab\t ! p]son or gr\p :o is speak+4

  7#f7 ,requir+ deepfakes to be cle>ly  
label$ is important to protect consum]s 
f deception1 protect our national       
security1 & to ma9ta9 an in=m$          
electorate4  #c4 ,guidel9es to          
facilitate di/+ui%+ cont5t g5]at$ by    
g5]ative artificial intellig5ce  7a7    
,task =ces = developm5t ( guidel9es &   
promot+ /&>ds  7#a7 ,9 g5]al ,n lat] ?an
 #ij days aft] ! date ( ! enactm5t ( ?is
 ,act1 ! ,director ( ! ,national        
,in/itute ( ,/&>ds & ,te*nology %all    
e/abli% task =ces to accompli% ! foll[+ 
goals3 7,a7 ,support+ ! developm5t (    
te*nical /&>ds & guidel9es to provide   
cont5t prov5ance metadata1 wat]m>k+1    
digital f+]pr9t+ = audio or visual      
cont5t1 & o!r te*nical measures t ! task
 =ces det]m9e significant4 ,to ! ext5t  
te*nically feasible1 su* task =ces %\ld 
seek to make cont5t prov5ance metadata  
cryptographically v]ifiable1 & to make  
wat]m>ks difficult to remove or obscure4
  7,b7 ,support+ ! developm5t ( te*nical
 /&>ds & guidel9es to assi/ onl9e       

application & cont5t provid]s & op]ators
 9 id5tify+ & label+ audio or visual    
cont5t creat$ or sub/antially modifi$ by
 g5]ative artificial intellig5ce1       
includ+ explor+ int]op]able /&>ds t     
assi/ social m$ia & o!r onl9e plat=ms ) 
id5tify+1 ma9ta9+1 int]pret+1 & display+
 wat]m>ks1 digital f+]pr9t+1 & secure   
cont5t prov5ance metadata associat$ )   
audio or visual cont5t1 :ile consid]+   
circumv5tion te*niques & en=cem5t4  7,c7
 ,support+ ! developm5t ( te*nical /&>ds
 & guidel9es to id5tify & label         
text-bas$ cont5t creat$ or sub/antially 
modifi$ by g5]ative artificial          
intellig5ce4 ,su* support may include   
develop+ /&>ds to emb$ cont5t prov5ance 
data or metadata1 wat]m>k+1 digital     
f+]pr9t+1 or o!r te*nical measures :5   
creat+ su* cont5t4  7#b7 ,/&>ds bodies  
,to ! ext5t possible1 ! outcome & output
 ( ! task =ces e/abli%$ pursuant to     
p>agraph 7#a7 %\ld in=m developm5t (    
te*nical /&>ds develop$ by private1     
cons5sus organizations1 z ref]r$ to 9   

section #b ( ! ,national ,in/itute (    
,/&>ds & ,te*nology ,act 7#ae ,u4,s4,c4 
#bgb7 & ,,omb ,circul> ,a-#aai4  7#c7   
,memb]%ip ,! ,director ( ! ,national    
,in/itute ( ,/&>ds & ,te*nology %all    
include 9 ! memb]%ips ( ea* ( ! task    
=ces describ$ 9 p>agraph 7#a7           
appropriate repres5tatives ( ! foll[+3  
7,a7 ,relevant ,f$]al ag5cies4  7,b7    
,develop]s ( g5]ative artificial        
intellig5ce te*nology4  7,c7 ,entities1 
includ+ /&>ds developm5t organizations1 
engag$ 9 ! developm5t ( cont5t detection
 /&>ds & te*nology1 includ+ au!ntication
 & traceability4  7,d7 ,social network+ 
s]vice provid]s & onl9e in/ant messag+  
s]vice provid]s4  7,e7 ,onl9e se>* eng9e
 s]vice provid]s4  7,f7 ,develop]s ( web
 br[s]s & mobile op]at+ sy/ems4  7,g7   
,academic entities1 civil society &     
advocacy gr\ps1 & o!r relat$ entities1  
especially su* entities & gr\ps engag$ 9
 ! developm5t or implem5tation ( cont5t 
detection /&>ds & te*nology4  7,h7      
,privacy advocates & exp]ts4  7,i7      

,human rights lawy]s & advocates )      
exp]tise 9 ! effects ( te*nology 9      
c\ntries ar\nd ! _w4  7,j7 ,m$ia        
organizations1 includ+ news publi%]s &  
image provid]s4  7,k7 ,creator          
associations & organizations repres5t+ !
 int]e/s ( o!r copyright own]s4  7,l7   
,artificial intellig5ce te/+ exp]ts1 su*
 z ^? ) privacy exp]tise 9 artificial   
intellig5ce r$-team+4  7,m7 ,te*nical   
exp]ts 9 digital =5sics1 cryptography1 &
 secure digital cont5t & deliv]y4  7,n7 
,any o!r entity ! ,director det]m9es    
appropriate4  7#d7 ,duties  7,a7        
,submission to ,director ,ea* ( ! task  
=ces e/abli%$ pursuant to p>agraph 7#a7 
%all1 n lat] ?an #bgj days aft] !       
e/abli%m5t ( ea* su* task =ce1 submit to
 ! ,director ( ! ,national ,in/itute (  
,/&>ds & ,te*nology a report conta9+    
recomm5dations relat+ to ! te*nical     
/&>ds & guidel9es ea* su* task =ce is   
support+4  7,b7 ,submission to ,congress
 ,ea* ( ! task =ces e/abli%$ pursuant to
 p>agraph 7#a7 %all1 n lat] ?an "o ye>  

aft] ! e/abli%m5t ( ea* su* task =ce &  
annually !reaft] = five ye>s1 submit to 
! ,committee on ,sci5ce1 ,space1 &      
,te*nology & ! ,committee on ,en]gy &   
,comm]ce ( ! ,h\se ( ,repres5tatives & !
 ,committee on ,comm]ce1 ,sci5ce1 &     
,transportation ( ! ,s5ate a report on !
 activities ( su* task =ce = !          
imm$iately prec$+ "o ye> p]iod4  7#e7   
,privacy ,! task =ces e/abli%$ pursuant 
to p>agraph 7#a7 %all consid] issu+     
guidance = onl9e s]vice & application   
provid]s & op]ators to /ore & display   
cont5t prov5ance data & metadata 9 a    
privacy-pres]v+ mann]1 includ+ cle>     
guidance on h[ su* provid]s & op]ators c
 indicate to us]s :5 su* us]s are %>+   
cont5t t conta9s cont5t prov5ance data &
 metadata1 indicate ! in=mation conta9$ 
9 ! data & metadata su* us]s are %>+1 & 
provide options to limit ! data &       
metadata su* us]s are %>+ t may h       
privacy implications4  7b7 ,in=m+       
consum]s ( cont5t g5]at$ by artificial  
intellig5ce  7#a7 ,provid]s ( g5]ative  

artificial intellig5ce applications ,a  
p]son :o makes available to us]s a      
s(tw>e application bas$ on g5]ative     
artificial intellig5ce te*nology %all-- 
7,a7 ensure t audio or visual cont5t    
creat$ or sub/antially modifi$ by su*   
application incorporates 7z "p ( su*    
cont5t & 9 a mann] t may or may n be    
p]ceptible by unaid$ human s5ses7 a     
disclosure t-- 7i7 is ma*9e-readable2 & 
7ii7 ackn[l$ges ! g5]ative artificial   
intellig5ce orig9 ( su* cont5t2  7,b7   
e/abli% & implem5t reasonable measures  
to prev5t a disclosure describ$ 9       
subp>agraph 7,a7 f be+ remov$ or o!rwise
 tamp]$ )2  7,c7 collaborate ) provid]s 
( cov]$ onl9e plat=ms to assi/ su*      
provid]s 9 id5tify+ & access+ !         
in=mation ( disclosures describ$ 9      
subp>agraph 7,a72 &  7,d7 ensure t su*  
application makes available to us]s !   
ability to incorporate1 )9 ! metadata ( 
cont5t creat$ or modifi$ by su*         
application1 in=mation reg>d+ ! g5]ative
 artificial intellig5ce orig9 ( su*     

cont5t1 includ+ tamp]-evid5t in=mation  
reg>d+-- 7i7 ! "n ( su* application2    
7ii7 ! "n & v]sion ( ! g5]ative         
artificial intellig5ce model utiliz$ by 
su* application to create or modify su* 
cont5t2  7iii7 ! date & "t associat$ ) !
 creation or modification ( su* cont5t  
by su* application2 &  7iv7 ! portion ( 
su* cont5t t 0 creat$ or modifi$ by su* 
application4  7#b7 ,provid]s ( cov]$    
onl9e plat=ms ,a p]son :o makes         
available = use a cov]$ onl9e plat=m--  
7,a7 %all cle>ly & conspicu\sly provide 
to a us] ( su* plat=m1 ) respect to     
audio or visual cont5t access$ by su*   
us] ?r\gh su* plat=m t incorporates a   
disclosure describ$ 9 p>agraph          
7#a77;,a71 ! in=mation includ$ 9 su*    
disclosure2 &  7,b7 may n1 ) respect to 
audio or visual cont5t access$ by su*   
us] ?r\gh su* plat=m t incorporates a   
disclosure describ$ 9 p>agraph          
7#a77;,a71 remove su* disclosure or any 
incorporat$ in=mation describ$ 9        
p>agraph 7#a77;,d74  7#c7 ,regulations  

7,a7 ,9 g5]al ,n lat] ?an #b ye>s aft] !
 date ( ! enactm5t ( ?is ,act1 !        
,commission %all promulgate regulations 
"u section #eec ( title #e1 ,unit$      
,/ates ,code1 to c>ry out ?is           
subsection4  7,b7 ,consultation ,9 c>ry+
 out subp>agraph 7,a71 ! ,commission    
%all consult ) ! ,national ,in/itute (  
,/&>ds & ,te*nology & ! task =ces       
e/abli%$ "u subsection 7a77#a74  7#d7   
,en=cem5t by ,commission  7,a7 ,unfair  
or deceptive acts or practices ,a       
violation ( ?is subsection or a         
regulation promulgat$ "u ?is subsection 
%all be treat$ z a violation ( a        
regulation "u section #ah7;a77#a77;,b7 (
 ! ,f$]al ,trade ,commission ,act 7#ae  
,u4,s4,c4 #eg;a7a77#a77;,b77 reg>d+     
unfair or deceptive acts or practices4  
7,b7 ,p[]s ( ,commission ,! ,commission 
%all en=ce ?is subsection & !           
regulations promulgat$ "u ?is subsection
 9 ! same mann]1 by ! same means1 & ) ! 
same jurisdiction1 p[]s1 & duties z ?\gh
 all applicable t]ms & provisions ( !   

,f$]al ,trade ,commission ,act 7#ae     
,u4,s4,c4 #da et seq47 7 incorporat$    
into & made a "p ( ?is ,act4 ,any p]son 
:o violates su* subsection or a         
regulation promulgat$ "u su* subsection 
%all be subject to ! p5alties & entitl$ 
to ! privileges & immunities provid$ 9 !
 ,f$]al ,trade ,commission ,act4  7,c7  
,au?ority pres]v$ ,no?+ 9 ?is subsection
 may be con/ru$ to limit ! au?ority ( ! 
,commission "u any o!r provision ( law4 
7#e7 ,effective date ,p>agraphs 7#a7 &  
7#b7 ( ?is subsection %all take effect  
on ! date t is #ij days aft] ! date on  
:i* ! regulations promulgat$ "u p>agraph
 7#c7 take effect4  7#f7 ,safe h>bors   
7,a7 ,9 g5]al ,a p]son :o makes         
available = use a g5]ative artificial   
intellig5ce application or a cov]$ onl9e
 plat=m may satisfy ! requirem5ts ( ?is 
subsection 7includ+ regulations         
promulgat$ "u ?is subsection7 by foll[+ 
self-regulatory guidel9es t are approv$ 
by ! ,commission "u subp>agraph 7,b74   
7,b7 ,self-regulatory guidel9es  7i7    

,inc5tives ,9 promulgat+ regulations "u 
?is subsection1 ! ,commission may       
provide inc5tives = self-regulation4    
7ii7 ,deem$ compliance ,inc5tives       
describ$ 9 clause 7i7 %all include      
provisions = ensur+ t a p]son w be deem$
 to be 9 compliance ) ! requirem5ts (   
?is subsection 7includ+ regulations     
promulgat$ "u ?is subsection7 if t p]son
 complies ) guidel9es t1 aft] provision 
( notice & an opportunity = comm5t1 are 
approv$ by ! ,commission ^u a           
det]m9ation t su* guidel9es satisfy !   
requirem5ts ( ?is subsection 7includ+   
regulations promulgat$ "u ?is           
subsection74  7iii7 ,exp$it$ response to
 reque/s ,! ,commission %all act ^u a   
reque/ = approval ( guidel9es "u ?is    
p>agraph n lat] ?an #ahj days aft] !    
date on :i* su* reque/ is fil$ & %all   
set =? 9 writ+ conclusions ) reg>d to   
su* reque/4  7,c7 ,appeals ,f9al action 
by ! ,commission on a reque/ = approval 
( guidel9es "u ?is p>agraph1 or !       
failure to act )9 ! "t p]iod describ$ 9 

subp>agraph 7,b77iii71 may be appeal$ to
 a di/rict c\rt ( ! ,unit$ ,/ates (     
appropriate jurisdiction z provid$ = 9  
section #gjf ( title #e1 ,unit$ ,/ates  
,code4  7#g7 ,privacy & int]op]ability  
,! ,commission %all consid] privacy     
conc]ns & ! int]op]ability ( /&>ds :5   
promulgat+ regulations "u p>agraph 7#c7 
& consid]+ ! approval ( guidel9es "u    
p>agraph 7#f74  7c7 ,def9itions ,9 ?is  
section3 7#a7 ,audio or visual cont5t ,!
 t]m audio or visual cont5t means cont5t
 9 ! =m ( a digital image1 a video1 or  
audio4  7#b7 ,commission ,! t]m         
,commission means ! ,f$]al ,trade       
,commission4  7#c7 ,cont5t prov5ance ,! 
t]m cont5t prov5ance means ! *ronology (
 ! orig9 & hi/ory associat$ ) digital   
cont5t4  7#d7 ,cov]$ onl9e plat=m ,! t]m
 cov]$ onl9e plat=m means a website1    
int]net application1 or mobile          
application available to us]s 9 ! ,unit$
 ,/ates1 includ+ a social network+ site1
 video %>+ s]vice1 se>* eng9e1 or cont5t
 aggregation s]vice available to us]s 9 

! ,unit$ ,/ates1 t-- 7,a7 g5]ates at    
lea/ #ej1jjj1jjj 9 annual rev5ue2 or    
7,b7 _h at lea/ #be1jjj1jjj mon?ly      
active us]s = n few] ?an #c ( ! prec$+  
#ab mon?s4  7#e7 ,digital f+]pr9t+ ,!   
t]m digital f+]pr9t+ means ! process by 
:i* an id5tifi] is d]iv$ f a piece (    
digital cont5t & /or$ 9 a database1 = ! 
purpose ( id5tify+1 mat*+ aga9/1 or     
v]ify+ su* cont5t1 or simil> cont5t1 at 
a lat] date4  7#f7 ,g5]ative artificial 
intellig5ce ,! t]m g5]ative artificial  
intellig5ce means ! class ( models &    
algori?ms t use deep le>n+ algori?ms or 
o!r /ati/ical te*niques to g5]ate new   
data t has simil> *>act]i/ics &         
prop]ties to ! data ) respect to :i* su*
 models & algori?ms h be5 tra9$1 includ+
 any =m ( digital cont5t4  7#g7         
,ma*9e-readable ,! t]m ma*9e-readable   
has ! mean+ giv5 su* t]m 9 section #cejb
 ( title #dd1 ,unit$ ,/ates ,code4  7#h7
 ,metadata ,! t]m metadata has ! mean+  
giv5 su* t]m 9 section #cejb ( title    
#dd1 ,unit$ ,/ates ,code4  7#i7         

,wat]m>k+ ,! t]m wat]m>k+ means ! act ( 
emb$d+ tamp]-resi/ant in=mation into    
digital cont5t 7p]ceptibly or           
imp]ceptibly7 :i* may be us$ to e/abli% 
"s aspect or aspects ( ! cont5t         
prov5ance ( ! cont5t or to /ore ref]5ce 
in=mation4