,i  #aah? ,,congress  #b;d ,session  ,h4
 ,r4 #ajedh  ,,9 ,,! ,,h\se ,,(         
,,repres5tatives  ,decemb] #bj1 #bjbd   
,ms4 ,de,lauro introduc$ ! foll[+ bill2 
:i* 0 ref]r$ to ! ,committee on ,ways & 
,means1 & 9 addition to ! ,committee on 
,education & ! ,work=ce1 = a p]iod to be
 subsequ5tly det]m9$ by ! ,speak]1 9 ea*
 case = consid]ation ( su* provisions z 
fall )9 ! jurisdiction ( ! committee    
conc]n$  ,a ,,bill  ,to am5d ! ,int]nal 
,rev5ue ,code ( #aihf to protect        
*ildr5's heal? by d5y+ any d$uction =   
adv]tis+ & m>ket+ direct$ at *ildr5 to  
promote ! consumption ( food ( poor     
nutritional quality4  #a4 ,%ort title   
,?is ,act may be cit$ z ! ,/op          
,subsidiz+ ,*ildhood ,obesity ,act4  #b4
 ,f9d+s ,congress f9ds ! foll[+3  7#a7  
,accord+ to ! ,c5t]s = ,disease         
,control1 ne>ly "o-fif? ( *ildr5 &      
adolesc5ts ages #b-ai h obesity4 ,black 
& ,hispanic *ildr5 & adolesc5ts h high] 
rates ( obesity ?an :ite *ildr5 &       
adolesc5ts4 ,*ildr5 & adolesc5ts f      

families ) an income at or bel[ #acj    
p]c5t ( ! f$]al pov]ty level also h     
high] rates ( obesity comp>$ to *ildr5 &
 adolesc5ts ^: family income is m ?an   
#cej p]c5t ( ! ,f$]al pov]ty level4     
7#b7 ,a /udy publi%$ 9 ! ,new ,engl&    
,j\rnal ( ,m$ic9e f\nd t if ! *ild &    
adolesc5t population ( ! ,unit$ ,/ates  
cont9ues on its curr5t trajectory1 a    
majority ( today's *ildr5 w be obese by 
age #ce4  7#c7 ,heal?-relat$ behaviors1 
su* z eat+ habits & physical activity   
patt]ns1 develop e>ly 9 life & (t5 ext5d
 into adul?ood4 ,ov]all1 ,am]ican *ildr5
 & y\? are n a*iev+ basic nutritional   
goals4 ,! diets ( ,am]ican *ildr5 &     
adolesc5ts dep>t sub/antially f         
recomm5d$ patt]ns t put _! heal? at     
risk4 ,!y consume excess calories & add$
 sug>s & h high] ?an recomm5d$ intakes (
 sodium1 total fat1 & saturat$ fats4    
7#d7 ,accord+ to a #bjab report f !     
,f$]al ,trade ,commission1 ! total am\nt
 sp5t on food m>ket+ to *ildr5 is ab\t  
#a1hjj1jjj1jjj a ye>4  7#e7 ,companies  

m>ket food to *ildr5 ?r\gh television1  
radio1 int]net & social m$ia1 magaz9es1 
product placem5t 9 movies & video games1
 s*ools1 product packages1 toys1 clo?+ &
 o!r m]*&ise1 & almo/ any:]e a logo or  
product image c be display$4  7#f7      
,accord+ to a compreh5sive review by !  
,national ,academy ( ,m$ic9e1 television
 food adv]tis+ affects *ildr5's food    
*oices1 food pur*ase reque/s1 diets1 &  
heal?4  7#g7 ,a #bjjf report f !        
,national ,academy ( ,m$ic9e confirm$ t 
m>ket+ ( high-calorie foods to *ildr5 & 
adolesc5ts has be5 id5tifi$ z "o ( !    
major contributors to *ildhood obesity4 
7#h7 ,ne>ly all foods adv]tis$ on       
television programm+ int5d$ = *ildr5 are
 = products high 9 nutri5ts to limit1 z 
det]m9$ by ! ,f$]al ,int]ag5cy ,work+   
,gr\p1 includ+ saturat$ fat1 trans fat1 
sug>1 & sodium4 ,accord+ to rese>* f !  
,univ]sity ( ,ill9ois ,*icago1 *ildr5 "u
 #ab /ill see m ?an #a1jjj food-relat$  
ads a ye>1 mo/ ( !m = unheal?y products4
  7#i7 ,food & bev]age companies        

disproportionately t>get adv]tis+ = _m (
 _! lea/ nutriti\s br&s to black &      
,hispanic y\?1 :i* contributes to heal? 
disp>ities4 ,accord+ to a /udy f !      
,univ]sity ( ,connecticut1 ,black y\?   
view$ #ge p]c5t m ads ?an _! :ite pe]s4 
,! /udy also %[$ t disp>ities 9 racial &
 e?nic t>get$ adv]tis+ are wid5+4 ,9    
#bjab1 ,black pres*ool]s1 *ildr51 & te5s
 saw approximately #fj p]c5t m fa/-food 
ads ?an _! ,:ite pe]s1 & 9 #bjai1 !y saw
 approximately #ge p]c5t m4             
,additionally1 9 #bjai1 fa/-food        
re/aurants sp5t #cah1jjj1jjj to adv]tise
 on ,spani%-language ,,tv1 a #cc p]c5t  
increase f #bjab4 ,! numb] ( ads view$  
by ,hispanic pres*ool]s & *ildr5        
increas$ #b p]c5t & #g p]c5t            
respectively ov] ! #g-ye> p]iod1 9      
contra/ ) a decl9e 9 ads view$ by       
pres*ool]s & *ildr5 ov]all dur+ ! same  
"t p]iod4  7#aj7 ,accord+ to a #bjae    
/udy 9 ! ,am]ican ,j\rnal ( ,prev5tative
 ,m$ic9e1 elim9at+ ! tax d$uction =     
television adv]tis+ exp5ses ) respect to

 adv]tisem5ts = unheal?y food & bev]ages
 t t>get *ildr5 c\ld r$uce *ildhood     
obesity & save approximately            
#cej1jjj1jjj 9 heal?c>e co/s ov] ! c\rse
 ( a decade4  #c4 ,d5ial ( d$uction =   
m>ket+ direct$ at *ildr5 to promote food
 ( poor nutritional quality  7a7 ,9     
,g5]al ,"p ,,ix ( sub*apt] ,b ( *apt] #a
 ( ! ,int]nal ,rev5ue ,code ( #aihf is  
am5d$ by add+ at ! end ! foll[+ new     
section3  #bhj;,i4 ,d5ial ( d$uction =  
m>ket+ direct$ at *ildr5 = food ( poor  
nutritional quality or br&s prim>ily    
associat$ ) food ( poor nutritional     
quality  7a7 ,9 ,g5]al ,no d$uction %all
 be all[$ "u ?is *apt] ) respect to--   
7#a7 any m>ket+ prim>ily direct$ at     
*ildr5 = food ( poor nutritional quality
 or br&s prim>ily associat$ ) food (    
poor nutritional quality1 &  7#b7 any ( 
! foll[+ :i* are incurr$ or provid$     
prim>ily = purposes describ$ 9 p>agraph 
7#a73  7,a7 ,travel exp5ses 7includ+    
meals & lodg+74  7,b7 ,goods or s]vices 
( a type g5]ally consid]$ to con/itute  

ent]ta9m5t1 amusem5t1 or recreation or !
 use ( a facility 9 connection ) provid+
 su* goods & s]vices4  7,c7 ,gifts4     
7,d7 ,o!r promotion exp5ses4  7b7       
,def9itions ,= purposes ( ?is section-- 
7#a7 ,br& ,! t]m br& means a corporate  
or product "n1 a bus9ess image1 or a    
m>k1 reg>dless ( :e!r x may legally     
qualify z a tradem>k1 us$ by a sell] or 
manufactur] to id5tify goods or s]vices 
& to di/+ui% !m f ! goods ( a           
competitor4  7#b7 ,*ild ,! t]m *ild     
means an individual :o is age #ad or "u4
  7#c7 ,direct$ at ,! t]m direct$ at    
includes ! use ( measur$ m$ia if !      
audi5ce = su* m$ia w consi/ ( #be p]c5t 
or m ( *ildr54  7c7 ,m>ket+ ,= purposes 
( ?is section1 ! t]m m>ket+ means all   
adv]tis+ & promotional te*niques1       
includ+-- 7#a7 adv]tis+ 7includ+ product
 placem5t7 on television & radio1 9 pr9t
 m$ia1 9 social m$ia1 mobile m$ia &     
apps1 & on ! ,int]net 7includ+ ?ird-p>ty
 & company-sponsor$ websites71  7#b7    
product packag+ & label+1  7#c7 adv]tis+

 prec$+ a movie %[n 9 a movie !at] or   
plac$ on a video 7,,dvd or ,,vhs7 or )9 
a video game or mobile application1     
7#d7 promotional cont5t transmitt$ to   
p]sonal comput]s & o!r digital or mobile
 devices1  7#e7 adv]tis+ displays &     
promotions at ! retail site1 includ+    
pref]5tial placem5t1  7#f7 specialty or 
premium items di/ribut$ 9 connection ) !
 sale ( a product or a product loyalty  
program1  7#g7 "* lic5s+ fees1 toy      
cobr&+ & cross-promotions1  7#h7        
sponsor%ip ( ev5ts1  7#i7 celebrity     
endorsem5ts1 &  7#aj7 9-s*ool adv]tis+  
includ+ corporate-br&$ mat]ials1        
corporate inc5tive programs1 label      
r$emption programs1 fundrais]s1 signs1  
scorebo>ds1 po/]s1 v5d+ ma*9e fronts1   
9-s*ool ,,tv & radio1 corporate         
sponsor%ips1 & m>ket rese>* activities4 
7d7 ,regulations ,n lat] ?an #ah mon?s  
aft] ! date ( ! enactm5t ( ?is section1 
! ,secret>y1 9 consultation ) !         
,secret>y ( ,heal? & ,human ,s]vices & !
 ,f$]al ,trade ,commission1 %all        

promulgate su* regulations z may be     
necess>y to c>ry out ! purposes ( ?is   
section1 includ+ regulations def9+ !    
t]ms direct$ at *ildr51 food ( poor     
nutritional quality1 & br& prim>ily     
associat$ ) food ( poor nutritional     
quality1 bas$ on ! ,national ,academy ( 
,m$ic9e report describ$ 9 section #c7;b7
 ( ! ,/op ,subsidiz+ ,*ildhood ,obesity 
,act1 = purposes ( ?is section4  4  7b7 
,/udy by national academy ( m$ic9e  7#a7
 ,9 g5]al ,n lat] ?an #fj days aft] !   
date ( ! enactm5t ( ?is section1 !      
,secret>y ( ! ,treasury 7or !           
,secret>y's delegate7 %all ent] into a  
contract ) ! ,national ,academy (       
,m$ic9e to develop proc$ures = !        
evaluation & id5tification (-- 7,a7 food
 ( poor nutritional quality2 &  7,b7    
br&s t are prim>ily associat$ ) food (  
poor nutritional quality4  7#b7 ,report 
,n lat] ?an #ab mon?s aft] ! date ( !   
enactm5t ( ?is section1 ! ,national     
,academy ( ,m$ic9e %all submit to !     
,secret>y ( ! ,treasury 7or !           

,secret>y's delegate7 a report t        
e/abli%es ! propos$ proc$ures describ$ 9
 p>agraph 7#a74  7c7 ,cl]ical ,am5dm5t  
,! table ( sections = "p ,,ix ( sub*apt]
 ,b ( *apt] #a ( su* ,code is am5d$ by  
add+ at ! end ! foll[+ new item3  ,sec4 
#bhj;,i4 ,d5ial ( d$uction = m>ket+     
direct$ at *ildr5 = food ( poor         
nutritional quality or br&s prim>ily    
associat$ ) food ( poor nutritional     
quality4  4  7d7 ,effective ,date ,!    
am5dm5ts made by ?is section %all apply 
to am\nts paid or incurr$ 9 taxable ye>s
 beg9n+ #bd mon?s aft] ! date ( !       
enactm5t ( ?is ,act4  #d4 ,additional   
fund+ = ! fre% fruit & vegetable program
 ,9 addition to any o!r am\nts made     
available to c>ry out ! ,fre% ,fruit &  
,vegetable ,program "u section #ai ( !  
,ri*>d ,b4 ,russell ,national ,s*ool    
,lun* ,act 7#db ,u4,s4,c4 #agfi;a71 !   
,secret>y ( ! ,treasury 7or !           
,secret>y's delegate7 %all1 on an annual
 basis1 transf] to su* program1 f am\nts
 9 ! g5]al fund ( ! ,treasury ( ! ,unit$

 ,/ates1 an am\nt det]m9$ by ! ,secret>y
 ( ! ,treasury 7or ! ,secret>y's        
delegate7 to be equal to ! increase 9   
rev5ue = ! prec$+ #ab-mon? p]iod by     
reason ( ! am5dm5ts made by section #c (
 ?is ,act4