,,ii  #aag? ,,congress  #a/ ,session    
,s4 #bch  ,,9 ,,! ,,s5ate ,,( ,,!       
,,unit$ ,,/ates  ,febru>y #d1 #bjba,mr4 
,murphy introduc$ ! foll[+ bill2 :i* 0  
read twice & ref]r$ to ! ,committee on  
,comm]ce1 ,sci5ce1 & ,transportation  ,a
 ,,bill  ,to e/abli% "n1 image1 lik5ess1
 & a?letic reputation rights = college  
a?letes1 & = o!r purposes4  #a4 ,%ort   
title ,?is ,act may be cit$ z ! ,college
 ,a?lete ,economic ,fre$om ,act4  #b4   
,def9itions ,9 ?is ,act3 7#a7 ,a?lete   
ag5t ,! t]m a?lete ag5t has ! mean+ giv5
 ! t]m 9 section #b ( ! ,sports ,ag5t   
,responsibility & ,tru/ ,act 7#ae       
,u4,s4,c4 #ghja74  7#b7 ,a?letic        
reputation ,! t]m a?letic reputation    
means1 ) respect to a college a?lete or 
prospective college a?lete1 !           
recognition or fame ( ! a?lete relat+ to
 ! p>ticipation or p]=mance ( ! college 
a?lete or prospective college a?lete 9 a
 sport4  7#c7 ,college a?lete ,! t]m    
college a?lete means an individual :o   
p>ticipates 9 or is eligible to         

p>ticipate 9 an int]collegiate sport =  
an in/itution ( high] education4  7#d7  
,comp5sation ,! t]m comp5sation-- 7,a7  
means any paym5t1 remun]ation1 or b5efit
 provid$ to a college a?lete or         
prospective college a?lete 9 ex*ange = !
 use ( ! "n1 image1 lik5ess1 or a?letic 
reputation ( ! college a?lete or        
prospective college a?lete2 &  7,b7 does
 n include-- 7i7 a grant-9-aid2 or  7ii7
 a /ip5d s*ol>%ip f ! in/itution ( high]
 education 9 :i* a college a?lete is    
enroll$4  7#e7 ,grant-9-aid ,! t]m      
grant-9-aid means a s*ol>%ip1 grant1 or 
o!r =m ( f9ancial assi/ance t is provid$
 by an in/itution ( high] education to a
 college a?lete = ! college a?lete's    
und]graduate or graduate c\rse ( /udy4  
7#f7 ,image ,! t]m image1 ) respect to a
 college a?lete or prospective college  
a?lete1 means any photograph1 video1 or 
comput]-g5]at$ repres5tation t          
reasonably id5tifies ! college a?lete or
 prospective college a?lete4  7#g7      
,in/itution ( high] education ,! t]m    

in/itution ( high] education has ! mean+
 giv5 ! t]m 9 section #aja ( ! ,high]   
,education ,act ( #aife 7#bj ,u4,s4,c4  
#ajja et seq474  7#h7 ,int]collegiate   
a?letic association ,! t]m              
int]collegiate a?letic association means
 any association1 conf]5ce1 or o!r gr\p 
or organization t-- 7,a7 ex]cises       
au?ority ov] int]collegiate a?letics & !
 recruitm5t ( college a?letes or        
prospective college a?letes2 &  7,b7 is 
engag$ 9 int]/ate comm]ce or 9 any      
indu/ry or activity affect+ int]/ate    
comm]ce4  7#i7 ,lik5ess ,! t]m lik5ess1 
) respect to a college a?lete or        
prospective college a?lete1 means !     
uniquely id5tifiable voice1 cat* phrase1
 or any o!r m>k t :5 us$ 9 a context t  
reasonably id5tifies ! college a?lete or
 prospective college a?lete4  7#aj7 ,"n 
,! t]m "n1 ) respect to a college a?lete
 or prospective college a?lete1 means ! 
fir/ or la/ "n1 or a nickname1 ( !      
college a?lete or prospective college   
a?lete :5 us$ 9 a context t reasonably  

id5tifies ! college a?lete or           
prospective college a?lete4  7#aa7      
,prospective college a?lete ,! t]m      
prospective college a?lete means an     
individual :o-- 7,a7 has n enroll$ at an
 in/itution ( high] education2 &  7,b7  
may be recruit$ by an in/itution ( high]
 education4  7#ab7 ,?ird p>ty ,! t]m    
?ird p>ty means an individual or entity 
o!r ?an an in/itution ( high] education 
or an int]collegiate a?letic            
association4  #c4 ,a?lete rights to     
m>ket "n1 image1 lik5ess1 & a?letic     
reputation  7a7 ,"r ,to m>ket use ( "n1 
image1 lik5ess1 & a?letic reputation    
7#a7 ,9 g5]al ,an in/itution ( high]    
education or int]collegiate a?letic     
association may n enact or en=ce any    
rule1 requirem5t1 /&>d1 or o!r          
limitation t prev5ts college a?letes or 
prospective college a?letes1            
individually or z a gr\p1 f m>ket+ ! use
 ( _! names1 images1 lik5esses1 &       
a?letic reputations4  7#b7 ,collusion   
,an in/itution ( high] education may n  

coord9ate ) any o!r in/itution ( high]  
education or ?ird p>ty to limit ! am\nt 
( paym5t (f]$ to a college a?lete1      
prospective college a?lete1 or gr\p (   
college a?letes or prospective college  
a?letes "u a contract = ! use ( ! "n1   
image1 lik5ess1 or a?letic reputation ( 
! college a?lete1 prospective college   
a?lete1 or gr\p ( college a?letes or    
prospective college a?letes4  7#c7 ,"r  
to collective repres5tation ,an         
in/itution ( high] education or         
int]collegiate a?letic association may n
 enact or en=ce any rule1 requirem5t1   
/&>d1 or o!r limitation1 or engage 9    
conduct t prev5ts college a?letes f =m+ 
or recogniz+1 or int]f]es ) su* =mation 
or recognition (1 a collective          
repres5tative to facilitate gr\p lic5s+ 
agreem5ts or provide repres5tation =    
college a?letes4  7#d7 ,gr\p lic5s+ ,a  
?ird p>ty may n use ! "n1 image1        
lik5ess1 or a?letic reputation ( any    
memb] ( a gr\p ( college a?letes to     
m>ket any product unless ! ?ird p>ty    

obta9s a lic5se f ! gr\p = t purpose4   
7#e7 ,grants-9-aid ,receipt (           
comp5sation = ! use ( ! "n1 image1      
lik5ess1 or a?letic reputation ( a      
college a?lete or prospective college   
a?lete %all n adv]sely affect-- 7,a7 !  
eligibility or opportunity ( a college  
a?lete or prospective college a?lete to 
apply = a grant-9-aid2 or  7,b7 ! am\nt1
 duration1 or r5ewal ( ! grant-9-aid ( a
 college a?lete or prospective college  
a?lete4  7#f7 ,equitable in/itutional   
support ,an in/itution ( high]          
education1 an int]collegiate a?letic    
association1 or a p>ty affiliat$ ) an   
in/itution ( high] education or an      
int]collegiate a?letic association t    
provides direct or indirect support to  
college a?letes ) respect to ! m>ket+ ( 
_! names1 images1 lik5esses1 & a?letic  
reputations %all make su* support       
accessible to all college a?letes 9 !   
applicable a?letic program1 reg>dless ( 
g5d]1 race1 or p>ticipat+ sport4  7b7   
,"r to repres5tation  7#a7 ,ability =   

college a?letes to reta9 repres5tation  
,an in/itution ( high] education or     
int]collegiate a?letic association may n
 prev5t a college a?lete or prospective 
college a?lete f fully p>ticipat+ 9     
int]collegiate a?letics bas$ on !       
college a?lete or prospective college   
a?lete hav+ obta9$ pr(essional          
repres5tation ) respect to a contract or
 legal matt]1 includ+-- 7,a7            
repres5tation provid$ by an a?lete ag5t 
or f9ancial advisor2 &  7,b7 legal      
repres5tation provid$ by an attorney4   
7#b7 ,prohibitions on ! regulation (    
repres5tation ,an in/itution ( high]    
education or int]collegiate a?letic     
association may n regulate ! legal1     
f9ancial1 or ag5cy repres5tation (      
college a?letes & prospective college   
a?letes ) respect to ! m>ket+ ( _!      
names1 images1 lik5esses1 or a?letic    
reputations1 includ+ ! c]tification (   
su* legal1 f9ancial1 or ag5cy           
repres5tation4  7c7 ,prohibition on     
waiv] ,a college a?lete1 a prospective  

college a?lete1 an in/itution ( high]   
education1 an int]collegiate a?letic    
association1 or any o!r p]son may n ent]
 into any agreem5t or a legal settlem5t 
t waives or p]mits noncompliance ) ?is  
,act4  #d4 ,grants = analyz+ "n1 image1 
lik5ess1 & a?letic reputation           
monetization  7a7 ,def9itions ,9 ?is    
section3 7#a7 ,eligible entity ,! t]m   
eligible entity means-- 7,a7 a bus9ess 9
 ! ,unit$ ,/ates2  7,b7 a public or     
private education & rese>* organization 
9 ! ,unit$ ,/ates2 or  7,c7 a consortium
 ( entities describ$ 9 subp>agraph 7,a7 
or 7,b74  7#b7 ,secret>y ,! t]m         
,secret>y means ! ,secret>y ( ,comm]ce4 
7b7 ,grants au?oriz$ ,annually1 !       
,secret>y may aw>d a grant to1 or ent]  
into a contract or a coop]ative agreem5t
 )1 an eligible entity = ! purpose (    
conduct+ a m>ket analysis ( !           
monetization ( ! rights grant$ to       
college a?letes "u ?is ,act dur+ !      
#a-ye> p]iod prec$+ ! date ( ! analysis4
  7c7 ,requirem5ts ,an eligible entity t

 receives a grant or ent]s into a       
contract or coop]ative agreem5t to      
conduct an analysis "u subsection 7b7   
%all-- 7#a7 make ! analysis & in=mation 
relat+ to ! analysis publicly available1
 includ+-- 7,a7 ! surveys & int]views ! 
eligible entity conduct$ dur+ ! c\rse ( 
! analysis2 &  7,b7 e/imates ( !        
comp5sation receiv$ by college a?letes  
dur+ ! #a-ye> p]iod prec$+ ! date ( !   
analysis z a result ( ! monetization ( !
 names1 images1 lik5esses1 & a?letic    
reputations ( ^? college a?letes1       
sep>at$ by-- 7i7 g5d]2  7ii7 race2 &    
7iii7 sport2 &  7#b7 provide            
recomm5dations to ! ,secret>y to address
 any disp>ate e/imates describ$ 9       
p>agraph 7#a77;,b74  7d7 ,public        
availability ( recomm5dations ,!        
,secret>y %all make any recomm5dations  
receiv$ "u subsection 7c77#b7 publicly  
available4  7e7 ,au?orization (         
appropriations ,!re are au?oriz$ to be  
appropriat$ to ! ,secret>y su* sums z   
may be necess>y to c>ry out ?is section4

  #e4 ,en=cem5t provisions  7a7 ,unfair 
or deceptive act or practice  7#a7 ,9   
g5]al ,a violation ( section #c %all be 
treat$ z a violation ( a rule def9+ an  
unfair or deceptive act or practice     
prescrib$ "u section #ah7;a77#a77;,b7 ( 
! ,f$]al ,trade ,commission ,act 7#ae   
,u4,s4,c4 #eg;a7a77#a77;,b774  7#b7     
,actions by ! ,commission ,! ,commission
 %all en=ce section #c 9 ! same mann]1  
by ! same means1 & ) ! same             
jurisdiction1 p[]s1 & duties z ?\gh all 
applicable t]ms & provisions ( ! ,f$]al 
,trade ,commission ,act 7#ae ,u4,s4,c4  
#da et seq47 7 incorporat$ into & made a
 "p ( ?is ,act4  7#c7 ,en=cem5t relat$  
to nonpr(it organizations ,not)/&+      
section #d1 #e7;a77#b71 or #f ( ! ,f$]al
 ,trade ,commission ,act 7#ae ,u4,s4,c4 
#dd1 #de7;a77#b71 #df7 or any           
jurisdictional limitation ( ! ,f$]al    
,trade ,commission1 ! ,commission %all  
also en=ce ?is ,act & ! regulations     
promulgat$ "u ?is ,act1 9 ! same mann]  
provid$ 9 p>agraphs 7#a7 & 7#b7 ( ?is   

subsection1 ) respect to organizations n
 organiz$ to c>ry on bus9ess = _! own   
pr(it or t ( _! memb]s4  7b7 ,private "r
 ( action  7#a7 ,9 g5]al ,an individual 
:o is aggriev$ by a violation ( section 
#c may br+ a civil action 9 an          
appropriate ,f$]al di/rict c\rt (       
compet5t jurisdiction4  7#b7 ,damages2  
co/s & attorney's fees ,a c\rt may aw>d 
to a prevail+ p>ty 9 a civil action     
br\ght "u p>agraph 7#a7-- 7,a7 actual   
damages su/a9$ by ! p>ty z a result ( ! 
violation t is ! subject ( ! action2 &  
7,b7 ! co/s ( ! action & reasonable     
attorney's fees4  7c7 ,%]man ,act ,a    
violation ( ?is ,act %all be deem$ to be
 a p] se violation ( ! ,%]man ,act 7#ae 
,u4,s4,c4 #a et seq47 & subject to all  
rem$ies & rights af=d$ "u t ,act4  #f4  
,/ate preemption  7a7 ,9 g5]al ,a ,/ate 
may n en=ce a ,/ate law relat+ to !     
ability ( college a?letes to ent] into  
contracts = ! use ( _! names1 images1   
lik5esses1 or a?letic reputations       
pursuant to ?is ,act4  7b7 ,exception = 

! c]tification ( a?lete ag5ts ,a ,/ate  
may en=ce a ,/ate law or regulation     
relat+ to ! c]tification ( a?lete ag5ts 
"u ! ,sports ,ag5t ,responsibility &    
,tru/ ,act 7#ae ,u4,s4,c4 #ghja et      
seq474  #g4 ,rule ( con/ruction ,no?+ 9 
?is ,act %all affect ! treatm5t (       
qualifi$ s*ol>%ips "u section #aag ( !  
,int]nal ,rev5ue ,code ( #aihf4