,,ii #aafth ,,congress #ast ,session ,s4 #ajgf ,,in ,,the ,,senate ,,of ,,the ,,united ,,states ,april #i1 #bjai,mr4 ,sullivan 7for himself and ,mrs4 ,gillibrand7 introduced the following bill2 which was read twice and referred to the ,committee on the ,judiciary ,a ,,bill ,to amend title #cf1 ,united ,states ,code1 to designate ,october #a as ,choose ,respect ,day1 and for other purposes4 #a4 ,short title ,this ,act may be cited as the ,choose ,respect ,act4 #b4 ,designation 7a7 ,in general ,chapter #a of title #cf1 ,united ,states ,code1 is amended by adding at the end the following3 #adf4 ,choose ,respect ,day 7a7 ,designation ,october #a is ,choose ,respect ,day4 7b7 ,recognition ,all private citizens1 organizations1 and ,federal1 ,state1 and local governmental and legislative entities are encouraged to recognize ,choose ,respect ,day through proclamations1 activities1 and educational efforts in furtherance of changing the culture around the tolerance of violence against women4 4 7b7 ,technical and conforming amendment ,the table of sections for chapter #a of title #cf1 ,united ,states ,code1 is amended by adding at the end the following3 #adf4 ,choose ,respect ,day4 4 #c4 ,media campaign 7a7 ,definitions ,in this section3 7#a7 ,director ,the term ,director means the ,director of the ,office on ,violence ,against ,women4 7#b7 ,national media campaign ,the term national media campaign means the national ,choose ,respect media campaign described in subsection 7b74 7b7 ,media campaign ,the ,director shall1 to the extent feasible and appropriate1 conduct a national ,choose ,respect media campaign in accordance with this section for the purposes of-- 7#a7 preventing and discouraging the mistreatment of women1 including domestic abuse1 violence1 stalking1 and harassment2 7#b7 supporting evidence-based prevention programs targeting the attitudes1 perceptions1 and beliefs of individuals who have or are likely to participate in the activities described in paragraph 7#a72 7#c7 encouraging victims of the activities described in paragraph 7#a7 to seek help through the means determined to be most effective by the most current evidence available1 including seeking legal representation2 and 7#d7 informing the public about the help available to victims of the activities described in paragraph 7#a74 7c7 ,use of funds 7#a7 ,in general ,amounts made available to carry out this section for the national media campaign may only be used for the following3 7,a7 ,the purchase of media time and space1 including the strategic planning for1 tracking1 and accounting of1 such purchases4 7,b7 ,creative and talent costs1 consistent with paragraph 7#b74 7,c7 ,advertising production costs1 which may include television1 radio1 internet1 social media1 and other commercial marketing venues4 7,d7 ,testing and evaluation of advertising4 7,e7 ,evaluation of the effectiveness of the national media campaign4 7,f7 ,costs of contracts to carry out activities authorized by this section4 7,g7 ,partnerships with professional and civic groups1 community-based organizations1 including faith-based organizations1 and government organizations related to the national media campaign4 7,h7 ,entertainment industry outreach1 interactive outreach1 media projects and activities1 public information1 news media outreach1 corporate sponsorship and participation1 and professional sports associations and military branch participation4 7,i7 ,operational and management expenses4 7#b7 ,specific requirements 7,a7 ,creative services ,in using amounts for creative and talent costs under paragraph 7#a71 the ,director shall use creative services donated at no cost to the ,government wherever feasible and may only procure creative services for advertising-- 7i7 responding to high-priority or emergent campaign needs that cannot timely be obtained at no cost2 or 7ii7 intended to reach a minority1 ethnic1 or other special audience that cannot reasonably be obtained at no cost4 7,b7 ,testing and evaluation of advertising ,in using amounts for testing and evaluation of advertising under paragraph 7#a77;,d71 the ,director shall test all advertisements prior to use in the national media campaign to ensure that the advertisements are effective with the target audience and meet industry-accepted standards4 ,the ,director may waive this requirement for advertisements using no more than #aj percent of the purchase of advertising time purchased under this section in a fiscal year and no more than #aj percent of the advertising space purchased under this section in a fiscal year1 if the advertisements respond to emergent and time-sensitive campaign needs or the advertisements will not be widely utilized in the national media campaign4 7,c7 ,consultation ,for the planning of the campaign under subsection 7b71 the ,director may consult with-- 7i7 leading national advocacy groups2 7ii7 the heads of any victim support or antiviolence against women ,federal agency or interagency department2 7iii7 ,state1 local1 and ,tribal governments2 7iv7 experts in the field of preventing violence against women2 and 7v7 communications professionals4 7,d7 ,evaluation of effectiveness of national media campaign ,in using amounts for the evaluation of the effectiveness of the national media campaign under paragraph 7#a77;,e71 the ,attorney ,general shall-- 7i7 designate an independent entity to evaluate by ,april #bj of each year the effectiveness of the national media campaign based on data from any relevant studies or publications1 as determined by the ,attorney ,general1 including tracking and evaluation data collected according to marketing and advertising industry standards2 and 7ii7 ensure that the effectiveness of the national media campaign is evaluated in a manner that enables consideration of whether the national media campaign has contributed to changes in attitude or behaviors among the target audience with respect to violence against women and such other measures of evaluation as the ,attorney ,general determines are appropriate4 7d7 ,advertising ,in carrying out this section1 the ,director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign4 7e7 ,responsibilities and functions under the program 7#a7 ,in general ,the ,director shall determine the overall purposes and strategy of the national media campaign4 7#b7 ,director 7,a7 ,in general ,the ,director shall approve-- 7i7 the strategy of the national media campaign2 7ii7 all advertising and promotional material used in the national media campaign2 and 7iii7 the plan for the purchase of advertising time and space for the national media campaign4 7,b7 ,implementation ,the ,director shall be responsible for implementing a focused national media campaign to meet the purposes set forth in subsection 7b7 and shall ensure-- 7i7 information disseminated through the campaign is accurate and scientifically valid2 and 7ii7 the campaign is designed using strategies demonstrated to be the most effective at achieving the goals and requirements of subsection 7b71 which may include-- 7,i7 a media campaign1 as described in subsection 7c72 7,,ii7 local1 regional1 or population specific messaging2 7,,iii7 the development of websites to publicize and disseminate information2 7,,iv7 conducting outreach and providing educational resources for women2 7,v7 collaborating with law enforcement agencies2 and 7,,vi7 providing support for school-based public health education classes to improve teen knowledge about the effects of violence against women4 7f7 ,prohibitions ,none of the amounts made available under subsection 7c7 may be obligated or expended for any of the following3 7#a7 ,to supplant current antiviolence against women community-based coalitions4 7#b7 ,to supplant pro bono public service time donated by national and local broadcasting networks for other public service campaigns4 7#c7 ,for partisan political purposes1 or to express advocacy in support of or to defeat any clearly identified candidate1 clearly identified ballot initiative1 or clearly identified legislative or regulatory proposal4 7#d7 ,to fund advertising that features any elected officials1 persons seeking elected office1 cabinet level officials1 or other ,federal officials employed pursuant to section #bac of ,schedule ,c of title #e1 ,code of ,federal ,regulations4 7#e7 ,to fund advertising that does not contain a primary message intended to reduce or prevent violence against women4 7#f7 ,to fund advertising containing a primary message intended to promote support for the national media campaign or private sector contributions to the national media campaign4 7g7 ,financial and performance accountability ,the ,director shall cause to be performed-- 7#a7 audits and reviews of costs of the national media campaign pursuant to section #dgjf of title #da1 ,united ,states ,code2 and 7#b7 an audit to determine whether the costs of the national media campaign are allowable under chapter #dc of title #da1 ,united ,states ,code4 7h7 ,report to ,congress ,the ,director shall submit on an annual basis a report to ,congress that describes-- 7#a7 the strategy of the national media campaign and whether specific objectives of the national media campaign were accomplished2 7#b7 steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the national media campaign2 7#c7 plans to purchase advertising time and space2 7#d7 policies and practices implemented to ensure that ,federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste1 fraud1 and abuse2 7#e7 all contracts entered into with a corporation1 partnership1 or individual working on behalf of the national media campaign2 7#f7 the results of any financial audit of the national media campaign2 7#g7 a description of any evidence used to develop the national media campaign2 7#h7 specific policies and steps implemented to ensure compliance with this section2 7#i7 a detailed accounting of the amount of funds obligated during the previous fiscal year for carrying out the national media campaign1 including each recipient of funds1 the purpose of each expenditure1 the amount of each expenditure1 any available outcome information1 and any other information necessary to provide a complete accounting of the funds expended2 and 7#aj7 a review and evaluation of the effectiveness of the national media campaign strategy for the past year4 7i7 ,authorization of appropriations ,there are authorized to be appropriated to the ,director to carry out this section #e1jjj1jjj for each of fiscal years #bjai through #bjbd1 to remain available until expended4 #d4 ,reimplementation of ,choose ,respect ,initiative 7a7 ,in general ,the ,director of the ,centers for ,disease ,control and ,prevention shall reimplement the national ,choose ,respect initiative that the ,centers for ,disease ,control and ,prevention implemented in #bjjf4 7b7 ,report ,the ,director of the ,centers for ,disease ,control and ,prevention shall submit to ,congress a report on the reimplementation of the ,choose ,respect initiative required under subsection 7a74 7c7 ,authorization of appropriations ,there are authorized to be appropriated to the ,director of the ,centers for ,disease ,control and ,prevention to carry out this section #a1jjj1jjj for each of fiscal years #bjai through #bjbd1 to remain available until expended4 #e4 ,semipostal 7a7 ,definition ,in this section1 the term semipostal stamp has the meaning given the term semipostal in section #daf7;a7 of title #ci1 ,united ,states ,code4 7b7 ,issuance ,in order to afford a convenient way for members of the public to contribute to changing the culture around the tolerance of violence against women1 the ,united ,states ,postal ,service shall issue a semipostal stamp 7referred to in this section as the ,choose ,respect ,semipostal ,stamp7 in accordance with subsection 7c74 7c7 ,terms and conditions 7#a7 ,in general ,except as provided in this subsection1 the issuance and sale of the ,choose ,respect ,semipostal ,stamp shall be governed by section #daf of title #ci1 ,united ,states ,code1 and regulations issued under that section4 7#b7 ,duration ,the ,choose ,respect ,semipostal ,stamp shall be made available to the public for a period of #e years1 beginning not later than #a year after the date of enactment of this ,act4 7#c7 ,disposition of proceeds ,all amounts becoming available from the sale of the ,choose ,respect ,semipostal ,stamp 7as determined under section #daf7;d7 of title #ci1 ,united ,states ,code7 shall be transferred to the ,director of the ,office on ,violence ,against ,women1 for the purpose described in subsection 7b71 through payments which shall be made not less frequently than #b times a year4 7#d7 ,limitation ,for purposes of section #daf of title #ci1 ,united ,states ,code 7including any regulation prescribed under subsection 7e77#a77;,c7 of that section71 the semipostal issued under this section shall not apply to any limitation relating to whether more than #a semipostal may be offered for sale at the same time4