,,ib ,union ,calendar ,no4 #daf #aafth ,,congress #b;d ,session ,h4 ,r4 #dehe ,report ,no4 #aaf-eaf ,,in ,,the ,,house ,,of ,,representatives ,october #a1 #bjai,mr4 ,beyer 7for himself and ,mr4 ,gianforte7 introduced the following bill2 which was referred to the ,committee on ,energy and ,commerce ,september #ah1 #bjbj,reported with amendments2 committed to the ,committee of the ,whole ,house on the ,state of the ,union and ordered to be printed,strike out all after the enacting clause and insert the part printed in italic,for text of introduced bill1 see copy of bill as introduced on ,october #a1 #bjai ,a ,,bill ,to require the ,director of the ,centers for ,disease ,control and ,prevention to conduct a national suicide prevention media campaign1 and for other purposes4 #a4 ,short title ,this ,act may be cited as the ,campaign to ,prevent ,suicide ,act4 #b4 ,national ,suicide ,prevention ,lifeline ,section #ebj;,e-#c7;b77#b7 of the ,public ,health ,service ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c7b77#b77 is amended by inserting after suicide prevention hotline the following3 1 which1 beginning not later than one year after the date of the enactment of the ,campaign to ,prevent ,suicide ,act1 shall be a #c-;digit nationwide toll-free telephone number14 #c4 ,national suicide prevention media campaign 7a7 ,national suicide prevention media campaign 7#a7 ,in general ,not later than the date that is three years after the date of the enactment of this ,act1 the ,secretary of ,health and ,human ,services 7referred to in this section as the ,secretary71 in coordination with the ,assistant ,secretary for ,mental ,health and ,substance ,use 7referred to in this section as the ,assistant ,secretary7 and the ,director of the ,centers for ,disease ,control and ,prevention 7referred to in this section as the ,director71 shall conduct a national suicide prevention media campaign 7referred to in this section as the national media campaign71 in accordance with the requirements of this section1 for purposes of-- 7,a7 preventing suicide in the ,united ,states2 7,b7 educating families1 friends1 and communities on how to address suicide and suicidal thoughts1 including when to encourage individuals with suicidal risk to seek help2 and 7,c7 increasing awareness of suicide prevention resources of the ,centers for ,disease ,control and ,prevention and the ,substance ,abuse and ,mental ,health ,services ,administration 7including the suicide prevention hotline maintained under section #ebj;,e-#c of the ,public ,health ,service ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c771 any suicide prevention mobile application of the ,centers for ,disease ,control and ,prevention or the ,substance ,abuse ,mental ,health ,services ,administration1 and other support resources determined appropriate by the ,secretary4 7#b7 ,additional consultation ,in addition to coordinating with the ,assistant ,secretary and the ,director under this section1 the ,secretary shall consult with1 as appropriate1 ,state1 local1 ,tribal1 and territorial health departments1 primary health care providers1 hospitals with emergency departments1 mental and behavioral health services providers1 crisis response services providers1 first responders1 suicide prevention and mental health professionals1 patient advocacy groups1 survivors of suicide attempts1 and representatives of television and social media platforms in planning the national media campaign to be conducted under paragraph 7#a74 7b7 ,target audiences 7#a7 ,tailoring advertisements and other communications ,in conducting the national media campaign under subsection 7a77#a71 the ,secretary may tailor culturally competent advertisements and other communications of the campaign across all available media for a target audience 7such as a particular geographic location or demographic7 across the lifespan4 7#b7 ,targeting certain local areas ,the ,secretary shall1 to the maximum extent practicable1 use amounts made available under subsection 7f7 for media that targets individuals in local areas with higher suicide rates4 7c7 ,use of funds 7#a7 ,required uses 7,a7 ,in general ,the ,secretary shall1 to the extent reasonably feasible with the funds made available under subsection 7f71 carry out the following1 with respect to the national media campaign3 7i7 ,the purchase of advertising time and space1 including the strategic planning for1 and accounting of1 any such purchase4 7ii7 ,creative services and talent costs4 7iii7 ,advertising production costs4 7iv7 ,testing and evaluation of advertising4 7v7 ,evaluation of the effectiveness of the national media campaign4 7vi7 ,operational and management expenses4 7vii7 ,the creation of an educational toolkit for television and social media platforms to use in discussing suicide and raising awareness about how to prevent suicide4 7,b7 ,specific requirements 7i7 ,testing and evaluation of advertising ,in testing and evaluating advertising under subparagraph 7,a77iv71 the ,secretary shall test all advertisements after use in the national media campaign to evaluate the extent to which such advertisements have been effective in carrying out the purposes of the national media campaign4 7ii7 ,evaluation of effectiveness of national media campaign ,in evaluating the effectiveness of the national media campaign under subparagraph 7,a77v71 the ,secretary shall take into account-- 7,i7 the number of unique calls that are made to the suicide prevention hotline maintained under section #ebj;,e-#c of the ,public ,health ,service ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c7 and assess whether there are any ,state and regional variations with respect to the capacity to answer such calls2 7,,ii7 the number of unique encounters with suicide prevention and support resources of the ,centers for ,disease ,control and ,prevention and the ,substance ,abuse and ,mental ,health ,services ,administration and assess engagement with such suicide prevention and support resources2 7,,iii7 whether the national media campaign has contributed to increased awareness that suicidal individuals should be engaged1 rather than ignored2 and 7,,iv7 such other measures of evaluation as the ,secretary determines are appropriate4 7#b7 ,optional uses ,the ,secretary may use amounts made available under subsection 7f7 for the following1 with respect to the national media campaign3 7,a7 ,partnerships with professional and civic groups1 community-based organizations1 including faith-based organizations1 and ,government or ,tribal organizations that the ,secretary determines have experience in suicide prevention1 including the ,substance ,abuse and ,mental ,health ,services ,administration and the ,centers for ,disease ,control and ,prevention4 7,b7 ,entertainment industry outreach1 interactive outreach1 media projects and activities1 public information1 news media outreach1 outreach through television programs1 and corporate sponsorship and participation4 7d7 ,prohibitions ,none of the amounts made available under subsection 7f7 may be obligated or expended for any of the following3 7#a7 ,to supplant current suicide prevention campaigns4 7#b7 ,for partisan political purposes1 or to express advocacy in support of or to defeat any clearly identified candidate1 clearly identified ballot initiative1 or clearly identified legislative or regulatory proposal4 7e7 ,report to ,congress ,not later than #ah months after implementation of the national media campaign has begun1 the ,secretary1 in coordination with the ,assistant ,secretary and the ,director1 shall1 with respect to the first year of the national media campaign1 submit to ,congress a report that describes-- 7#a7 the strategy of the national media campaign and whether specific objectives of such campaign were accomplished1 including whether such campaign impacted the number of calls made to lifeline crisis centers and the capacity of such centers to manage such calls2 7#b7 steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the national media campaign2 7#c7 plans to purchase advertising time and space2 7#d7 policies and practices implemented to ensure that ,federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste1 fraud1 and abuse2 and 7#e7 all contracts entered into with a corporation1 a partnership1 or an individual working on behalf of the national media campaign4 7f7 ,authorization of appropriations ,for purposes of carrying out this section1 there is authorized to be appropriated #aj1jjj1jjj for each of fiscal years #bjbj through #bjbd4 ,amend the title so as to read3 ,a bill to require the ,secretary of ,health and ,human ,services to conduct a national suicide prevention media campaign1 and for other purposes44 ,september #ah1 #bjbj,reported with amendments2 committed to the ,committee of the ,whole ,house on the ,state of the ,union and ordered to be printed