,i #aaf? ,,congress #a/ ,session ,h4 ,r4 #dehe ,,9 ,,! ,,h\se ,,( ,,repres5tatives ,octob] #a1 #bjai,mr4 ,bey] 7= himself & ,mr4 ,gian=te7 introduc$ ! foll[+ bill2 :i* 0 ref]r$ to ! ,committee on ,en]gy & ,comm]ce ,a ,,bill ,to require ! ,director ( ! ,c5t]s = ,disease ,control & ,prev5tion to conduct a national suicide prev5tion m$ia campaign1 & = o!r purposes4 #a4 ,%ort title ,?is ,act may be cit$ z ! ,campaign to ,prev5t ,suicide ,act4 #b4 ,national ,suicide ,prev5tion ,lifel9e ,section #ebj;,e-#c7;b77#b7 ( ! ,public ,heal? ,s]vice ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c7b77#b77 is am5d$ by ins]t+ aft] suicide prev5tion hotl9e ! foll[+3 1 :i*1 beg9n+ n lat] ?an "o ye> aft] ! date ( ! enactm5t ( ! ,campaign to ,prev5t ,suicide ,act1 %all be a #c-;digit nationwide toll-free telephone numb]14 #c4 ,national suicide prev5tion m$ia campaign 7a7 ,national suicide prev5tion m$ia campaign 7#a7 ,9 g5]al ,n lat] ?an ! date t is ?ree ye>s aft] ! date ( ! enactm5t ( ?is ,act1 ! ,director ( ! ,c5t]s = ,disease ,control & ,prev5tion 7ref]r$ to 9 ?is section z ! ,director71 9 coord9ation ) ! ,assi/ant ,secret>y = ,m5tal ,heal? & ,sub/ance ,use 7ref]r$ to 9 ?is section z ! ,assi/ant ,secret>y71 %all conduct a national suicide prev5tion m$ia campaign 7ref]r$ to 9 ?is section z ! national m$ia campaign71 9 accordance ) ! requirem5ts ( ?is section1 = purposes (-- 7,a7 prev5t+ suicide 9 ! ,unit$ ,/ates2 7,b7 educat+ families1 fri5ds1 & communities on h[ to address suicide & suicidal ?\ghts1 includ+ :5 to enc\rage individuals ) suicidal risk to seek help2 & 7,c7 increas+ aw>5ess ( suicide prev5tion res\rces ( ! ,c5t]s = ,disease ,control & ,prev5tion & ! ,sub/ance ,abuse & ,m5tal ,heal? ,s]vices ,adm9i/ration 7includ+ ! suicide prev5tion hotl9e ma9ta9$ "u section #ebj;,e-#c ( ! ,public ,heal? ,s]vice ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c771 any suicide prev5tion mobile application ( ! ,c5t]s = ,disease ,control & ,prev5tion or ! ,sub/ance ,abuse ,m5tal ,heal? ,s]vices ,adm9i/ration1 & o!r support res\rces det]m9$ appropriate by ! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y4 7#b7 ,additional coord9ation ,9 addition to coord9at+ ) ! ,assi/ant ,secret>y "u ?is section1 ! ,director %all coord9ate ) ,/ate1 local1 ,tribal1 & t]ritorial heal? dep>tm5ts1 prim>y heal? c>e provid]s1 hospitals ) em]g5cy dep>tm5ts1 m5tal & behavioral heal? s]vices provid]s1 crisis response s]vices provid]s1 fir/ respond]s1 suicide prev5tion & m5tal heal? pr(essionals1 pati5t advocacy gr\ps1 survivors ( suicide attempts1 & repres5tatives ( television & social m$ia plat=ms 9 plann+ ! national m$ia campaign to be conduct$ "u p>agraph 7#a74 7b7 ,t>get audi5ces 7#a7 ,tailor+ adv]tisem5ts & o!r communications ,9 conduct+ ! national m$ia campaign "u subsection 7a77#a71 ! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 may tailor culturally compet5t adv]tisem5ts & o!r communications ( ! campaign across all available m$ia = a t>get audi5ce 7su* z a p>ticul> geographic location or demographic7 across ! lifespan4 7#b7 ,t>get+ c]ta9 local areas ,! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 %all1 to ! maximum ext5t practicable1 use am\nts made available "u subsection 7f7 = m$ia t t>gets individuals 9 local areas ) high] suicide rates4 7c7 ,use ( funds 7#a7 ,requir$ uses 7,a7 ,9 g5]al ,! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 %all use am\nts made available "u subsection 7f7 = ! foll[+1 ) respect to ! national m$ia campaign3 7i7 ,! pur*ase ( adv]tis+ "t & space1 includ+ ! /rategic plann+ =1 & acc\nt+ (1 any su* pur*ase4 7ii7 ,creative s]vices & tal5t co/s4 7iii7 ,adv]tis+ production co/s4 7iv7 ,te/+ & evaluation ( adv]tis+4 7v7 ,evaluation ( ! effectiv5ess ( ! national m$ia campaign4 7vi7 ,op]ational & managem5t exp5ses4 7vii7 ,! creation ( an educational toolkit = television & social m$ia plat=ms to use 9 discuss+ suicide & rais+ aw>5ess ab\t h[ to prev5t suicide4 7,b7 ,specific requirem5ts 7i7 ,te/+ & evaluation ( adv]tis+ ,9 te/+ & evaluat+ adv]tis+ "u subp>agraph 7,a77iv71 ! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 %all te/ all adv]tisem5ts aft] use 9 ! national m$ia campaign to evaluate ! ext5t to :i* su* adv]tisem5ts h be5 effective 9 c>ry+ out ! purposes ( ! national m$ia campaign4 7ii7 ,evaluation ( effectiv5ess ( national m$ia campaign ,9 evaluat+ ! effectiv5ess ( ! national m$ia campaign "u subp>agraph 7,a77v71 ! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 %all take into acc\nt-- 7,i7 ! numb] ( unique calls t are made to ! suicide prev5tion hotl9e ma9ta9$ "u section #ebj;,e-#c ( ! ,public ,heal? ,s]vice ,act 7#db ,u4,s4,c4 #bij;bb-#cf;c7 & assess :e!r !re are any ,/ate & regional v>iations ) respect to ! capacity to answ] su* calls2 7,,ii7 ! numb] ( unique enc\nt]s ) suicide prev5tion & support res\rces ( ! ,c5t]s = ,disease ,control & ,prev5tion & ! ,sub/ance ,abuse & ,m5tal ,heal? ,s]vices ,adm9i/ration & assess engagem5t ) su* suicide prev5tion & support res\rces2 7,,iii7 :e!r ! national m$ia campaign has contribut$ to increas$ aw>5ess t suicidal individuals %\ld be engag$1 r ?an ignor$2 7,,iv7 :e!r ! national m$ia campaign has contribut$ to any r$uction 9 suicide rates1 r$uction 9 suicide attempts1 r$uction 9 suicidal ideation1 & increase 9 self-outrea* = support or outrea* = support+ o!rs2 & 7,v7 su* o!r measures ( evaluation z ! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 det]m9es are appropriate4 7#b7 ,optional uses ,! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 may use am\nts made available "u subsection 7f7 = ! foll[+1 ) respect to ! national m$ia campaign3 7,a7 ,p>tn]%ips ) pr(essional & civic gr\ps1 community-bas$ organizations1 includ+ fai?-bas$ organizations1 & ,gov]nm5t or ,tribal organizations t ! ,director det]m9es h exp]i5ce 9 suicide prev5tion1 includ+ ! ,sub/ance ,abuse & ,m5tal ,heal? ,s]vices ,adm9i/ration4 7,b7 ,ent]ta9m5t indu/ry outrea*1 int]active outrea*1 m$ia projects & activities1 public in=mation1 news m$ia outrea*1 outrea* ?r\gh television programs1 & corporate sponsor%ip & p>ticipation4 7d7 ,prohibitions ,none ( ! am\nts made available "u subsection 7f7 may be obligat$ or exp5d$ = any ( ! foll[+3 7#a7 ,to supplant curr5t suicide prev5tion campaigns4 7#b7 ,to supplant pro bono public s]vice "t donat$ by national & local broadca/+ networks = o!r public s]vice campaigns4 7#c7 ,= p>tisan political purposes1 or to express advocacy 9 support ( or to defeat any cle>ly id5tifi$ c&idate1 cle>ly id5tifi$ ballot initiative1 or cle>ly id5tifi$ legislative or regulatory proposal4 7#d7 ,to fund adv]tis+ t features any elect$ (ficials1 p]sons seek+ elect$ (fice1 cab9et-level (ficials1 or o!r ,f$]al (ficials employ$ pursuant to section #bac4ccja or #bac4ccjb ( title #e1 ,code ( ,f$]al ,regulations 7or any successor regulations74 7#e7 ,to fund adv]tis+ t does n conta9 a message int5d$ to prev5t suicide or increase aw>5ess ( suicide prev5tion res\rces4 7e7 ,report to ,congress ,! ,director1 9 coord9ation ) ! ,assi/ant ,secret>y1 %all1 ) respect to ! fir/ ye> ( ! national m$ia campaign1 submit to ,congress a report t describes-- 7#a7 ! /rategy ( ! national m$ia campaign & :e!r specific objectives ( su* campaign 7 accompli%$1 includ+ :e!r su* campaign impact$ ! numb] ( calls made to lifel9e crisis c5t]s & ! capacity ( su* c5t]s to manage su* calls2 7#b7 /eps tak5 to ensure t ! national m$ia campaign op]ates 9 an effective & effici5t mann] consi/5t ) ! ov]all /rategy & focus ( ! national m$ia campaign2 7#c7 plans to pur*ase adv]tis+ "t & space2 7#d7 policies & practices implem5t$ to ensure t ,f$]al funds are us$ responsibly to pur*ase adv]tis+ "t & space & elim9ate ! pot5tial = wa/e1 fraud1 & abuse2 & 7#e7 all contracts ent]$ into ) a corporation1 a p>tn]%ip1 or an individual work+ on behalf ( ! national m$ia campaign4 7f7 ,au?orization ( appropriations ,= purposes ( c>ry+ out ?is section1 !re is au?oriz$ to be appropriat$ #aj1jjj1jjj = ea* ( fiscal ye>s #bjbj ?r\gh #bjbd4