,i  #aafth ,,congress  #ast ,session    
,h4 ,r4 #bahd  ,,in ,,the ,,house ,,of  
,,representatives  ,april #i1 #bjai,mr4 
,morelle introduced the following bill2 
which was referred to the ,committee on 
,veterans' ,affairs  ,a ,,bill  ,to     
improve oversight and evaluation of the 
mental health and suicide prevention    
media outreach campaigns of the         
,department of ,veterans ,affairs1 and  
for other purposes4  #a4 ,short title   
,this ,act may be cited as the ,reach   
,every ,veteran in ,crisis ,act4  #b4   
,evaluation of the ,department of       
,veterans ,affairs mental health and    
suicide prevention media outreach       
campaigns  7a7 ,establishment of targets
  7#a7 ,in general ,the ,secretary of   
,veterans ,affairs shall establish      
targets to evaluate the effectiveness of
 the mental health and suicide          
prevention media outreach campaigns of  
the ,department of ,veterans ,affairs in
 raising awareness about mental health  
and suicide prevention4  7#b7 ,use of   

metrics  7,a7 ,in general ,the targets  
established under paragraph 7#a7 shall  
be based on metrics specific to         
different media types as follows3  7i7  
,metrics relating to social media shall 
include the following3 7,i7             
,impressions4  7,,ii7 ,reach4  7,,iii7  
,engagement rate4  7,,iv7 ,such other   
metrics as the ,secretary considers     
necessary4  7ii7 ,metrics relating to   
television shall include the following3 
7,i7 ,nielsen ratings4  7,,ii7 ,such    
other metrics as the ,secretary         
considers necessary4  7iii7 ,metrics    
relating to email shall include the     
following3 7,i7 ,open rate4  7,,ii7     
,response rate4  7,,iii7 ,click rate4   
7,,iv7 ,such other metrics as the       
,secretary considers necessary4  7,b7   
,periodic updates ,the ,secretary shall 
periodically update the metrics under   
subparagraph 7,a7 as more accurate      
metrics become available4  7#c7         
,consultation ,in establishing the      
targets under paragraph 7#a71 the       

,secretary shall consult with the       
following3 7,a7 ,relevant stakeholders  
as determined by the ,secretary4  7,b7  
,mental health and suicide prevention   
experts4  7,c7 ,such other persons as   
the ,secretary considers appropriate4   
7b7 ,reports on outreach targets and    
metrics  7#a7 ,report on targets and    
metrics ,not later than #ahj days after 
the date of the enactment of this ,act1 
the ,secretary shall submit to the      
,committee on ,veterans' ,affairs of the
 ,senate and the ,committee on          
,veterans' ,affairs of the ,house of    
,representatives a report detailing the 
targets established under subsection    
7a77#a7 to evaluate the effectiveness of
 the mental health and suicide          
prevention media outreach campaigns of  
the ,department in raising awareness    
about mental health and suicide         
prevention1 including the metrics on    
which such targets are based under      
subsection 7a77#b74  7#b7 ,annual report
 ,not later than one year after the     

submittal of the report under paragraph 
7#a71 and annually thereafter1 the      
,secretary shall submit to the          
,committee on ,veterans' ,affairs of the
 ,senate and the ,committee on          
,veterans' ,affairs of the ,house of    
,representatives a report detailing--   
7,a7 the progress of the ,department in 
meeting the targets established under   
subsection 7a77#a72 and  7,b7 a         
description of any action to be taken by
 the ,department to modify mental health
 and suicide prevention media outreach  
campaigns if those targets are not being
 met4  #c4 ,establishment of oversight  
process for ,department of ,veterans    
,affairs mental health and suicide      
prevention media outreach campaigns  7a7
 ,establishment of oversight process    
,not later than #ij days after the date 
of the enactment of this ,act1 the      
,secretary of ,veterans ,affairs shall  
establish a process to oversee the      
mental health and suicide prevention    
media outreach campaigns of the         

,department of ,veterans ,affairs4  7b7 
,components of oversight process ,the   
process established under subsection 7a7
 shall include a delineation of the     
roles and responsibilities of officials 
in leadership and contract oversight    
positions within the ,office of ,mental 
,health and ,suicide ,prevention of the 
,veterans ,health ,administration1      
including during periods of staff       
turnover or program changes4  #d4       
,report on expenditures and obligations 
of funds of the ,office of ,mental      
,health and ,suicide ,prevention  7a7   
,report required ,not later than #ahj   
days after the date of the enactment of 
this ,act1 and semiannually thereafter1 
the ,secretary of ,veterans ,affairs    
shall submit to the appropriate         
congressional committees a report       
detailing the expenditures of and       
obligations of funds by the ,office of  
,mental ,health and ,suicide ,prevention
 of the ,veterans ,health               
,administration during the period       

covered by the report4  7b7 ,appropriate
 congressional committees ,in this      
section1 the term appropriate           
congressional committees means-- 7#a7   
the ,committee on ,veterans' ,affairs   
and the ,committee on ,appropriations of
 the ,senate2 and  7#b7 the ,committee  
on ,veterans' ,affairs and the          
,committee on ,appropriations of the    
,house of ,representatives4  #e4        
,contract requirements ,the ,secretary  
of ,veterans ,affairs shall ensure that 
each contract into which the ,secretary 
enters to develop mental health and     
suicide prevention outreach media       
includes a requirement that the         
contractor--  7#a7 track metrics used by
 the ,secretary under section           
#b7;a77#b72 and  7#b7 not less          
frequently than quarterly1 report such  
metrics to the ,office of ,mental       
,health and ,suicide ,prevention of the 
,veterans ,health ,administration4