,i  #aad? ,,congress  #b;d ,session  ,h4
 ,r4 #ddde  ,,9 ,,! ,,h\se ,,(          
,,repres5tatives  ,febru>y #c1 #bjaf    
,ms4 ,ros-,leht95 7= h]self1 ,mrs4      
,capps1 ,mr4 ,deut*1 ,mr4 ,takano1 ,mr4 
,ellison1 ,mr4 ,lewis1 ,ms4 ,kaptur1    
,mr4 ,mc,govern1 ,mr4 ,ha/+s1 ,mr4      
,c>twright1 & ,mr4 ,gallego7 introduc$ !
 foll[+ bill2 :i* 0 ref]r$ to !         
,committee on ,en]gy & ,comm]ce  ,a     
,,bill  ,to direct ! ,f$]al ,trade      
,commission to submit to ,congress a    
report on ! consum] h>m aris+ f ! use1 9
 adv]tisem5ts & o!r m$ia = ! promotion (
 comm]cial products & s]vices1 ( images 
t h be5 alt]$ to mat]ially *ange !      
appe>ance & physical *>act]i/ics ( !    
faces & bodies ( ! individuals depict$4 
#a4 ,%ort title ,?is ,act may be cit$ z 
! ,tru? 9 ,adv]tis+ ,act ( #bjaf4  #b4  
,f9d+s ,congress f9ds ! foll[+3  7#a7   
,adv]tis]s regul>ly alt] images us$ 9   
pr9t & electronic m$ia to sell products 
& s]vices1 mat]ially *ang+ ! appe>ance &
 physical *>act]i/ics ( models' faces & 

bodies1 includ+ by alt]+ ! models' size1
 proportions1 %ape1 & sk9 color & remov+
 signs ( age+4  7#b7 ,su* alt]$ images c
 create di/ort$ & unreali/ic            
expectations & und]/&+s ( appropriate & 
heal?y weight & body image4  7#c7       
,decades ( academic evid5ce l9ks        
exposure to su* alt]$ images )          
emotional1 m5tal1 & physical heal?      
issues includ+ depression1 anxiety1 &   
eat+ disord]s1 especially among *ildr5 &
 te5ag]s4  7#d7 ,9 #bjaa1 ! ,am]ican    
,m$ical ,association adopt$ a policy    
enc\rag+ adv]tis+ associations to "w )  
public & private sector organizations   
conc]n$ ) *ild & adolesc5t heal? to     
develop guidel9es = adv]tisem5ts1       
especially ^? appe>+ 9 te5-ori5t$       
publications1 t w\ld disc\rage ! alt]+ (
 photographs 9 a mann] t c\ld promote   
unreali/ic expectations ( appropriate   
body image4  7#e7 ,despite ! %ift 9     
mod]n adv]tis+ to rely prim>ily on      
imag]y1 ! ,f$]al ,trade ,commission     
cont9ues to focus on l+ui/ic elem5ts (  

adv]tis+1 ev5 z "s adv]tis]s use unfair 
or deceptive images to promote _!       
products to consum]s4  7#f7 ,! ,f$]al   
,trade ,commission has n made any       
significant revisions to its policies = 
id5tify+ unfair or deceptive visual     
imag]y 9 adv]tisem5ts s9ce at lea/      
#aihc1 well be=e ! digital revolution 9 
mod]n adv]tis+4  #c4 ,report by ,f$]al  
,trade ,commission  7a7 ,9 g5]al ,n lat]
 ?an #ah mon?s aft] ! date ( ! enactm5t 
( ?is ,act1 ! ,f$]al ,trade ,commission 
%all submit to ,congress a report t     
conta9s--  7#a7 an assessm5t ( !        
preval5ce1 9 adv]tisem5ts & o!r m$ia = !
 promotion ( comm]cial products &       
s]vices 9 ! ,unit$ ,/ates1 ( images t h 
be5 alt]$ to mat]ially *ange ! appe>ance
 & physical *>act]i/ics ( ! faces &     
bodies ( ! individuals depict$2  7#b7 an
 evaluation ( ! degree to :i* ! use (   
su* alt]$ images 9 adv]tisem5ts & o!r   
m$ia = ! promotion ( comm]cial products 
& s]vices may con/itute an unfair or    
deceptive act or practice 7)9 ! mean+ ( 

section #e7;a77#a7 ( ! ,f$]al ,trade    
,commission ,act 7#ae ,u4,s4,c4         
#de7;a77#a7772  7#c7 cle> guidel9es =   
adv]tis]s reg>d+ h[ ! ,commission       
det]m9es :e!r ! use ( su* alt]$ images 9
 adv]tisem5ts & o!r m$ia = ! promotion (
 comm]cial products & s]vices con/itutes
 an unfair or deceptive act or practice2
 &  7#d7 recomm5dations reflect+ a      
cons5sus ( ! /akehold]s & exp]ts        
describ$ 9 subsection 7b7 to r$uce !    
consum] h>m aris+ f ! use ( su* alt]$   
images 9 adv]tisem5ts & o!r m$ia = !    
promotion ( comm]cial products &        
s]vices4  7b7 ,input ( ext]nal          
/akehold]s & exp]ts ,9 prep>+ ! report  
requir$ by subsection 7a71 ! ,f$]al     
,trade ,commission %all solicit input f 
ext]nal /akehold]s & exp]ts on ! data & 
recomm5dations requir$ to be includ$ 9  
su* report4 ,! ,commission1 9           
consultation ) ! ,director ( ! ,national
 ,in/itute ( ,m5tal ,heal? & ! heads (  
o!r appropriate ,f$]al ag5cies1 %all    
ensure t input is obta9$ f an           

appropriate numb] ( /akehold]s & exp]ts 
&1 to ! ext5t practicable1 f /akehold]s 
& exp]ts t are geographically &         
culturally div]se & t include /akehold]s
 & exp]ts f ! physical & m5tal heal?1   
bus9ess1 consum] advocacy1 & adv]tis+   
indu/ry communities4