,i  #aadth ,,congress  #b;d ,session    
,h4 ,r4 #ddde  ,,in ,,the ,,house ,,of  
,,representatives  ,february #c1 #bjaf  
,ms4 ,ros-,lehtinen 7for herself1 ,mrs4 
,capps1 ,mr4 ,deutch1 ,mr4 ,takano1 ,mr4
 ,ellison1 ,mr4 ,lewis1 ,ms4 ,kaptur1   
,mr4 ,mc,govern1 ,mr4 ,hastings1 ,mr4   
,cartwright1 and ,mr4 ,gallego7         
introduced the following bill2 which was
 referred to the ,committee on ,energy  
and ,commerce  ,a ,,bill  ,to direct the
 ,federal ,trade ,commission to submit  
to ,congress a report on the consumer   
harm arising from the use1 in           
advertisements and other media for the  
promotion of commercial products and    
services1 of images that have been      
altered to materially change the        
appearance and physical characteristics 
of the faces and bodies of the          
individuals depicted4  #a4 ,short title 
,this ,act may be cited as the ,truth in
 ,advertising ,act of #bjaf4  #b4       
,findings ,congress finds the following3
  7#a7 ,advertisers regularly alter     

images used in print and electronic     
media to sell products and services1    
materially changing the appearance and  
physical characteristics of models'     
faces and bodies1 including by altering 
the models' size1 proportions1 shape1   
and skin color and removing signs of    
ageing4  7#b7 ,such altered images can  
create distorted and unrealistic        
expectations and understandings of      
appropriate and healthy weight and body 
image4  7#c7 ,decades of academic       
evidence links exposure to such altered 
images with emotional1 mental1 and      
physical health issues including        
depression1 anxiety1 and eating         
disorders1 especially among children and
 teenagers4  7#d7 ,in #bjaa1 the        
,american ,medical ,association adopted 
a policy encouraging advertising        
associations to work with public and    
private sector organizations concerned  
with child and adolescent health to     
develop guidelines for advertisements1  
especially those appearing in           

teen-oriented publications1 that would  
discourage the altering of photographs  
in a manner that could promote          
unrealistic expectations of appropriate 
body image4  7#e7 ,despite the shift in 
modern advertising to rely primarily on 
imagery1 the ,federal ,trade ,commission
 continues to focus on linguistic       
elements of advertising1 even as some   
advertisers use unfair or deceptive     
images to promote their products to     
consumers4  7#f7 ,the ,federal ,trade   
,commission has not made any significant
 revisions to its policies for          
identifying unfair or deceptive visual  
imagery in advertisements since at least
 #aihc1 well before the digital         
revolution in modern advertising4  #c4  
,report by ,federal ,trade ,commission  
7a7 ,in general ,not later than #ah     
months after the date of the enactment  
of this ,act1 the ,federal ,trade       
,commission shall submit to ,congress a 
report that contains--  7#a7 an         
assessment of the prevalence1 in        

advertisements and other media for the  
promotion of commercial products and    
services in the ,united ,states1 of     
images that have been altered to        
materially change the appearance and    
physical characteristics of the faces   
and bodies of the individuals depicted2 
7#b7 an evaluation of the degree to     
which the use of such altered images in 
advertisements and other media for the  
promotion of commercial products and    
services may constitute an unfair or    
deceptive act or practice 7within the   
meaning of section #e7;a77#a7 of the    
,federal ,trade ,commission ,act 7#ae   
,u4,s4,c4 #de7;a77#a7772  7#c7 clear    
guidelines for advertisers regarding how
 the ,commission determines whether the 
use of such altered images in           
advertisements and other media for the  
promotion of commercial products and    
services constitutes an unfair or       
deceptive act or practice2 and  7#d7    
recommendations reflecting a consensus  
of the stakeholders and experts         

described in subsection 7b7 to reduce   
the consumer harm arising from the use  
of such altered images in advertisements
 and other media for the promotion of   
commercial products and services4  7b7  
,input of external stakeholders and     
experts ,in preparing the report        
required by subsection 7a71 the ,federal
 ,trade ,commission shall solicit input 
from external stakeholders and experts  
on the data and recommendations required
 to be included in such report4 ,the    
,commission1 in consultation with the   
,director of the ,national ,institute of
 ,mental ,health and the heads of other 
appropriate ,federal agencies1 shall    
ensure that input is obtained from an   
appropriate number of stakeholders and  
experts and1 to the extent practicable1 
from stakeholders and experts that are  
geographically and culturally diverse   
and that include stakeholders and       
experts from the physical and mental    
health1 business1 consumer advocacy1 and
 advertising industry communities4