,,iii #aacth ,,congress #ast ,session ,s4 ,,res4 #bhi ,,in ,,the ,,senate ,,of ,,the ,,united ,,states ,november #g1 #bjac,mr4 ,begich 7for himself and ,mr4 ,bennet7 submitted the following resolution2 which was referred to the ,committee on ,commerce1 ,science1 and ,transportation ,,resolution ,expressing the sense of the ,senate that ambush marketing adversely affects the ,united ,states ,olympic and ,paralympic teams and should be discouraged4 ,whereas the #bjad ,olympic and ,paralympic ,games will occur on ,february #g through ,february #bc1 #bjad1 and ,march #g through ,march #af1 #bjad1 respectively1 in ,sochi1 ,russia2 ,whereas more than #e1ejj athletes from #hj nations will compete in #g ,olympic sports and #a1cej ,paralympic athletes will compete in #e sports2 ,whereas ,american athletes have spent countless days1 months1 and years training to earn a spot on the ,united ,states ,olympic or ,paralympic teams2 ,whereas the ,ted ,stevens ,olympic and ,amateur ,sports ,act 7#cf ,u4,s4,c4 #bbjeja et seq47-- 7#a7 established the ,united ,states ,olympic ,committee as the coordinating body for all ,olympic and ,paralympic athletic activity in the ,united ,states2 7#b7 gave the ,united ,states ,olympic ,committee the exclusive right in the ,united ,states to use the words ,olympic1 ,olympiad1 ,paralympic1 and ,paralympiad1 the emblem of the ,united ,states ,olympic ,committee1 and the symbols of the ,international ,olympic ,committee and the ,international ,paralympic ,committee2 and 7#c7 empowered the ,united ,states ,olympic ,committee to authorize sponsors that contribute to the ,united ,states ,olympic or ,paralympic teams to use any trademark1 symbol1 insignia1 or emblem of the ,international ,olympic ,committee1 ,international ,paralympic ,committee1 the ,pan-,american ,sports ,organization1 or the ,united ,states ,olympic ,committee2 ,whereas ,team ,,usa is significantly funded by #ca sponsors who assure that the ,united ,states has the best ,olympic teams possible2 ,whereas1 in recent years1 a number of entities in the ,united ,states have engaged in ambush marketing as a marketing strategy1 affiliating themselves with the ,olympic and ,paralympic ,games without becoming sponsors of ,team ,,usa2 ,whereas ambush marketing harms the ,united ,states ,olympic and ,paralympic teams1 undermines sponsorship activities1 and gives ambush marketers an unfair and unethical advantage over entities that officially sponsor and provide funding for the elite athletes of the ,united ,states2 and ,whereas efforts to prevent ambush marketing have enjoyed limited success as the strategies used by ambush marketers continue to multiply3 ,now1 therefore1 be it ,that it is the sense of the ,senate that-- 7#a7 ambush marketing adversely affects the ,united ,states ,olympic and ,paralympic teams and their ability to attract and retain the sponsorships necessary to be successful at the #bjad ,olympic and ,paralympic ,games in ,sochi1 ,russia2 and 7#b7 entities in the ,united ,states should cease all ambush marketing efforts related to the ,united ,states ,olympic and ,paralympic teams4