,,ii  #aac? ,,congress  #a/ ,session    
,s4 #dah  ,,9 ,,! ,,s5ate ,,( ,,!       
,,unit$ ,,/ates  ,febru>y #bh1 #bjac    
,mr4 ,rockefell] 7= himself & ,mr4      
,blum5?al7 introduc$ ! foll[+ bill2 :i* 
0 read twice & ref]r$ to ! ,committee on
 ,comm]ce1 ,sci5ce1 & ,transportation   
,a ,,bill  ,to require ! ,f$]al ,trade  
,commission to prescribe regulations    
reg>d+ ! collection & use ( p]sonal     
in=mation obta9$ by track+ ! onl9e      
activity ( an individual1 & = o!r       
purposes4  #a4 ,%ort title ,?is ,act may
 be cit$ z ! ,d-,n-,track ,onl9e ,act ( 
#bjac4  #b4 ,regulations relat+ to      
,d-,n-,track me*anisms  7a7 ,9 g5]al ,n 
lat] ?an #a ye> aft] ! date ( ! enactm5t
 ( ?is ,act1 ! ,f$]al ,trade ,commission
 %all promulgate--  7#a7 regulations t  
e/abli% /&>ds = ! implem5tation ( a     
me*anism by :i* an individual c simply &
 easily indicate :e!r ! individual      
pref]s to h p]sonal in=mation collect$  
by provid]s ( onl9e s]vices1 includ+ by 
provid]s ( mobile applications &        

s]vices2 &  7#b7 rules t prohibit1      
except z provid$ 9 subsection 7b71 su*  
provid]s f collect+ p]sonal in=mation on
 individuals :o h express$1 via a       
me*anism t meets ! /&>ds promulgat$ "u  
p>agraph 7#a71 a pref]5ce n to h su*    
in=mation collect$4  7b7 ,exception ,!  
rules promulgat$ "u p>agraph 7#b7 (     
subsection 7a7 %all all[ = ! collection 
& use ( p]sonal in=mation on an         
individual describ$ 9 su* p>agraph1     
not)/&+ ! express$ pref]5ce ( !         
individual via a me*anism t meets !     
/&>ds promulgat$ "u p>agraph 7#a7 ( su* 
subsection1 to ! ext5t--  7#a7 necess>y 
to provide a s]vice reque/$ by !        
individual1 includ+ ) respect to su*    
s]vice1 basic functionality &           
effectiv5ess1 s long z su* in=mation is 
anonymiz$ or delet$ ^u ! provision ( su*
 s]vice2 or  7#b7 ! individual--  7,a7  
receives cle>1 conspicu\s1 & accurate   
notice on ! collection & use ( su*      
in=mation2 &  7,b7 affirmatively cons5ts
 to su* collection & use4  7c7 ,factors 

,9 promulgat+ /&>ds & rules "u          
subsection 7a71 ! ,f$]al ,trade         
,commission %all consid] & take into    
acc\nt ! foll[+3  7#a7 ,! appropriate   
scope ( su* /&>ds & rules1 includ+ !    
conduct to :i* su* rules %all apply & ! 
p]sons requir$ to comply ) su* rules4   
7#b7 ,! te*nical feasibility & co/s (-- 
7,a7 implem5t+ me*anisms t w\ld meet su*
 /&>ds2 &  7,b7 comply+ ) su* rules4    
7#c7 ,me*anisms t--  7,a7 h be5 develop$
 or us$ be=e ! date ( ! enactm5t ( ?is  
,act2 &  7,b7 are = individuals to      
indicate simply & easily :e!r !         
individuals pref] to h p]sonal in=mation
 collect$ by provid]s ( onl9e s]vices1  
includ+ by provid]s ( mobile            
applications & s]vices4  7#d7 ,h[       
me*anisms t meet su* /&>ds %\ld be      
publiciz$ & (f]$ to individuals4  7#e7  
,:e!r & h[ in=mation c be collect$ & us$
 on an anonym\s basis s t ! in=mation-- 
7,a7 _c be reasonably l9k$ or id5tifi$ )
 a p]son or device1 bo? on its own & 9  
comb9ation ) o!r in=mation2 &  7,b7 does

 n qualify z p]sonal in=mation subject  
to ! rules promulgat$ "u subsection     
7a77#b74  7#f7 ,! /&>ds "u :i* p]sonal  
in=mation may be collect$ & us$1 subject
 to ! anonymization or deletion         
requirem5ts ( subsection 7b77#a7--  7,a7
 to fulfill ! basic functionality &     
effectiv5ess ( an onl9e s]vice1 includ+ 
a mobile application or s]vice2  7,b7 to
 provide ! cont5t or s]vices reque/$ by 
individuals :o h o!rwise express$1 via a
 me*anism t meets ! /&>ds promulgat$ "u 
subsection 7a77#a71 a pref]5ce n to h   
p]sonal in=mation collect$2 &  7,c7 =   
su* o!r purposes z ! ,commission        
det]m9es sub/antially facilitates !     
functionality & effectiv5ess ( ! onl9e  
s]vice1 or mobile application or s]vice1
 9 a mann] t does n und]m9e an          
individual's pref]5ce1 express$ via su* 
me*anism1 n to collect su* in=mation4   
7d7 ,rulemak+ ,! ,f$]al ,trade          
,commission %all promulgate ! /&>ds &   
rules requir$ by subsection 7a7 9       
accordance ) section #eec ( title #e1   

,unit$ ,/ates ,code4  #c4 ,en=cem5t (   
d-n-track me*anisms  7a7 ,en=cem5t by   
,f$]al ,trade ,commission  7#a7 ,unfair 
or deceptive acts or practices ,a       
violation ( a rule promulgat$ "u section
 #b7;a77#b7 %all be treat$ z an unfair &
 deceptive act or practice 9 violation (
 a regulation "u section                
#ah7;a77#a77;,b7 ( ! ,f$]al ,trade      
,commission ,act 7#ae ,u4,s4,c4         
#eg;a7a77#a77;,b77 reg>d+ unfair or     
deceptive acts or practices4  7#b7 ,p[]s
 ( ,commission  7,a7 ,9 g5]al ,except z 
provid$ 9 subp>agraph 7,c71 ! ,f$]al    
,trade ,commission %all en=ce ?is ,act 9
 ! same mann]1 by ! same means1 & ) !   
same jurisdiction1 p[]s1 & duties z ?\gh
 all applicable t]ms & provisions ( !   
,f$]al ,trade ,commission ,act 7#ae     
,u4,s4,c4 #da et seq47 7 incorporat$    
into & made a "p ( ?is ,act4  7,b7      
,privileges & immunities ,except z      
provid$ 9 subp>agraph 7,c71 any p]son :o
 violates ?is ,act %all be subject to ! 
p5alties & entitl$ to ! privileges &    

immunities provid$ 9 ! ,f$]al ,trade    
,commission ,act 7#ae ,u4,s4,c4 #da et  
seq474  7,c7 ,nonpr(it organizations ,! 
,f$]al ,trade ,commission %all en=ce ?is
 ,act ) respect to an organization t is 
n organiz$ to c>ry on bus9ess = its own 
pr(it or t ( its memb]s z if su*        
organization 7 a p]son ov] :i* !        
,commission has au?ority pursuant to    
section #e7;a77#b7 ( ! ,f$]al ,trade    
,commission ,act 7#ae ,u4,s4,c4         
#de7;a77#b774  7b7 ,en=cem5t by ,/ates  
7#a7 ,9 g5]al ,9 any case 9 :i* !       
attorney g5]al ( a ,/ate has reason to  
believe t an int]e/ ( ! resid5ts ( !    
,/ate has be5 or is ?reat5$ or adv]sely 
affect$ by ! engagem5t ( any p]son      
subject to a rule promulgat$ "u section 
#b7;a77#b7 9 a practice t violates !    
rule1 ! attorney g5]al ( ! ,/ate may1 z 
p>5s patriae1 br+ a civil action on     
behalf ( ! resid5ts ( ! ,/ate 9 an      
appropriate di/rict c\rt ( ! ,unit$     
,/ates--  7,a7 to enjo9 fur!r violation 
( su* rule by su* p]son2  7,b7 to compel

 compliance ) su* rule2  7,c7 to obta9  
damages1 re/itution1 or o!r comp5sation 
on behalf ( su* resid5ts2  7,d7 to obta9
 su* o!r relief z ! c\rt consid]s       
appropriate2 or  7,e7 to obta9 civil    
p5alties 9 ! am\nt det]m9$ "u p>agraph  
7#b74  7#b7 ,civil p5alties  7,a7       
,calculation ,subject to subp>agraph    
7,b71 = purposes ( impos+ a civil p5alty
 "u p>agraph 7#a77;,e7 ) respect to a   
p]son t violates a rule promulgat$ "u   
section #b7;a77#b71 ! am\nt det]m9$ "u  
?is p>agraph is ! am\nt calculat$ by    
multiply+ ! numb] ( days t ! p]son is n 
9 compliance ) ! rule by an am\nt n     
great] ?an #af1jjj4  7,b7 ,maximum total
 liability ,! total am\nt ( civil       
p5alties t may be impos$ ) respect to a 
p]son t violates a rule promulgat$ "u   
section #b7;a77#b7 %all n exce$         
#ae1jjj1jjj = all civil actions br\ght  
aga9/ su* p]son "u p>agraph 7#a7 = su*  
violation4  7,c7 ,adju/m5t = inflation  
,beg9n+ on ! date on :i* ! ,bureau (    
,labor ,/ati/ics fir/ publi%es !        

,consum] ,price ,index aft] ! date t is 
#a ye> aft] ! date ( ! enactm5t ( ?is   
,act1 & annually !reaft]1 ! am\nts      
specifi$ 9 subp>agraphs 7,a7 & 7,b7 %all
 be increas$ by ! p]c5tage increase 9 ! 
,consum] ,price ,index publi%$ on t date
 f ! ,consum] ,price ,index publi%$ !   
previ\s ye>4  7#c7 ,rights ( ,f$]al     
,trade ,commission  7,a7 ,notice to     
,f$]al ,trade ,commission  7i7 ,9 g5]al 
,except z provid$ 9 clause 7iii71 !     
attorney g5]al ( a ,/ate %all notify !  
,f$]al ,trade ,commission 9 writ+ t !   
attorney g5]al int5ds to br+ a civil    
action "u p>agraph 7#a7 be=e initiat+ ! 
civil action4  7ii7 ,cont5ts ,!         
notification requir$ by clause 7i7 )    
respect to a civil action %all include a
 copy ( ! compla9t to be fil$ to        
initiate ! civil action4  7iii7         
,exception ,if x is n feasible = !      
attorney g5]al ( a ,/ate to provide !   
notification requir$ by clause 7i7 be=e 
initiat+ a civil action "u p>agraph     
7#a71 ! attorney g5]al %all notify !    

,f$]al ,trade ,commission imm$iately ^u 
in/itut+ ! civil action4  7,b7          
,int]v5tion by ,f$]al ,trade ,commission
 ,! ,f$]al ,trade ,commission may--  7i7
 int]v5e 9 any civil action br\ght by ! 
attorney g5]al ( a ,/ate "u p>agraph    
7#a72 &  7ii7 ^u int]v5+--  7,i7 be he>d
 on all matt]s aris+ 9 ! civil action2 &
  7,,ii7 file petitions = appeal ( a    
decision 9 ! civil action4  7#d7        
,inve/igatory p[]s ,no?+ 9 ?is          
subsection may be con/ru$ to prev5t !   
attorney g5]al ( a ,/ate f ex]cis+ !    
p[]s conf]r$ on ! attorney g5]al by !   
laws ( ! ,/ate to conduct inve/igations1
 to adm9i/] oa?s or affirmations1 or to 
compel ! att5dance ( witnesses or !     
production ( docum5t>y or o!r evid5ce4  
7#e7 ,preemptive action by ,f$]al ,trade
 ,commission ,if ! ,f$]al ,trade        
,commission in/itutes a civil action or 
an adm9i/rative action ) respect to a   
violation ( a rule promulgat$ "u section
 #b7;a77#b71 ! attorney g5]al ( a ,/ate 
may n1 dur+ ! p5d5cy ( su* action1 br+ a

 civil action "u p>agraph 7#a7 aga9/ any
 def5dant nam$ 9 ! compla9t ( !         
,commission = ! violation ) respect to  
:i* ! ,commission in/itut$ su* action4  
7#f7 ,v5ue2 s]vice ( process  7,a7 ,v5ue
 ,any action br\ght "u p>agraph 7#a7 may
 be br\ght 9--  7i7 ! di/rict c\rt ( !  
,unit$ ,/ates t meets applicable        
requirem5ts relat+ to v5ue "u section   
#acia ( title #bh1 ,unit$ ,/ates ,code2 
or  7ii7 ano!r c\rt ( compet5t          
jurisdiction4  7,b7 ,s]vice ( process ,9
 an action br\ght "u p>agraph 7#a71     
process may be s]v$ 9 any di/rict 9 :i* 
! def5dant--  7i7 is an inhabitant2 or  
7ii7 may be f\nd4  7#g7 ,actions by o!r 
,/ate (ficials  7,a7 ,9 g5]al ,9        
addition to civil actions br\ght by     
attorneys g5]al "u p>agraph 7#a71 any   
o!r (fic] ( a ,/ate :o is au?oriz$ by ! 
,/ate to d s may br+ a civil action "u  
p>agraph 7#a71 subject to ! same        
requirem5ts & limitations t apply "u ?is
 subsection to civil actions br\ght by  
attorneys g5]al4  7,b7 ,sav+s provision 

,no?+ 9 ?is subsection may be con/ru$ to
 prohibit an au?oriz$ (ficial ( a ,/ate 
f initiat+ or cont9u+ any proce$+ 9 a   
c\rt ( ! ,/ate = a violation ( any civil
 or crim9al law ( ! ,/ate4  #d4 ,bi5nial
 review & assessm5t ,n lat] ?an #b ye>s 
aft] ! effective date ( ! regulations   
initially promulgat$ "u section #b1 !   
,f$]al ,trade ,commission %all--  7#a7  
review ! implem5tation ( ?is ,act2  7#b7
 assess ! effectiv5ess ( su*            
regulations1 includ+ h[ su* regulations 
def9e or int]pret ! t]m p]sonal         
in=mation z su* t]m is us$ 9 section #b2
  7#c7 assess ! effect ( su* regulations
 on onl9e comm]ce2 &  7#d7 submit to    
,congress a report on ! results ( !     
review & assessm5ts requir$ by ?is      
section4