,,ii #aac? ,,congress #b;d ,session ,s4 #bcdb ,,9 ,,! ,,s5ate ,,( ,,! ,,unit$ ,,/ates ,may #ae1 #bjad,mr4 ,blum5?al 7= himself & ,mr4 ,h>k97 introduc$ ! foll[+ bill2 :i* 0 read twice & ref]r$ to ! ,committee on ,f9ance ,a ,,bill ,to am5d ! ,int]nal ,rev5ue ,code ( #aihf to protect *ildr5's heal? by d5y+ any d$uction = adv]tis+ & m>ket+ direct$ at *ildr5 to promote ! consumption ( food ( poor nutritional quality4 #a4 ,%ort title ,?is ,act may be cit$ z ! ,/op ,subsidiz+ ,*ildhood ,obesity ,act4 #b4 ,f9d+s ,congress f9ds ! foll[+3 7#a7 ,*ildhood obesity has m ?an d\bl$ 9 *ildr5 & tripl$ 9 adolesc5ts 9 ! pa/ #cj ye>s4 ,curr5tly1 m ?an "o-?ird ( *ildr5 & adolesc5ts are ov]weight or obese4 7#b7 ,a report by ! ,rob]t ,wood ,johnson ,f\ndation f\nd t if ! population ( ! ,unit$ ,/ates cont9ues on its curr5t trajectory1 adult obesity rates c\ld exce$ #fj p]c5t 9 a numb] ( ,/ates by #bjcj4 7#c7 ,heal?-relat$ behaviors1 su* z eat+ habits & physical activity patt]ns1 develop e>ly 9 life & (t5 ext5d into adul?ood4 ,! diets ( ,am]ican *ildr5 & adolesc5ts dep>t sub/antially f recomm5d$ patt]ns t put _! heal? at risk4 ,ov]all1 ,am]ican *ildr5 & y\? are n a*iev+ basic nutritional goals4 ,!y are consum+ excess calories & add$ sug>s & h high] ?an recomm5d$ intakes ( sodium1 total fat1 & saturat$ fats4 7#d7 ,budgets = food m>ket+ to *ildr5 h spik$ into ! billions ( doll>s4 ,accord+ to a #bjab report f ! ,f$]al ,trade ,commission1 ! total am\nt sp5t on food m>ket+ to *ildr5 is ab\t #b billion a ye>4 7#e7 ,companies m>ket food to *ildr5 ?r\gh television1 radio1 ,int]net1 magaz9es1 product placem5t 9 movies & video games1 s*ools1 product packages1 toys1 clo?+ & o!r m]*&ise1 & almo/ any:]e a logo or product image c be %[n4 7#f7 ,accord+ to a compreh5sive review by ! ,national ,academies' ,in/itute ( ,m$ic9e1 /udies demon/rate t television food adv]tis+ affects *ildr5's food *oices1 food pur*ase reque/s1 diets1 & heal?4 7#g7 ,a #bjje report f ! ,in/itute ( ,m$ic9e confirm$ t aggressive m>ket+ ( high-calorie foods to *ildr5 & adolesc5ts has be5 id5tifi$ z "o ( ! major contributors to *ildhood obesity4 7#h7 ,ne>ly ?ree-qu>t]s ( ! foods adv]tis$ on television %[s int5d$ = *ildr5 are = sweets & conv5i5ce or fa/ foods4 7#i7 ,a /udy publi%$ 9 ! ,j\rnal ( ,law & ,economics & fund$ by ! ,national ,in/itutes ( ,heal? f\nd t ! elim9ation ( ! tax d$uction t all[s companies to d$uct co/s associat$ ) adv]tis+ food ( poor nutritional quality to *ildr5 c\ld r$uce ! rates ( *ildhood obesity by #e to #g p]c5t4 #c4 ,d5ial ( d$uction = adv]tis+ & m>ket+ direct$ at *ildr5 to promote ! consumption ( food ( poor nutritional quality 7a7 ,9 g5]al ,"p ,,ix ( sub*apt] ,b ( *apt] #a ( ! ,int]nal ,rev5ue ,code ( #aihf is am5d$ by add+ at ! end ! foll[+ new section3 #bhj;,i4 ,d5ial ( d$uction = adv]tis+ & m>ket+ direct$ at *ildr5 to promote ! consumption ( food ( poor nutritional quality 7a7 ,9 g5]al ,no d$uction %all be all[$ "u ?is *apt] ) respect to-- 7#a7 any adv]tisem5t or m>ket+-- 7,a7 prim>ily direct$ at *ildr5 = purposes ( promot+ ! consumption by *ildr5 ( any food ( poor nutritional quality1 or 7,b7 ( a br& prim>ily associat$ ) food ( poor nutritional quality t is prim>ily direct$ at *ildr51 & 7#b7 any ( ! foll[+ :i* are incurr$ or provid$ prim>ily = purposes describ$ 9 p>agraph 7#a73 7,a7 ,travel exp5ses 7includ+ meals & lodg+74 7,b7 ,goods or s]vices ( a type g5]ally consid]$ to con/itute ent]ta9m5t1 amusem5t1 or recreation or ! use ( a facility 9 connection ) provid+ su* goods & s]vices4 7,c7 ,gifts4 7,d7 ,o!r promotion exp5ses4 7b7 ,,iom ,/udy 7#a7 ,9 g5]al ,n lat] ?an #fj days aft] ! date ( ! enactm5t ( ?is section1 ! ,secret>y %all ent] into a contract ) ! ,in/itute ( ,m$ic9e "u :i* ! ,in/itute ( ,m$ic9e %all develop proc$ures = ! evaluation & id5tification (-- 7,a7 food ( poor nutritional quality1 & 7,b7 br&s t are prim>ily associat$ ) food ( poor nutritional quality4 7#b7 ,,iom ,report ,n lat] ?an #ab mon?s aft] ! date ( ! enactm5t ( ?is section1 ! ,in/itute ( ,m$ic9e %all submit to ! ,secret>y a report t e/abli%es ! propos$ proc$ures describ$ 9 p>agraph 7#a74 7c7 ,def9itions ,9 ?is section3 7#a7 ,br& ,! t]m br& means a corporate or product "n1 a bus9ess image1 or a m>k1 reg>dless ( :e!r x may legally qualify z a tradem>k1 us$ by a sell] or manufactur] to id5tify goods or s]vices & to di/+ui% !m f ! goods ( a competitor4 7#b7 ,*ild ,! t]m *ild means an individual :o is "u ! age ( #ad4 7#c7 ,food ,! t]m food %all include bev]ages1 c&y1 & *ew+ gum4 7#d7 ,m>ket+ ,! t]m m>ket+ means any product or br& adv]tis+ or promotional te*niques direct$ at *ildr51 includ+-- 7,a7 adv]tis+ 7includ+ product placem5t7 on television & radio1 9 pr9t m$ia1 9 social m$ia1 & on ! ,int]net 7includ+ ?ird-p>ty & company-sponsor$ websites71 7,b7 ! use ( *>act]s or mascots1 !mes1 activities1 inc5tives1 or any o!r adv]tis+ or promotional te*niques conta9$ on ! packag+ or label+ ( a product1 7,c7 adv]tis+ prec$+ a movie %[n 9 a movie !at] or plac$ on a video 7,,dvd or ,,vhs7 or )9 a video game or mobile application1 7,d7 promotional cont5t transmitt$ to televisions1 p]sonal comput]s1 & o!r digital or mobile devices1 7,e7 adv]tis+ displays & promotions at ! retail site or ev5ts1 7,f7 specialty or premium items di/ribut$ 9 connection ) ! sale ( a product or a product loyalty program1 7,g7 "* lic5s+1 toy co-br&+ & cross-promotions1 7,h7 celebrity & a?lete endorsem5ts1 & 7,i7 any adv]tis+ or promotional te*niques us$ )9 a s*ool4 7d7 ,regulations ,n lat] ?an #ah mon?s aft] ! date ( ! enactm5t ( ?is section1 ! ,secret>y1 9 consultation ) ! ,secret>y ( ,heal? & ,human ,s]vices & ! ,f$]al ,trade ,commission1 %all promulgate su* regulations z may be necess>y to c>ry out ! purposes ( ?is section1 includ+ regulations def9+ ! t]ms direct$ at *ildr51 food ( poor nutritional quality1 & br& prim>ily associat$ ) food ( poor nutritional quality = purposes ( ?is section4 4 7b7 ,cl]ical am5dm5t ,! table ( sections = su* "p ,,ix is am5d$ by add+ at ! end ! foll[+ new item3 ,sec4 #bhj;,i4 ,d5ial ( d$uction = adv]tis+ & m>ket+ direct$ at *ildr5 to promote ! consumption ( food ( poor nutritional quality44 7c7 ,effective date ,! am5dm5ts made by ?is section %all apply to am\nts paid or incurr$ 9 taxable ye>s beg9n+ #bd mon?s aft] ! date ( ! enactm5t ( ?is ,act4 #d4 ,additional fund+ = ! ,fre% ,fruit & ,vegetable ,program ,9 addition to any o!r am\nts made available to c>ry out ! ,fre% ,fruit & ,vegetable ,program "u section #ai ( ! ,ri*>d ,b4 ,russell ,national ,s*ool ,lun* ,act 7#db ,u4,s4,c4 #agfi;a71 ! ,secret>y ( ! ,treasury 7or ! ,secret>y's delegate7 %all1 on an annual basis1 transf] to su* program1 f am\nts 9 ! g5]al fund ( ! ,treasury ( ! ,unit$ ,/ates1 an am\nt det]m9$ by ! ,secret>y ( ! ,treasury 7or ! ,secret>y's delegate7 to be equal to ! increase 9 rev5ue = ! prec$+ #ab-mon? p]iod by reason ( ! am5dm5ts made by section #c ( ?is ,act4