,i  #aac? ,,congress  #b;d ,session  ,h4
 ,r4 #dcda  ,,9 ,,! ,,h\se ,,(          
,,repres5tatives  ,m>* #bg1 #bjad ,ms4  
,ros-,leht95 7= h]self1 ,mrs4 ,capps1 & 
,mr4 ,deut*7 introduc$ ! foll[+ bill2   
:i* 0 ref]r$ to ! ,committee on ,en]gy &
 ,comm]ce  ,a ,,bill  ,to direct !      
,f$]al ,trade ,commission to submit to  
,congress a report on ! use1 9 adv]tis+ 
& o!r m$ia = ! promotion ( comm]cial    
products1 ( images t h be5 alt]$ to     
mat]ially *ange ! physical *>act]i/ics (
 ! faces & bodies ( ! individuals       
depict$4  #a4 ,%ort title ,?is ,act may 
be cit$ z ! ,tru? 9 ,adv]tis+ ,act (    
#bjad4  #b4 ,f9d+s ,congress f9ds !     
foll[+3  7#a7 ,adv]tis]s regul>ly alt]  
images us$ 9 pr9t & electronic m$ia to  
mat]ially *ange ! physical *>act]i/ics (
 models' faces & bodies1 (t5 alt]+ !    
models' size1 proportions1 %ape1 & sk9  
color1 remov+ signs ( age+1 & mak+ o!r  
simil> *anges to models' appe>ance4     
7#b7 ,an increas+ am\nt ( academic      
evid5ce l9ks exposure to su* alt]$      

images ) emotional1 m5tal1 & physical   
heal? issues1 includ+ eat+ disord]s1    
especially among *ildr5 & te5ag]s4 ,!re 
is p>ticul> conc]n ab\t ! m>ket+ ( su*  
images to *ildr5 & te5ag]s ?r\gh        
di/ribution 9 te5-ori5t$ publications1  
adv]tis+ display$ 9 public places       
outside ! home1 & onl9e m$ia4  7#c7 ,su*
 alt]$ images c create di/ort$ &        
unreali/ic expectations & und]/&+s (    
appropriate & heal?y weight & body      
image4  7#d7 ,! dissem9ation (          
unreali/ic body /&>ds has be5 l9k$ to   
eat+ disord]s among m5 & wom5 ( v>y+ age
 gr\ps1 b x has a p>ticul>ly de/ructive 
heal? effect on *ildr5 & te5ag]s4  7#e7 
,academic evid5ce has demon/rat$ a      
connection betwe5 ! use ( v ?9 models 9 
adv]tis+ & consum] attitudes t[>d a br& 
bas$ on su* adv]tis+1 z well z a mat]ial
 influ5ce ( ! use ( su* models on       
consum] pur*ase int5t1 conduct1 &       
reliance4  7#f7 ,9 #bjaa1 ! ,am]ican    
,m$ical ,association adopt$ a policy    
enc\rag+ adv]tis+ associations to "w )  

public & private sector organizations   
conc]n$ ) *ild & adolesc5t heal? to     
develop guidel9es = adv]tisem5ts1       
especially ^? appe>+ 9 te5-ori5t$       
publications1 t w\ld disc\rage ! alt]+ (
 photographs 9 a mann] t c\ld promote   
unreali/ic expectations ( appropriate   
body image4  #c4 ,report by ,f$]al      
,trade ,commission  7a7 ,9 g5]al ,n lat]
 ?an #ah mon?s aft] ! date ( ! enactm5t 
( ?is ,act1 ! ,f$]al ,trade ,commission 
%all submit to ,congress a report t     
conta9s--  7#a7 a /rategy to r$uce !    
use1 9 adv]tis+ & o!r m$ia = ! promotion
 ( comm]cial products1 ( images t h be5 
alt]$ to mat]ially *ange ! physical     
*>act]i/ics ( ! faces & bodies ( !      
individuals depict$2 &  7#b7            
recomm5dations = an appropriate1        
risk-bas$ regulatory framework ) respect
 to su* use4  7b7 ,input ( ext]nal      
/akehold]s & exp]ts ,9 prep>+ ! report  
requir$ by subsection 7a71 ! ,f$]al     
,trade ,commission %all solicit input f 
ext]nal /akehold]s & exp]ts on ! /rategy

 & recomm5dations requir$ to be includ$ 
9 su* report4 ,! ,commission1 9         
consultation ) ! ,director ( ! ,national
 ,in/itute ( ,m5tal ,heal? & !          
,adm9i/rator ( ! ,sub/ance ,abuse &     
,m5tal ,heal? ,s]vices ,adm9i/ration1   
%all ensure t input is obta9$ f an      
appropriate numb] ( /akehold]s & exp]ts 
&1 to ! ext5t practicable1 f /akehold]s 
& exp]ts t are geographically &         
culturally div]se & t include /akehold]s
 & exp]ts f ! physical & m5tal heal?1   
bus9ess1 & consum] advocacy communities4