,i  #aacth ,,congress  #b;d ,session    
,h4 ,r4 #dcda  ,,in ,,the ,,house ,,of  
,,representatives  ,march #bg1 #bjad    
,ms4 ,ros-,lehtinen 7for herself1 ,mrs4 
,capps1 and ,mr4 ,deutch7 introduced the
 following bill2 which was referred to  
the ,committee on ,energy and ,commerce 
,a ,,bill  ,to direct the ,federal      
,trade ,commission to submit to         
,congress a report on the use1 in       
advertising and other media for the     
promotion of commercial products1 of    
images that have been altered to        
materially change the physical          
characteristics of the faces and bodies 
of the individuals depicted4  #a4 ,short
 title ,this ,act may be cited as the   
,truth in ,advertising ,act of #bjad4   
#b4 ,findings ,congress finds the       
following3  7#a7 ,advertisers regularly 
alter images used in print and          
electronic media to materially change   
the physical characteristics of models' 
faces and bodies1 often altering the    
models' size1 proportions1 shape1 and   

skin color1 removing signs of ageing1   
and making other similar changes to     
models' appearance4  7#b7 ,an increasing
 amount of academic evidence links      
exposure to such altered images with    
emotional1 mental1 and physical health  
issues1 including eating disorders1     
especially among children and teenagers4
 ,there is particular concern about the 
marketing of such images to children and
 teenagers through distribution in      
teen-oriented publications1 advertising 
displayed in public places outside the  
home1 and online media4  7#c7 ,such     
altered images can create distorted and 
unrealistic expectations and            
understandings of appropriate and       
healthy weight and body image4  7#d7    
,the dissemination of unrealistic body  
standards has been linked to eating     
disorders among men and women of varying
 age groups1 but it has a particularly  
destructive health effect on children   
and teenagers4  7#e7 ,academic evidence 
has demonstrated a connection between   

the use of very thin models in          
advertising and consumer attitudes      
toward a brand based on such            
advertising1 as well as a material      
influence of the use of such models on  
consumer purchase intent1 conduct1 and  
reliance4  7#f7 ,in #bjaa1 the ,american
 ,medical ,association adopted a policy 
encouraging advertising associations to 
work with public and private sector     
organizations concerned with child and  
adolescent health to develop guidelines 
for advertisements1 especially those    
appearing in teen-oriented publications1
 that would discourage the altering of  
photographs in a manner that could      
promote unrealistic expectations of     
appropriate body image4  #c4 ,report by 
,federal ,trade ,commission  7a7 ,in    
general ,not later than #ah months after
 the date of the enactment of this ,act1
 the ,federal ,trade ,commission shall  
submit to ,congress a report that       
contains--  7#a7 a strategy to reduce   
the use1 in advertising and other media 

for the promotion of commercial         
products1 of images that have been      
altered to materially change the        
physical characteristics of the faces   
and bodies of the individuals depicted2 
and  7#b7 recommendations for an        
appropriate1 risk-based regulatory      
framework with respect to such use4  7b7
 ,input of external stakeholders and    
experts ,in preparing the report        
required by subsection 7a71 the ,federal
 ,trade ,commission shall solicit input 
from external stakeholders and experts  
on the strategy and recommendations     
required to be included in such report4 
,the ,commission1 in consultation with  
the ,director of the ,national          
,institute of ,mental ,health and the   
,administrator of the ,substance ,abuse 
and ,mental ,health ,services           
,administration1 shall ensure that input
 is obtained from an appropriate number 
of stakeholders and experts and1 to the 
extent practicable1 from stakeholders   
and experts that are geographically and 

culturally diverse and that include     
stakeholders and experts from the       
physical and mental health1 business1   
and consumer advocacy communities4