,i  #aac? ,,congress  #a/ ,session  ,h4 
,r4 #bhca  ,,9 ,,! ,,h\se ,,(           
,,repres5tatives  ,july #be1 #bjac ,ms4 
,de,lauro 7= h]self1 ,ms4 ,lee (        
,cali=nia1 ,mr4 ,de,fazio1 ,mr4 ,clay1 &
 ,mr4 ,grijalva7 introduc$ ! foll[+     
bill2 :i* 0 ref]r$ to ! ,committee on   
,ways & ,means  ,a ,,bill  ,to am5d !   
,int]nal ,rev5ue ,code ( #aihf to d5y   
any d$uction = m>ket+ direct$ at *ildr5 
to promote ! consumption ( food ( poor  
nutritional quality4  #a4 ,d5ial (      
d$uction = m>ket+ direct$ at *ildr5 to  
promote food ( poor nutritional quality 
7a7 ,9 g5]al ,"p ,,ix ( sub*apt] ,b (   
*apt] #a ( ! ,int]nal ,rev5ue ,code (   
#aihf 7relat+ to items n d$uctible7 is  
am5d$ by add+ at ! end ! foll[+ new     
section3  #bhj;,i4 ,d5ial ( d$uction =  
m>ket+ direct$ at *ildr5 to promote food
 ( poor nutritional quality  7a7 ,9     
g5]al ,no d$uction %all be all[$ "u ?is 
*apt] ) respect to--  7#a7 any m>ket+   
direct$ at *ildr5 = purposes ( promot+ !
 consumption by *ildr5 ( food ( poor    

nutritional quality1 &  7#b7 any ( !    
foll[+ :i* are incurr$ or provid$       
prim>ily = purposes describ$ 9 p>agraph 
7#a73  7,a7 ,travel exp5ses 7includ+    
meals & lodg+74  7,b7 ,goods or s]vices 
( a type g5]ally consid]$ to con/itute  
ent]ta9m5t1 amusem5t1 or recreation or !
 use ( a facility 9 connection ) provid+
 su* goods & s]vices4  7,c7 ,gifts4     
7,d7 ,o!r promotion exp5ses4  7b7 ,food 
( poor nutritional quality ,= purposes (
 ?is section1 ! t]m food ( poor         
nutritional quality means food &        
bev]ages t are det]m9$ by ! ,secret>y 79
 consultation ) ! ,secret>y ( ,heal? &  
,human ,s]vices & ! ,f$]al ,trade       
,commission7 to be inconsi/5t ) ! mo/   
rec5t ,diet>y ,guidel9es = ,am]icans    
publi%$ "u section #cja ( ! ,national   
,nutrition ,monitor+ & ,relat$ ,rese>*  
,act ( #aiij 7#g ,u4,s4,c4 #ecda74  7c7 
,m>ket+ ,= purposes ( ?is section1 ! t]m
 m>ket+ means all product & br& adv]tis+
 & promotional te*niques direct$ at     
*ildr51 includ+--  7#a7 adv]tis+        

7includ+ product placem5t7 on television
 & radio1 9 pr9t m$ia1 9 social m$ia1 & 
on ! ,int]net 7includ+ ?ird-p>ty &      
company-sponsor$ websites71  7#b7       
product packag+ & label+1  7#c7 adv]tis+
 prec$+ a movie %[n 9 a movie !at] or   
plac$ on a video 7,,dvd or ,,vhs7 or )9 
a video game or mobile application1     
7#d7 promotional cont5t transmitt$ to   
p]sonal comput]s & o!r digital or mobile
 devices1  7#e7 adv]tis+ displays &     
promotions at ! retail site1  7#f7      
specialty or premium items di/ribut$ 9  
connection ) ! sale ( a product or a    
product loyalty program1  7#g7 promotion
 "* lic5s+1 toy co-br&+ &               
cross-promotions1  7#h7 celebrity       
endorsem5ts1 &  7#i7 9-s*ool m>ket+4  ,=
 purposes ( ! prec$+ s5t5ce1 ! t]m      
direct$ at includes ! use ( measur$ m$ia
 if ! audi5ce = su* m$ia w consi/ ( #ce 
p]c5t or m ( *ildr54  7d7 ,*ild ,=      
purposes ( ?is section1 ! t]m *ild means
 an individual :o is age #ag or "u4  7e7
 ,regulations ,! ,secret>y %all 79      

consultation ) ! ,secret>y ( ,heal? &   
,human ,s]vices & ! ,f$]al ,trade       
,commission7 prescribe su* regulations z
 may be necess>y to c>ry out ! purposes 
( ?is section4  4  7b7 ,cl]ical am5dm5t 
,! table ( sections = su* "p ,,ix is    
am5d$ by add+ at ! end ! foll[+ new     
item3  ,sec4 #bhj;,i4 ,d5ial ( d$uction 
= m>ket+ direct$ at *ildr5 to promote   
food ( poor nutritional quality4  4  7c7
 ,effective date ,! am5dm5ts made by ?is
 section %all apply to am\nts paid or   
incurr$ aft] ! date ( ! enactm5t ( ?is  
,act 9 taxable ye>s end+ aft] su* date4