,,survey ,,and ,,exhibit ,,series ,,edited ,,by ,,shelby ,m4 ,,harrison ,,traveling ,,publicity ,,campaigns ,,educational ,,tours ,,of ,,railroad ,,trains ,,and ,,motor ,,vehicles ,,by ,,mary ,,swain ,,routzahn ,,department ,,of ,,surveys ,,and ,,exhibits ,,russell ,,sage ,,foundation ,illustration ,,new ,,york ,,russell ,,sage ,,foundation ,copyright1 #aibj1 by ,,the ,,russell ,,sage ,,foundation ,,wm4 ,f4 ,,fell ,,co,,printers ,,philadelphia ,illustration ,,editor',s ,,preface ,in the endeavor to spread information widely and well a multitude of ventures have been carried on in recent years4 ,interesting among these has been the combining of educational material and activities on the one hand with modern facilities for transportation on the other--the putting of exhibits1 demonstrations1 motion pictures1 and other campaigning equipment on railroad trains1 trolley cars1 and motor trucks so that they may tour a whole city1 a county1 or cross a continent4 ,a glance at the appendix to this volume will show how extensive this form of educational effort has become4 ,beginning a dozen or more years ago with trains which showed improved methods of farming the list includes trains for teaching health1 sanitation1 safety1 and food saving2 trolley cars carrying exhibits on child welfare2 and automobile trucks equipped to give motion picture shows on health and other subjects4 ,recently some of the trucks have also carried equipment for demonstrating methods of food canning1 or for dispensary service4 ,while the traveling campaign centering in the railroad car has had the longer history1 developments in the educational use of the motor truck have been of such number and variety as to indicate1 if one may venture in probabilities1 relatively greater future activity for it4 ,the extensive use of this method of disseminating knowledge in the past1 and the probable continuation and extension of it in some form1 have made it seem desirable to bring together as much as possible of the working knowledge which has been gained in planning and conducting these campaigns1 and to put it at the disposal of those interested in popular forms of educational work4 ,the material here presented is thus not so much an evaluation of the traveling campaign method of spreading information as a review1 or perhaps better1 an anthology of practical experience thus far formulated1 plus the observations of the author of the volume4 ,the practice of those who have had first-hand contact with the problems and possibilities involved will undoubtedly have value for future planning4 ,it is hoped1 however1 that the experience here set down1 instead of forming a sole reliance or boundary to effort1 may become a stimulus to the play of fresh ingenuity in creating new forms of illustrative material4 ,but as to the question of evaluation1 until more data on these campaigns are recorded1 that will still need to be done by those responsible for each particular tour and conversant with the particular conditions and requirements of the case4 ,it is a familiar and not unnatural tendency1 in selecting an avenue by which to reach the public1 to adopt a method already used by someone else without waiting to get full information on its advantages and limitations4 ,this happens in large part no doubt because the information desired is often hard to get without extensive inquiry4 ,a second purpose of this volume is to bring together in brief compass the available data on traveling campaigns and thus to lessen the burden of extended inquiry for those who will need to make practical decisions4 ,in addition to a pooling of the facts gained through the practical conduct of traveling publicity campaigns it is further hoped that the material here assembled may provide a sort of nucleus or center of gravity which will attract criticisms and further data4 ,the criticisms1 in the course of time1 may lead to a fuller treatment of the subject1 and afford a better basis for determining whether the advantages of campaigns set upon wheels outweigh their inherent disadvantages when viewed in relation to particular projects or other campaign possibilities4 ,in the meantime grateful acknowledgment is made to the many who have already been generous in answering inquiries and furnishing information gained from their daily contact with traveling campaigns1 and to those who have furnished photographs and offered many helpful suggestions4 ,,shelby ,m4 ,,harrison4 ,,table ,,of ,,contents ,,page ,,editor',s ,,preface iii ,,list ,,of ,,illustrations xi ,,chapter ,i ,,introductory #a ,,chapter ,,ii ,,purposes ,,and ,,advantages ,,of ,,traveling ,,campaigns #c ,the ,train as an ,event #d ,a ,tour as a ,campaign 8,feature0 #f ,novelty and the ,danger of its ,wearing ,off #f ,not a ,quick ,method #g ,traveling ,campaigns and ,results #h ,cost of ,tours #h ,as ,between ,trains and ,trucks #aj ,,chapter ,,iii ,,how ,,trains ,,have ,,been ,,used ,,in ,,campaigning #ac ,agricultural ,trains #ac ,health ,trains #bj ,war ,propaganda #ba ,a ,government ,safety ,first ,train #bc ,trolley ,tours #bc ,,chapter ,,iv ,,campaigning ,,with ,,motor ,,vehicles #be ,motion ,picture ,tours #be ,a ,typical ,motion ,picture ,motor ,tour #bf ,traveling ,dispensaries #bg ,cleveland ,children's ,year ,special #bg ,motor ,truck ,clinics in ,italy #cj ,a ,government ,child ,welfare ,special #cj ,speaking ,tours by ,automobile or ,motorcycle #cd ,a ,motorcycle ,knight of ,health #cd ,carrying the ,canning ,kitchen to the ,food ,supply #cg 8,caravans0 of ,trucks #ci ,,chapter ,v ,,advance ,,publicity ,,and ,,organization #db ,importance of ,good ,advance ,work #db ,general ,advertising #dc ,specialized ,appeal #dd ,arrangements for ,distributing the ,attendance #dd ,arrangements for ,local ,co-operation in ,management #de ,getting the ,advance ,work ,done #df ,qualifications of the ,advance ,agent #di ,the ,job of the ,advance ,agent #ej ,assignments of ,advance ,work for ,local ,committees #eb ,explanatory ,statement for ,local ,co-operating ,committees ,regarding the ,pennsylvania ,food ,conservation ,train #ed ,reception ,committee #ee ,committee on ,newspapers #ef ,advertising ,committee #eg ,committee on ,special ,delegations #ei ,committee on ,co-operation of ,churches #fa ,committee on ,schools #fb ,committee on ,attendance of ,foreign ,language ,groups #fc ,committee on ,speaking #fd ,committee on ,personal ,canvass #fd ,,chapter ,,vi ,,the ,,message ,,of ,,the ,,tour #ff ,choice of a ,topic #fg ,what to ,tell #gj ,making up the ,program #ga ,programs of ,exhibit ,trains #gc ,a ,program ,combining ,demonstrations and ,exhibits #gf ,outdoor ,speaking at ,trains #gg ,,chapter ,,vii ,,exhibit ,,cars #gh ,types of ,cars #gh ,traveling ,accommodations for ,staff ,members #hj ,treatment of ,car ,interiors #hj ,exhibits #ha ,use of the ,space for ,display #hd ,placing ,exhibits #hg ,arrangement of ,subject ,matter #hh ,some ,observations from ,practical ,experience #ij ,arrangement of ,car for ,demonstrations #ib ,,chapter ,,viii ,,the ,,tour ,,of ,,the ,,truck ,,or ,,train #id ,the ,places to be ,visited #ie ,receiving the ,visitors #ig ,the ,rate of ,progress in ,exhibit ,cars #ii ,distributing the ,attendance #aja ,explaining the ,exhibits #ajd ,,chapter ,,ix ,,follow-,,up ,,work #ajf ,getting the ,subject ,talked ,about #ajg ,printed ,matter for ,distribution #aji ,publicity ,following the ,train's ,stop #aaj ,organization of ,local ,forces #aaa ,checking ,up ,results #aac ,,appendix3 ,reference ,lists of ,train1 ,truck1 ,trolley1 and other ,traveling ,campaigns #aag ,,bibliography #acg ,,index #adc ,,list ,,of ,,illustrations ,,opposite ,,page ,the ,new ,york ,state ,healthmobile #aj ,interior of ,exhibit ,car of the 8,peach ,special0 #ad ,health ,cars of the ,louisiana ,department of ,health #bj ,cleveland ,children's ,year ,special #bh ,truck ,with ,extension ,devices #bi ,traveling ,dispensaries #cj ,interior of ,child ,welfare ,special of the ,federal ,children's ,bureau #ca ,canning ,squad and ,portable ,kitchen #ch ,a ,transcontinental ,truck ,tour #ci ,poster ,advertising the ,coming of an ,exhibit ,train #dd ,group of ,objects ,expressing ,one ,idea #gj ,demonstration ,car #gf ,an ,outdoor ,program #gg ,flat ,cars ,used for ,displaying ,captured ,german ,trophies #hj ,interior of ,health ,exhibit ,car #hd ,a ,well ,arranged ,exhibit ,car #he ,food ,conservation ,train of ,new ,york ,state ,college of ,agriculture #hf ,arrangement of ,railroad ,car ,interior #hg ,car ,especially ,designed for ,cooking ,demonstrations #ib ,i ,,introductory ,the tour of the peddler with a pack or cart stocked with goods for sale and a budget of news for free distribution1 and that of the patent medicine man with his illustrated lecture of misinformation that sells his dubious wares are forms of traveling publicity campaigns long familiar in rural districts4 ,of recent years many peddlers1 carrying new ideas and useful information but no goods for sale1 have been going about the country representing national and state government bureaus and private organizations4 ,their wares are helps to better crops1 better houses1 better health4 ,their mode of traveling has progressed from wagons to trains and from trains to motor trucks4 ,the size of the enterprise has varied from a single wagon or automobile with a speaker and a batch of leaflets to a train of railroad cars or trucks that carry a traveling exhibit rivaling the 8,greatest ,show on ,earth40 ,the tours extend from a jaunt through the county or the districts of a city to a transcontinental journey4 ,whatever its form1 if the purpose of the enterprise is to spread information or ideas1 or to promote a community program1 it is of interest from an educational and publicity standpoint4 ,although traveling campaigns have been many and varied and the method has been in use for a number of years1 to our knowledge there has been no attempt up to this time to set down the methods and experiences1 the successes1 failures1 and difficulties of the various campaigners4 ,believing that this method of promoting social programs will continue to be employed1 whatever the type of vehicle used to convey travelers and their outfits1 we have gathered information about a number of campaigns and offer it here1 together with comments and suggestions for the benefit of those who may be considering the method for the first time or who have tried it and wish to compare their experiences with those of others4 ,the descriptions and suggestions are drawn from accounts of about seventy-five tours of trains1 trucks1 trolley cars1 and other vehicles1 obtained from printed reports1 articles1 letters1 replies to questionnaires and interviews1 as well as from the observations and experience of the writer4 ,,ii ,,purposes ,,and ,,advantages ,,of ,,traveling ,,campaigns ,the popular educational tour on wheels is a method of carrying news and facts from town to town1 instead of distributing this information in wholesale manner to many towns at the same time through newspapers1 letters1 posters1 and other familiar avenues for disseminating information quickly and widely4 ,this use of a method resembling more or less the old-time place-to-place spreading of the news but in a modern1 up-to-the-minute dress1 even under the most favorable conditions involves a considerable outlay in money1 a great deal of hard work1 careful and detailed planning1 and equally careful oversight throughout the journey and the follow-up period4 ,therefore the person or group contemplating such an undertaking will naturally wish to consider carefully its efficiency as a method of publicity before embarking on it4 ,in some instances the reason for using the truck or train is that it may be routed to remote rural districts not well served by the more modern methods of news distribution4 ,wherever it goes1 however1 the train or truck has two chief advantages as a publicity method2 first1 it is an economical way of bringing before scattered audiences well-equipped speakers or graphic and otherwise attractive illustrative material--economical because a single group of speakers or unit of exhibits may in this way be made to serve a large territory2 and1 second1 its visit to each town may be made an important event1 something which creates news and which may appeal to the imagination of people generally4 ,the tours that are described in the following pages suggest just a few of the unusual and graphic features that may be assembled in a traveling show to attract attention and to make facts and ideas more easily understood and remembered4 ,the train or truck in addition1 as already suggested1 to bringing into town especially talented or well-informed speakers and demonstrators1 brings also equipment for demonstrations that may be bulky1 expensive1 or for other reasons difficult to duplicate and distribute for display2 also rare objects such as the people in the communities visited would not be likely to see at all1 except as they are brought in for this brief visit4 ,,the ,,train ,,as ,,an ,,event ,the visit of the train1 like the revival meeting1 the fair1 or the ,fourth of ,july celebration1 may be made such a striking event in each community that its program gets and holds the attention of many people who would not read a newspaper article or go to an ordinary meeting to learn about the same topic4 ,such an event may be especially timely if a new movement or plan is about to be launched within the territory to be covered4 ,the brief demonstration presented before a representative group of citizens gathered to meet the truck or train often paves the way for the organization of a permanent activity in the community4 ,this is true because the method often allows for a more concentrated educational effort than can be effected in the same time through other types of campaigns4 ,for example1 the occasional visit of the agricultural special1 demonstrating improved methods has1 in many instances1 preceded the forming of a county organization of farmers to devote themselves continuously to studying and experimenting in better farming4 ,a train or truck campaign1 well handled1 will help to give freshness to ideas which may become stale if they continue to reach the people in the same familiar forms4 ,whatever the subject matter or purpose of a local movement for community education or welfare1 both the workers or leaders and the people who form the audiences are refreshed by variations from familiar methods of presenting the ideas that need to be gone over time and again in order to get the greater numbers to listen1 to understand1 and to assimilate them4 ,the local effectiveness of the work of the county agricultural agent1 or the tuberculosis committee1 or the movement for better rural schools may sometimes be stimulated through the visit of traveling campaigners bringing reinforcements in the way of enthusiasm1 news gathered along the route1 or old ideas illustrated in new and striking ways4 ,a ,,tour ,,as ,a ,,campaign 8,,feature0 ,one occasion when a train tour may be desirable is when the need is felt for a unique feature or 8stunt0 in a campaign that employs a great variety of methods4 ,the ,liberty ,loan trains were expected to add 8punch0 to local campaigns and to make bond selling easier4 ,when a vigorous effort is being concentrated on an issue or an idea1 a tour of prominent speakers1 or striking exhibits1 or both1 may add a spectacular element and secure much publicity2 first1 by getting direct attention for the idea1 and second1 by providing material for 8news0 both in the press and in the everyday talk of the people4 ,,novelty ,,and ,,the ,,danger ,,of ,,its ,,wearing ,,off ,as a novel device for attracting attention both train and truck have a real though possibly a short-lived value4 ,in many sections of the country the exhibit train has long ago become familiar1 and already those who are seeking some new form in which to get their story over are equipping and operating motor trucks4 ,in a few years these1 too1 may lose their power to arouse curiosity4 ,however1 the fact that the novelty of a device wears off does not necessarily destroy its value4 ,while the novelty of the method itself may wear off1 the contents of the train and the program of the itinerant campaigners leave no end of possibilities in the way of fresh attractions4 ,in the use of graphic methods there have been great advances within quite recent years4 ,so far1 only a few of the newer forms of expressing information in picturesque and dramatic forms have been used in truck and train projects4 ,there is no reason why trains and trucks should not continue indefinitely to draw expectant visitors looking for the new features that may be added this year1 just as a circus1 a fair1 or exposition is repeated successfully year after year4 ,the exhibitor who uses an attention-getting device for the first time in any locality is to some extent responsible for the future success of any similar traveling shows in the places visited4 ,people who went to see the first train or truck are likely to visit the second or stay away1 according to the impression made by the first4 ,this responsibility can be met through careful preparation and good management4 ,,not ,a ,,quick ,,method ,a point sometimes urged in favor of the educational tour is its rapid method of carrying information over a wide area4 ,it is undoubtedly the quickest way of displaying the same objects to a number of communities4 ,but if you wish the people throughout your territory to have the same information as nearly as possible at the same time1 any method in which the material is duplicated and sent out to all points at once from a central place is obviously more suitable than conveying the message from place to place4 ,,traveling ,,campaigns ,,and ,,results ,one objection frequently raised by those who have conducted educational tours is that they are quickly forgotten and bring no lasting results4 ,this is probably a valid objection to the incompleteness of a particular campaign rather than to the method itself4 ,if the follow-up work is not planned just as carefully and carried out as conscientiously as the tour itself1 there is no reason to expect that people will remember it or that action will follow4 ,every form of publicity1 whether a newspaper article1 leaflet1 lecture or motion picture would be just as quickly forgotten if it were an isolated effort and not part of a well-rounded educational campaign4 ,in the section on follow-up work1 page #ajf1 methods are discussed of fixing the impressions made on the minds of visitors to the train and of inducing them to apply the instructions given4 ,,cost ,,of ,,tours ,what it costs usually plays a larger part in the choice of a publicity method than any other single factor4 ,analysis of the whole plan of the tour is needed in order to decide regarding the wisdom of spending money on it4 ,an advance estimate ought to indicate whether a given expenditure on a traveling campaign appears likely to bring larger returns than the same amount spent on some other method4 ,the cost and the scale of different enterprises vary so greatly and prices are so different from year to year1 that it is impossible to estimate1 on the basis of one project1 what another one is likely to cost4#a ,by writing to the sources of information listed in the appendix1 beginning on page #aag1 the reader will probably be able to obtain detailed information about the cost of any enterprise of a type that may interest him4 ,several directors of tours have reported that they consider the method too expensive4 ,it was found too expensive in one northern state because the initial outlay was so great in comparison with the relatively short season during which the truck could be operated4 ,in one southern state the expenses of an automobile tour were found to be out of proportion to the total budget of the organization4 ,a number have reported the method inexpensive1 but they may not have charged against their budget items that others have been obliged to include4 ,cars and hauling may have been provided by a railroad company2 the truck may have been a gift2 the specialists and demonstrators may have been regular members of the staff of the organization and their salaries not charged against the budget of the tour4 ,in some cases the truck drivers have been volunteers4 ,all of these things need to be taken into account in making any decision on the basis of the amount a tour has cost someone else4 ,it is safe to say that1 under the most favorable circumstances1 a well-conducted traveling campaign is not a cheap method of publicity1 and the organization considering it should be very sure that the enterprise is timely and especially suited to their purpose before embarking on the venture4 ,,as ,,between ,,trains ,,and ,,trucks ,the most serious drawbacks to a train are that it must stay on a railway siding1 is frequently inconvenient to reach1 and its location hot and dusty in summer1 lacking in open space where crowds can gather comfortably1 and1 worst of all1 is noisy4 ,still another drawback is that the shape of a car is not adapted to the effective display of exhibits and it is difficult also to handle large numbers of visitors4 ,illustration3 ,,the ,,new ,,york ,,state ,,healthmobile ,carries motion picture equipment for both indoor and outdoor exhibition as well as dispensary equipment for holding clinics4 ,even with these awkward handicaps1 however1 the railroad car has the advantage of greater size as a setting for exhibits and demonstrations4 ,exhibits and equipment for demonstrating1 moreover1 may be permanently set up in a train of cars1 so that everything is in readiness for visitors at the time when the train reaches its stopping place4 ,but the truck is a place for storing rather than displaying exhibits1 which means that each time a program is given1 material must be unpacked and set up in tents1 in a hall1 or out of doors4 ,good points for the truck are that1 roads and weather permitting1 the truck campaigner may go wherever and whenever he pleases and stay as long as he likes1 independent of the rails and schedules that limit the freedom of a train tour4 ,even bad roads have not prevented some campaigners from reaching what had seemed to be inaccessible districts4 ,while the trucks have in certain ways greater adaptability to varied conditions than trains1 the latter will undoubtedly continue to be employed where its own special uses are of paramount importance and particularly in cases where the railroads may find it possible1 as in many instances in the past1 to provide transportation free or at a nominal price4 ,the truck1 on the other hand1 is probably only at the beginning of its usefulness in educational and publicity work4 ,there are still untried possibilities of contriving methods for the carrying of materials especially adapted to a quick display during a short stop in all sorts of places1 which1 it would seem1 might invite to a fascinating degree the inventive genius of those interested in the popular spread of useful information4 ,,footnotes3 #a ,the following records of tours may prove at least suggestive3 ,a three-car train1 which traveled through ,pennsylvania for five months in #aiah1 had running expenses of approximately #cbe a week4 ,this included traveling1 living expenses1 and salaries of three staff members1 the initial cost of exhibits and printed matter1 and repairs4 ,it did not include the salaries of three additional demonstrators1 or the initial cost of rebuilding the interiors of the cars1 or any expenses for hauling of the cars4 ,a motion picture tour with an automobile truck1 traveled for twenty-eight weeks in #aiag in ,maryland at an expense of #abd a week4 ,this included the fuel and repairs for the car1 expenses of the field staff1 rentals of films1 and various miscellaneous expenses connected with the operation of the tour4 ,,iii ,,how ,,trains ,,have ,,been ,,used ,,in ,,campaigning ,for a number of years1 with the co-operation of the railroads1 state agricultural colleges1 departments of health1 and private state organizations have carried on educational and organization work through demonstration trains4 ,the war propaganda which utilized practically every known form of publicity did not overlook train1 truck or trolley4 ,one or more of these was used in the campaigns for ,liberty ,loans1 food conservation1 and child welfare4 ,descriptions of a few of these trains will illustrate the varied types of campaigns in which they have been employed4 ,,agricultural ,,trains ,a ,peach ,demonstration ,train started on a tour in ,november1 #aiai1 for the purpose of encouraging and stimulating the peach industry in the ,east ,texas ,fruit ,belt4 ,the train consisted of two baggage cars containing exhibits of insect pests that menace the peach industry1 life-sized models of diseased and perfect fruit1 and actual branches of affected peach trees1 and a box car containing a tractor1 orchard plows1 and various other kinds of farm machinery needed by an up-to-date orchardist4 ,regarding this train ,mr4 ,p4 ,t4 ,cole1 ,agricultural ,commissioner1 ,st4 ,louis ,southwestern ,railroad of ,texas1 writes as follows3 ,the cars were moved on local freight trains nearly all the time1 although on a few occasions we were moved by a through freight4 ,the cars were opened to the public at #i a4m41 and the farmers were taken through in groups of about fifteen and a thorough lecture given them with explanations in detail regarding the various exhibits4 ,we usually let the school children go through1 but did not allow them to interfere with the work we were giving the farmers4 ,in the afternoon1 at about one o'clock1 we accompanied the farmers to a nearby orchard taking with us pruning tools1 the power sprayer1 and the tractor4 ,in the orchard we gave lectures on pruning1 and then pruned about a dozen trees1 or sometimes as many as fifty1 after which we gave them a thorough spraying4 ,this demonstration usually consumed the greater part of the afternoon1 but we would return to the cars and discuss the different problems of orcharding with the growers and in many cases they remained with us until dark4 ,the growers in most cases were very enthusiastic over this work1 and we had some excellent demonstrations4 ,some of the very best were given in orchards where we had done the same work last year1 and where it was an easy matter to point out the beneficial results of proper spraying and pruning4 ,we have a number of fine demonstrations to go back to next year to show the results of the work we have just done4 ,as a result of this work a great many spray machines have been bought1 and there is more pruning and spraying in progress now than ,i have ever seen before4 ,illustration3 ,,interior ,,of ,,exhibit ,,car ,,of ,,the 8,,peach ,,special0 ,a baggage car containing exhibits to show the diseases and insect pests that menace the peach industry1 and the methods of destroying them4 ,see page #ac4 ,the following account#b of a dairy train in ,illinois is supplied by the ,college of ,agriculture of the ,university of ,illinois3 ,the first dairy train which we assisted in operating was on the ,chicago and ,eastern ,illinois ,railroad from ,danville1 ,illinois1 to ,cypress4 ,the equipment consisted of an engine1 three ordinary coaches used for lecture work1 an automobile box car with side and end doors1 and a flat car4 ,we had four cows in the automobile car and led them direct from this car onto the flat car for demonstration purposes4 ,we had a railing built around the flat car and also a removable platform between the two cars4 ,we also had a milking machine installed in this box car which could be observed in operation by opening its side doors4 ,this was all the exhibit material we had1 as our stops in the towns lasted only from one to two hours4 ,we had a special train crew and a definite train schedule to follow4 ,as soon as we would reach a town we would fill up the three lecture coaches1 and three speakers would start at once to give short talks4 ,after talking for about fifteen minutes1 the speakers would trade cars4 ,in this way each audience heard at least three speakers1 and at the conclusion of these lectures the audience was conducted to the rear car where a cow demonstration was given4 ,at the conclusion of the cow demonstration the milking machine demonstration was given in the automobile car4 ,i might say that the dairy train was highly successful4 ,this was due1 ,i think1 largely to its being well advertised previous to its operation4 ,later1 another dairy train was operated in a similar manner except that four lecture coaches were used instead of three4 ,on account of the warm weather1 it was found advisable to give a large number of the lectures out-of-doors4 ,the coaches were used only during rainy weather or in towns where1 because of congested passenger and freight traffic1 they were not given a good location4 ,in some places our audiences were so large that we could not accommodate them in four coaches4 ,in that case all the lecture work was given from the flat car on the rear end of the train4 ,the ,pure ,seed and ,home ,power ,special was the name given to a three-car train run jointly by the ,soo ,line1 the ,wisconsin ,bankers' ,association1 and the ,wisconsin ,college of ,agriculture in the interests of more efficient farm methods4 ,the pure seed car contained a display of the finest ,wisconsin grown seed grains1 reinforced by explanations driving home the vital facts concerning the advantages of pure-bred seed4 ,the home power and home convenience car showed gasoline engine1 power churn1 washing machine1 separator1 home lighting plant1 and other conveniences4 ,a lecture car and a tourist sleeper for the lecturers and demonstrators completed the equipment4 ,sixteen counties were visited and over seven thousand people came to see the train4 ,the ,hessian ,fly ,special1 as described below1 is an example of a highly specialized effort toward accomplishing a very definite purpose3 ,since its first appearance in ,kansas as an important factor in wheat production1 the ,hessian fly has alternately disappeared and reappeared4 ,during the forty-four years of its known presence in the state it has produced seven different out-breaks1 the last and the greatest of which destroyed not less than fifteen million bushels of wheat of the #aiae crop4 ,believing that not only the attention of the farmers could best be called to the seriousness of the infestation1 but also that more interest could be created in the control methods and that a larger number of wheat growers could be reached within a short time1 the ,kansas ,agricultural ,college decided to request the ,santa ,f ,railway ,company1 which had a large mileage in the infested districts1 to run a ,hessian fly train4444 ,a chart of the infested districts was furnished the dean of the ,extension ,division who met with the officials of the ,santa ,f and prepared a schedule consisting of sixty-two stops4 ,it was left entirely with the college to decide as to the best time to run the train and it was felt that1 inasmuch as the methods of control of the fly should begin as soon as possible after harvest1 the best and most opportune time for the train would be the week just before the beginning of harvest4 ,the train consisted of a baggage car1 two modern steel day coaches1 each with a seating capacity of eighty-eight persons1 which were used for lecture cars1 and a private car1 consisting of parlor and observation1 dining and sleeping compartments4 ,it was understood at the beginning that the train was to be an exclusive ,hessian fly train and thus it was advertised as the ,hessian ,fly ,special1 operated by the ,kansas ,state ,agricultural ,college in co-operation with the ,santa ,f4 ,the speakers consisted of three entomologists of the ,agricultural ,college1 one entomologist of the ,united ,states ,department of ,agriculture1 the head of the ,department of ,agronomy1 the superintendent of ,farmers' ,institutes of the college1 and one county demonstration agent4 ,in addition to the lecturers1 the company consisted of the agricultural agent of the ,santa ,f1 the publicity agent of the ,santa ,f1 the publicity agent of the college1 and representatives of some of the principal newspapers and farm publications4 ,the divisional superintendents and roadmasters accompanied the train over their respective divisions of the road4 ,addresses were made at all of the sixty-two places scheduled4 ,in fact1 at nearly all the places the attendance was such as to require two speakers and1 on several occasions1 it required a third speaker to accommodate the large crowd4 ,if the attendance did not exceed two hundred1 the two speakers took care of them in the lecture cars1 but where the crowd was over two hundred the over-flow was taken in the waiting room of the depot1 where a speaker was provided4 ,where there was not an opportunity for the insect train to stop1 a lecturer was dropped off to hold a meeting at the depot or an up-town place4 ,later1 the man would be picked up by one of the regular trains and left at a station where the ,hessian ,fly ,special was scheduled to stop4 ,or a man would be sent ahead on a regular train to hold a meeting and would later be picked up when the ,special came through4 ,in a few cases speakers were taken to neighboring towns in automobiles4 ,during the entire trip every speaker on the train gave practically the same ,hessian fly talk4 ,the entomologists and the agronomist of the college prepared the speech1 copies of which were furnished not only to the speakers but also to all the railroad officials and publicity men who accompanied the train4 ,the publicity men prepared beforehand all the articles to be used by the newspapers in the places where addresses were made4 ,in other words1 every address given and every newspaper article published had just one message and that was the seriousness of the infestation and what should be done to protect the crop of the next year4 ,it is the opinion of the writer that much of the success of the ,hessian fly train and the good accomplished were due to the fact that all departments and all persons concerned were together1 and that nothing was said or done but what met with the approval and recommendation of every one4 ,the fact that the very methods advocated for the control of the fly were in keeping with the very methods recommended by the ,agronomy ,department and which the progressive and successful wheat growers knew should be practiced for maximum yields1 appealed to the better judgment of even the most skeptical ones4 ,the time allowed for each stop was about forty minutes4 ,the speakers usually arranged for a few minutes' discussion before closing the meeting4 ,specimen cases1 charts1 and illustrated material were used in nearly all lectures4 ,as the men left the lecture cars or the waiting room they were given circulars on the ,hessian fly and the preparation of the seed bed for wheat4 ,the ,hessian fly circular was printed primarily for the occasion4 ,it was simply a timely article emphasizing the methods of control and closing with a brief life history of the fly4 ,in nearly all cases large crowds met the ,hessian ,fly ,special and the total attendance for the week was approximately seven thousand4#c ,,health ,,trains ,in the early days of the tuberculosis movement cars were extensively used in traveling health campaigns4 ,a pioneer in carrying the message of health over a state on exhibit trains was ,dr4 ,oscar ,dowling1 ,president of the ,louisiana ,state ,board of ,health4 ,his health train made its initial trip in #aiaj and with many changes since that time has continued in service4 ,after the first tours1 made with cars loaned by the railroad1 had demonstrated the popularity of the train1 the ,state ,board of ,health purchased two coaches4 ,one was fitted up as an inspection car with a part of it given over to living and office quarters1 and the other as an educational exhibit car1 containing displays of models1 charts1 and laboratory specimens4 ,later1 two more cars were purchased for living quarters and the inspection car was turned into a laboratory car4 ,a practical application of the lessons taught on the tour was made by inspectors who accompanied the train4 ,in each place visited they inspected and scored buildings in which the sanitary conditions imperilled public health1 the reports of their findings being given publicity while the train was in town4 ,this train attracted the attention of health workers in other states and has made a number of trips outside of ,louisiana in response to their requests4 ,illustration3 ,,health ,,cars ,,of ,,the ,,louisiana ,,department ,,of ,,health ,showing the garage end of the laboratory car4 ,here a ,ford is stored ready for use by the inspectors in a quick tour of each town visited4 ,the ,board of ,health of ,kansas has used a ,pullman car to carry exhibits on child welfare1 tuberculosis1 and other health topics4 ,a woman physician and public health nurses traveled with the car and gave health talks and explained exhibits4 ,sixty-nine cities and towns were visited1 the stops varying from one to four days4 ,the purpose was chiefly educational1 but an attempt was made to discuss their health problems with individuals4 ,another example of the ,health ,special was a car sent out by the ,west ,virginia ,board of ,health during #aiai1 and described in letters sent in advance to the newspapers as3 ,a fine1 vestibuled coach1 equipped with electrically driven models1 health posters1 exhibits of living bacteria1 exhibits of ,red ,cross work1 a moving picture machine1 and a small but complete chemical and bacteriological laboratory in one end4 ,,war ,,propaganda ,during the war1 trains were used in several states to carry the message of food conservation and more especially to encourage home canning by simple methods4 ,the ,pennsylvania ,food ,administration1 in co-operation with the ,pennsylvania ,state ,college of ,agriculture and the ,pennsylvania ,railroad1 ran a train of three cars during the first and second summer of the war4 ,the train included an exhibit car containing posters and graphic devices showing why food conservation was necessary2 and two cars where skilled demonstrators illustrated methods of baking with wheat substitutes and the canning and drying of fruits and vegetables4 ,a ,save the ,surplus ,special of two cars toured ,new ,york ,state encouraging home canning and helping practically to increase it4 ,during the ,fourth ,liberty ,loan campaign exhibit trains were used in some districts for displaying war trophies1 and during the ,fifth ,liberty ,loan several shiploads of war equipment and trophies were distributed over the whole country for display on trains which were sent into the rural districts and cities4 ,each train included several flat cars and a baggage car loaded with captured cannon1 ,german aroplanes1 machine guns1 trench mortars1 gas warfare apparatus and gas masks1 and thousands of other interesting trophies4 ,one of our own tanks1 dressed up in its fighting clothes1 was an interesting feature of the exhibits4 ,each train was accompanied by an armed guard of returned soldiers1 sailors1 and marines4 ,in ,missouri a ,women's ,patriotic ,special made a two weeks' trip carrying women speakers who gave talks on the ,red ,cross1 food conservation1 and other war topics4 ,a ,,government ,,safety ,,first ,,train ,probably the most elaborate exhibit train that has yet been sent out was the ,safety ,first ,train of the ,department of the ,interior1 which toured sixteen states during a period of four months and was visited by over a half million people4 ,this train1 which was furnished by the ,baltimore and ,ohio ,railroad1 consisted of twelve steel cars1 including a sleeper and diner1 and was hauled by two powerful passenger locomotives4 ,six governmental departments and the ,american ,red ,cross had exhibits relating to safety work1 the purpose of the tour being 8to acquaint the people with the work that the ,federal ,government is doing every day to protect its citizens against injury and death1 and with the measures it takes to promote the health and comfort of the people40 ,,trolley ,,tours ,campaigns have been conducted on interurban lines in several states4 ,for about three months the ,woman's ,committee of the ,state ,council of ,defense ran a ,children's ,year ,special over much of the interurban trackage of ,michigan1 in the interests of better babies everywhere1 and as a help in saving ,michigan's quota of the one hundred thousand babies the ,children's ,year was to save4 ,the car was divided into three sections--the first part contained an exhibit1 the second a compartment in which babies and children brought for tests were undressed and dressed1 and the third a model examination room where tests and examinations were made by skilled physicians and trained nurses4 ,the ,woman's ,committee of the ,state ,council of ,defense in ,massachusetts also ran a children's welfare car4 ,the interior of the car was given over to exhibits of literature and posters on food conservation and child welfare4 ,the front and back platforms were enlarged and surrounded by arm railings4 ,on one platform a kitchen was arranged1 where a lecturer gave actual demonstrations of the various food substitutes2 on the other a trained nurse instructed mothers upon the care and feeding of children in wartime4 ,,footnotes3 #b ,letter from ,e4 ,a4 ,clark1 ,college of ,agriculture1 ,university of ,illinois4 #c ,journal of ,economic ,entomology1 ,vol4 #i1 ,no4 #a1 #aiaf1 ,george ,a4 ,dean1 ,entomologist1 ,kansas ,state ,agricultural ,experiment ,station4 ,,iv ,,campaigning ,,with ,,motor ,,vehicles ,traveling motion picture shows1 dealing with health and other subjects1 traveling dispensaries and tours demonstrating uses of trucks and thus advertising trucks themselves1 are the chief educational uses of motor vehicles reported in response to an inquiry widely sent out4 ,,motion ,,picture ,,tours ,of these1 the traveling motion picture show seems to have been longest in the field4 ,many state health departments and state tuberculosis associations have been and still are conducting a part of their educational work by this means4 ,recently the ,red ,cross has carried the story of its overseas work into remote rural districts in a certain section of the country by means of a truck equipped with pictures and machine4 ,a returned overseas worker travels with the truck and gives talks about past achievements and future plans4 ,an organization interested in promoting the use of commercial and industrial films has a number of well equipped trucks which are sent to city parks as well as country districts to give open-air entertainments4 ,a ,,typical ,,motion ,,picture ,,motor ,,tour ,the ,north ,carolina ,state ,board of ,health has used a health car equipped with electric lighting plant1 motion picture machine and accessories1 together with a large selection of health and comic films1 all in charge of a lecturer and machinist4 ,this car was sent out in response to invitations to give health entertainments in co-operation with local committees1 the latter sharing the expense4 ,the plan was to give substantially the same program in a different place in the county each day during one week4 ,each of these places then received a return visit during each of two succeeding weeks with a complete change of program4 ,a single program usually consisted of five or six reels of motion pictures1 including three health films and scenic and comedy films4 ,a victrola was carried with the car to provide a preliminary musical program and a musical accompaniment with the comic films4 ,while the health films were being shown1 the lecturer made running comments4 ,free health literature was on display at a convenient place to be given out in response to requests4 ,the programs were given in the school house1 church hall or outdoors4 ,where special illumination was needed strings of incandescent lights were provided4 ,the staff carried with them a complete camping1 cooking1 and sleeping outfit4#d ,their schedule usually included two programs a day and #ab visits to as many places during a week4 ,,traveling ,,dispensaries ,the use of motor trucks for dispensaries or clinics seems to be increasing rapidly4 ,a number of traveling tuberculosis1 dental1 child welfare1 and baby clinics are reported from many parts of the country1 not only for rural districts but for large cities4 ,some of these dispensaries on wheels are intended chiefly to provide service1 that is1 to examine people1 rather than for the purpose of publicity or education4 ,in this case the truck is simply a convenient method of extending clinical work to districts that have no dispensaries1 or to the homes of patients who cannot or will not go to the dispensary4 ,but even where service is the main purpose1 these trucks are of value educationally1 particularly in this early stage of their use when their novelty attracts attention to the clinics4 ,other traveling dispensaries are intended chiefly to demonstrate to the community the need of establishing1 permanently1 some such service as the dispensary gives during its brief stop-over4 ,,cleveland ,,children',s ,,year ,,special ,a traveling truck dispensary was adopted as a feature of the ,children's ,year by the ,children's ,year ,committee of the ,cleveland ,council of ,defense4 ,mr4 ,j4 ,dean ,halliday1 ,director of the ,bureau of ,health ,education of the ,cleveland ,department of ,health1 who planned the construction of the truck and directed its use later1 had charge of a similar campaign for the ,american ,red ,cross ,tuberculosis ,commission in ,italy4 ,the type used both in ,cleveland and in ,italy#e as shown in several illustrations 7see cuts opposite pages #bh and #cj7 has side tents1 which1 when set up1 provide fair-sized rooms4 ,the tent on the left was used as a waiting and dressing room for the mothers who brought babies for examination2 that on the right as lecture and exhibit room4 ,here posters and model outfits for the baby were displayed and literature was given away4 ,the body proper built on the carriage of a large army truck was fitted out as a model dispensary with examining tables1 scales1 measuring stands1 desk1 cabinet for supplies1 electric lights1 and hot and cold water4 ,the equipment included a screen and motion picture machine which could be set up on top of the truck for evening programs4 ,in ,cleveland the truck was driven by members of a volunteer women's motor corps organization1 uniformed for the purpose and carried a physician1 a nurse1 and a sanitary patrolman1 all assigned from the ,health ,department4 ,illustration3 ,,cleveland ,,children',s ,,year ,,special ,interior of truck fitted up as a dispensary with steps let down for visitors4 ,see pages #bg and #bh4 ,illustration3 ,,truck ,,with ,,extension ,,devices ,the usefulness of this truck for demonstrations and exhibitions is more than doubled by the tents which are strapped to the sides of the truck in travel and set up at each stopping place1 and by the motion picture apparatus which is set up on the roof4 ,see page #bh4 ,the tour included sections of the city known as 8death places0 because of their high infant mortality rates4 ,as the crowd gathered the physician in charge gave a short talk on the object of ,children's ,year4 ,while he was thus engaged the district nurse circulated through the crowd and1 picking out a likely mother and child1 persuaded her to step forward with her child when the physician called for babies to be examined4 ,it was found necessary to do this in order to get the remainder of the mothers to fall in line quickly4 ,the physician examined the child and1 if normal1 it was quickly weighed and measured and the regular ,children's ,year forms filled out1 one for the committee's record and a duplicate for the mother4 ,the mother was advised to report at regular intervals to the city's nearest prophylactic dispensary where she would receive instructions as to how to keep her baby well4 ,for the sake of its effect1 she was given a card signed by the mayor1 stating that she was entitled to this service and urging her to avail herself of it4 ,she then passed on to the tent containing exhibits where child hygiene and other posters were displayed and educational pamphlets distributed4 ,the exhibits and literature were usually presided over by the uniformed motor corps driver1 although on some occasions an extra nurse was carried for the purpose4 ,in an average afternoon1 from twenty-five to thirty babies would be examined4 ,although city nurses were constantly carrying on routine work in the districts visited1 many cases of contagion and sore eyes were found by the traveling outfit which had been missed entirely by the regular nurses4 ,after the truck had visited a given section the nurses in charge of the district dispensary were instructed to make a note of attendance4 ,records showed a considerable increase in visitors1 a number of whom brought with them the cards received at the traveling dispensary or they said that they had been referred to the dispensary after a preliminary examination on the truck4 ,,motor ,,truck ,,clinics ,,in ,,italy ,in ,italy seven trucks were used with practically the same equipment as in ,cleveland1 and three more were equipped for dental work4 ,they were operated from certain centers in the region where the ,american ,red ,cross ,tuberculosis ,commission worked in co-operation with ,italian tuberculosis organizations4 ,from these centers the trucks radiated on one-day trips to neighboring villages and towns carrying posters1 printed matter1 and a crew consisting of an ,italian physician1 lecturer1 nurse1 and driver4 ,a ,,government ,,child ,,welfare ,,special ,a big1 gray automobile truck1 known as the 8,child ,welfare ,special10 has recently been put into the field by the ,children's ,bureau of the ,united ,states ,department of ,labor to test the usefulness of the automobile in carrying the message of better babies into rural communities4 ,illustration3 ,,traveling ,,dispensaries ,dispensaries of the ,tuberculosis ,commission of the ,american ,red ,cross in ,italy in the ,court ,yard of the ,ducal ,palace at ,genoa4 ,see pages #bh and #cj4 ,illustration3 ,,interior ,,of ,,child ,,welfare ,,special ,,of ,,the ,,federal ,,children',s ,,bureau ,for detailed description see page #ca4 ,the ,children's ,bureau has provided the following description of the truck and its tour3 ,the truck is modeled very closely upon the dispensary truck used by the ,chicago ,tuberculosis ,institute4 ,the body of the car is constructed of wood1 painted white on the inside and battleship gray on the outside4 ,the words1 8,child ,welfare ,special0 are lettered in blue and white on each side of the car4 ,the truck is roomy enough for a conference room and two dressing rooms4 ,the conference room is nine and a half feet long1 six feet wide1 and six feet four inches high in the center4 ,this room has four windows on each side1 high enough to be out of reach of prying eyes1 yet admitting sufficient light for daytime examinations4 ,the driver's cab1 which is entirely enclosed in glass1 can be reached from the conference room by a sliding door2 with the shades drawn it forms one dressing room4 ,the open-end gates of the car1 provided with double folding doors and heavy curtains that fit into grooves1 form a second dressing room4 ,when a mother enters one of the rooms1 she has the exclusive use of it until the child has been undressed1 examined1 and dressed again4 ,most of the equipment of the truck is built in4 ,a #ae-;gallon water tank1 tucked away over the driver's cab1 is connected by faucet with a stationary washstand in the conference room1 which in turn is connected with a drain to the outside4 ,the examining table and the linen lockers are built over the wheel housing1 an arrangement that saves space and improves the appearance of the car4 ,a scale for babies and older children is carried in an especially built trunk4 ,there is enough storage space for #b1jjj publications1 a full set of exhibit material1 a balopticon with several boxes of slides1 two rolls of moving picture film1 several dozen charts for lecture purposes1 cot1 bedding1 and cooking utensils for three persons1 a large supply of sheets and muslin squares1 and all the other equipment necessary for conducting a children's health conference4 ,two systems of lighting1 one for a #aaj-volt current that can be taken from a nearby public building1 and the other for a six-volt current taken from the truck's own batteries1 furnish excellent illumination for night work4 ,two electric heaters have recently been installed for use on cool days4 ,weather strips have been put on the cab to keep out wind and rain1 and a tarpaulin made to fit over the rear doors keeps out the dust4 ,arrangements have been made for the staff to sleep on the ,special--the doctor on an army cot in the conference room1 the nurse on a similar cot in the rear dressing room1 and the chauffeur on the driver's seat1 which was constructed to serve as a bed4 ,a nearby public room in a school or church is usually obtained for an exhibit and waiting room1 and here1 at opportune moments1 the doctor and nurse give brief talks to waiting mothers1 using the exhibit material as a means of illustration4 ,the first test of the efficiency of the ,special is whether it serves its purpose4 ,in the main the ,special has proved a success from a mechanical point of view4 ,the dressing rooms are adequate1 and the conference room has proved itself remarkably convenient in spite of its small space4 ,there are features that would be changed1 however1 if another truck were to be built4 ,a more powerful engine is desirable4 ,in spite of efforts to keep its weight down1 the car when completely loaded tips the scale at #h1jjj pounds4 ,it does not seem advisable to reduce materially this weight as the body must be made to withstand the jar of travel and uncertain weather4 ,the thirty-five horse power engine1 supplemented by the extra pulling power provided by pneumatic tires1 is adequate for most road conditions1 but sandy1 steep hills are negotiated with some difficulty4 ,a heavier engine1 one and a half or two-ton unit1 would easily care for this load and at the same time carry enough reserve for any bad spots that are encountered4 ,mechanical adjustments made recently1 however1 have given greater power4 ,because of its size the ,special does not travel well over muddy roads4 ,the height of the car could be reduced by five or six inches and still permit easy walking within the car4 ,this would very considerably reduce the sway and the danger of skidding4 ,a report from the physician in charge of the ,special says3 ,the ,special has the distinct advantage of at once gripping public interest4 ,this may seem spectacular from the professional standpoint1 but it gets results4 ,it is believed that the ground can be covered better by the ,special than in any other way1 that its improved equipment will make for more satisfactory results than any method tried to date1 and that its usefulness is directly in proportion to the ability of the physician in charge to make the public realize that she is merely demonstrating the need of periodic examinations and a method of providing opportunity for such examinations4 ,she must bear in mind that the examinations she gives are merely an incident and not the object of the ,special--that her most important function is to stimulate and aid in the organization of permanent follow-up work by the community4 ,,speaking ,,tours ,,by ,,automobile ,,or ,,motorcycle ,one of the simplest and frequently a very effective form of traveling campaign is the speaking tour of which examples are numerous and familiar4 ,suffrage1 prohibition1 and many other causes have been promoted by traveling speakers in conspicuously painted or decorated automobiles4 ,the speakers may carry with them all sorts of attention-getting devices1 from a supply of leaflets to distribute1 to a set of properties that would rival the stock of the old-time patent medicine man4 ,a ,,motorcycle ,,knight ,,of ,,health ,the following picturesque description of 8,a ,modern ,knight ,errant1 ,carrying ,health ,gospel at ,fifty ,miles an ,hour on ,a ,motor ,cycle10 is taken from an article by ,samuel ,hopkins ,adams1 about the work of the ,wisconsin ,anti-,tuberculosis ,association#f3 ,the 8,flying ,squadron of ,health0 ,seven o'clock of a ,june evening in the lake country to the north4 ,supper is over4 ,the mail has come jolting down by stage from the nearest railroad point1 fourteen miles distant1 and has been distributed from the post office which is also the general store and the council-house of the locality4 ,the population1 gathered in from a considerable radius1 is talking a little politics1 chewing a little tobacco1 speculating a bit on the likelihood of rain1 and yawning itself into readiness for home and bed4 ,far up the dusty road there is an approaching commotion1 perceptible both to ear and eye4 ,presently the center of it materializes in the form of a motorcycle bearing a man and a pack4 ,the cycle pop-pops itself into a stationary phase4 ,the man dismounts1 gives a pleasant 8good evening0 to the gossiping group1 appraises the immediate lay of the land with a practiced eye1 unstraps a pack or two1 and in an incredibly short time has a light silk tent up in a chosen spot by the road-way1 a cooking kit laid out1 a ,dutch oven set1 and the 8makings0 of a fire gathered near it4 ,now1 here is romance for the young of the hamlet1 ,gypsying a la mode6 ,knight-errantry at fifty miles an hour6 ,the news runs amuck in the locality and in no time there is a growing gathering4 ,questions begin to fly2 to each the newcomer has his brief but courteous answer1 all the time busy with his preparations for spending the night in the open4 ,presently he unfolds carefully a case containing placards1 setting them up one by one against the stone fence4 ,conjecture1 by this time1 is at the point of explosion4 8,what are you sellin'1 ,mister80 comes the direct question4 8,nothing10 answers the stranger1 setting up still another placard1 and stepping back to estimate the effect4 8,got a show80 8,why1 yes6 in a way40 8,givin' out samples80 8,not exactly40 8,patent medicine feller1 ,i guess10 surmises one4 8,seen a couple of 'em over to ,humphrey's last fall40 8,naw10 controverts another1 8,he's sellin' pictures1 can't ye see80 8,ain't goin' to preach1 be ye1 young man80 queries a third4 8,that too1 in a way10 says the motorist4 ,curiosity is now at its height4 ,the crowd couldn't be driven away by a thunder shower4 ,the newcomer has nursed the situation until he has an absorbed attentiveness when he addresses the people in direct and simple words1 explains why he is there1 and talks to them about the peril of consumption and the ready-to-hand methods of guarding against it1 using the charts which he has set up to fortify his telling points4 ,it is done with a very conversational1 homely and personal touch1 so that the audience is encouraged to ask questions about the individual symptoms1 the danger of 8catching0 the disease1 the chances of cure for this or that friend1 what hospital will take old ,mrs4 ,tinkley1 bedridden now for six weeks1 and so on through the roster of health and sickness topics which make up so large a part of the immediate interests of countryfolk4 ,when the talk is over the visitor asks for the telephone1 calls up a town perhaps fifty or sixty miles away1 and those who are near enough to cock an ear hopefully 7which includes as many as can crowd into the store7 hear something like this3 8,siddallville8 ,hello6 ,that you1 ,mr4 ,conway8 ,yes4 ,werle4444 ,i'll be there to-morrow night to speak4444 ,no2 ,i've got everything4444 ,what's that8 ,no2 no cost4 ,all you have to provide is the hall and the audience4 ,i'll furnish the rest4444 ,yes2 seven-thirty to-morrow4 ,good-bye60 ,in the morning all that remains at the cross-roads to tell of the visitation is a little heap of ashes1 some queer marks in the dust where the heavy-studded tires have passed--and a germinating seed of education4 ,the gospel has come to ,shucktown4 99 99 99 99 99 ,wisconsin has since tried something believed to be even better than the 8modern knight40 ,finding that the motion pictures were a much greater attraction than stereopticon slides1 and having a four-reel health film to show1 the ,wisconsin ,anti-,tuberculosis ,association gave up its motorcycle and substituted a motion picture truck which is better fitted to transport the necessary machinery for its traveling campaign work4 ,,carrying ,,the ,,canning ,,kitchen ,,to ,,the ,,food ,,supply ,an ingenious use of a truck as a first aid to canners is illustrated in the photograph opposite page #ch4 ,this canning truck1 chiefly intended for service to those coming to see it1 but also carrying its message of war service to many neighborhoods1 was sent out by the ,women's ,committee on ,food ,conservation of the ,pittsburgh ,food ,administration4 ,the purpose of the truck is well described in a dodger1 as follows3 ,,let ,,us ,,help ,,you ,how--,with our canning truck4 ,when--,at any time you can use us4 ,where--,at your own home or any other convenient place for you4 ,why--,to save home products for home use and leave for the ,government the output from commercial canneries for our soldiers4 ,it is a sin today to waste surplus vegetables if they can be canned4 ,we ,furnish--,canning equipment1 a teacher1 and five or six helpers1 who carry their lunches with them to avoid extra work for you4 ,they work from #i to #d o'clock4 ,you ,furnish--,stove room1 a wash boiler1 the vegetables or fruits to be canned1 and the jars4 ,illustration3 ,,canning ,,squad ,,and ,,portable ,,kitchen ,canning squad of the ,allegheny ,county ,council of ,national ,defense1 and their portable kitchen ready to help the farmers' wives save their food products4 ,see page #cg4 ,cost--,it will cost you no money1 but we will expect some fresh vegetables or one-fifth of the jars canned during the day4 ,we furnish the jars for this share1 which will later be used for some patriotic purpose4 ,the director of this enterprise reported that it was not unusual for the 8crew0 to can #hj or #ajj quarts of vegetables or fruits in a day and that they were kept busy every day for six weeks4 ,illustration3 8,united ,states ,official0 ,photo ,a ,,transcontinental ,,truck ,,tour ,transcontinental train of the ,motor ,transport ,corps1 ,u4 ,s4 ,war ,department4 ,see page #ci4 8,,caravans0 ,,of ,,trucks ,since the war1 much publicity has been obtained for the motor truck itself by what have been called motor truck development tours4 ,several such tours1 each covering a number of states1 have demonstrated to farming communities the use of the farm tractor1 the advantages of the truck in carrying farm products to market1 and various other uses of motor vehicles4 ,a spectacular transcontinental tour of a train of eighty motor vehicles was made during the summer of #aiai by the ,motor ,transport ,corps of the ,war ,department4 ,the caravan1 which spread out over three miles of road when in motion1 included field kitchens1 ambulances1 repair trucks1 and in fact every sort of motor vehicle used by the transport service in ,france4 ,this trip was undertaken for both recruiting and educational purposes4 ,the following account of its purposes and methods is supplied by a representative of the ,motor ,transport ,corps3 ,the transcontinental trip has been undertaken both for military and educational purposes1 as follows3 7#a7 ,an extended service test of the standardized principal types of army motors4 7#b7 ,the ,war ,department's contribution to the ,good ,roads movement for the purpose of developing through-route and transcontinental highways as military and economic assets4 7#c7 ,a demonstration of the practicability of long-distance motor post and commercial transportation4 7#d7 ,the collection of detailed data for use in connection with the technical training of the commissioned and enlisted personnel of the ,motor ,transport ,corps4 7#e7 ,the procurement of recruits for the ,motor ,transport ,corps4 7#f7 ,studies in terrain observation for certain branches of the army1 particularly the ,field ,artillery1 ,air ,service and ,engineer ,corps4 7#g7 ,an exhibition to the general public1 either through actual contact or resulting channels of publicity1 of the development of the motor vehicle for military purposes4 ,the ,lincoln ,highway ,association has co-operated with the ,motor ,transport ,corps in advertising the passage of the train along the ,lincoln ,way1 and through its subsidiary organizations it took a large part in making advance arrangements for the welcome to and the entertainment of the personnel of the convoy4 ,in addition1 all the usual channels of publicity were employed in advertising the trip of the convoy1 and an officer acting as advance publicity agent1 preceded the train one or more days in order to give notice of its approach and to make final arrangements for its entertainment4 ,a personal letter was written to the governor of each state and to the chief official of each town1 village and city and to heads of civil and commercial organizations along the route1 requesting their co-operation in making the trip a success4 ,a recruiting officer with proper equipment accompanied the train and often went ahead to placard towns and arrange for meetings at which ,motor ,transport moving pictures were shown and the newly planned system of vocational training to be given in the ,motor ,transport ,corps schools was explained4 ,all the cargo trucks in the train carried signs describing the various phases of the ,motor ,transport ,corps activities4 ,the ,associated ,press and the ,knights of ,columbus had representatives with the train and there were also several freelance writers representing newspaper syndicates4 ,all the war activity organizations1 especially the ,war ,camp ,community ,service1 were advised of the passage of the train and did everything possible to make the men comfortable and to entertain them4 ,as a result of all this publicity the passage of the train was marked by a continual succession of hearty greetings and hospitable entertainments4 ,each community1 large or small1 passed through did something to show its appreciation of the visit and its interest in the purposes of the trip4 ,in many instances the entertainment program and street decorations were most elaborate4 ,,footnotes3 #d ,not all of the touring campaigners have considered it an advantage to carry camping outfits4 ,some of them say that the work is so strenuous that they should have good beds at night and no responsibility for providing for their own comfort4 ,on the other hand1 in some districts camping may provide more comforts than rural hotels would4 #e ,after making a study of the ,cleveland trucks sent to ,italy1 the ,chicago ,tuberculosis ,institute designed a lighter machine similar to that described on page #ca4 #f ,health to ,sell1 ,samuel ,hopkins ,adams1 ,la ,follette's ,magazine1 ,december1 #aiad4 ,v ,,advance ,,publicity ,,and ,,organization ,,importance ,,of ,,good ,,advance ,,work ,the methods used in preparing the communities to receive the train are as important a feature of the project as the visit of the train itself4 ,on the effectiveness with which the advance work is done depends its opportunity to reach as many people as can be accommodated and to have the audiences made up of the most hopeful 8prospects10 those most likely to act on the suggestions offered4 ,advance information that arouses interest will bring visitors to the train in a receptive frame of mind that makes it easier to present the message quickly4 ,one or all of the following kinds of advance work will need to be done in each place to be visited1 according to the nature and scope of the campaign3 #a4 ,general publicity and advertising4 #b4 ,specialized appeals directed to selected groups and individuals4 #c4 ,arrangements for distributing attendance over the full period of the visit4 #d4 ,arrangements for local co-operation in the above work1 in taking care of visitors to the train1 and in organizing or carrying out follow-up work later4 ,for convenience1 the discussion of these matters is given in terms of trains1 although most of it applies equally to motor tours as well4 ,,general ,,advertising ,the appeal to the general public in a community may be made through news items in the papers1 posters1 window cards1 window displays1 advertisements and inserts in advertisements1 and slides in motion picture theaters4 ,of the wide variety of methods to advertise an event1 these are probably the ones best adapted to advance preparation for both large and small cities and towns4 ,it is not the purpose here to discuss the technique of preparing any of this material4 ,unless they have ability and training in this field1 those responsible for getting work out should call in specialists to do it1 or at least to advise about it4 ,the purpose of advertising is more than merely to get a crowd4 ,if there is very little competition from other events1 as is often the case in small towns1 it may be fairly easy to secure a large attendance4 ,it is the business of your advertising to attract the attention of persons not yet interested in the subject matter and to arouse intelligent interest in what the train or truck will show4 ,to design posters and prepare copy that will bring these results requires skill and practise which may sometimes be obtained as a gift but is worth paying for4 ,,specialized ,,appeal ,the special groups to whom your message is chiefly directed may be singled out from the general public and definite methods used to insure their attendance4 ,while most of the trains are of general interest to the communities visited1 the message of the exhibits or demonstrations is probably addressed primarily to one or a few groups1 classified according to occupation1 standing in the community1 race1 age1 condition of health1 or particular interests4 ,special efforts to reach these groups may take the form of letters1 announcements1 or brief talks addressed to schools1 churches1 clubs1 lodges1 or employes of factories and places of business4 ,committees on co-operation may be formed within the groups and delegations appointed to come to the train4 ,a personal canvass may be made by letters1 postcards1 personal visits1 or telephone messages to leaders of groups or members of special bodies4 ,,arrangements ,,for ,,distributing ,,the ,,attendance ,the tendency of the majority of the people is to select the same period in the day as the most convenient or desirable time for coming to the train4 ,when the program is to be repeated a number of times1 it is necessary to plan special methods for distributing the attendance over the less popular hours4 ,this may be done as a feature of the advance appeal to particular groups by setting aside periods for school children1 calling conferences of small bodies of people1 assigning hours when delegations will be received and personally conducted1 or having program features of interest to particular groups at stated hours4 ,illustration3 ,,robbers ,,at ,,large ,peach ,growers of ,east ,texas are ,being ,robbed by the ,insects and ,diseases that attack ,peaches ,,specialists ,,with ,,exhibit ,,cars ,,coming ----,,to---- ,winfield ,texas ,thursday ,nov4 #bj ,most complete ,orcharding ,exhibit ,train ever carried to the farmers of the ,south4 ,will exhibit and demonstrate all phases of peach orchard work4 ,three ,carloads of ,equipment and ,exhibits ,carload of power and hand sprayers1 a tractor and other modern orchard equipment4 ,two exhibit cars electrically lighted and equipped to show by pictures1 lifelike models1 specimens and slides of all the dangerous diseases and insects known to ,texas orchards4 ,actual field demonstrations on planting1 pruning1 spraying and cultivation will be conducted in an orchard near town4 ,,free--,,everybody ,,invited ,,united ,,states ,,railroad ,,administration ,,st4 ,,louis ,,southwestern ,,railroad ,,of ,,texas ,co-operating with ,,the ,,extension ,,division ,,of ,,the ,,texas ,a4 ,m4 ,,college4 ,,united ,,states ,,and ,,state ,,departments ,,of ,,agriculture ,for ,further ,information1 ,see ,your ,county ,farm ,demonstration ,agent ,,poster ,,advertising ,,the ,,coming ,,of ,,an ,,exhibit ,,train ,this is the type of poster that is frequently sent out in advance of agricultural trains4 ,the posters are usually on white paper or card with black letters4 ,the news value of the material on the poster doubtless secures readers who would not be inclined to give attention to so much reading matter if it conveyed only educational information4 ,,arrangements ,,for ,,local ,,co-,,operation ,,in ,,management ,the co-operation of a local committee is needed in advertising and running the show4 ,the extent of this co-operation will depend upon the size of the staff in charge of the train1 size of the community1 and the nature of the program4 ,the duties of local committees as described in reports of various campaigns include3 #a4 ,co-operation in advertising the coming of the train4 #b4 ,making or checking up arrangements for the proper placing of the train4 #c4 ,arranging for a reception committee and helpers1 as described in the section on attendance 7pages #ee and #ih74 #d4 ,securing such additional equipment as is called for by the program1 such as a meeting hall1 motion picture or stereopticon machine4 #e4 ,arranging such entertainment as may be needed by the train staff in the way of living quarters or meals1 or both4 ,the importance of providing for the comfort of the speakers and explainers who work under a severe strain can hardly be overestimated4 ,,getting ,,the ,,advance ,,work ,,done ,the advance work is usually carried out by correspondence with a local committee or individuals1 or by sending an advance agent to make the arrangements4 ,many tours of trains have been carried on without an advance representative1 in some cases because the expenses seemed prohibitive or because of the difficulty in securing a suitable person for this work4 ,when well-organized local groups in communities to be visited are already interested in the aims of the tour1 it may be comparatively simple to handle the advance work through correspondence4 ,but usually it is far more desirable to send an advance representative4 ,arranging for local co-operation by correspondence is a slower method than working through a personal representative4 ,the headquarters staff also have a more difficult task in preparing publicity material and letters that will arouse the same enthusiasm that the agent can instil through his direct contact with editors and other community leaders4 ,an example of the use of letters in place of an advance agent is the following which was sent to health officers as one of a series addressed to leading citizens by the ,west ,virginia ,public ,health ,council3 ,my dear ,dr4 ----3 ,the 8,health ,car0 now touring the state under the auspices of the ,west ,virginia ,state ,department of ,health1 in the interest of health education and child welfare1 will arrive in your city at #h4cj o'clock on ,saturday ,p4,m4 and will remain till #a4bj ,p4,m4 o'clock on ,tuesday4 ,the car is a vestibuled railway coach entirely remodeled and contains a chemical and bacteriological laboratory1 a health exhibit of posters and electrically driven models and a picture machine4 ,these1 with the explanation given by a ,health ,instructor on the car1 serve to impress on the minds of the people the principles of the promotion of health and prevention of disease4 ,may we count on you to secure the interest and co-operation of the medical1 dental and nursing professions in your community1 for a public meeting at an hour which you1 in consultation with the ,superintendent of ,schools and a president of an influential woman's organization1 may decide8 ,we are also very desirous of securing the attendance of the ,mayor and ,town ,council and any other citizens who do1 or should1 feel responsibility for community welfare and the conservation of child life4 ,we have also written the ,superintendent of ,schools and your newspapers1 realizing that the medical profession1 the educational people and the press are the agencies our ,government is counting upon for co-operation in constructive1 peace-time work4 ,the ,health ,car ,corps will communicate with you immediately upon arrival in your city to learn of your plans for the utilization of their time and effort while with you4 ,we are anxious to make their stay in each community count for the highest possible things in the interest of the public health and welfare4 ,the car is supplied with a number of good ,health ,films which we will be glad to show1 free of charge1 to the public if arrangements can be made with some one who has a full-sized picture machine and a hall at his disposal4 ,sincerely yours1 ,s4 ,l4 ,,jepson1 ,m4,d4 ,state ,health ,commissioner4 ,the following report from the director of the ,texas ,peach ,demonstration ,train1 described on page #ac1 is fairly typical of advance work done in local communities without a personal representative3 ,articles announcing the tour of this train have been sent to all the large newspapers in the east ,texas territory1 also to the county newspapers4 ,individual letters have also been sent to the large peach growers1 urging them to attend these meetings4 ,in counties where there is a county demonstration agent1 a great deal is being done to bring the matter to the attention of the farmers4 ,large posters have been put up a couple of weeks in advance of the train all through the different towns at which stops are to be made4 ,the chambers of commerce and business organizations have been called upon several weeks in advance and furnished with full data1 and they are doing all they can to make the meetings a success4 ,the county judge in each county has given his co-operation by declaring the week in which the work is being conducted in his particular county as ,horticultural ,week4 ,the chambers of commerce have1 in many instances1 made arrangements for special features in connection with the visit of our train4 ,,qualifications ,,of ,,the ,,advance ,,agent ,the personality and previous experience of the person needed to carry out advance work form an important factor in the success of the whole undertaking4 ,the agent should be able to work successfully with local committees1 since much valuable publicity will be secured through their efforts4 ,that is to say1 he should be adaptable1 clear1 definite1 and orderly in his statements and in handling a meeting1 and be able to inspire enthusiastic interest in carrying out the plans he outlines4 ,his training and experience at best should include knowledge of publicity or advertising methods1 experience in working with volunteer committees1 and general information of the subject matter of the campaign4 ,of these three1 given an alert and intelligent worker who has a moderate amount of what may be called 8publicity sense10 an understanding of how to organize volunteer workers is probably the most necessary element in his or her equipment4 ,for he may acquire in a comparatively short time a working knowledge of the subject1 and may call in outside assistance in preparing the news stories and advertising plans that he carries with him4 ,but every local committee presents new and unexpected problems1 and no amount of coaching can provide what is gained by experience in adapting plans and methods to the peculiarities of a local situation1 winning over a local chairman who has prejudices or skepticisms1 or simplifying or expanding plans of work to fit the resources of the town as the agent may estimate them in the brief time that he remains4 ,,the ,,job ,,of ,,the ,,advance ,,agent ,the first advance work is done by the committee or individual who directs the whole enterprise from some central point1 notifying local persons of the purpose and the date of the agent's visit4 ,if there is already a local representative of the movement in the community1 arrangements may be made which will save the agent much time in seeing the editor1 minister1 school superintendent1 and others on his list whose co-operation he must secure4 ,if there is no local representative1 letters should be sent directly to the persons upon whom he expects to call4 ,the agent's visit should be timed long enough in advance of the coming of the train to allow for carrying out the publicity plans1 and near enough so that there will be no chance for interest to wane in the interval4 ,a ten-day start has been found satisfactory1 especially when the way has been paved for his visit and publicity and advertising materials are ready for use4 ,if an agent travels in an automobile1 he is better able to adapt his time to local needs and still keep ahead of the train1 than if he is dependent upon railroad schedules4 ,the ,child ,welfare ,special of the ,children's ,bureau was preceded by an advance agent and the method is described in the bureau's report of the tour as follows3 ,the advance agent1 who travels two weeks in advance of the car arranges the itinerary1 attends to the publicity1 and organizes local communities to take charge of the work4 ,her first step is to call together a county child welfare committee4 ,with their aid an itinerary is mapped out1 and then local committees are organized in the communities to be visited4 ,so far as possible1 the agents work through the local child welfare committees formed during ,children's ,year4 ,these committees are asked to provide a suitable location for the parking of the ,special--a spot that is centrally located1 well shaded1 and near a public room that can be used both as an exhibit and waiting room4 ,they are also asked to make a canvass of their districts before the ,special arrives1 so that everyone may understand the purpose of the conference4 ,each committee member has her field of work clearly defined4 ,a number of women are asked to serve as hostesses during the conference1 receiving mothers and babies1 giving them numbers for examination1 and explaining the exhibit material4 ,the agent then distributes her cuts and other publicity material for the newspapers1 printed instructions for the child welfare committee1 copies of announcements that ministers are asked to make from their pulpits1 and posters advertising the coming of the ,special4 ,she visits city and county officials1 social agencies1 editors1 physicians1 clergymen1 farm advisers1 county demonstrators1 business men1 and other representative citizens to explain the purpose of the visit of the car4 ,as a result of this work of the advance agent1 the staff finds everything is in readiness on the arrival of the ,special4 ,the ,land ,clearing ,special of ,georgia1 a recent enterprise of the ,state ,college of ,agriculture1 was preceded by an advertising campaign designed to make the ,land ,clearing ,demonstration the big event of the season in each stopping place4 ,in addition to the usual methods of newspaper publicity1 posters1 and letters1 twenty automobiles carrying signs announcing the demonstration1 visited the rural districts for a week preceding the event4 ,telephone owners were called up on the telephone and invited1 and arrangements were made to have factory and train whistles blow when the demonstrations were about to start4 ,information about this plan was widely spread4 ,,assignments ,,of ,,advance ,,work ,,for ,,local ,,committees ,with time for only a day or part of a day's stop in a town the advance agent has little opportunity to explain fully to the co-operating committee all the details of advance preparation expected of its members4 ,to meet this situation1 the directors of the ,pennsylvania ,food ,conservation ,train with the co-operation of the present writer prepared and multigraphed a set of instructions for local committees4 ,the agent distributed copies of these instructions to the members of the executive committee in each town during the meeting that was held on the day of his visit4 ,not all of these directions were suited to every community visited1 and frequently suggestions from the local committee were added or substituted4 ,this set of assignments is quoted in full below4 ,the features of the assignments especially worth noting are3 #a4 ,that written instructions or suggestions in addition to the agent's personal explanation leave less to chance in getting the plans carried out4 #b4 ,that the directions are exceedingly simple and flexible4 #c4 ,that each separate assignment was printed on a separate sheet so that it could be placed in the hands of the person who was to carry it out4 ,,explanatory ,,statement ,,for ,,local ,,co-,,operating ,,committees ,,regarding ,,the ,,pennsylvania ,,food ,,conservation ,,train ,food ,conservation ,train ,coming to 444 ,on 444 ,quota of ,attendance 444 ,you know the old saying1 8,if you want to get a thing done1 do it yourself40 ,but there is a new one that is much more appropriate in wartime when we should all be working together to win3 8,if you want to get people interested1 give them something to do to help40 ,there is something for everybody to do to make the ,food ,conservation ,train a success4 ,dividing the ,work4 ,the following list of assignments should be divided among as many dependable people as you can find4 ,try some new people who have not had a chance to help before4 ,each assignment is described on a separate sheet1 a copy of which may be given to the person taking the assignment4 ,if necessary1 one person may take several assignments4 ,assignments ,name of committee chairman #a4 ,reception committee4 #b4 ,newspapers4 #c4 ,advertising4 #d4 ,attendance of special groups4 #e4 ,churches4 #f4 ,schools4 #g4 ,attendance of foreign born4 #h4 ,speaking4 #i4 ,personal canvass4 #aj4 ,motor service4 #aa4 ,miscellaneous4 ,,reception ,,committee ,a reception committee usually of from six to ten members should receive the visitors at the train4 ,it is desirable to have four members on hand1 usually from ten to twelve o'clock1 and six members from two to five o'clock to welcome delegations1 distribute literature1 give information1 and explain exhibits4 ,the committee will be given a list of expected delegations so that their leaders may be known and introduced to the train staff4 ,the committee will find that the train offers an excellent opportunity to tell visitors of local activities for food conservation and to invite their co-operation4 ,it will be well to have the whole reception committee at the train a few minutes before its first opening at ten o'clock so that they may become familiar with exhibits and have time for a brief conference with members of the staff4 ,,committee ,,on ,,newspapers ,the advance agent will bring with him material for the local paper1 to which will be added the names of committee members and of persons who are helping the committee4 ,other material that should be of interest to the local papers includes3 #a4 ,a list of special delegations from lodges1 churches1 business groups1 and others that will visit the train4 #b4 ,accounts of talks given by ,four ,minute ,men and others about the food train and food conservation4 #c4 ,an account of the work that is being done for food conservation by the local committee4 ,editorials4 ,editors may be glad to take advantage of the presence of the train as an occasion for an editorial on some local aspect of the food situation1 as encouraging the use of home products1 regarding the food hoarders1 and so forth4 ,out-of-,town ,papers4 ,the newspapers in the territory adjacent to your town will carry some news of its coming4 ,in addition to news sent to those editors from state headquarters they will be interested in your local plans and the names of your workers4 ,,advertising ,,committee ,one of these assignments could be given to each of several members of a committee4 ,the more workers there are the more enthusiasm there will be4 ,posters4 ,there are probably several persons who would gladly make posters announcing the train if they were asked4 ,give them the facts and let them work out their own ideas4 ,have these posters shown in store windows and in public buildings4 ,see that all posters sent from the ,philadelphia office are placed where they will do the most good4 ,window ,displays4 ,invite merchants to have window displays on food conservation and help them with ideas4 ,the sheets issued by the ,retail ,store ,section of the ,food ,administration contain pictures of windows that are easy to copy4 ,be sure that the window display contains an announcement of the food train4 ,ask every merchant who has a sign writer or who makes his own window cards to make up in his best style a card or sign announcing the coming of the train4 ,slides in ,moving ,picture ,theaters4 ,see that slides are displayed in the moving picture theaters announcing the coming of the train4 ,the following makes a satisfactory slide3 ,,see ,,the ,,pictures ,,and ,,war ,,relics ,,and ,,learn ,,wartime ,,cookery ,,food ,,conservation ,,train ,,free ,,free #abth ,st4 ,,siding1 ,,pennsylvania ,r4,r4 #aj-ab ,a4,m4 #b-e ,p4,m4 ,,july #ae ,mention in ,advertisements of ,local ,merchants4 ,local food dealers1 especially those selling substitutes1 should be interested in getting their customers to see the exhibits and demonstrations4 ,ask them to mention the train in their newspaper advertisements preceding its arrival4 ,in addition to the usual advertising space of food dealers your newspaper may be able to have a special page of food advertisements with a large announcement of the train in the center4 ,other advertisers may also be willing to mention the food train and may find a way to work it into their advertisement as follows3 ,on your way to the ,food ,conservation ,train on ,tuesday1 don't fail to drop in and see our new assortment of men's neckwear1 etc4 ,,committee ,,on ,,special ,,delegations ,since only a certain number of the people can see the train during its brief stay and ,,all the people should receive its message1 it is important that special delegations be arranged for1 with the understanding that the delegates will pass on the message brought by the train to members of their organizations4 ,morning attendance is lightest4 ,as many as possible of these special groups should be arranged for during the morning4 ,the director of the train and the chairman of the reception committee should each receive a list of delegations that expect to attend1 also the hour when they will arrive4 ,if any special group promises to come at a given hour1 have a committee member meet them and introduce them at the train4 ,people will be more likely to come if they feel some special attention is being shown them4 ,the following groups are suggested2 others may be added or substituted as the committee may decide3 ,officials4 ,an official delegation made up of members of council of defense1 city officials1 chamber of commerce1 trades assembly1 ,red ,cross and other war agencies1 newspaper editors1 and others4 ,this delegation should be the first to come in the morning after the reception committee arrives4 ,schools4 ,special arrangements for the attendance of school children in the morning are suggested on a separate assignment sheet1 with the heading 8,schools40 ,churches4 ,see the assignment on ,co-operation of ,churches for a suggestion for having delegations from church societies4 ,restaurants and ,hotels4 ,managers and cooks of hotels and restaurants should come in a body at a special hour so that information and answers to questions of special interest to them can be arranged4 ,food ,sellers4 ,there are exhibits of special interest to food sellers1 and these persons can be very helpful in passing on information to their customers4 ,all should be asked to attend in a body if possible4 ,can you arrange for the stores to be closed at a certain hour8 ,employes4 ,employers might be willing to excuse some of their workers in stores and factories1 especially if they are near the train1 for a brief visit4 ,if a factory delegation can be arranged for at the noon hour a special session may be arranged for them4 ,clubs4 ,all fraternal orders1 civic1 social clubs1 and labor unions1 should be especially urged to be represented4 ,the men's organizations will be especially interested in the war relics and in the maps showing important facts about food distribution4 ,,committee ,,on ,,co-,,operation ,,of ,,churches ,the ,food ,conservation ,train aims to teach the message of brotherhood--of sharing our food with those whose need is greater than ours4 ,all the churches will be glad to help make it a success if you tell them what to do4 ,announcements4 ,ask ministers to have announcement of the train given at all services during the week before it arrives4 ,announcement forms are supplied4 ,delegations4 ,invite church societies to send delegations to the train4 ,be sure that the women who plan church suppers1 bazaars1 and food sales are appointed among delegates4 ,they will receive valuable suggestions4 ,it is important that men's classes and societies send delegates4 ,sermons4 ,ask ministers to preach sermons on the ,sunday before the train arrives on our obligation to feed the world from our generous stores of food4 ,they may obtain helpful information from 7insert name of a food administration bulletin giving general information about the food situation71 of which copies may be had from 7name of local official or committee74 ,,committee ,,on ,,schools ,school children can be of great assistance in spreading the news of the train4 ,invitations to ,parents4 ,the teachers may be asked to have the children write invitations to their parents to visit the train as an exercise in composition4 ,attendance of ,school ,children4 ,groups of older school children 7attending high school7 should come with their teachers in squads of about thirty or forty at fifteen-minute intervals during the morning4 ,domestic science classes should come in a body4 ,drawing and manual training classes may be asked to study the exhibits with a view to reproducing them at a later date for the benefit of parents and friends4 ,,committee ,,on ,,attendance ,,of ,,foreign ,,language ,,groups ,remember those who do not speak ,english4 ,we particularly wish to reach them4 ,the following steps are necessary3 ,the ,leaders4 ,the committee should see and actively interest the clergymen4 ,if they approve1 they can do much to interest the members of their congregations4 ,in the same manner1 interest the chief foreign business men4 ,find out what leaders among them have been revealed by the ,liberty ,loan and other campaigns1 and reach them4 ,workers4 ,let every employer having foreign workers and every woman employing foreign domestics advertise to and through them4 ,arrange special hours for groups by languages and be sure to have an interpreter or a speaker in their own language4 ,be ,democratic6 ,above all else be democratic in your dealings with these foreign-born workers4 ,make them feel that they are asked to take a part in a common experience1 not that the native born are 8unloading0 something upon the foreigners4 ,keep yourselves in the attitude of being willing to learn as well as to teach4 ,,committee ,,on ,,speaking ,use the ,four ,minute ,men in advertising the train4 ,call upon others who can speak4 ,tell them what the ,pennsylvania ,food ,administration is trying to do with the train and ask them to speak for you4 ,the director and staff of the train are willing to address noon meetings with the object of urging attendance at the afternoon session4 ,factory employes can be reached in this way4 ,arrange with the manager of any local corporation1 particularly one employing girls1 to have such a meeting4 ,try to have a speaker at any gathering that is held during the week or ten days before the train arrives4 ,,personal ,,canvass ,the ,men4 ,if your men are not as eager to conserve as the women1 get them to come to the train and we can help you to interest them4 ,the exhibit car especially contains war relics1 pictures1 and maps of interest to men4 ,invite as many men as you can reach personally or by telephone4 ,the ,farmers' ,wives4 ,the best publicity to farmers' wives is personal4 ,let the committee take the telephone book1 divide up the names of the farmers1 and see that each farm woman is 'phoned to at least three days before our coming4 ,have letters sent to farmers' wives several days before train arrives4 7,forms supplied47 ,if you know of interested women who are lame1 or otherwise shut in1 send someone for them in an automobile4 ,last ,minute ,calls4 ,personal telephone calls on a day before the train arrives are an indispensable means of insuring attendance4 ,get some of the older high school girls to divide up the telephone directory among them and call up the numbers systematically from their own homes4 ,they should simply announce that the ,food ,conservation ,train is going to be in town to-morrow and give the time and place where it may be found4 ,if the train has been generally advertised a large attendance can be insured by this method4 ,it reminds people4 ,motor ,service4 ,in order to reach the people of outlying districts1 it is possible to organize a girls' motor service4 ,have the automobiles go to an advertised point where they will pick up all who desire to go to the train4 ,they can make several trips in morning and afternoon4 ,it would be well to have automobiles doing this work carry banners advertising the train and its special work4 ,,vi ,,the ,,message ,,of ,,the ,,tour ,the message of the campaign includes the ideas1 facts1 and plans to be presented to the audiences4 ,the choice of a topic or its scope1 what to say about it1 and how much1 are questions deserving more thoughtful consideration and real work than is usually given to them4 ,the most important and the most difficult thing in preparing the message is to have constantly in mind a picture of the way in which it is to be delivered4 ,if1 for example1 the project takes the form of an exhibit and lecture train in which visitors will spend part of their time listening to a talk and the remainder passing through several cars to examine displays1 we should1 as we plan the message1 try to picture the train on the siding at1 let us say1 ,jonesville4 ,we should also visualize the numbers and types of people likely to come1 how they will divide their time between the talks and the exhibits1 how long they will stay1 or how long we will wish them to stay1 what they know about the subject already1 and what they will want to know1 what they could do with this or that kind of information1 and how much and what part of the message they are likely to remember4 ,if the campaign is carried on with a truck and its program includes a demonstration which only a few people can see1 and a motion picture and lecture program for much larger numbers1 there are two problems2 first1 visualizing the small groups for the demonstration1 and second1 the larger audience for the more popular program4 ,reports of topics and methods of presenting them that have come in from many and varied traveling campaigns indicate that much more attention could be given to this question of preparing the message1 and that frequently topics have been selected and the form of presentation worked out with only a very hazy visualization of the conditions and the people to be encountered at ,jonesville and other points along the route4 ,,choice ,,of ,a ,,topic ,experience leads most directors1 sooner or later1 to choose a single topic that is definite and concrete1 rather than a group of topics or one that is broad in scope4 ,this limiting of the topic is all the more likely to be important where the subject of the campaign is unfamiliar to the prospective audience4 ,the titles given to many of the agricultural trains indicate that their directors have found the concrete and single topic satisfactory4 ,trains have been called the 8,stump ,pulling ,special10 8,wheat ,special10 8,better ,seed ,car10 and 8,dairy ,train40 ,in the health field the topics have often been very general1 as 8,child ,welfare0 or merely 8,public ,health40 ,one public health car1 which seemed to be fairly typical1 carried exhibits on the prevention and cure of tuberculosis1 care of babies1 the duties of the school nurse1 food adulteration1 communicable diseases1 playgrounds1 venereal diseases1 and a description of the functions of the ,state ,health ,department4 ,the more inclusive and thus less specific the topic the more vague and general will be the talk about it afterward by those who visited the train4 ,a reason sometimes given for presenting varied and general topics is that the purpose is not so much to give definite information which will be remembered and acted on1 as to impress people with the scope and importance of the subject4 ,for example1 the visitors to a public health car in which many phases of the subject are touched upon may carry away a conviction that public health work is important to the community and should be supported although their ideas of it were very vague4 ,this result may satisfy the purpose of some campaigns1 but more often directors who present a variety of topics hope that something about each will be remembered2 and there is reason for believing that their hope will not come as near to realization1 or at least that the information will not be of as great utility1 as it might if the subjects were fewer and more specifically treated4 ,another argument frequently brought forward in favor of including several topics is that all sorts of people will visit the train or truck1 and while one will be interested in one subject others will be more interested in something else4 ,when those in charge of the program are meeting only a few people at a time1 they can talk separately to each visitor about special problems1 but the brief stops made on most tours require the message to be presented to a large group at one time or at least in quick succession1 so that in practice it usually happens that all the visitors see and hear the same things4 ,in this case the more closely a single and concrete topic is adhered to1 the more hopeful campaigners may be that what is said or displayed will be remembered4 ,an equally important reason for limiting the number of topics is the desirability of having your whole audience get the same message4 ,in connection with the ,wheat ,specials1 for example1 not alone should the farmer and the farmer's wife and the farmer's children be informed about the wheat problems of the locality1 but the local banker and business man stand in need of much the same information4 ,the preacher and the doctor will help to spread the doctrine1 and the school teacher can make good use of what he learns4 ,the more nearly the entire community1 young and old1 understands and is interested in the same message1 the more likely that the desired results will follow4 ,occasionally two or three topics may be presented on the same train by having separate cars for each topic and a separate audience for each4 ,thus1 on one train a car containing household labor-saving devices was designed to interest the wives of farmers1 and a pure-seed car the farmers4 ,or several topics may be combined in such a way that they are made parts of one large idea4 ,health topics might be brought together under 8,the ,health of the ,family10 and divided into instruction about the care of the baby1 the child at school1 the teaching of social hygiene to older boys and girls1 and the sanitation of the household4 ,but even when thus closely related to the family interests of the visitors1 this group of topics is still too varied to permit any one to make a strong and lasting impression4 ,,what ,,to ,,tell ,having chosen a topic1 there is sure to be so much to tell about it that careful selection again becomes necessary4 ,the best guide in preparing the subject matter of the program is the visualization of expected audiences already referred to4 ,it cannot be too strongly emphasized that the relation of the subject matter to their interests1 circumstances1 and habits will largely determine their response to the suggestions given4 ,often this relationship exists1 but is not explained clearly enough to be readily understood4 ,the fact that the traveling campaigners come from a distance1 bringing new ideas expressed in an unfamiliar way1 leads an audience to look upon the whole project as something which is no doubt very interesting to see and hear about1 but of no immediate concern to themselves4 ,it is worth while to make a very special effort to overcome this attitude of aloofness and to make the audiences see that what you are bringing is something that they have been wanting all the time1 without their fully realizing it4 ,illustration3 ,,group ,,of ,,objects ,,expressing ,,one ,,idea ,a conspicuous title sign holds together a number of objects and captions illustrating one idea4 ,the exhibit gains greater unity and separation from other exhibits by being enclosed on three sides4 ,,making ,,up ,,the ,,program ,the term program is used here to include the combined activities and displays that make up what is presented to visitors at each stopping point4 ,it may consist of music1 talks1 demonstrations1 motion pictures1 or displays of posters and objects1 or several of these features combined1 with varying emphasis on one or the other form4 ,it may be held inside of railroad cars or in an open space1 using for a stage a flat car1 the rear platform of a passenger car1 or a temporary structure4 ,or it may be given in a hall in the town4 ,sometimes the program includes both indoor and outdoor features4 ,it is usually a good idea to arrange what might be called a 8unit0 program that will include everything that it is desirable for a given visitor or group of visitors to do1 see1 and hear in order to fully understand and enjoy the message4 ,this unit program has an important place in the arrangement of itinerary1 schedule1 and the arrangements made for the attendance4 ,for example1 if the unit program lasts an hour we have a means of deciding the number of times it needs to be repeated in order to reach the desired number of visitors4 ,if it lasts two or three hours we are likely to find that in our advance work we will need to make a greater effort to attract a carefully selected audience1 since the longer the program in most cases the fewer the people who could enjoy it even once4 ,the suggestions below have to do with some of the factors to take into account in selecting and combining features of this unit program4 ,features intended wholly or mainly as attractions1 such as music1 or dramatic or comic films1 should not be placed in competition with educational features for getting attention or holding interest4 ,they may be said to compete when they distract attention from the main topic or take up an undue share of the time of visitors1 or are so much more popular in form than the educational topics as to be more talked about and remembered afterward4 ,the program should be arranged so that the one idea or set of facts which it is the purpose of the tour to deliver holds the center of the stage at all times1 and so that it commands attention whether it takes the form of a talk or exhibit1 or both4 ,as has already been said1 the main idea should not be overshadowed or lost sight of through the rivalry of other attractions4 ,finally1 so that there may be no doubt that it is understood and remembered1 the main idea should be repeated in different forms1 in talks1 demonstrations1 exhibits1 and printed matter4 ,if the visitor is obliged to stand during all or the greater part of the time he is not likely to give more than an hour of interested attention to talks and displays4 ,many will give much less4 ,the actual period that the average visitors will remain under certain conditions is soon learned by experimenting1 and each feature should be timed so that a satisfactory presentation of the subject can be assured for the majority of them4 ,however attractively the subject is presented through motion pictures or other displays1 a good talker is about the most important element in getting the idea across to the visitors4 ,whether the speaker accompanies his talk with slides or objects1 conducts a demonstration1 explains exhibits1 or makes running comments on motion pictures1 his ability to be heard1 to hold interest1 and to express himself simply1 briefly1 and concretely will often be the chief factor in the success of the program4 ,lecturers for traveling campaigns should be chosen as much for their ability as speakers as for their knowledge of the subject matter4 ,,programs ,,of ,,exhibit ,,trains ,the following plan for a program was announced for one of the ,liberty ,loan trains3 ,aerial bombs will be sent off as train reaches stop4 ,liberty ,loan representatives in charge of train will make brief address and ask local committee of three to come onto the platform4 ,five-minute address by the local chairman or someone selected by him4 ,talk by returned soldier4 ,address by experienced speaker with principal object of urging necessity of subscribing to ,loan4 ,invitation by ,liberty ,loan representative to inspect exhibition4 ,the trains for which this program was planned made short stops and the talks were given from a platform or from one of the flat cars4 ,a large crowd could be reached by a single speaking program4 ,in this case the speaking was the important feature1 and the exhibits of war material were an 8attraction0 rather than an educational feature4 ,it satisfied the purpose of the tour to have most of the time devoted to speeches1 followed by a rapid view of exhibits4 ,the extension division of the ,texas ,state ,college of ,agriculture reports the following program method3 ,immediately upon going into a town1 the people were loaded into the lecture cars and three lecturers would alternate for a twenty-minute talk on different subjects in each car4 ,where outdoor meetings were held the exhibit cars were closed upon coming into town and general lectures were first had from the platform car1 then the live stock were led onto the platform car where special demonstrations were given4 ,as soon as this formal program was completed the specialists were stationed back through the exhibition cars and the crowds were allowed to enter the front of the train and pass gradually through the entire train1 making such inquiries of the specialists as they cared to while going through the exhibition car4 ,here again the speaking and the outdoor demonstrations are evidently regarded as the important features4 ,such a plan should not be considered if the exhibits are of real importance4 ,the audience that has been standing during the program of perhaps half an hour or more1 and has then waited in line to go through the train1 is a tired audience and not nearly so responsive as though its members came fresh to the exhibits4 ,it is also true that when the program is so arranged that the whole crowd is ready at one time to start through the train1 there is much more difficulty in managing the people and much more dissatisfaction on the part of those at the rear end of the line4 ,it is difficult to get careful attention for exhibits from people who are being moved ahead to make way for an impatient crowd standing in long lines behind them4 ,the managers of trains will do well to decide in advance whether the speaking or the exhibits constitute the really important feature of the program4 ,if it is the exhibits1 then the speaking should be made incidental1 perhaps1 by having a ten-minute talk given from the platform at regular intervals as a new group is to be started through the train4 ,a ,,program ,,combining ,,demonstrations ,,and ,,exhibits ,a method of dividing the time between demonstrations in two cars and an exhibit car was worked out satisfactorily on the ,pennsylvania ,food ,conservation ,train4 ,all the audience passed through the train in the same direction1 starting at the same point1 except that at the beginning of the session all the cars were filled at once to avoid delays4 ,when the first car was filled a talk on canning started4 ,no attempt was made to demonstrate a complete process1 but different vegetables or fruits were in various stages of preparation continuously1 so that a fifteen-minute illustrated talk brought out the points that required emphasis4 ,after about five minutes of questions and looking at displays of equipment and canned articles1 this crowd moved on to the next car1 while the first car was filled again with the next group of arrivals4 ,in the second car a similar program was given on uses of wheat substitutes4 ,in the third car two explainers met the audience and explained the exhibits found there4 ,as the topics in all three cars were closely related 7the demonstrations showing how to save food and the exhibits showing why food saving was necessary71 an hour spent in three cars gave variety enough to keep interest awake and still kept closely to the one big idea--8,save ,food40 ,illustration3 ,,demonstration ,,car ,a day coach used for a canning demonstration on the food conservation train of the ,new ,york ,central ,railroad and the ,new ,york ,state ,college of ,agriculture4 ,illustration3 ,,an ,,outdoor ,,program ,crowd listening to a speech at the ,war ,trophy ,train which toured ,kentucky as a feature of the ,fourth ,liberty ,loan campaign4 ,,outdoor ,,speaking ,,at ,,trains ,if speaking to a general audience is the important thing1 a talk from the outside of the train would seem better than crowding people into the cars2 but even outside speeches from the platform or a flat car1 or an especially built platform at the train present many difficulties4 ,the location of the train frequently does not provide good standing room for the crowds2 there is frequently distraction from the noise of other trains and persistent rainy weather must be reckoned with also4 ,it is very important to have speakers with good outdoor voices1 for the effect on the audience of straining to hear a speaker is irritating and leaves behind a bad impression4 ,,vii ,,exhibit ,,cars ,,types ,,of ,,cars ,practically every type of car from the ,pullman to the flat car can be fitted up to suit some exhibit or demonstration purpose4 ,the ,pullman1 with its broad windows and attractively finished woodwork1 makes a more pleasing setting for displays than the day coach4 ,the day coach with seats removed and shelves built in for the display of exhibits has been the most generally used type of car4 ,photographs of the ,pennsylvania ,food ,conservation ,train show day coaches with interiors fitted up with counters1 platforms1 and cupboards with dimensions based on a careful calculation of the desired use of every inch of floor and wall space4#g ,the baggage car is more nearly ready for use in an emergency since it does not need to be dismantled1 but it is neither so well lighted nor so well finished as the coach4 ,the flat car is well adapted to a display of large and heavy equipment1 or for demonstrations that1 require a platform to display them to an audience standing near the track4 ,on agricultural trains1 demonstrations of milking or judging live stock have been given on flat cars4 ,on the ,liberty ,loan trains flat cars were employed to show cannon1 machine guns1 tanks1 and other large equipment4 ,in the photograph opposite page #hj a flat car is shown fitted with a framework for a tarpaulin for protection against weather4 ,this is a necessary precaution in using flat cars4 ,an experienced director of exhibit trains writes3 8,an especially built and designed car for the purpose is well worth its additional cost4 ,such cars as ,i have seen provided by the railroads for temporary service in exhibit lines have all been old1 small1 and often broken-down baggage or passenger cars1 in every way unsuitable for a purpose where the most extreme dimensions available still leave the exhibit and circulation space contracted4 ,cars should be built on the largest frames and the most extreme dimensions that the railroads1 as governed by their tracks1 bridges1 and tunnels can handle4 ,windows should be set high in the car walls1 giving a high source of light and maximum wall space for exhibits1 and should be larger than those in the ordinary coach to secure better ventilation4 ,the doors should be built wider than the usual car door40 ,the plan calls for small and compact living and office quarters at one end4 ,the director also adds that the installation of an engine to furnish lights and power for working models is an important item of equipment4 ,one engine is sufficient to run lights1 fans1 and models for several cars4 ,in these days of portable electrical outfits1 this item is practicable and fairly inexpensive4 ,,traveling ,,accommodations ,,for ,,staff ,,members ,the kind of living arrangements provided for the lecturers and assistants will depend1 to some extent1 upon the frequency of the stops and the number of persons traveling with the train4 ,several of the more elaborately equipped trains have carried a ,pullman sleeping coach and a diner for the staff members4 ,if there are frequent stops1 it would seem that at least sleeping quarters on the train are necessary4 ,meals are sometimes arranged for at stopping places1 and in this case the advance agent is responsible for seeing that good meals are assured4 ,when stops of a full day or more are made1 the staff members sometimes find rooms and meals in hotels en route4 ,whatever the arrangements1 as is stated elsewhere1 they should insure the greatest possible degree of comfort to the staff1 in order to offset the severe strain that this kind of campaigning inevitably involves4 ,,treatment ,,of ,,car ,,interiors ,the two chief difficulties with exhibits on trains are keeping them clean and so securing them in place as to withstand the jarring motion4 ,washable surfaces on floors1 shelves1 and walls are essential4 ,exhibits should be either of the kind that are easily kept clean or else placed under cover or frequently replaced4 ,no decorations such as draped bunting1 which collects and holds dust1 should be used4 ,clusters of small flags hung straight from chandeliers are attractive and non-dust collecting decorations4 ,small objects should be either securely fastened to shelves or packed away while the train is in motion4 ,illustration3 ,,flat ,,cars ,,used ,,for ,,displaying ,,captured ,,german ,,trophies ,a section of a ,liberty ,loan ,war ,relic ,train4 ,canvas covers can be thrown over the framework to protect the exhibit from the rain4 ,this framework also provides a support for arc lights1 so that the exhibit can be displayed at night4 ,,exhibits ,having selected the subject matter1 you have a choice of presenting it through exhibits1 demonstrations1 talks1 or all three4 ,for still exhibits the use of models1 objects1 cartoons1 posters1 transparencies for the windows1 and brief slogans or statements on placards have been found most suitable4 ,as is brought out in a later section under methods of display1 the dimensions of a car place severe limitations on the forms that may be used to advantage1 and the same principle applies to the selection of these as to the content of a train exhibit4 ,just as there should be few ideas so there should not be too many sizes1 shapes1 and forms of exhibits which confuse the eye in the way that variety of topics confuses the mind4 ,because of the necessity of moving people through the cars rapidly enough to make way for others to follow1 it is essential that whatever is displayed may be quickly seen and understood4 ,this limitation rules out many forms that might be shown satisfactorily in halls4 ,anything that is expressed chiefly by words may better be left to speakers and printed matter for distribution as there is not time to read words and figures and1 indeed1 visitors have little inclination to do so4 ,diagrams1 particularly those presenting detailed facts1 also call for close examination and delay the progress of visitors4 ,one train exhibitor of experience says3 8,one of the greatest dangers to be avoided is an excess of charts and small type4 ,the exhibit should be such that the crowds can be kept moving through the car and1 nevertheless1 be able to seize the principal points intended to be taught40 ,a description of a part of a single health car in one report includes 8#ge wall charts illustrating the cost in human lives of tuberculosis1 typhoid fever1 and diarrhea4 ,each series of charts has grouped about it from two to twelve models4 ,several hundred photographs show occupational conditions favorable to tuberculosis40 ,such a collection as this is suited only to intensive study and not at all to a popular traveling exhibit4 ,methods used to attract attention to one thing should not distract attention from other things4 ,for example1 in a certain health car a bell struck every three minutes tolling the one hundred and seventy-five thousand deaths annually from tuberculosis4 ,this is a striking and effective way of making people heed a startling fact1 but unfortunately every time the bell rang in so small a space as the car it interfered with the study of other features being presented4 ,there is little opportunity to get attention for detailed or complex displays1 no matter how attractive and interesting they may be4 ,the following is taken from a description of a mechanical device shown on a train through which visitors were always moving rapidly because there was a long waiting line3 8,a model block-signal system about #be feet in length1 illustrating the protection provided by a clock-signal system was in full operation4 ,this model had two sidings and was designed particularly to show single-track operation4 ,intermediate signals were shown between the clock signals by means of lights40 ,the information that this model conveyed illustrates very well the kind that is too complicated to be understood without a careful examination and some explanation by an attendant4 ,you must1 therefore1 in planning the form as in planning the content of your exhibit1 keep your eye steadily on the picture of the ,smiths and ,browns at the train as it stands on the side track in ,jonesville with many people moving through the cars4 ,you can test the practicability of your devices and other displays by asking yourself these questions concerning the probable reaction of ,brown and ,smith3 ,will it attract their attention8 ,will it arouse their interest8 ,will they remember it8 ,will it bring a response from them8 ,these are generally recognized aims of advertising1 and they apply equally to exhibits which are1 after all1 a form of advertising4 ,,use ,,of ,,the ,,space ,,for ,,display ,for displaying exhibits to moving audiences1 the use of the space should be so planned that it is easy to keep visitors moving in a given direction and at the same time make it possible for them to grasp quickly the meaning of what they see4 ,the majority of those who have reported on their experience with trains agree that it is very important that visitors should move in a single direction4 ,this is beyond question desirable unless small audiences are expected2 but as is stated elsewhere1 capacity audiences are the aim of most enterprises4 ,having agreed on a one-way movement1 there is1 however1 still considerable disagreement as to the best arrangement of material--whether on two sides of the center aisle1 or along the center of the car with an aisle on either side1 or finally1 with exhibits displayed on one side only with a single aisle4 ,illustration3 ,,interior ,,of ,,health ,,exhibit ,,car ,an example of the display of exhibits on both sides of a center aisle4 ,if there are many visitors going through the car at one time1 they must move slowly along the narrow aisle1 looking alternately at an exhibit on one topic on the right1 and one on another topic on the left4 ,both physically and mentally this method of viewing exhibits is likely to be tiring4 ,one would expect the average visitor to carry away a confused impression of the facts and ideas presented4 ,illustration3 ,a ,,well ,,arranged ,,exhibit ,,car ,illustration3 ,a ,,well ,,arranged ,,exhibit ,,car ,a car interior on the ,pennsylvania ,food ,conservation ,train designed to overcome as many as possible of the difficulties in train exhibiting4 ,the curved space1 too high to attract attention easily1 is used for a symbolic frieze in colors1 the design1 in three parts1 being repeated five times and running the length of the car4 ,the same space was used less successfully1 as shown in the cut opposite page #gj1 for reading matter which was read only when the explainer called attention to it4 ,the framed captions and the pictures below them are approximately at eye-level4 ,variety combined with a symmetrical arrangement is obtained by placing a large poster over every fourth window1 while the transparencies on the remaining windows allow plenty of light to enter4 ,exhibits are displayed on one side of the car only4 ,an economical use of the #i-;foot width of the car is obtained as follows3 ,raised platform for the explainer1 #bj inches wide4 ,counter1 #bh inches wide4 ,aisle for visitors1 #d4e feet wide4 ,the use of vertical space is also carefully planned and is roughly3 ,counter height1 #dj inches4 ,upright board at back of counter1 #aa inches high4 ,combined height of pictures and captions1 #cf inches1 with lower edge about #dh inches from the floor4 ,the first method1 that of displaying exhibits on two sides of the center aisle1 makes the progress of the visitor very slow and awkward1 for he must continually turn from one side to the other as he goes unless1 of course1 he violates the rule of moving in one direction only and in so doing comes back along the same aisle4 ,not only is it awkward to turn continually from side to side in viewing exhibits but it is difficult to arrange material so that the visitor can in this way follow an idea logically4 ,his attention is alternately given to the topics on one side and the other1 unless by some elaborate system of arrangement the story moves from one side to the other4 ,another difficulty is that the explainer has no place to stand except in the aisle1 holding back the visitors4 ,the very narrow middle aisle left by counters or tables on two sides is still another disadvantage4 ,moreover1 favored with space at the expense of visitors1 the exhibits are less likely to be seen and their value is thus lowered4 ,displays along the center of the car with an aisle on each side might be satisfactory in some cases1 especially if all the material is in the form of models or objects and there is no need to use the walls4 ,this method allows for the movement of visitors in single file down one aisle and back the other1 or for two parallel lines to move in a single direction on both sides of the display4 ,some who have tried this method found that visitors did not look at the walls but gave their whole attention to the center of the car4 ,illustration3 ,,food ,,conservation ,,train ,,of ,,new ,,york ,,state ,,college ,,of ,,agriculture ,exhibits in the center of the car with a narrow aisle on each side4 ,see page #hf4 ,the objects on the floor obstructing the aisle were probably placed in the aisle only for photographing4 ,jars of fruits and vegetables are attractively displayed at the right height1 and with light shining through to bring out color and clearness4 ,there is a welcome lack of crowding1 and desirable simplicity in the car as a whole4 ,the third method1 that of placing exhibits on one side only1 seems to have been found the most satisfactory4 ,in this way both wall and floor space on one side may be used to their full advantage1 while the visitors looking in a single direction move fairly rapidly4 ,a space may be left for the explainer between the wall and the counter1 as shown in the picture opposite page #he4 ,also1 she may move the length of the car and back without difficulty1 having the counter between her and visitors4 ,illustration3 ,,arrangement ,,of ,,railroad ,,car ,,interior ,simple and attractive arrangement of exhibits on the ,wisconsin ,pure ,seed and ,home ,power ,special4 ,the exhibitors showed unusually good judgment in their use of wall space4 ,the information given is brief1 to the point1 easily read1 and well displayed4 ,the disadvantages of displaying the exhibits on both sides of the narrow center aisle1 discussed on page #hd1 are illustrated here4 ,,placing ,,exhibits ,the first consideration in placing exhibits is that they shall be at the right height4 ,the best space on walls is that on a level with the eye4 ,the eye will travel up and down in following a display that has caught the visitor's attention1 but isolated placards1 pictures1 or objects placed too high or too low to be within easy range have small chance of being observed4 ,the wall spaces of a car are considerably broken1 as may be observed in the photographs4 ,the curved space is excellent for decoration or for brief slogans1 but should not be depended upon for anything requiring detailed examination4 ,the upper part of the window space is usually most nearly at eye level1 but windows are needed for light and it is wise not to cover with displays that shut out the light more than a half or a third of those on one side and none at all on the other4 ,one needs to reckon with the possibility of trains often being placed close to the exhibit cars1 or the cars being placed beside buildings that cut off the light entirely on one side4 ,probably the best use of windows is for cartoons or posters made on transparent paper or cloth1 or on the familiar glass transparencies4 ,the space below the windows is too low for wall displays4 ,the illustration of the ,pennsylvania ,food ,conservation ,train opposite page #he shows a good use of windows and wall space4 ,another photograph opposite page #hg also shows an interesting use of space4 ,the counters1 shelves1 or tables should be so built as to bring the objects on them as nearly as possible on a level with the eye1 at the same time without cutting off the view of wall exhibits4 ,the height and dimensions of the counters shown opposite page #he were worked out carefully to meet this condition4 ,it is always a good thing to have a railing separate visitors from the exhibits as more people can see them if all are held back from pressing too closely4 ,another important consideration in placing exhibits is that they should not be crowded4 ,when objects or placards crowd one another it becomes impossible to look at one thing without having others in the margin of vision interfere with concentrated attention4 ,the first impression of a crowded car is one of bewilderment4 ,the visitor is obliged not only to grasp new ideas and facts presented in an unfamiliar form1 but to select among a large number those of special interest to him4 ,,arrangement ,,of ,,subject ,,matter ,because of the small space and necessarily quick movements of visitors1 it is especially important that exhibits should be arranged in some logical sequence4 ,visitors are sometimes called upon to perform amazing feats in mental acrobatics1 leaping from one topic to another with breathless speed4 ,for example1 in the exhibit pictured opposite page #hd1 we see a poster about baby deaths resting on a model of a school building with a placard nearby urging the use of schools as community centers4 ,across the narrow aisle is a model obviously unrelated either to community centers or baby deaths4 ,the sequence of ideas should be such that each new thought is made easier to understand and more interesting because of what went before it1 or each separate exhibit should be clearly related to one central idea4 ,thus1 in the first exhibit of the ,pennsylvania ,food ,conservation ,train the series of topics was developed as follows3 ,why we must save ,small savings ,saving wheat ,saving sugar ,saving fats ,using all the milk ,using home products4 ,not only the sequence of ideas but the separation between two topics is important4 ,this can be accomplished by a visible separation1 allowing a distance of at least six inches between exhibits relating to different topics2 better still1 by putting up actual barriers between the exhibits1 as is done in the exhibit opposite page #gj4 ,the barrier has the advantage of holding the eye at one spot1 so that there is no temptation to desert one exhibit for the lure of a bright color or a curious device farther on4 ,another consideration in arranging material is that groups relating to one subject should be so placed that their relation to one another and to the whole be quickly recognized4 ,sometimes exhibits that belong together are separated because variety of size and shape makes it inconvenient to work out a suitable arrangement4 ,it is worth while to plan carefully in advance the kinds of exhibit material that will harmoniously illustrate a given topic2 also to have the sizes and shapes conform to the dimensions of the space reserved for them4 ,,some ,,observations ,,from ,,practical ,,experience ,in a letter describing the exhibit car of the ,canadian ,forestry ,association1 ,mr4 ,j4 ,r4 ,dickson1 who was in charge of the car1 makes some interesting observations regarding the arrangement of exhibits based on his experiences4 ,he writes in part as follows3 ,the people1 especially at crowded hours1 all tend to travel through an exhibit car in one direction and this is very desirable inasmuch as the man in charge of the car can regularly escort through it group after group of eager sightseers or inquirers after knowledge and keep up a cross between a lecture and a conversation with them1 answering their questions and drawing their attention to all the pertinent points in the exhibit which they might otherwise overlook4 ,to accomplish this plan of car lecturing most effectually1 the entire exhibit should be arranged so far as possible in a natural sequence1 beginning at one end of the car and ending at the other4 ,this of course is where a single aisle is provided down one side of the car4 ,such a scheme makes one's talk logical and so helps to impress the lessons of the exhibit in such a way that they are remembered easily and intelligently4444 ,on entering the car the first object to attract the visitor's eye was a large map of ,canada1 showing the forestry belt of #djj1jjj1jjj acres1 over #ij per cent of this timber land being publicly owned4 ,when told that each citizen of ,canada1 man1 woman and child1 owned on the average fifty acres of this national resource1 the imagination and the pocket-nerve of the visitor were at once stimulated and he or she was thereafter taking a personal interest in the whole exhibit4 ,the visitor next turned to a nursery of small pine and spruce illustrating the essential beginning of all our forest wealth and also suggesting the basic importance of land classification in order that every acre may be put to its best use4 ,then our modern methods of protecting both such young growth and the resulting mature timber were examined and explained1 and the great need for good laws and the generous expenditure of public money in order to safeguard their forests1 was readily seen and agreed to4444 ,before leaving1 the visitor 444 was handed a copy of the last ,canadian ,forestry ,association ,journal1 and given a brief description of the nation-building work of this society1 together with an addressed card inviting him to join4 ,finally he inspected a cabinet filled with highly finished samples of ,canadian woods1 and the last thing his eye rested upon and which impressed itself on his memory as he left the car1 was this bold fire warning3 8,a tree will make a million matches2 a match will burn a million trees40 ,,arrangement ,,of ,,car ,,for ,,demonstrations ,when an audience is to be gathered in a car to witness a demonstration or hear an illustrated talk1 the first requirement is that the speaker can be easily heard and each process plainly seen by everyone in the car4 ,the second is that the audience shall be comfortably seated if the demonstration is to last longer than fifteen or twenty minutes4 ,this is about the limit of time that an audience will stand without becoming restless4 ,the illustration on the opposite page shows an interior especially constructed for cooking demonstrations1 or rather for brief object lessons1 as a feature of the ,pennsylvania ,food ,conservation ,train4 ,the demonstrator stands on a platform raised a foot higher than the floor4 ,a counter extending the length of the car curves out at the center to leave a space for the platform and small kitchen4 ,the maximum space for a standing audience is provided1 and all are within easy range of the speaker's voice and near enough to see the objects in her hand4 ,the space below the counter is lined with cupboards4 ,a similar arrangement might be suitable for any demonstration or illustrated talk in which few objects are used1 provided the counter is raised high enough to show the entire process4 ,if the extension of the counter along the sides were left out the space could be used to seat an audience around a raised central platform4 ,illustration3 ,,car ,,especially ,,designed ,,for ,,cooking ,,demonstrations ,a demonstration kitchen1 ,pennsylvania ,food ,conservation ,train1 with a raised platform for the demonstrator4 ,the extension of the counter at either side of the kitchen provides exhibit space4 ,discussion on page #ib4 ,,footnotes3 #g ,see illustrations opposite pages #gj1 #he1 and #ib4 ,,viii ,,the ,,tour ,,of ,,the ,,truck ,,or ,,train ,many factors enter into the planning of an itinerary1 a time schedule1 and the managing of audiences4 ,what places to visit2 whether within a given period of time allotted to the whole tour it is better to make a number of short stops at many places1 or long stops at fewer places2 whether a large or small audience of a particular kind is desired2 whether visitors at train or truck should be encouraged to stay as long as they will or to remain only through a definite prearranged program1 and then to move on in order to make room for others4 ,all these questions must be answered before the tour begins1 or better1 after a brief trial trip4 ,in some instances1 special circumstances will exist that leave no room for choice in such a matter as1 for example1 the number of stops to be made4 ,but ordinarily there are many decisions to make and they should be made in relation to the definite purpose of the tour4 ,perhaps the whole series of difficulties that arise may be summed up in two words--8don't crowd40 ,as has already been suggested1 the purpose itself should be simple and limited1 not crowded with the attempt to achieve the impossible1 so that there is no room for the definite immediate purpose to stand out boldly where it can be seen4 ,don't attempt to crowd into this brief tour the information or activities that belongs in the follow-up program4 ,the same advice extends down to the handling of audiences and every other feature4 ,,the ,,places ,,to ,,be ,,visited ,in considering the type of places to be visited1 the two main considerations are the size of the place and whether it contains the kinds of people who may be expected to take an interest in the subject matter4 ,many of those who have conducted trains report that they create more interest in communities of ten thousand or less than in larger places4 ,the larger the town the more varied and numerous are the rival attractions4 ,in the cities the train yards are often busier than elsewhere and1 therefore1 the noise and confusion as well as the difficulty of handling crowds at the train is greater unless the train be stationed away from the busy yards4 ,the towns should be selected with reference to the relation of the community to the subject matter4 ,to take an obvious example1 it would hardly be appropriate to send an agricultural train into a mining town4 ,the whole plan of campaign may have been made in relation to one type of population1 either rural or industrial1 and it is rather a waste of time to try to make it serve a population of a kind that it has not been prepared for4 ,in planning the itinerary of a tour that must be completed in a given length of time1 it is usually necessary to decide between the importance of visiting a small number of towns and of making a long stop in each1 or of visiting a larger number for fewer hours or days4 ,some trains have made from five to ten stops in a day1 while others have spent from several days to a week in one place4 ,a day to a town1 however1 seems to be the more general rule4 ,a stop may be limited to an hour or so because it is thought more important to cover a given amount of territory within certain time limits than it is to stay long enough in a place to reach a large share of the population or give much information4 ,or the purpose of the tour may be accomplished by presenting to an audience1 all of whose members arrive at the same time1 a single program lasting an hour and dealing with easily understood facts or ideas4 ,the ,liberty ,loan trains furnish good illustrations of a purpose of this sort4 ,if your campaigners are not in a hurry to get over the ground by a certain date they will probably find it more satisfactory to spend a full day and sometimes longer with the people of each community visited4 ,the program may then be repeated for a number of audiences and the traveling specialists will have an opportunity to promote closer relationships with local leaders4 ,however1 conditions that govern a decision regarding the length of time to spend at a place differ so widely for individual enterprises that general suggestions have not much value4 ,the stops of a truck tour are more easily arranged than those of a train since the latter is dependent upon the convenience of the railroad4 ,one gain through this greater flexibility is the possibility of return visits to the same place4 ,in this way the truck helps in its own advance publicity work by making a brief stay which attracts attention and spreads the news of its return for a longer stay a little later4 ,in its work in the congested districts of the city1 the ,cleveland ,children's ,year ,special followed what its director called a 8skip stop0 system1 visiting a neighborhood long enough to leave a number of people sufficiently well informed to talk about it1 and coming back two or three days later to find an appreciative audience ready for the program4 ,,receiving ,,the ,,visitors#h ,visitors are the real reason for the enterprise which is undertaken solely for their instruction or benefit if results are hoped for1 and they should not be forgotten at any stage of the planning4 ,we have already considered them in the choice of subject matter1 the form and quantity of the material1 and its arrangement4 ,now1 having equipment and plans ready1 what shall be done with the visitors when they arrive at the train8 ,obviously1 their comfort and convenience should be prepared for and every possible help provided for them to understand and enjoy what is displayed4 ,plans for doing these things should be based on the expectation of as large an attendance as can be handled satisfactorily1 and even on some overcrowding1 unless small groups are deliberately sought4 ,as is explained in the section on advance work1 local committees should be appointed whose members will co-operate with the regular staff of the train4 ,a reception committee may welcome special delegations and introduce them to the members of the train staff4 ,if there is a formal program1 local leaders are usually asked to take part in it1 and as it is important in relation to the follow-up work that they have the opportunity to familiarize themselves with the subject matter and the methods demonstrated on the train1 their presence throughout the day should be secured by advance arrangements4 ,an added value in having them at the train is that in the eyes of visitors they will become identified with the movement and thus be in a better position to lead in the local follow-up work4 ,helpers are needed to look after the safety of the visitors1 to form any waiting crowds into lines1 direct people to the entrance1 keep them moving in a single direction1 prevent unnecessary congestion at any given point1 and note questions and suggestions that should be passed on to members of the staff4 ,if local volunteers are well prepared to perform these services the saving of strain on the hard-worked staff will be very great4 ,,the ,,rate ,,of ,,progress ,,in ,,exhibit ,,cars ,reports show that managers of trains have been satisfied with both extremes in the rate of progress of visitors in moving through the train4 ,one train director reported with pride that by his system he was able to 8run #e1jjj through in an hour40 ,at the other extreme are the directors who during their stay in a town give a single demonstration in a car that holds only about one hundred people4 ,the method of 8running people through0 very rapidly is useful only if the exhibits are simply curiosities or objects of interest that may be quickly noted1 and that we may risk having soon forgotten without loss to the cause that is being served4 ,for example1 the ,liberty ,loan trains depended chiefly on their program of talks1 music1 and the appearance of the returned soldiers to arouse interest4 ,the large guns displayed on flat cars were visible while the talking was going on4 ,it did not particularly matter after that whether visitors were passed through the trophy car so rapidly that they had only a glimpse of the various objects4 ,on the other hand1 the attendance in one place of so small a number as one hundred would hardly justify the work of planning and carrying out a tour unless either the small group are carefully selected as leaders capable of passing on the information to others1 or the community is so small that this number is as many as might be expected4 ,it ought to be possible to estimate in advance1 or at least after the first week of the tour1 the length of time required for the average person to see all that is important for him to see and understand4 ,with this period in mind it is possible to estimate the number of people who can be handled in a given length of time4 ,for example1 we may assume the following conditions3 ,a train of three cars4 ,number that can be accommodated comfortably in each car at one time1 #fj4 ,twenty minutes1 required time to see the exhibits or hear and see demonstrations in each car1 or one hour for the train4 ,train on view six hours4 ,maximum attendance practicable during the stop1 #a1jhj people4 ,the attendance is1 of course1 never distributed so evenly as this over the day1 and all the visitors do not stay exactly the same length of time4 ,probably with a fairly even distribution a train with a maximum capacity of one thousand will handle satisfactorily about eight hundred people4 ,an estimate of the rate at which visitors may be passed along will be found exceedingly useful in deciding many questions1 such as the arrangement and content of the exhibits1 the length of time to continue a demonstration1 the number of times to repeat it1 the length of the stay1 and the quota of attendance to work for in the advance publicity4 ,for example1 would you rather have fewer people and have those who come stay longer1 or would you prefer having a larger attendance with those who compose it spending less time with you8 ,the selection of exhibits and the program should be arranged according to your decision on these points4 ,if you are giving a few people detailed information which it would serve your purpose better to give to a larger number1 you are throwing away your opportunity for want of a little careful calculation4 ,the mistake most frequently made is to plan exhibits and programs on the expectation of having each visitor spend a long time at the train carefully examining each display1 and then when the people arrive1 to pass crowds through quickly without giving them a chance to see what has been prepared for them4 ,,distributing ,,the ,,attendance ,apparently not many of those who have conducted trains have attempted through their advance work to prepare for arbitrary distribution of attendance over the entire period that the exhibit is open4 ,the period from two to five o'clock in the afternoon seems to have been found the most popular by the largest number of those reporting on attendance1 with some falling off reported after four o'clock4 ,the period before ten in the morning is agreed upon unanimously as the poorest time to get people out4 ,the experiences reported as to the hourly attendance between ten and four o'clock varies so widely that it would seem to indicate that under the right conditions it should be possible to get people to come throughout this period4 ,good advance work can fill up many idle hours4 ,a description of methods of advance work to accomplish this is contained in another chapter1 but while we are considering the visitors it may be well to look over the groups that could most easily come at the least attractive hours4 ,on a number of trains arrangements were made to have school children attend with their teachers according to a prearranged schedule1 usually during the morning hours4 ,this is an especially good plan when the train is on view all day1 because the children tell their experiences when they go home at noon and thus help to get their parents to attend in the afternoon4 ,if there are a larger number of school children than can be handled conveniently it is a good idea to limit attendance to the older children1 basing the lower age limit on the estimated number of children that can be accommodated4 ,if they do not fill up the train completely during the morning1 it is possible to arrange for the attendance of delegations of leading citizens and other representative groups who come in a body to welcome the train when it is opened to the public1 or to be personally escorted through it at a given time4 ,this1 of course1 has news value as well as the advantage of using the morning hours4 ,the ,safety ,first ,train of the government at each stop arranged to have such a morning delegation4 ,in some places the noon hour may be used for the attendance of factory workers and other employed people who are not far from the train4 ,this is successful if advance preparations are made and if the subject matter is of interest to the workers4 ,it is often possible to adapt the program and some part of the displays to their interests4 ,using the noon hour depends1 of course1 on having a large enough staff to allow each member an hour for lunch4 ,the period from five to eight o'clock in the afternoon is probably of the least value4 ,usually the staff members themselves need relaxation during this time if there is to be an evening session4#i ,if there is no session the train may pull out late in the afternoon4 ,if1 however1 it is desirable to make use of this period1 it may be possible to arrange for personal conferences or group conferences at the train or in town with persons especially interested in the subject who wish to have information that is not of interest to the general public or to talk over plans for the future4 ,reports as to the success of evening sessions vary greatly4 ,many have used the evening successfully for outdoor motion pictures or for meetings in town4 ,the fact that many who could not leave their work during the day can come then seems to argue that it is possible to have a good attendance if the advance work has been thorough--provided also that the location of the car or train is satisfactory and that the time schedule will permit4 ,,explaining ,,the ,,exhibits ,while the exhibits should be so simple and well arranged as to be easily understood1 any exhibit of objects1 pictures1 and printed words is more enjoyed and appreciated if it is brought to life by a personal interpretation given with enthusiasm4 ,the explainer calls attention to what is displayed much as a chairman introduces a speaker4 ,a good introduction makes the audience more friendly and responsive to either a speaker or an exhibit4 ,the explainer who travels the length of the car with one group can take care of only a few people at a time1 and if there is a continuous movement of people through the car only about one-third of them have the advantage of the explanation4 ,if1 on the outside or in another car1 a lecture or demonstration precedes the reviewing of exhibits1 the speaker may close the talk with an explanation of the purpose and character of the exhibits and some suggestions as to what to look for4 ,with this preparation people may pass through the car unattended and perhaps meet an explainer at the far end who will answer questions and give out literature together with an invitation to take part in the follow-up program4 ,or the explainer may meet people as they enter the car and give a brief introduction to the exhibits4 ,local people1 with general information on the subject1 can give valuable help in explaining points about particular exhibits which have to be repeated many times4 ,these helpers should receive advance material and in addition should come to the train for coaching before it opens and be stationed at assigned positions4 ,staff members who are continually meeting people1 work under considerable strain and may easily become tired or indifferent through over-work4 ,so much depends on their enthusiasm and their readiness to offer help that this factor should be carefully checked up1 and if any member of the staff shows signs of losing interest or failing to get a response he should be replaced or at least given a period of rest4 ,by relieving staff members of irksome details and by providing in other ways for their comfort1 as well as by arranging the schedule of hours so that they do not work beyond their strength in any one period1 much can be done to avoid this loss of freshness and enthusiasm4 ,,footnotes3 #h ,the discussion in this section is handled in terms of trains for the sake of clearness and convenience1 but generally the application is to single cars as well as to trains1 and to automobiles or motor trucks or caravans of the same4 ,the paragraphs not applicable to trucks are fairly obvious4 ,however1 it is urged that maximum results from a truck tour call for much the same carefully detailed preparation and management as a tour with a train4 #i ,this fact1 further discussed on p4 #aje1 deserves considerable emphasis4 ,,ix ,,follow-,,up ,,work ,in a previous chapter it was pointed out that the purpose of a tour may be to give information1 to create interest in a new movement that is being launched1 to revive interest that has become dull1 or to serve as an attention-arresting feature of an intensive campaign that aims to produce some immediate results4 ,all of these aims point to the need of planning definite follow-up work4 ,it will not do to let people forget what they have learned or lose interest in it through neglect4 ,if the tour means simply that ideas or facts are dropped down into each community1 like seeds scattered by the winds without provision for later cultivating1 they have a smaller chance to take root and grow4 ,psychology has demonstrated that there is a 8curve of forgetting40 ,hollingworth described it as follows3 ,when a given appeal is addressed to me1 ,i straightway proceed to forget it4 ,but ,i do not forget it at a uniform rate1 so much being forgotten on each succeeding day until all is forgotten4 ,instead1 ,i forget the material that has been seen or learned1 according to a definite 8curve of forgetting10 a curve which descends rapidly at first and then more slowly4 ,the larger proportion of material is forgotten in the first day or so4 ,after that a constantly decreasing amount is forgotten on each succeeding day4#aj ,how may the impression made by the program and exhibits of the train be fixed in the minds of its visitors promptly1 so that forgetting may be delayed until results are obtained8 ,several simple methods suggest themselves4 ,we will take up here mainly those things that can be done while the train is in town or soon after its departure1 as we are concerned only with the part that the train tour plays in the whole program of the organization that sends it out4 ,,getting ,,the ,,subject ,,talked ,,about ,if the visitors talk about what they saw and heard they are likely to remember it much longer and more accurately than if they do not4 ,the principles discussed elsewhere1 of simplicity of form1 concentration on one main topic1 orderly arrangement1 and lack of crowding in both exhibits and programs1 have a definite application to getting the subject talked about4 ,people speak vaguely and in general terms about what they have not clearly understood4 ,we may imagine that ,a1 who saw the train1 meets ,b1 who did not1 and the following conversation takes place3 ,a3 ,did you see the health train yesterday8 ,b3 ,no1 how was it8 ,a3 ,oh1 fine6 great6 ,you certainly missed it4 ,there was a good crowd out1 too4 ,b3 ,what was it all about8 ,a3 ,oh1 fresh air and not letting the babies die4 ,you'd be surprised how many people die that could be prevented4 ,and they say the town ought to have a nurse to look after the school children1 and a hospital for--let's see1 ,i've forgotten now about the hospital4 ,b3 ,i see4 ,just a scheme of the politicians to make jobs for a lot of people4 ,i always thought this was a pretty healthy town and ,i do yet4 ,a3 ,no1 you've got it wrong1 ,b1 but ,i can't make it clear to you4 ,i can't talk like the fellow at the train4 ,you ought to have heard him4 ,he made a great speech4 ,if ,a has no clearer idea than this to pass on to ,b the next day1 he himself is not likely to stay interested and1 much less1 convinced for very long4 ,one of the best tests of the argument presented at the train is whether the talk about it afterward is general or particular1 confused or clear and accurate in repeating facts and reasons4 ,it is worth while to arrange with local co-operators as a part of the follow-up work to sound people as to what interested them and what they think of the suggestions that were made4 ,many changes1 sometimes small ones1 but important1 nevertheless1 can be made on the basis of criticisms brought out in these interviews4 ,,printed ,,matter ,,for ,,distribution ,another way of helping to see that the train message is remembered is by distributing the right kind of printed matter4 ,every traveling campaign carries with it leaflets or pamphlets for visitors to take home4 ,sometimes a handful of assorted pieces of printed matter is given to each visitor with a reckless disregard of their appropriateness to the purpose of the campaign or the probability of their being read4 ,one of the most frequent blunders made by managers of campaigns of this sort is to assume that all that is learned at the exhibit or meeting will be remembered1 and that the printed matter should give additional information4 ,in a baby saving campaign1 a health department is likely to give out in addition to printed matter about babies1 other leaflets on hookworm or tuberculosis4 ,giving away printed matter on topics in which no interest has been cultivated is wasteful since it is not likely to be read or1 if read1 distracts attention from the main topic4 ,in most cases1 one piece of carefully prepared printed matter on one subject is enough for general distribution4 ,a useful leaflet might well include a summary of the main arguments of the teachings contained in the exhibits1 together with sketches or photographs and a clear and appealing statement of the action desired1 whether it is support of a bill in the legislature1 membership in an organization1 or the forming of health habits4 ,this leaflet should not fail to give information as to how and where further facts may be obtained4 ,if it seems desirable to interest people in a number of additional subjects1 the better way is to have leaflets on them displayed where they can be examined and to have a supply of addressed postcards listing these special publications and on which visitors may check those they wish to have sent to them4 ,,publicity ,,following ,,the ,,train',s ,,stop ,there should be a readable account of the train in the first issue of the local paper following its visit4 ,those who visited it will like to read the account of what they saw and in doing so will be reminded of a number of features of the exhibits and talks that were rapidly slipping from their memories4 ,the train director would do well to see that the local paper receives as good copy for this follow-up story as for advance publicity4 ,the people who came and what they said about it adds to the news value of the story4 ,other forms of publicity may be used to advantage immediately following the visit of the train1 such as a series of special articles appearing weekly in the local paper1 printed matter mailed to a list of people obtained at the train1 or a motion picture shown in the local picture theater1 at a meeting or a contest that may reach its climax at some later event1 such as the county or state fair4 ,,organization ,,of ,,local ,,forces ,leading men and women to take some action as the result of interest aroused at the train is the surest way to get the message remembered and is the aim of most educational campaigns4 ,this action may be something very simple and concrete1 or it may be the entering wedge of some continuous activity4 ,one of the simplest steps1 which has already been referred to1 is the writing of local people to headquarters for information or for literature4 ,this serves the purpose also of renewing interest when the material sent for arrives and it helps the central organization to make up mailing lists4 ,local organizations should be encouraged to send for reference material to use in talks and discussions4 ,launching or boosting a permanent movement at a meeting held during the train visit is one good way of starting follow-up work4 ,many an effort that promised much because of local enthusiasm at the start has died a natural death1 because after the specialists from the state or national headquarters have departed1 local leaders find themselves without any clear-cut program to begin work on or any recognized leadership4 ,an informal meeting of the train staff and local leaders at which temporary committees are formed and definite plans discussed may be one of the most useful features of the train program4 ,it has been suggested elsewhere that the hour of the day least popular with visitors may be a good time for such a meeting4 ,a still better method is an early visit after the departure of the train1 of an organizer or consultant who will advise about plans4 ,an interesting report of the follow-up organization work carried on in connection with its health car1 comes from the ,west ,virginia ,public ,health ,council3 ,wherever possible a temporary committee was formed before leaving the community1 this committee being chosen by a group of representative people in a community meeting in the interests of health education at which time child welfare work was emphasized4 ,at this meeting we made an effort to secure the attendance of medical1 dental1 and nursing professions1 of the mayor and town council1 school board1 and school superintendent and teachers1 ministers and ,sunday school superintendents1 fraternal organizations1 women's clubs1 ,red ,cross1 and any other organizations directly or indirectly interested in community welfare work4 ,the temporary committee was appointed to secure a permanent organization based upon the interest and enthusiasm already created1 this permanent committee to undertake a definite health program for the community4 ,in addition to this we are keeping in touch with the various communities visited1 by frequent correspondence1 and the director of the ,division of ,child ,hygiene has already returned to a number of the communities to help in the making of plans1 to stimulate interest and enthusiasm1 and in every way possible to promote health education and public health nursing4 ,we are now formulating county-wide and state-wide plans for the furtherance of this work through co-operation with the ,extension ,division of the ,agricultural ,department of the ,state ,university and ,american ,red ,cross4 ,an incidental but important factor in promoting continuous follow-up work is that local representatives of the movement1 especially the salaried worker1 if there is one1 should take an active part in the program of the train1 so as to become identified with the impressions and ideas gained here in the minds of the people who visited the train4 ,,checking ,,up ,,results ,as bearing upon the question of any future use of a similar method of campaigning1 8checking up0 results is good1 although it may not always be easy or bring entirely conclusive evidence4 ,the method described in the account of the ,cleveland ,children's ,year ,special1 which is a dispensary truck1 is suggestive4 ,cards of invitation to visit the local dispensary were given out at the truck and the number that were turned into the dispensary was noted by the nurses4 ,nurses also asked new visitors during the following month where they had learned of the dispensary1 and recorded it when the visit was directly or indirectly a result of the ,special4 ,reports may be requested from local editors1 school superintendents1 and others who meet many people1 regarding the responsiveness of the people to ideas promulgated at the train4 ,the number and the nature of inquiries received at headquarters from places that have been visited may also serve as an indication of the effectiveness with which the message has been presented4 ,finally on the matter of follow-up work1 one of the chief criticisms that may be made of much educational publicity is that it is spasmodic and unrelated4 ,this is often due to the fact that the planning of follow-up work is left until the campaign is at its height or until it is over4 ,by that time the workers at headquarters and in the field are too absorbed in the detail of running the affair1 or a new project is under way4 ,all the resources and energy have gone into running the campaign and none is left for securing results4 ,in the advance planning of the whole campaign1 allowance should be made in the budget for a definite program of follow-up work as well as in the time of staff members needed to carry it out4 ,,footnotes3 #aj ,hollingworth1 ,h4 ,l43 ,advertising and ,selling1 ,new ,york1 ,d4 ,appleton ,co4 ,,appendix ,,reference ,,lists ,,of ,,train1 ,,truck1 ,,trolley1 ,,and ,,other ,,traveling ,,campaigns ,the lists below include traveling educational campaigns about which we have obtained reasonably accurate information4 ,the two chief sources of further information about these projects are the state colleges of agriculture and state boards of health4 ,very little information about tours is available in published form4 ,articles in class publications giving brief accounts of a few of the tours and a few special reports about tours are listed in ,appendix ,b4 ,in practically all the train tours1 one or more railroads have co-operated at least to the extent of supplying cars and free transportation1 and sometimes bearing a considerable share of the work and expenses of the tour4 ,our lists1 we realize1 do not always give the full credit to co-operating railroads and other participants1 but as much is given as it was possible to ascertain and to indicate within the space limits4 ,we are aware1 also1 that the list is by no means a complete record of educational tours4 ,information is coming in continually about tours that we had not known of before4 ,the main purpose1 however1 is to give a general idea of the purposes1 forms1 and extent of traveling campaigns in recent years1 together with only a few of such details as may help the inquirer decide where to look further for suggestions that may be of assistance in his particular case4 ,the list does not include tours of trucks or trains for service only1 as1 for example1 library trucks or laboratory trains4 ,neither does it include 8chapel cars10 that is1 railroad cars1 motor vehicles1 and boats1 for religious services or instruction1 such as have been sent out by various religious bodies for many years4 ,,agricultural ,,and ,,food ,,conservation ,,trains ,canada4 ,better ,farming ,train4 ,subject3 assistance in every phase of farm life4 ,saskatchewan ,department of ,agriculture and the ,college of ,agriculture of the ,provincial ,university co-operated with ,canadian ,pacific ,railway4 #aiah and #aiai4 ,thirteen cars with exhibits or equipment for demonstrations and lectures4 ,prominent professors and agricultural officials served as demonstrators and lecturers4 ,sheep ,car4 ,subject3 breeding and shearing of sheep4 ,live ,stock ,branch1 ,department of ,agriculture at ,ottawa4 #aiai4 ,one car of exhibits4 ,demonstrations of shearing machine given on farms4 ,special ,dairy ,car4 ,subject3 dairying4 ,saskatchewan ,department of ,agriculture1 ,college of ,agriculture1 and ,canadian ,northern ,railway4 #aiaf4 ,lecture coach and tourist sleeper for speakers4 ,exhibits with stereopticon and lectures4 ,united ,states4 ,poultry and ,egg ,demonstration ,car4 ,subject3 demonstrations of proper methods of handling and keeping poultry and eggs4 ,bureau of ,chemistry1 ,united ,states ,department of ,agriculture4 #aiac to #aiah4 ,arkansas4 ,peach ,culture ,demonstration ,train4 ,subject3 proper methods of peach tree pruning and spraying4 ,co-operatively run by ,agricultural ,departments of ,missouri ,pacific and ,cotton ,belt ,railroads1 ,american ,refrigerator ,transit ,company1 and ,state ,college of ,agriculture4 #aiah4 ,two baggage cars for exhibits2 large automobile freight car carried orchard machinery4 ,exhibits explained by horticulturists1 on the cars2 lectures and demonstrations given in nearby orchard4 ,california4 ,dairy ,special4 ,subject3 dairying and hog raising4 ,state ,college of ,agriculture4 #aiac and #aiad4 ,lectures1 conferences1 and exhibits relative to the industry4 ,agricultural and ,food ,production ,train4 ,subjects3 methods of stimulating growth of certain crops1 interest in increasing food production1 and particularly bean culture4 ,state ,colleges of ,agriculture of ,nevada and ,utah and ,salt ,lake ,railroad co-operated with ,california's ,state ,college of ,agriculture4 #aiag4 ,demonstrations and lectures4 ,agricultural and ,home ,economics ,train4 ,state ,college of ,agriculture1 co-operated with ,southern ,pacific ,railroad4 #aijh and #aiji4 ,ten coaches for exhibits and lectures1 a dining car1 and sleeper to accommodate demonstrators and lecturers4 ,demonstrations and lectures4 ,agricultural and ,horticultural ,train4 ,subject3 methods of restoring fertility and depleted soils1 plant culture1 pest and disease extermination1 viticulture1 dairying1 animal industry1 seeding and soil treatment4 ,state ,college of ,agriculture1 ,southern ,pacific and ,santa ,f ,railroads4 ,annually1 #aijh to #aiac4 ,several exhibit cars1 lecture cars1 sleeping car1 and diner4 ,good ,roads ,special4 ,subject3 improvement of roads1 ,frisco ,railway ,system4 #aiab4 ,four coaches and locomotive4 ,exhibits1 lectures and demonstrations4 ,florida4 ,food ,production ,increase ,train4 ,florida ,seaboard ,air ,line4 #aiag4 ,demonstrations4 ,georgia4 ,land ,clearing ,special4 ,subject3 stump pulling and uses of tractors and other farm machinery4 ,state ,college of ,agriculture1 stump puller companies and tractor manufacturers1 ,georgia ,landowners' ,association1 and the ,railroad ,administration co-operated4 #aiai4 ,passenger coach and four flat cars for lectures and demonstrations1 caboose and sleeper for traveling campaigners1 and two box cars for equipment and machinery transportation4 ,motion picture shows1 demonstrations1 and lectures4 ,illinois4 ,home ,economics ,car4 ,subject3 household science4 ,state ,college of ,agriculture4 #aiaf-aiah4 ,demonstrations and exhibits4 ,dairy ,trains4 ,state ,college of ,agriculture and the ,chicago and ,eastern ,illinois ,railroad4 #aiaf1 #aiag1 #aiai4 ,three coaches for lectures1 automobile car and flat car for demonstrations and exhibits1 and a locomotive4 ,demonstrations of milking machine1 lectures and exhibits4 ,dairy ,train4 ,subject3 uses of separators1 sterilizers1 and other dairy machines4 ,state ,college of ,agriculture and ,c4 ,c4 ,c4 ,st4 ,l4 ,railroad4 #aiaf and #aiag4 ,lecture coach for motion pictures1 baggage car for exhibits1 and ,arms ,palace horse car for cattle4 ,dairy ,train4 ,subject3 proper use of dairy machinery4 ,state ,college of ,agriculture and ,baltimore and ,ohio ,railroad4 #aiaf and #aiag4 ,pullman car for attendants2 stock car carried cattle1 which were taken for demonstrations to some prominent place in towns visited4 ,lectures in court houses and town halls4 ,dixie ,jersey ,special4 ,subject3 more and better dairy cattle4 ,american ,jersey ,cattle ,club1 agents of ,department of ,agriculture and railroad trade promotion bureaus4 ,in ,illinois1 ,louisiana1 ,mississippi1 and ,tennessee4 #aibj4 ,arms ,palace horse cars for cattle and ,pullmans for personnel4 ,indiana4 ,seed ,corn ,special4 ,subject3 corn culture4 ,erie ,railroad and ,purdue ,university ,agricultural ,experiment ,station4 #aiji4 ,lecture train4 ,alfalfa ,lecture ,train4 ,subject3 better alfalfa production4 ,purdue ,university ,agricultural ,experiment ,station4 #aiab4 ,corn ,improvement ,lecture ,train4 ,subject3 better corn4 ,lake ,erie and ,western ,railroad and ,purdue ,university ,agricultural ,experiment ,station4 #aiaa4 ,dairy ,feeding ,lecture ,train4 ,subject3 better cattle feeding and care4 ,purdue ,university ,agricultural ,experiment ,station and several railroads4 #aiae4 ,dairy ,special ,production ,train4 ,subject3 increase of dairy production4 ,southern ,railroad and ,purdue ,university ,agricultural ,experiment ,station4 ,april #a to #g1 #aiac4 ,dairy ,special ,train4 ,subject3 dairying4 ,monon ,railway ,company1 ,purdue ,university ,agricultural ,experiment ,station1 and ,state ,dairy ,association4 #aijg4 ,baggage car1 two lecture coaches1 and private dining and sleeping car4 ,lectures1 exhibits1 and demonstrations4 ,milk ,production ,special ,train4 ,subject3 care and production of milk4 ,purdue ,university ,agricultural ,experiment ,station and ,erie ,railroad4 #aiji4 ,seven car train4 ,lectures and demonstrations4 ,onion ,improvement ,lecture ,train4 ,subject3 increase of onion crops4 ,chicago1 ,indiana and ,southern ,railroad4 #aiaa4 ,seed ,corn ,special4 ,subject3 corn culture4 ,monon ,railway ,company1 ,purdue ,university ,agricultural ,experiment ,station1 ,indiana ,corn ,growers' ,association1 ,indiana ,grain ,dealers' ,association4 #aijf4 ,engine1 baggage car1 coach for lectures1 and a coach for the attendants4 ,lectures1 exhibits1 and demonstrations4 ,wheat ,improvement ,train4 ,subject3 wheat culture4 ,southern ,railroad and ,purdue ,university ,agricultural ,experiment ,station4 #aiab4 ,lectures and demonstrations of culture and fertilization2 control of insects and diseases4 ,iowa4 ,dairy ,special4 ,subject3 better dairy products4 ,illinois ,central ,railroad4 #aiaf4 ,three cars for exhibits1 demonstrations1 and living quarters for speakers4 ,seed ,corn ,special4 ,iowa ,grain ,dealers' ,association4 #aiaj4 ,kansas4 ,hessian ,fly ,special4 ,subject3 control of ,hessian fly4 ,state ,college of ,agriculture and ,santa ,f ,railroad4 #aiae4 ,baggage car for equipment1 two steel coaches for lectures and demonstrations1 and private car for attendants4 ,kentucky4 ,agricultural ,exhibit ,train4 ,subject3 general education in matters pertaining to agriculture and dairy improvements4 ,state ,department of ,agriculture4 #aiab4 ,four lecture cars1 stock car1 sleeper1 and diner4 ,lectures1 exhibits1 and demonstrations4 ,louisiana4 ,dixie ,jersey ,special4 ,see ,illinois4 ,maryland4 ,farmers' ,institute ,train4 ,subject3 dairying4 ,state ,college of ,agriculture4 #aiac4 ,lecture car and stock car4 ,demonstrations and lectures4 ,michigan4 ,food ,demonstration ,train4 ,michigan ,agricultural ,college4 #aiag4 ,minnesota4 ,advertising ,car4 ,subject3 farm and factory products4 ,state ,board of ,immigration4 #aiac4 ,one exhibit car4 ,mississippi4 ,boll ,weevil ,special4 ,subject3 extermination of the pests4 ,illinois ,central ,railroad1 #aijh4 ,dixie ,jersey ,special4 ,see ,illinois4 ,missouri4 ,patriotic ,special4 ,subject3 food conservation and work of ,women's ,committee4 ,women's ,committee on ,food ,conservation1 ,council of ,national ,defense4 ,august1 #aiag4 ,lecture and demonstration car4 ,stereopticon lectures and demonstrations4 ,nebraska4 ,agricultural ,train4 ,subject3 dairying and seed corn4 ,state ,college of ,agriculture4 #aiah4 ,two cars for exhibits and demonstrations4 ,conservation ,special4 ,subject3 food conservation and preservation4 ,union ,pacific ,railroad ,company co-operated with ,nebraska ,college of ,agriculture and others4 #aiag4 ,train included business car and living quarters for staff4 ,illustrated lectures were given in public halls4 ,nevada4 ,agricultural and ,food ,production ,train4 ,co-operatively run with ,state ,colleges of ,california1 ,nevada1 and ,utah1 and ,salt ,lake ,railroad4 #aiaf and #aiag4 ,see ,california4 ,new ,jersey4 ,save the ,surplus ,special4 ,subject3 food conservation and other war measures4 ,state ,college of ,agriculture and ,lehigh ,valley ,railroad4 #aiag4 ,two coaches1 one for exhibits and the other for lectures4 ,toured ,new ,jersey and ,pennsylvania4 ,demonstrations1 lectures1 and exhibits4 ,new ,york4 ,victory ,special4 ,subject3 introduction of wheat1 meat1 and sugar substitutes and other food conservation methods4 ,state ,college of ,agriculture1 ,food ,administration and ,new ,york ,central1 ,lehigh ,valley1 ,d4 ,h41 ,d41 ,l4 ,w41 and ,long ,island ,railroads4 #aiag1 #aiah1 #aiai4 ,demonstrations and exhibits on train of two coaches4 ,apple ,packing ,train4 ,subject3 instruction in requirements of law relating to apple grading4 ,state ,department of ,agriculture and ,new ,york ,central ,railroad4 #aiae4 ,baggage car with equipment1 lecture car with capacity of #ajj persons1 and car for living quarters4 ,better ,seed ,special4 ,subject3 standard types of seeds2 reliable sources2 proper methods of controlling common diseases4 ,state ,college of ,agriculture1 ,new ,york ,central1 ,lehigh ,valley1 ,ontario and ,western1 ,erie1 and ,delaware and ,hudson ,railroads4 #aiai4 ,exhibits and demonstrations in two coaches4 ,potato ,demonstration ,car4 ,state ,college of ,agriculture1 ,county ,farm ,bureaus1 and ,lehigh ,valley ,railroad4 #aiag4 ,exhibits and demonstrations4 ,sheep ,demonstration ,train4 ,subject3 breeding1 feeding1 and care of sheep4 ,state ,college of ,agriculture1 ,new ,york ,central and ,new ,york1 ,ontario and ,western ,railroads4 #aiag4 ,exhibits and demonstrations4 ,north ,carolina4 ,north ,carolina ,car4 ,subject3 farm machinery and dairying4 ,state ,department of ,agriculture co-operating with several railroads4 ,lectures and exhibits with stereopticon slides and moving pictures in baggage cars2 demonstrations given out of doors4 ,better ,farming ,special4 ,subjects3 better dairying1 domestic science1 food conservation1 and sanitary methods4 ,agricultural and ,industrial ,department of ,norfolk and ,western ,railway1 ,state ,college of ,agriculture of ,north ,carolina1 and ,virginia ,agricultural and ,mechanical ,college4 #aiae-aiaf4 ,nine cars for exhibits1 demonstrations1 lectures1 and living quarters for attendants4 ,corn ,growers' ,special4 ,norfolk and ,southern ,railway and ,experiment ,station of the ,agricultural and ,mechanical ,college4 #aijh4 ,farmers' ,institutes4 ,subject3 agriculture and domestic science4 ,north ,carolina ,department of ,agriculture1 ,seaboard ,air ,line1 and ,southern ,railway4 ,two railroad cars1 one a coach with two of the seats removed and a model kitchen substituted1 and a baggage car equipped with farm and dairy machinery4 #aijh-aiaj4 ,lectures and demonstrations on the train and outdoors4 ,pennsylvania4 ,food ,conservation ,train4 ,pennsylvania ,food ,administration1 ,state ,college of ,agriculture1 and ,pennsylvania ,railroad4 #aiag and #aiah4 ,two demonstration cars and one exhibit car4 ,save the ,surplus ,special4 ,toured this state and ,new ,jersey4 #aiaf and #aiag4 ,see ,new ,jersey4 ,tennessee4 ,agricultural ,train4 ,subject3 better farming and food production4 ,agricultural ,department of ,nashville1 ,chattanooga and ,st4 ,louis ,railroad4 ,one private car and one lecture car4 ,exhibits and demonstrations4 ,dixie ,jersey ,special4 ,see ,illinois4 ,texas4 ,agricultural ,train4 ,subject3 dairying4 ,agricultural and ,mechanical ,college of ,texas4 ,three coaches for lectures1 two exhibit cars1 automobile car for cattle1 flat car with wire fence and canvas top for lecture and demonstration platform1 a diner and a ,pullman for campaigners4 ,lectures1 exhibits1 and demonstrations4 ,stereopticon slides shown at night in combination with lectures in motion picture theater or town hall4 ,peach ,culture ,train4 ,subject3 proper methods of pruning and spraying trees1 and extermination of insect pests in orchards4 ,agricultural ,department of ,st4 ,louis ,southwestern ,railroad of ,texas1 assisted by ,agricultural and ,mechanical ,college of ,texas and ,state ,department of ,agriculture4 #aiai and #aibj4 ,two cars for exhibits and one for orchard machinery4 ,exhibits1 demonstrations1 and lectures4 ,similar to train run in ,arkansas in #aiah4 ,see ,arkansas4 ,utah4 ,agricultural and ,food ,production ,train4 ,co-operatively run with ,state ,colleges of ,california1 ,utah1 and ,nevada1 and the ,salt ,lake ,railroad4 #aiaf and #aiag4 ,see ,california4 ,virginia4 ,agricultural ,train4 ,agricultural and ,mechanical ,college of ,virginia1 and ,norfolk and ,western ,railroad4 #aiae4 ,demonstration train4 ,better ,farming ,special4 ,see ,north ,carolina4 ,washington4 ,agricultural ,train4 ,state ,college of ,agriculture4 ,lectures with stereopticon slides1 sometimes in nearby school or hall2 exhibits and demonstrations on train4 ,good ,roads ,special4 ,subject3 road and culvert construction and maintenance and general highway improvements4 ,office of ,public ,roads of ,washington and several railroad companies co-operated4 #aiab4 ,two coaches of exhibits and models4 ,lectures1 demonstrations1 and exhibits4 ,west ,virginia4 ,agricultural ,train4 ,subject3 better farming4 ,kanawha and ,michigan1 ,baltimore and ,ohio ,railroads1 and ,state ,college of ,agriculture4 #aiab and #aiac4 ,baggage cars for cattle and coaches for lectures4 ,lectures1 demonstrations1 and exhibits4 ,wisconsin4 ,pure ,seed and ,home ,power ,special4 8,soo0 ,line1 ,chicago1 ,milwaukee and ,st4 ,paul ,railroad1 ,wisconsin ,bankers ,association1 and ,state ,college of ,agriculture4 #aiag4 ,two cars for demonstrations and exhibits4 ,land ,clearing ,demonstration ,train4 ,subject3 better farming4 ,state ,college of ,agriculture1 several land clearing machinery and explosive manufacturers1 and several railroads co-operated4 #aiaf-aiai4 ,six cars consisting of a flat car1 two box cars for equipment1 two bunk cars1 and a boarding car for the attendants4 ,demonstrations and instruction4 ,stump ,pulling ,special4 ,subject3 clearing cut-over lands4 ,state ,college of ,agriculture1 several land clearing machinery and explosive manufacturers1 ,chicago and ,northwestern1 and ,chicago1 ,minneapolis and ,st4 ,paul ,railroads4 #aiaf4 ,flat car1 two box cars for equipment1 two bunk cars1 and a boarding car for the attendants4 ,demonstrations and instruction4 ,similar trains1 with some changes in cars used and in co-operating agencies1 were run in #aiag and #aiai4 ,,health ,,trains ,united ,states4 ,first ,aid ,train4 ,american ,red ,cross4 #aibj4 ,fully equipped railroad coach to render and teach first aid to the injured4 ,treatment and instruction4 ,california4 ,sanitation ,car4 ,subject3 protection of water supply1 disposal of sewage1 and instruction in disease prevention4 ,state ,board of ,health4 #aiji4 ,continued annually4 ,exhibits and demonstrations4 ,florida4 ,sanitation and ,health ,train4 ,state ,board of ,health4 #aiaf and #aiag4 ,two exhibit cars4 ,lectures with motion pictures and slides4 ,kansas4 ,health ,car 8,warren40 ,subject3 health and child welfare4 ,state ,board of ,health4 #aiaf4 ,exhibit car4 ,kentucky4 ,health ,exhibit ,car4 ,subject3 tuberculosis prevention and cure4 #aiab4 ,kentucky ,tuberculosis ,association and several railroads co-operated4 ,louisiana4 ,health ,train4 ,subjects3 child welfare1 food1 and disease prevention4 ,state ,board of ,health4 #aiaj4 ,continuously since then4 ,four cars including an exhibit car1 a laboratory car with garage compartment carrying ,ford car for country trips and quick collection of water samples1 and two cars for administrative and living quarters4 ,missouri4 ,traveling ,car ,exhibit4 ,subject3 instruction in anti-tuberculosis measures4 ,missouri ,association for the ,relief and ,control of ,tuberculosis4 #aijh4 ,one exhibit coach4 ,west ,virginia4 ,health ,car4 ,state ,department of ,health4 #aiai4 ,vestibuled coach1 equipped with electrically driven models1 posters1 exhibits of living bacteria1 sanitation exhibits1 a moving picture machine1 and a small chemical and bacteriological laboratory in one end of the car4 ,tuberculosis ,exhibit ,car4 ,subject3 prevention and cure of tuberculosis4 ,west ,virginia ,tuberculosis ,league and several railroads4 #aiac and #aiad4 ,car for exhibits and lectures4 ,,miscellaneous ,,topics--,,trains ,canada4 ,made-in-,canada ,train4 ,subject3 trade extension4 ,canadian ,manufacturers ,association4 ,ten cars for exhibits1 demonstrations1 and moving picture lectures4 ,exhibition ,car4 ,subject3 conservation of the forests4 ,canadian ,forestry ,association4 #aiah and #aiai4 ,train toured parts of ,quebec and ,new ,brunswick4 ,exhibits of products made from wood4 ,southern ,states4 ,school on ,wheels4 ,southern ,pacific ,railway4 #aiai4 ,baggage car fitted up as modern school room2 accommodates teacher and #be pupils4 ,united ,states4 ,safety ,first ,train4 ,subject3 to show what is being done to promote safety and health4 ,department of the ,interior co-operating with other governmental departments4 #aiaf4 ,locomotive and twelve exhibit and lecture cars4 ,mine ,rescue ,car4 ,subject3 instruction to miners in first aid and use of oxygen breathing apparatus4 ,assistance of car apparatus and crew given in case of mine disasters4 ,bureau of ,mines1 ,department of the ,interior1 #aiaj2 continuous service since then4 ,present equipment3 eleven specially constructed coaches with exhibits and emergency equipment4 ,recruiting ,cars4 ,bureau of ,navigation1 ,navy ,department4 #aiag and #aiai4 ,three flat cars fitted up respectively with a model of a battleship1 destroyer1 and torpedo boat4 ,exhibits and lectures to assist in recruiting and also used for promoting ,liberty ,loan drives4 ,war ,relic ,trains4 ,subject3 promotion of ,liberty ,loan drives1 etc4 ,federal ,reserve ,districts of ,treasury ,department4 #aiah and #aiai4 ,flat cars for exhibition of trophies captured from the enemy2 baggage car1 sleeping car1 and a locomotive4 ,toured the ,united ,states4 ,new ,york4 ,safety ,first ,car4 ,subject3 instruction in safety measures4 ,new ,york ,central lines4 #aiai4 ,two duplicate cars for motion pictures and lectures4 ,virginia4 ,safety ,first ,car4 ,subject3 instruction in safety measures4 ,norfolk and ,western ,railroad4 #aibj4 ,motion picture and lecture car4 ,,agricultural ,,and ,,food ,,conservation ,,trucks ,canada4 ,sheep ,demonstration ,automobile4 ,sheep and ,goat ,division1 ,live ,stock ,branch1 ,department of ,agriculture1 ,ottawa4 #aiai4 ,demonstrations of shearing by hand and power machines1 rolling and preparing of wool for market1 dipping of sheep for vermin1 and docking and castrating of lambs4 ,alabama4 ,movable ,school4 ,subject3 agriculture and home economics4 ,tuskegee ,normal and ,industrial ,institute4 #aiai4 ,instruction and demonstrations4 ,louisiana4 ,agricultural ,extension ,truck4 ,subject3 education and agriculture4 ,louisiana ,state ,agricultural and ,mechanical ,college4 #aiai4 ,motion picture and stereopticon lectures4 ,massachusetts4 ,food ,conservation and ,model ,kitchen ,truck4 ,subject3 canning1 food conservation1 and substitutes2 care and feeding of children in wartime4 ,woman's ,committee1 ,massachusetts ,council of ,defense4 #aiah4 ,demonstrations and instruction4 ,agricultural ,truck4 ,massachusetts ,agricultural ,college4 ,demonstrations1 exhibits1 and stereopticon slide lectures4 ,food ,conservation and ,preservation ,truck4 ,bristol ,county ,farm ,bureau4 ,in charge of county demonstration agent at ,segreganset4 ,exhibits4 ,ohio4 ,poultry ,demonstration ,truck4 ,subject3 instruction in proper methods of handling eggs1 care of fowl1 and better uses of poultry equipment4 ,ohio ,state ,university4 #aiag4 ,lectures and demonstrations4 ,evening lectures with stereopticon slides4 ,pennsylvania4 ,canning ,truck4 ,allegheny ,county ,council of ,defense4 #aiah4 ,itinerant service to farmers' wives at their homes4 ,demonstrations1 instruction2 canning and drying of home products4 ,rhode ,island4 ,food ,conservation ,truck4 ,state ,food ,administration4 #aiah4 ,demonstrations and instruction4 ,virginia4 ,fruit ,growers' ,automobile ,tour4 ,subject3 best methods of orchard culture4 ,extension ,division1 ,virginia ,polytechnic ,institute and ,virginia ,state ,horticultural ,society4 #aiah4 ,automobile tour through ,virginia and ,west ,virginia by fruit growers4 ,wisconsin4 ,agricultural ,truck4 ,subject3 treatment of grain for smut and a fanning mill4 ,county agents of the state4 #aiah4 ,demonstrations1 assistance1 and instruction4 ,,health ,,trucks ,canada4 ,traveling ,baby ,clinic4 ,university ,settlement of ,montreal4 #aiai4 ,weighing1 measuring1 and advisory service4 ,france4 ,traveling ,exposition4 ,subject3 child welfare and tuberculosis4 ,american ,commission for the ,prevention of ,tuberculosis in ,france1 ,children's ,bureau of the ,american ,red ,cross and1 later1 the ,tuberculosis ,bureau1 ,american ,red ,cross4 #aiag and #aiah4 ,trucks carried equipment for lectures1 motion pictures1 and exhibits4 ,italy4 ,tuberculosis ,clinics4 ,american ,red ,cross ,tuberculosis ,commission4 ,seven trucks equipped as clinics4 ,treatment and instruction4 ,dental ,trucks4 ,american ,red ,cross4 ,three trucks fitted up as dental clinics4 ,treatment and instruction4 ,united ,states4 ,child ,welfare ,special4 ,children's ,bureau1 ,department of ,labor4 #aiai4 ,lectures1 examinations1 and well baby clinic4 ,connecticut4 ,baby ,special4 ,subject3 infant and child welfare1 including care1 feeding1 measuring1 and weighing4 ,child ,welfare ,department1 ,state ,council of ,defense4 #aiah4 ,lectures and advisory service4 ,illinois4 ,traveling ,health ,clinic4 ,subject3 tuberculosis4 ,chicago ,tuberculosis ,institute4 #aiai4 ,indiana4 ,traveling ,auto ,exhibit4 ,subject3 prevention of tuberculosis4 ,indiana ,society for the ,prevention of ,tuberculosis4 #aiag4 ,truck fitted with screen and machine for moving picture shows2 also lectures with stereopticon and exhibits4 ,louisiana4 ,sanitary ,truck4 ,subject3 personal hygiene and disease prevention among ,negroes4 ,louisiana ,state ,board of ,health4 #aiai4 ,lectures1 exhibits1 and motion pictures4 ,maryland4 ,public ,health ,car4 ,subject3 educational and organization work4 ,maryland ,tuberculosis ,association4 #aiaf4 ,motion pictures1 lectures1 and distribution of literature4 ,massachusetts4 ,child ,welfare ,truck4 ,division of ,hygiene1 ,state ,department of ,public ,health4 ,lectures1 demonstrations1 exhibits on all phases of child welfare4 ,mississippi4 ,rural ,dispensary ,truck4 ,subject3 education in general health and tuberculosis4 ,bureau of ,tuberculosis1 ,state ,sanatorium of the ,board of ,health of ,mississippi4 #aiai--;continuous4 ,motion picture and stereopticon shows1 lectures1 exhibits1 examinations1 and distribution of literature4 ,new ,york4 ,healthmobile4 ,subject3 general health propaganda4 ,state ,department of ,health4 #aiai4 ,lectures and motion pictures4 ,dental ,education ,car4 ,subject3 dental instruction and dispensary service4 ,nassau ,county school authorities and ,junior ,red ,cross4 #aibj4 ,ford truck equipped with necessary dental supplies and equipment4 ,north ,carolina4 ,moving ,picture ,health ,car4 ,state ,board of ,health4 #aiaf4 ,lectures and motion pictures4 ,health ,education ,car4 ,subject3 tuberculosis and mouth hygiene4 ,state ,board of ,health and ,state ,tuberculosis ,association4 #aibj4 ,truck equipped with lighting system and motion picture machine4 ,lectures and moving picture shows in the forty-five counties of the state4 ,ohio4 ,cleveland ,children's ,year ,special4 ,subject3 dispensary for child hygiene and welfare work4 ,children's ,year ,committee of ,council of ,defense4 #aiah4 ,exhibits1 examinations of children1 motion picture shows1 and distribution of literature4 ,washington4 ,clinic and ,exhibit ,truck4 ,subject3 tuberculosis diagnosis and education4 ,truck for transportation of clinic staff and exhibit2 clinic held in public halls4 ,washington ,tuberculosis ,association4 #aiai4 ,lectures1 exhibits1 and clinic4 ,west ,virginia4 ,rural ,tuberculosis ,campaign4 ,subject3 prevention and cure of tuberculosis1 and extermination of flies4 ,west ,virginia ,tuberculosis ,league4 #aiag4 ,automobile tour in charge of a woman physician and her assistant4 ,stereopticon show and lectures2 also first aid demonstration4 ,wisconsin4 ,health ,wagon4 ,subject3 health preservation and disease prevention4 ,wisconsin ,anti-,tuberculosis ,association4 #aiaf4 ,motion pictures and lectures4 ,,motor ,,transportation ,,development ,,tours ,united ,states4 ,transcontinental ,tour4 ,subject3 recruiting for ,motor ,transport ,corps1 and education regarding good roads4 ,motor ,transport ,corps1 ,war ,department4 #aiai4 ,fleet of motor trucks and passenger vehicles from the ,capitol to ,san ,francisco over the ,lincoln ,highway4 ,exhibits1 demonstrations1 and lectures1 with moving picture shows4 ,georgia4 ,motor ,truck ,trains4 ,subject3 quicker transportation facilities between farms and markets4 ,macon ,chamber of ,commerce4 #aiai4 ,one hundred and four trucks were divided into four trains2 each toured the country routes for a radius of #ajj miles4 ,merchandise carried on out-going trips and farm produce on return trips4 ,illinois4 ,motor ,trucks4 ,subject3 uses of motor vehicles on farms4 ,national ,association of ,motor ,truck ,sales ,managers4 #aiai4 ,these trucks toured six states and covered over #c1jjj miles4 ,missouri4 ,st4 ,louis ,motor ,truck ,expedition4 ,subject3 farm uses of motor-driven vehicles4 #aiai4 ,sixteen motor companies co-operated1 and the tour covered sections of the north central states4 ,new ,york4 ,rural ,motor ,truck ,express4 ,subject3 uses of motor-driven vehicles on farms and for express delivery4 ,national ,automobile ,chamber of ,commerce co-operated with ,new ,york ,state ,department of ,farms and ,markets4 #aiai4 ,demonstration given at ,state ,fair1 ,syracuse1 ,september1 #aiai4 ,,miscellaneous ,,topics--,,trucks ,england4 ,cine-,motor ,touring ,movies4 ,subject3 information relating to war activities shown in rural districts4 ,british ,ministry of ,information4 #aiah4 ,united ,states4 ,mine ,rescue ,auto ,trucks4 ,subject3 instruction of miners in first aid and use of oxygen breathing apparatus1 and to render assistance in case of mine disaster4 ,bureau of ,mines1 ,department of the ,interior4 #aiac2 continuous service since then4 ,six such trucks used by ,bureau in mining districts4 ,see ,mine ,rescue ,cars4 ,connecticut4 ,victory ,conference4 ,subject3 women's war work4 ,woman's ,committee1 ,state ,council of ,defense4 #aiah4 ,exhibits1 demonstrations1 and lectures4 ,georgia4 ,motion ,picture ,trucks4 ,subject3 ,red ,cross activities4 ,southern ,division1 ,american ,red ,cross4 ,georgia and ,tennessee4 #aiah4 ,lectures with motion pictures4 ,maryland4 ,motion ,picture ,truck4 ,subject3 ,red ,cross activities overseas and in ,america4 ,potomac ,division1 ,american ,red ,cross1 ,maryland1 ,virginia1 ,west ,virginia4 #aiai4 ,two lecture and exhibit trucks4 ,new ,york4 ,victory ,trucks4 ,subject3 reconstruction and post-war service4 ,reconstruction ,commission of the ,state of ,new ,york1 co-operating with the ,bureau of ,commercial ,economics4 #aiai4 ,one motion picture truck4 ,motor ,trucks4 ,subject3 go-to-church propaganda4 ,erie ,annual ,conference of ,methodist ,episcopal ,church4 ,two hundred and twenty automobiles toured the state and ,pennsylvania in an effort to get people to attend church more often4 ,north ,carolina4 ,motion ,picture ,truck4 ,subject3 community welfare4 #aiai2 continuous4 ,state ,bureau of ,community ,service4 ,semi-monthly tour of truck to rural districts for motion pictures and lecture programs and community organization4 ,pennsylvania4 ,motor ,trucks4 ,see ,new ,york4 ,tennessee4 ,motion ,picture ,trucks4 ,see ,georgia4 ,virginia4 ,motion ,picture ,truck4 ,see ,maryland4 ,west ,virginia4 ,motion ,picture ,truck4 ,see ,maryland4 ,,miscellaneous ,,vehicles ,,used ,,for ,,tours ,canada--,motorcycle4 ,animal ,treatment ,cars4 ,subject3 encouragement of humane treatment of dumb animals4 ,toronto ,humane ,society4 #aiad4 ,continuous service since then4 ,california--,house-boat4 8,the ,josephine40 ,subject3 exhibits of animal parasites and working field laboratory4 ,state ,board of ,health4 #aiai4 ,massachusetts--,trolley ,car4 ,child ,welfare and ,food ,conservation ,car4 ,women's ,committee1 ,council of ,national ,defense4 #aiah4 ,exhibits1 lectures1 and demonstrations4 ,michigan--,trolley ,car4 ,children's ,year ,special4 ,woman's ,committee1 ,michigan ,division of the ,council of ,national ,defense4 #aiah4 ,car divided into three sections for exhibits1 examinations1 lectures1 and demonstrations4 ,vermont--,wagon4 ,health ,exhibit ,wagon4 ,state ,board of ,health4 #aiac4 ,horse-drawn vehicle used for moving pictures and health exhibits4 ,wisconsin--,motorcycle4 8,flying ,squadron of ,health40 ,subject3 propaganda for tuberculosis prevention and cure4 ,wisconsin ,anti-,tuberculosis ,association4 #aiaa-aiae4 ,exhibits1 stereopticon slides1 and lectures4 ,,bibliography ,the amount of printed matter bearing on the use of trains1 trucks1 and trolley cars in educational campaigns is not very large4 ,the list below is fairly representative of the material available1 most of it being in the form of articles and illustrations in magazines and other periodicals4 ,agricultural ,train4 ,biennial ,report1 #aiab-ac1 ,department of ,agriculture1 ,labor and ,statistics1 ,frankfort1 ,kentucky1 pp4 #dh-ef4 ,five illustrations of train and exhibits4 ,apple ,packing ,train1 ,the4 ,f4 ,s4 ,welsh4 ,new ,york ,state ,agricultural ,department ,bulletin1 ,january1 #aiaf1 vol4 #gi1 pp4 #fgi-hc4 ,description of ,apple ,packing ,train of ,new ,york ,central ,railroad and ,state ,department of ,agriculture4 ,two illustrations of demonstrators4 ,auto-,stereopticon and ,moving ,picture ,machine ,for ,extension ,service in ,rural ,schools4 ,louisiana ,state ,university ,bulletin1 ,july #aiae4 ,nine illustrations of car for showing motion pictures at school houses1 audience at lecture1 and details of picture machine4 ,better ,farming ,special1 ,a4 ,c4 ,t4 ,rice4 ,hoard's ,dairyman1 ,january #bh1 #aiaf1 vol4 #ea1 p4 #d4 ,description of ,norfolk and ,western ,railway's ,better ,farming ,special4 ,one illustration of exterior of train4 ,better ,farming ,train1 ,the4 ,a4 ,m4 ,shaw4 ,agricultural ,gazette of ,canada1 ,october1 #aiaf1 pp4 #iji-ac4 ,description of train and tour of ,canada's ,better ,farming ,train4 ,three illustrations of exterior and interior of train4 ,child ,welfare ,special1 ,the4 ,janet ,geister4 ,institution ,quarterly1 ,springfield1 ,illinois1 ,december #ca1 #aiai1 pp4 #abj-be4 ,description of ,child ,welfare ,special of ,children's ,bureau and its tour4 ,cine-,motor ,touring ,movies ,equipment of the ,british ,government4 ,f4 ,a4 ,talbot4 ,scientific ,american1 ,august #c1 #aiah1 vol4 #aai1 p4 #ic4 ,two illustrations of a truck used for moving picture projection of films giving war information in rural districts4 ,cleaning ,up a ,state4 ,henry ,oyen4 ,world's ,work1 ,march #aiab1 pp4 #eaj-ba4 ,map and several illustrations of ,health ,exhibit ,train of ,louisiana ,state ,board of ,health4 ,dairy ,instruction ,car4 ,agricultural ,gazette of ,canada1 ,may1 #aiaf1 p4 #ddi4 ,description of ,canada's ,special ,dairy ,car4 ,educating the ,farmers by ,rail4 ,h4 ,a4 ,crafts4 ,scientific ,american1 ,may #ba1 #aiaj1 vol4 #ajb1 pp4 #dbj-ba4 ,description of ,california's ,agricultural and ,horticultural ,train4 ,egg and ,poultry ,demonstration ,car ,work in ,reducing ,our #ej1jjj1jjj ,waste in ,eggs4 ,w4 ,e4 ,pennington1 ,h4 ,c4 ,pierce1 and ,h4 ,l4 ,schroeder4 ,u4 ,s4 ,agricultural ,department ,year ,book1 #aiad1 pp4 #cfc-hj4 ,two illustrations of interior of car4 ,see also ,scientific ,american ,supplement1 ,may #f1 #aiaf1 vol4 #ha1 pp4 #bib-ic1 for illustration of a specimen chart used in lecture work4 ,farming by ,special ,train4 ,clifford ,v4 ,gregory4 ,outlook1 ,april #bb1 #aiaa1 vol4 #ig1 pp4 #iac-bb4 ,eleven illustrations of interior and exterior of cars and audiences4 ,several trains mentioned4 ,for ,better ,roads4 ,worth ,c4 ,harder4 ,harper's ,weekly1 ,september #ad1 #aiab1 p4 #ae4 ,two illustrations of ,good ,roads ,special ,train4 ,good ,seed1 ,the ,gospel of4 ,house ,beautiful1 ,july #aiac1 vol4 #cd1 p4 #di4 ,editorial comment on several good seed trains in the ,dakotas1 ,minnesota1 ,wisconsin1 and ,iowa4 ,gospel of ,health on ,wheels4 ,world's ,work1 ,may #aiaa1 vol4 #bb1 pp4 #ad-cac-ad4 ,description of ,louisiana ,health ,train4 ,health ,exhibit ,car1 ,a ,week on a4 ,eugene ,kerner4 ,journal of the ,outdoor ,life1 ,september #aiab1 vol4 #i1 pp4 #baj-aa4 ,kentucky's health train4 ,health on ,wheels4 ,agnes ,morris4 ,american ,city1 ,december #aiad1 vol4 #aa1 pp4 #dec-ef4 ,three interior and one double-page illustration of exterior of ,health ,exhibit ,train of ,louisiana ,state ,board of ,health4 ,health on ,wheels4 ,louisiana ,state ,board of ,health1 ,new ,orleans1 ,la41 ,oct4 #ca1 #aiad4 ,thirteen illustrations of train1 exhibits1 and director of tour of ,health ,exhibit ,train of ,louisiana ,state ,board of ,health4 ,health to ,sell4 ,samuel ,hopkins ,adams4 ,la ,follette's ,magazine1 ,december #aiad1 pp4 #h1 #i4 ,mention of 8,flying ,squadron of ,health10 a motorcycle tour of the ,wisconsin ,anti-,tuberculosis ,association4 ,one illustration4 ,hessian ,fly ,train4 ,george ,d4 ,dean4 ,journal of ,economic ,entomology1 ,february #aiaf1 vol4 #i1 pp4 #aci-da4 ,train to instruct farmers in ridding ,kansas of insect pests4 ,three illustrations of train4 ,homemaking on ,wheels4 ,country ,gentleman1 ,february #ab1 #aiaf1 vol4 #ha1 p4 #cff4 ,demonstration car of the ,household ,science ,department1 ,university of ,illinois4 ,three illustrations of interior of car4 ,instruction of the ,public in ,anti-,tuberculosis ,measures by a ,traveling ,car ,exhibit4 ,george ,homan1 ,m4,d4 ,journal of the ,american ,medical ,association1 ,september #bd1 #aiaj1 ,vol4 #ee1 pp4 #ajgb-gc4 ,one interior and one exterior illustration4 ,iowa ,dairy ,special1 ,the #afth4 ,e4 ,s4 ,estel4 ,kimball's ,dairy ,farmer1 ,july #a1 #aiaf1 vol4 #ad1 p4 #dbh4 ,description and comparison of dairy trains run in ,iowa4 ,two illustrations of demonstrators1 lecturers on rear platform of train and of crowd attending an outdoor lecture4 ,kentucky ,wakes ,up4 ,roy ,l4 ,french4 ,journal of the ,outdoor ,life1 ,february #aiae1 vol4 #ab1 pp4 #de-df4 ,tuberculosis exhibit car2 #a illustration of interior4 ,land ,clearing ,demonstration4 ,a4 ,w4 ,hopkins4 ,hoard's ,dairyman1 ,may #ab1 #aiaf1 vol4 #ea1 p4 #ffa4 ,description of ,stump ,pulling ,special in ,wisconsin4 ,motor ,trucks and ,movies to ,help ,save ,rural ,children4 ,american ,city1 ,town and ,county ,edition1 ,september #aiai1 vol4 #ba1 p4 #bbg4 ,description of ,child ,welfare ,special of ,children's ,bureau4 ,two illustrations of truck4 ,moving ,school of ,food ,conservation4 ,survey1 ,january #e1 #aiah1 p4 #dja4 ,brief mention of ,pennsylvania ,food ,train4 ,one illustration on cover4 ,new ,features in the ,anti-,tuberculosis ,campaign4 ,bulletin ,no4 #c1 vol4 #ac1 ,march #a1 #aiac1 pp4 #ga-ge4 ,vermont ,state ,board of ,health4 ,three illustrations4 ,on the ,exhibition ,car in ,ontario4 ,j4 ,r4 ,dickson1 ,b4,a41 ,m4,s4,f4 ,canadian ,forestry ,journal1 ,november #aiai1 pp4 #dfd-fe4 ,poultry ,demonstration ,trains ,are ,popular4 ,helen ,dow ,whitaker4 ,reliable ,poultry ,journal1 ,august1 #aiag1 vol4 #bd1 pp4 #ejd-je4 ,description of ,washington's ,food ,preparedness ,campaign ,train4 ,one illustration of exterior of train and one illustration of interior4 ,public ,activities of ,new ,york ,state to be ,shown in ,free ,motion ,pictures4 ,american ,city1 ,city ,edition1 ,october #aiai1 vol4 #ba1 p4 #cah4 ,brief mention of trucks to be used by ,reconstruction ,commission of ,new ,york ,state in showing motion pictures of every city and town in the state4 ,railroading ,knowledge to the ,farmer4 ,owen ,wilson4 ,world's ,work1 ,november #aiaa1 vol4 #bc1 pp4 #ajj-jf4 ,ten illustrations of various trains mentioned in article4 ,railroads ,co-operating with ,farmers4 ,harper's ,weekly1 ,february #e1 #aiaj1 p4 #ca4 ,several trains mentioned2 one illustration4 ,railway ,school for ,farmers4 ,h4 ,a4 ,crafts4 ,scientific ,american1 ,april #cj1 #aiaj4 ,three illustrations of interior and one of exterior of train without description4 ,report of the ,child ,welfare ,department1 ,connecticut ,state ,council of ,defense4 ,may #a1 #aiai4 ,brief mention on page #i1 and double-page illustration of ,baby ,special4 ,safety ,first4 ,scientific ,american1 ,june #aj1 #aiaf1 vol4 #aad1 p4 #faf4 ,description of tour of ,united ,states ,government ,safety ,first ,train4 ,four illustrations of train4 ,safety ,first ,special4 ,outlook1 ,may #ca1 #aiaf1 vol4 #aac1 pp4 #bdj1 #bfa4 ,description of tour of ,united ,states ,government ,safety ,first ,train4 ,two illustrations of train4 ,sending ,college to the ,farmer4 ,w4 ,t4 ,clarke4 ,sunset1 ,april #aiac1 vol4 #cj1 pp4 #chc-hi4 ,three illustrations of exterior of car and one of crowd attending exhibit4 ,agricultural and horticultural train in ,california4 ,special ,dairy ,car1 ,the4 ,k4 ,g4 ,mackay4 ,hoard's ,dairyman1 ,may #ab1 #aiaf1 vol4 #ea1 p4 #fff4 ,brief description of the ,special ,dairy ,car in ,saskatchewan1 ,canada4 ,special ,peach ,culture ,train to ,cover ,arkansas4 ,arkansas ,homestead1 ,november #be1 #aiah1 pp4 #e1 #aa4 ,special train ran in ,arkansas in #aiah4 ,teaching ,good ,roads by ,special ,train4 ,robert ,franklin4 ,technical ,world1 ,june #aiab1 pp4 #ddh-ea4 ,five illustrations4 ,frisco ,railway's ,good ,roads ,special4 ,teaching ,health by ,motion ,pictures4 ,warren ,h4 ,brooker1 ,c4,e4 ,health ,bulletin1 ,north ,carolina ,state ,board of ,health1 ,no4 #b1 vol4 #ca1 of ,may #aiaf4 ,how ,public ,health is ,being ,taught in ,rural ,districts by ,means of ,traveling ,motion ,pictures4 ,two illustrations of car and one of audience4 ,the ,university on ,wheels4 ,agnes ,c4 ,laut4 ,colliers1 ,september #aj1 #aiaj1 vol4 #de1 p4 #af4 ,the ,corn and ,wheat ,evangelists of the ,middle ,west and the ,special ,trains of ,instruction4 ,several trains mentioned1 and three illustrations of cars4 ,touring a ,state with ,motion ,pictures4 ,arthur ,j4 ,strawson4 ,journal of the ,outdoor ,life1 ,october #aiag1 pp4 #cjd-je4 ,three illustrations of ,indiana ,society for ,prevention of ,tuberculosis truck4 ,traveling ,baby ,clinic4 ,conservation of ,life1 ,july #aiai1 pp4 #fj-fb4 ,ottawa1 ,canada4 ,trucks used for baby welfare4 ,two illustrations4 ,traveling ,dispensaries for ,italy4 ,the ,public ,health ,nurse1 ,november #aiah1 pp4 #bfa-fb4 ,three illustrations of trucks used for dental and baby saving purposes4 ,unique ,traveling ,safety ,exhibit4 ,new ,york ,central ,magazine1 ,august #aiai1 p4 #ba4 ,brief mention of ,safety ,first ,exhibit ,car of ,new ,york ,central ,lines4 ,two illustrations of interior of moving picture and exhibit car4 ,western ,railways and ,farming4 ,j4 ,r4 ,wilson4 ,nation1 ,november #aj1 #aiaj1 vol4 #ia1 p4 #dda4 ,letter commenting on several trains run in western states4 ,,index ,,adams1 ,s4 ,h43 description of health motorcycle tour by1 #cd-cg ,,advance ,,agents3 qualifications1 #di2 preliminary work for1 #ej-eb4 ,see also ,committees ,,advance ,,work3 publicity and organization1 #db-fe2 local co-operation1 #de-ed2 committees1 #ee-fe1 #ih2 follow-up program1 #aad ,,advantages3 economical1 #d2 publicity1 #d2 of stimulating audiences1 #e1 #ajd2 of striking features1 #f2 trains versus trucks1 #aj-aa ,,advertising3 mediums1 and purpose of1 #dc2 committee on newspapers1 #ef2 posters1 #eg2 window displays1 #eg2 slides1 #eg1 #eh2 through local merchants1 #eh2 ,hollingworth on1 #ajg2 exhibit car1 #abb ,,agriculture3 promoting interest in1 #e2 ,peach ,demonstration ,train1 and illustration of exhibits1 #ac-ad2 account of dairy train in ,illinois1 #ae-af2 ,pure ,seed and ,home ,power ,special1 #af2 canning trucks1 #cg-ci2 train titles1 #fg2 program for exhibit train1 #gd-ge2 list of tours1 #aah-abg1 #abi-acj2 bibliography1 #acg-adb ,,alabama3 publicity tours1 train equipment1 #abi ,,appeals3 advance publicity work1 #db-eb2 to local committees1 #eb-fe ,,arkansas3 conservation train tour1 #aah2 bibliography1 #ada ,,attendance3 novel devices attract1 #g1 #cd2 advance work to secure1 #db-de2 methods of distributing1 #dd1 #ge-gg2 outdoors1 #gg2 planning for1 #id1 #ih2 receiving visitors1 #ig-ii2 estimating numbers1 #ajj2 distributing1 #aja-ajd ,,attractive ,,exhibits3 advantages and suggestions1 #d2 novel features a stimulus1 #e-g1 #ajd2 healthmobile1 opposite #aj4 ,see also ,motion ,pictures ,,audiences3 selection and visualization of1 #fi4 ,see also ,attendance ,,automobiles3 motion picture tours1 #i1 #be-bf2 dispensaries and clinics1 #bg-cc2 ,child ,welfare ,specials1 #cj-cd2 speaking tours1 #cd-cg2 government trucks1 #cg-da2 motor service1 #fe2 list of truck tours1 by states1 #abi-acf2 and go-to-church propaganda1 #ace2 bibliography1 #acg4 ,see also ,trucks ,,bibliography1 #acg-adb ,,california3 publicity tours1 equipment for1 #aai1 #abg1 #ace2 bibliography1 #ach1 #ada ,,canada3 description of forestry car1 #ij-ib1 #abh2 publicity tours1 #abh1 #abi1 #aca1 #ace2 bibliography1 #acg1 #ach1 #adj1 #adb ,,canning ,,truck3 purpose of portable kitchen1 #cg-ci2 truck tour1 #acj ,,children',s ,,year ,,special3 in ,michigan1 #bc2 ,cleveland ,department of ,health1 #bg-bi2 8skip stops10 #ig2 follow-up work1 #aac2 publicity tour1 #acb1 #ace ,,child ,,welfare3 in ,michigan1 #bc2 ,massachusetts1 #bd2 traveling dispensaries and clinics1 #bg-cd2 ,u4 ,s4 ,children's ,bureau truck tour1 #cj-cc2 advance publicity1 #ea2 follow-up work1 #aac-aad2 health tours and publicity1 #abg1 #aca1 #acb1 #ace2 bibliography1 #ach1 #ada1 #adb ,,churches3 co-operation helpful1 #fa2 truck tours in ,new ,york and ,pennsylvania1 #ace ,,clark1 ,e4 ,a43 describes successful tour of dairy train1 #ae-af ,,clinics3 and traveling trucks1 #bg-ca2 ,tuberculosis ,commission1 #bh1 #cj2 transport truck tour1 #acc ,,cole1 ,p4 ,t43 on ,peach ,demonstration ,train1 #ad ,,committees3 on co-operation1 #dd1 #de-dg2 advance publicity1 #eb-ed2 reception1 #ee2 newspaper1 #ef2 advertising1 #eg-eh2 special delegations1 #ei-fj2 church co-operation1 #fa2 schools1 #fb2 foreign groups1 #fc2 speakers1 #fd2 personal canvass1 #fd-fe2 reception1 #ih2 organizing local1 #aaa-aab ,,connecticut3 publicity tours1 train equipment1 #aca1 #acd2 bibliography1 #ada ,,co-,,operation3 value of1 #ah1 #ai1 #aag2 and publicity1 #dj-da2 arrangements for local committees1 #dd1 #de-fe1 #ih1 #aaa2 churches1 #fa2 schools1 #fb2 railroads1 #aag ,,cost3 economical advantages of train or truck1 #d2 budget estimates1 #i-aj2 record of ,pennsylvania train tour1 #i2 automobile tour in ,maryland1 #i ,,dairy ,,trains3 tour described by ,e4 ,a4 ,clark1 of ,illinois1 #ae-af2 list of tours1 #aah-abe2 bibliography1 #acg1 #aci1 #ada4 ,see also ,agriculture ,,dean1 ,,george ,a43 describes ,hessian ,fly ,special1 #ag-bj1 #aci ,,delegations3 advance plans for special groups1 #ei-fj1 #ajb2 from churches1 #fj1 #fa2 schools1 #fj1 #fb2 hotels and restaurants1 #fj2 food dealers1 #fj2 employes1 #fj2 clubs1 #fj2 children and teachers1 #ajb ,,demonstrations3 effectiveness of initial presentation1 #e-g2 adaptability of trains for1 #aj1 #aa2 trucks1 #aa2 ,peach ,special1 #ad2 dairy train and milking machine1 #ae-af2 food conservation1 #bb1 #bd1 #cg1 #eb2 canning kitchens1 #cg-ch2 ,land ,clearing ,special1 #eb2 program outlined1 #gd-gf2 types of cars adapted to1 #gh-gi2 kitchen illustrated1 opposite #ib2 arrangement of car for1 #ib-ic2 tours1 and equipment1 #abb1 #abd1 #abf1 #abi1 #acj1 #acc2 publications1 #adj ,,dickson1 ,j4 ,r43 describes forestry car1 #ij-ib1 #adj ,,dispensaries3 scope of service1 #bg-cc2 ,children's ,year ,special of ,cleveland1 #bh-cj2 motor trucks in ,italy1 #cj2 ,children's ,bureau government truck1 #cj-cc2 publication on1 #adb ,,dowling1 ,,oscar3 health train pioneer1 #bj ,,economy3 advantages of train and truck1 #d2 records of tours1 #i-aj2 war propaganda1 #ba-bc ,,education3 advantages of tours1 #c-h1 #aa1 #be1 #bg1 #aag2 campaign tours1 #aah-acf2 bibliography1 #acg-adb ,,england3 publicity tours1 #acd2 bibliography1 #ach ,,entomology3 and ,hessian fly in ,kansas1 #ah-ai ,,exhibit ,,cars3 peach industry1 #ac-ad2 dairy train1 #ae2 pure seed1 #af2 health tours1 #bj-ba2 government specials1 #bb-bd1 opposite #gj and #gg2 various types1 #gh-gi2 correct designs for1 #gi2 living accommodations1 #hj2 cleaning methods1 #hj-ha2 form and content of exhibits1 #ha-hc2 moving audiences1 #hd1 #hf2 correct arrangement of interiors1 #he1 opposite #hf and #hg2 placing exhibits1 #hg-ij2 description of ,canadian forestry car1 #ij-ib2 moving people through1 #ii2 explainers for1 #ajd-aje2 list of1 by states1 #aah-acf ,,expenses3 ,see ,cost ,,explainers3 services of1 #ajd-aje ,,flat ,,cars3 dairy trains1 #ae-af2 for conservation work1 #bb1 #gg1 #gi1 opposite #hj2 ,land ,clearing ,specials1 #abf1 #abg2 recruiting1 #abi ,,florida3 publicity tours1 and equipment1 #abj1 #abg ,,follow-,,up ,,work3 and careful planning1 #h2 reception committees valuable1 #ih2 aims1 and suggestions for efficient1 #ajf-aad2 fixing impressions1 #ajg2 printed matter1 #aji-aaj2 local organizations to take part1 #aaa-aac2 of ,west ,virginia ,public ,health ,council1 #aab2 results1 method of checking1 #aac2 criticisms1 #aad ,,food ,,conservation ,,trains3 government tours1 #ba-bd2 and child welfare1 #bc1 #bd2 canning kitchens1 #cg-ch2 work assignments1 #eb1 #ed1 #fa1 #fe2 illustration of exhibit car1 ,n4 ,y4 ,college of ,agriculture1 opposite #hf2 demonstration kitchen illustrated1 opposite #ib2 list of tours1 #aah1 #abc1 #abe1 #acj2 bibliography1 #ach1 #adj ,,france3 truck tours for health purposes1 #aca ,,georgia3 ,land ,clearing ,special1 advance work1 #eb2 publicity tours1 train equipment1 #abj1 #acc1 #acd ,,good ,,roads ,,special3 publicity tours1 train equipment1 #aai1 #abf1 #acc2 bibliography1 #ach1 #ada ,,halliday1 ,j4 ,d43 health education tours planned and directed by1 #bh ,,health ,,cars3 advance publicity in ,west ,virginia1 #df-dh2 topics and exhibits presented1 #fh2 over-crowded exhibits1 #hb2 methods to attract attention1 #hb1 #hc2 report of follow-up work1 #aab2 list of tours1 #abg1 #abh1 #aca-acc1 #acf2 bibliography1 #ach1 #aci1 #adj1 #ada1 #adb ,,health ,,exhibits3 motion picture truck of ,n4 ,y4 ,state1 opposite #aj2 health trains in ,louisiana1 #bj2 child welfare in ,kansas1 #ba2 ,west ,virginia ,health ,special1 #ba2 purpose of government train1 #bc2 ,children's ,year ,special1 #bc2 variety of topics1 #fh2 train tours1 #abg-abh2 truck tours1 #aca-acc2 wagon tour1 #acf2 motorcycle tour1 #acf2 bibliography1 #ach1 #aci1 #adj1 #ada1 #adb ,,healthmobile3 of ,n4 ,y4 ,state1 opposite #aj2 motion picture tour in ,north ,carolina1 #bf2 publicity tour of1 #acb ,,hessian ,,fly ,,special3 description of train run in ,kansas1 #ag-bj1 #aci2 speakers and publicity1 #ah-ai2 train equipment1 #abb ,,hollingworth1 ,h4 ,l43 on ,advertising and ,selling1 #ajg ,,home ,,power ,,special3 demonstration of conveniences1 #af ,,illinois3 tour of dairy train in1 #ae-af2 publicity tours1 train equipment1 #abj1 #aca1 #acc2 bibliography1 #ach1 #aci ,,illustrations3 opposite #aj1 #ad1 #bj1 #bh1 #bi1 #cj1 #ca1 #ch1 #ci1 #dd1 #gj1 #gf1 #gg1 #hj1 #hd1 #he1 #hf1 #hg1 #ib ,,indiana3 publicity tours1 train equipment1 #aba1 #aca2 bibliography1 #adb ,,information ,,sources3 #b1 #aag ,,iowa3 publicity tours1 train equipment1 #abb2 bibliography1 #aci ,,italy3 health trucks1 #bh1 #cj1 #aca2 motor clinics1 #cj2 publicity tours1 #aca ,,itinerary3 planning1 #id-ig4 ,see also ,tours ,,kansas3 ,hessian fly train described1 #ag-bj1 #abb2 ,state ,agricultural ,college co-operates with railroad1 #ag1 #ah2 publicity tours1 #abg2 bibliography1 #aci ,,kentucky3 publicity tours1 train equipment1 #abb1 #abg2 bibliography1 #acg1 #aci1 #adj ,,land ,,clearing3 demonstration work1 with automobiles1 #eb2 publicity tours1 #abj1 #abf-abg2 bibliography1 #adj ,,lincoln ,,highway ,,association3 and transcontinental tour1 #dj-da1 #acc ,,louisiana3 success of health trains1 #bj2 publicity tours1 train equipment1 #abj1 #abg1 #abi1 #aca2 bibliography1 #acg1 #aci ,,maryland3 cost of automobile tour1 #i2 publicity tours1 train equipment1 #abb1 #acb1 #acd ,,massachusetts3 child welfare tours1 #bd2 publicity tours1 #acj1 #acb1 #ace ,,memory3 impressions1 and follow-up work1 #ajg-aji ,,message1 ,,preparation ,,of3 #ff-gc2 choosing a topic1 #fg-gj2 limiting the message1 #fi2 program planning1 #ga-gg ,,michigan3 ,children's ,year ,special1 #bc2 publicity tours1 train equipment1 #abb1 #ace ,,minnesota3 publicity tours1 train equipment1 #abb ,,mississippi3 publicity tours1 train equipment1 #abc1 #acb ,,missouri3 ,women's ,patriotic ,special1 #bb2 publicity tours1 train equipment1 #abc1 #abh1 #acd ,,motion ,,pictures3 cost of automobile tour1 #i2 ,n4 ,y4 ,state healthmobile1 opposite #aj2 truck tours1 #be-da2 ,north ,carolina health campaign1 #bf2 ,children's ,special of ,cleveland1 #bh2 ,wisconsin ,anti-,tuberculosis ,association1 #cg2 advance publicity1 and slides1 #eg-eh2 state tours using1 #abd1 #abh1 #abi1 #acj1 #aca-ace2 bibliography1 #acg1 #ach1 #adj1 #ada1 #adb ,,motorcycles3 description of a 8,knight of ,health10 #cd-cg1 #aci2 tours in ,canada and ,wisconsin1 #ace1 #acf ,,motor ,,transport ,,corps3 purpose and description of transcontinental train1 #ci-da2 publicity tours1 #acc ,,motor ,,vehicles3 ,see ,trucks ,,moving ,,audiences3 displaying exhibits to1 #hd1 #hf ,,nebraska3 publicity tours1 train equipment1 #abc ,,nevada3 publicity tours1 train equipment1 #abc ,,new ,,jersey3 publicity tours1 train equipment1 #abc ,,newspapers3 advance publicity for1 #ef1 #eh4 ,see also ,publicity ,,new ,,york3 healthmobile1 opposite #aj2 food conservation train1 #bb2 publicity tours1 and equipment1 #abc1 #abi1 #acb1 #acd1 #ace2 bibliography1 #acg1 #adj ,,north ,,carolina3 ,board of ,health motion picture tour1 #bf2 publicity tours1 train equipment1 #abd1 #acb1 #ace2 bibliography1 #ada ,,novel ,,presentation3 advantages of1 #d-g2 secures publicity1 #f2 motion picture trucks #be-bh2 8,motorcycle ,knight of ,health10 #cd-cg2 along ,lincoln ,highway1 #dj-da ,,ohio3 ,children's ,year ,special of ,cleveland1 #bg-cj2 illustrations and trucks1 #bh-bi2 publicity tours1 #acj1 #acb ,,organization3 advance publicity important1 #db-fe2 assignments for committees1 #eb-fe2 report of follow-up work1 #aab-aac ,,outdoor ,,speaking3 #af1 #cd1 #ge1 #gg ,,peach ,,demonstration ,,train3 description1 and illustration of exhibit car1 #ac-ad2 advance publicity1 #dh2 state tours1 #aah1 #abe ,,pennsylvania3 cost of tour in1 #i2 food conservation train1 #bb2 canning kitchen of ,allegheny ,county ,council1 #cg-ci2 advance assignments for committees1 #ec2 publicity tours1 #abe1 #acj2 bibliography1 #adj ,,permanence3 of activities1 #e2 organization and follow-up work1 #aaa-aad ,,places ,,visited3 planning an itinerary1 #id-if ,,posters3 type of agricultural1 #dc2 advertising committees1 #eg ,,programs3 choice of a topic1 #ff1 #fg-gj2 form of presentation1 #fg-ga2 unit programs1 #ga-gb2 of exhibit trains1 #gc-ge2 of demonstration and exhibit1 #gf2 advice in planning1 #id-if1 #aja-ajd ,,publicity3 advantages of tours1 #d2 first impression valuable1 #g2 and successful co-operation1 #ai2 advance work important1 #dj1 #db-fe2 advertisements1 #dc2 specialized appeal1 #dd2 committees1 co-operation of1 #de2 preparation of letters1 and example1 #df-dh2 advance agents1 duties of1 #di-eb2 assignments1 features of1 #ec1 #ed2 reception committee1 #ee2 committee on newspapers1 #ef2 advertising committee1 #eg2 committee on special delegations1 #ei-fj2 church co-operation1 #fa2 schools1 #fb2 foreign language groups1 #fc2 speakers1 #fd2 committee on personal canvass1 #fe2 and follow-up work1 #aji-aad4 ,see also ,advertising ,,pure ,,seed ,,special3 home power equipment1 #af2 arrangement of exhibits1 opposite #hg2 exhibit trains1 #abd1 #abf2 8,gospel of ,good ,seed10 #ach ,,purpose3 and advantages1 #c-d1 #aag2 of ,motor ,transport ,corps tour1 #ci-dj ,,railroads3 co-operation of1 and list of educational tours1 #aag-abi2 bibliography1 #acg-adj1 #adb4 ,see also ,trains ,,reception ,,committees3 advance assignments for1 #ee1 #ih ,,relaxation3 staff members need1 #ajc1 #aje ,,rhode ,,island3 publicity tours1 train equipment1 #acj ,,safety ,,first ,,trains3 publicity tours1 #abh1 #abi2 bibliography1 #ada1 #adb ,,schedule3 train stops discussed1 #id1 #if-ig2 work and rest periods1 #ajc-aje ,,schools3 co-operation1 #fb2 attendance of children1 and management1 #ajb2 car as model school room1 #abh1 #abi2 and dental education1 #acb2 of conservation1 #adj 8,,skip ,,stops10 #ig ,,speakers3 attraction of prominent1 #f2 short talks in lecture coaches1 #ae2 outdoor lectures1 #af1 #gg2 ,hessian ,fly ,special1 #ah-ai2 health talks and child welfare1 #ba1 #bd2 advance work for committees on1 #fd2 chief factors of success1 #gc1 #gd1 #ge2 explainers1 #ajd ,,staff ,,members3 traveling accommodations1 #hj2 provision for rest and comfort1 #ajc1 #aje ,,tennessee3 publicity tours1 train equipment1 #abe ,,texas3 ,peach ,special1 #ac-ad2 agricultural train program1 #gd-ge2 publicity tours1 #abe ,,theaters4 ,see ,motion ,pictures ,,topics3 selection of1 #fg-fh2 presentation1 #fh-ga ,,tours3 factors in planning1 #id-aje2 time stops1 #if-ig2 8skip-stops10 #ig2 list of traveling campaigns1 #aag-acf ,,trains3 advantages of tours by1 #d-h1 #aa2 campaign costs1 #i2 agricultural campaigns1 #ac-ai2 health tours1 #bj-ba2 trolleys1 #bc2 child welfare1 #bd2 planning an itinerary1 #id-ig2 moving visitors through1 #ii2 list of agricultural1 #aah-abg2 list of food conservation1 #abc1 #abe2 list of health specials1 #abg-abh2 safety first trains1 #abh1 #abi2 safety first tours1 #abh1 #abi2 bibliography1 #acg-ada ,,transcontinental ,,tours3 purposes1 #ci-dj2 ,lincoln ,highway ,association co-operates1 #dj-da2 train equipment1 #acc ,,trolley ,,tours3 child welfare1 #bc-bd1 #ace ,,trucks3 advantages of tours by1 #d1 #e1 #f-h1 #aa2 cost of tours1 #i2 adaptability1 #aa1 #be2 ,north ,carolina health car1 #bf2 traveling dispensaries1 #bg-cd2 ,children's ,year ,special1 #bg-bi2 clinics in ,italy1 #cj2 ,child ,welfare ,special1 #cj-cd2 speaking tours1 #cd-cg2 canning truck and portable kitchen1 #cg-ci2 transcontinental tour1 ,war ,department1 #ci-dj2 and ,lincoln ,highway ,association1 #dj-da2 planning an itinerary1 #id-ig2 list of agricultural1 #abi-acj2 list of food conservation1 #acj2 list of health specials1 #aca-acc2 motor transport tours1 #acc-acd2 motion picture tours1 #acd-ace2 bibliography1 #ach1 #adj1 #adb4 ,see also ,automobiles ,,tuberculosis3 motor truck clinics in ,italy1 #cj2 ,wisconsin ,anti-,tuberculosis ,association1 #cd1 #cg2 attention getting device1 #hb2 health tours1 and publicity1 #abg1 #abh1 #aca1 #acb1 #acc1 #acf2 bibliography1 #aci1 #adj1 #ada1 #adb ,,types ,,of ,,cars3 for exhibit or demonstration1 #gh-gi ,,united ,,states3 ,safety ,first ,train1 #bc2 ,child ,welfare ,special1 #cj-cc2 food conservation truck1 #cg-ci2 transcontinental motor tour1 #ci-da2 ,lincoln ,highway and ,transport ,corps1 #dj-da1 #acc2 publicity tours1 train equipment1 #aah1 #abg1 #abh1 #aca1 #acc1 #acd2 bibliography1 #ada ,,unit ,,programs3 features included1 #ga-gc ,,utah3 publicity tours1 train equipment1 #abf ,,vermont3 publicity tours1 health wagon1 #acf2 bibliography1 #adj ,,virginia3 publicity tours1 train equipment1 #abf1 #abi1 #acj1 #acd ,,visualization3 essential in preparing message and program1 #ff-gb ,,washington3 publicity tours1 train equipment1 #abf1 #acc2 bibliography1 #adj ,,west ,,virginia3 example of health publicity letter1 #df-dh2 report on follow-up organization work1 #aab-aac2 publicity tours1 #abf1 #abh1 #acc1 #ace ,,window ,,displays3 announcements and signs1 #eg ,,wisconsin3 farm methods promoted by ,college of ,agriculture1 #af2 ,anti-,tuberculosis ,association work1 #cd1 #cg2 publicity tours1 #abf1 #acj1 #acc1 #acf2 bibliography1 #aci1 #adj ,,survey ,,and ,,exhibit ,,series ,,edited ,,by ,,shelby ,m4 ,,harrison ,it is recognized in both surveys and exhibits that a standardized technique has not been fully worked out4 ,still a beginning has been made4 ,enough experience has been accumulated to justify recording it and putting it at the disposal of those interested4 ,with a view therefore to increasing the use of investigation in dealing with current community problems and to making such investigations more effective1 and with a view also to the widespread employment of better methods of disseminating helpful information1 the ,survey and ,exhibit ,series has been planned4 ,the ,a ,b ,c of ,exhibit ,planning4 ,by ,evart ,g4 and ,mary ,swain ,routzahn4 ,price1 ,cloth1 #b4jj net4 ,traveling ,publicity ,campaigns4 ,by ,mary ,swain ,routzahn4 ,price1 ,cloth1 #a4ej net4 ,other volumes in preparation ,subscriptions may be entered for the series1 new volumes to be sent when issued4 ,or upon request announcements of new books in the series will be sent as books are issued4 ,,publication ,,department ,,russell ,,sage ,,foundation #acj ,e4 #bb;,d ,,street1 ,,new ,,york ,,city