file :i* includes ! orig9al illu/rations4 ,see #fcdbf-;h4htm or #fcdbf-;h4zip3 7https3_/_/www4gut5b]g4org_/ca*e_/epub_/ #fcdbf_/pg#fcdbf-;images4html7 or 7https3_/_/www4gut5b]g4org_/files_/#fcdb f_/fcdbf-;h4zip7 ,images ( ! orig9al pages are available ?r\gh ,hathi,trust ,digital ,libr>y4 ,see https3_/_/hdl4h&le4net_/#bjbg_/mdp4#cija ejadeecgaf ,transcrib]'s note3 ,italiciz$ text is surr\nd$ by und]scores3 italics4 ,typophile ,*ap ,books3 #cj ,,w ,,bradley ,,8 ,,*ap ,,book ,illu/ration ,,an ,,acc\nt1 ,,9 ,,! ,,words ,,( ,,! ,,dean ,,( ,,am]ican ,,typograph]s1 ,,( ,,8 ,,graphic ,,arts ,,adv5tures3 ,,z ,,boy ,,pr9t] ,,9 ,,i%pem+2 ,,art ,,/ud5t ,,9 ,,*icago2 ,,design]1 ,,pr9t] ,,& ,,publi%] ,,at ,,! ,,wayside ,,press2 ,,! ,,ye>s ,,z ,,art ,,director ,,9 ,,p]iodical ,,publi%+1 ,,& ,,! ,,int]ludes ,,( ,,/age1 ,,c9ema ,,& ,,au?or%ip ,new ,york3 ,! ,typophiles #aiee ,! special cont5ts ( ?is edition are copyright #aiee by ,paul ,a4 ,b5nett = ! ,typophiles 99 99 99 ,pr9t$ 9 ! ,unit$ ,/ates ( ,am]ica ,illu/ration ,,an ,,introduction ,,?is ,,is ,a ,,difficult ,,task4 ,i agre$ to write an introduction to ,w ,bradley1 ,8 ,*ap ,book be=e ,i _h se5 ! book's text itself4 ,n[ ,i h enc\nt]$ "h ! gaiety1 c\rage1 vitality ( ?is man :o romp$ l a breeze ?r\gh ,am]ican graphic arts = sev]al decades--& ,i feel t my "p %\ld be little m ?an ! op5+ ( a door to ?is p]5nial spr+time fre%ness4 ,b /ill !re is some?+ to talk ab\t t he1 mode/ man1 hasn't ev5 m5tion$4 ,& t is ! impact ( 8 "w on 8 "t4 ,x %\ld be talk$ ab\t1 because x is h>d to realize today1 9 our /ate ( emancipation1 :at a clos$ & /uffy room ,bradley ent]$--& op5$ to ! sun & air4 ,across ! ,atlantic1 ! ,n9ete5? ,c5tury 0 bur/+ its seams3 ,morris fail+ to revive m$ievalism b />tl+ 8 _w ) a revival ( f9e craftsman%ip2 ,be>dsley1 ! ,yell[ ,book & _! avant g>de galaxy />tl+ _! _w 9 q a diff]5t way2 ,t\l\se-,lautrec spread+ mod]n art 9 ! kiosks ( ,p>is :5 only a h&ful knew any?+ ab\t ,cezanne1 ,van ,gogh1 ,seurat2 b>ri]s be+ demoli%$ ev]y:]e4 ,9 ,am]ica1 ^! go+s-on 7 kn[n to a few connoisseurs amid a va/ indiff]5ce4 ,x 0 ,bradley 9 ! ,n9eties :o made ! ,am]ican public /ir 9 its sleep & at lea/ crack an eye4 ,9 ! next decade he & ! _m :o foll[$ him 7 well advanc$ 9 ! lively morn+ ( a day t isn't ov] yet4 ,!re 7 d]ivative traces 9 ,bradley's e>ly "w--& ^: hasn't8--b :5 he hit 8 /ride x wasn't ,europe's lead]%ip he foll[$4 ,he discov]$ ,am]ican colonial typography1 bold & free1 & f t spr+bo>d he took (f into a c>e] ( non-ar*aic1 non-repetitive1 exub]ant & exhil>at+ design4 ,9 its way x 0 z ,am]ican z ! ,decl>ation ( ,indep5d5ce4 ,9 ?is field we h nev] _h any m indig5\s art ?an ,bradley's4 ,he 0 a native1 corn-f$ ,am]ican 9 ano!r way1 too4 ,x 0 a "t :5 ,kelmscott ,h\se _h set a patt]n1 & ! only pi\s ambition = a s]i\s typographic design] 0 to produce meticul\s limit$ editions = equally limit$ collectors4 ,bradley may h _h "s su* idea 9 m9d :5 he />t$ ! ,wayside ,press1 b ?ank ,god x didn't "w4 ,!re 0 a lu/y1 democratic ambition 9 t slight body1 & x ?rill$ him to speak to ?\s&s1 ev5 millions1 in/ead ( j scores4 ,! turbul5t curr5t ( ,am]ican comm]cial & indu/rial life appeal$ to him m ?an any exquisite backwat]4 ,s he spread 8 "w ov] magaz9es1 newspap]s1 ! adv]tis+ ( su* h\ses z ! ,/ra?more ,pap] ,company1 8 own lively b n limit$ publications1 ev5 ! movies4 ,s he enorm\sly enri*$ our arts2 & he sma%$ m false fronts & took m lib]ties--successfully--?an anyone has done be=e or s9ce4 ,n[ 8 retirem5t has la/$ almo/ z long z 8 active c>e]4 ,8 "w has be5 absorb$ into our culture s completely t _m ( ! "y m5 cavort+ brilliantly 9 8 wake today are sc>cely aw>e ( _! debt to him--! pione] & pacemak]4 ,!y %\ld be--he is aw>e ( !m3 he closes "h ) *uckl+ praises ( ! f9e1 free-h&$ job !y are do+4 ,!re 0 always a giant's _s 9 ?is p[]ful little man1 & x's z /rong & g5]\s n[ z x ev] 04 ,my memory is long en\gh t ,i c say = all ^! latecom]s1 8,?ank y no end = ev]y?+1 ,w ,bradley40 ,,walt] ,,dorw9 ,,teague ,new ,york ,may1 #aied ,w ,bradley1 ,8 ,*ap ,book ,illu/ration ,,! ,,boy ,,pr9t] ,,( ,,i%pem+ ,x is graduation day 9 ! little br[n s*oolh\se on ,baltimore ,/reet 9 ,lynn1 ,massa*usetts1 j outside ,bo/on4 ,miss ,p>rot is ! tea*]--a de>6 ,y are six ye>s old2 next mon? y w be sev54 ,! blackbo>d is cov]$ ) *alk draw+s3 sailboats1 /eamboats1 f]ryboats1 tra9s ( c>s1 h\ses1 p & animals4 ,y are ! arti/4 ,y\r mamma1 ) o!r mammas1 is sitt+ on ! plat=m1 pr\d ( h] ,willie--:o is probably pl5ty pr\d ( himself4 ,lynn is a %oe t[n4 ,?is is #ahge4 ,mo/ ( ! "w is done by h&4 ,! employees are all natives--,univ]sali/s & ,unit>ians1 probably4 ,_m wom5 "w at home1 b9d+ upp]s & tongues ( high1 lace %oes4 ,y h a little express wagon4 ,y c>ry f9i%$ "w back to ! factories & return ) a supply ( unf9i%$4 ,= ea* trip y are paid five c5ts4 ,) y\r sav+s y buy a pr9t+ press4 ,x is ! k9d y place on a table & slap ) ! palm ( y\r h&4 ,9 bus9ess (fices x is us$ to /amp date l9es4 ,y\r fa!r is draw+ c>toons = a ,lynn daily--p]haps ! ,daily ,item4 ,he br+s y a box ( pi4 ,:5 y succe$ 9 f9d+ a few lett]s ( ! same font y file !m to fit ! type slot 9 ! press4 ,y\r fa!r is ill1 an aft]ma? ( ! ,civil ,w>4 ,y h mov$ to ! section call$ ,swampscott4 ,?is is too f> away = y to att5d ! s*ool to :i* y\r class has gone4 ,y\r "m goes out e day to d dress-mak+4 ,a playmate takes y to 8 s*ool4 ,b mo/ ( ! "t y rema9 at home ) y\r fa!r4 ,he tells y he hasn't long to live1 says y h be5 a good boy & t :5 y gr[ up y w want to be an arti/ & !re w be no money = y\r education4 ,he gives y mu* f9e advice :i* y nev] =get4 ,!n he s5ds y out to play4 ,y g to ,fi%]man's ,bea* & wat* ! fi%]m5 take lob/]s out ( ! boil+ pot4 ,!y give y ! little ones ! law =bids sell+4 ,y crack !m on a rock1 & h a fea/4 ,sunday morn+s1 or occasionally on a ,saturday night1 y g to ! bak]'s & get y\r w>m pot ( bak$ beans & buy a loaf ( br[n-bread--always an ev5t ( delici\s anticipation4 ,betwe5 meals1 :5 y are hungry1 !re is (t5 a cold cod-fi% cake to be f\nd 9 ! pantry4 ,y\r "m & y are n[ alone 9 ! _w & y are on ! 8,n>r[ ,gauge0 on y\r way to ,bo/on4 ,y are suck+ a 8picklelime10 always f\nd 9 glass j>s at ! c&y c\nt] ( e railroad & f]ry wait+ room4 ,x w be made to la/ until y rea* ,bo/on & are at ! ,p>k ,/reet corn] ( ! ,common wat*+ ! ,pun* & ,judy %[ :ile y\r "m is %opp+4 ,at noon y sit 9 a boo? & eat clam *[d] at a re/aurant on ,corn ,hill4 ,aft] ! meal y\r "m takes y to a :olesale h\se :]e %e has a fri5d4 ,"h y are b\ght a suit ( clo!s4 8,b isn't x too big1 ,mamma80 8,yes1 de>2 b *ildr5 gr[ v fa/ & soon x w fit y--& ,mamma c't af=d to buy y a new suit e ye>40 ,& n[ y are on y\r way to ,nor!rn ,mi*igan1 :]e y\r "m has a si/] ^: husb& is payma/] at ! ,lake ,sup]ior ,iron ,m9e4 ,en r\te y /op at ,provid5ce :]e y are intrigu$ by ! teams ( tw5ty or m horses t pull freight c>s ?r\gh ! d[nt[n di/ricts4 ,y ?9k x w\ld be f9e to be a team/]4 ,at ,?ompsonville1 ,connecticut1 y g to s*ool = a few weeks4 ,on circus day y are all[$ to h a vacation4 ,y ride a pony 9 ! p>ade & ask y\r "m if y c't jo9 ! circus & ride 9 ! p>ades e day4 ,x is y\r fir/ day 9 ! little m9+ t[n ( ,i%pem+4 ,y are /&+ 9 ! middle ( ! road wat*+ *ildr5 go+ home f s*ool2 ! girls giggle1 ! boys laugh at ! new boy 9 a too-big suit4 ,"o little girl has cute pigtails4 ,y l h]4 ,y are n[ q gr[n up1 ne>ly t54 ,at a ,sunday-s*ool picnic y tell ! little girl y are som$ay go+ back to ,bo/on & le>n to be an arti/4 ,y ask h] to wait = y4 ,%e promises4 ,) ?is important problem settl$ y c n[ give all ( y\r att5tion to ! "q ( h[ y are to get an art education4 ,9 ! fall y g to s*ool & someh[ manage to pull ?r\gh4 ,y\r uncle & aunt g = a visit 8back ,ea/40 ,y\r "m keeps h\se = y\r c\s9s4 ,e night :5 y g to b$ y kneel d[n & ask ,god to tell y\r uncle to br+ y a pr9t+ press1 ! k9d ) a lev]1 l ! ones %[n 9 ! ,y\?'s ,companion4 ,y\r uncle br+s y an ,+]soll doll> wat*4 ,x is y\r second ye> 9 s*ool4 ,y n[ h a /ep-fa!r4 ,he is a f9e man & y l him & he likes y--b ( c\rse y c't expect him to pay = y\r art education4 ,y are hav+ tr\ble ) ari?metic--some?+ 9 division4 ,tea*] says1 8,take y\r books & g home1 ,willie1 & rema9 until y h ! correct answ]40 ,y don't l ari?metic1 anyway4 8,"m10 y ask1 8may ,i g to "w & e>n money s ,i c le>n to be an arti/80 ,y\r "m is tr\bl$4 ,f9ally %e says1 8,p]haps x w be = ! be/40 ,y g to ! (fice ( ! ,iron ,agitator1 t lat] became ,iron ,ore4 ,george ,a4 ,newett is ! own] & editor4 ,?is is ! ,george ,a4 ,newett & ! newspap] t 7 lat] su$ = libel by ,!odore ,roosevelt4 ,! trial took place 9 ,m>quette1 ,mi*igan1 & ,mr4 ,roosevelt won a v]dict ( six c5ts4 ,y are put to "w wa%+-up a ,gordon press4 ,!n y receive y\r fir/ lesson 9 fe$+4 ,!re is p[]1 a small eng9e m\nt$ on an upright boil]1 = ! newspap] press4 ,! two jobb]s are kick$4 ,hav+ half an h\r ( leisure y le>n ! lay ( a l[]-case beside ! w9d[--:]e y c pr\dly wave to ! s*ool*ildr5 z !y are go+ home to _! noon meal4 ,y are n[ a work+ man--wages ?ree doll>s a week4 ,c\ntry newspap] %ops tra9 & use local help = /raight matt]4 ,= job "w1 ads & presswork !y dep5d ^u it9]ant job pr9t]s1 :o seldom rema9 z long z six mon?s 9 any "o t[n4 ,:5 ! ,iron ,ore job pr9t] leaves y are sorry4 ,he has be5 a k9d & pati5t tea*]4 ,y are n[ twelve4 ,mr4 ,newett employs a new devil & y set jobs1 adv]tis+ display1 make up ! pap] & are responsible = all presswork4 ,y\r wages are increas$ to six doll>s a week4 ,:5 ! motor p[] fails1 z x does frequ5tly1 y g out on ! /reet & employ (f-%ift m9]s to op]ate ! press by means ( a crank atta*$ to ! fly:eel4 ,at ?is e>ly date ! pr9t %op is above a saloon & 9 "o corn] ( a big b>n ( a room t _h be5 a lodge hall4 ,9 w9t] x is heat$ 787 ) "o /ove4 ,y g to "w at sev5 & quit at six4 ,! outside temp]ature is bel[ z]o4 ,y & y\r devil =age 9 ! sn[drifts ( ! alley back ( ! build+ & 8borr[0 pack+ boxes to get k9dl+ = ! /ove & boil]4 ,! ,p59sula ,record1 across ! /reet1 is a f\r-page tabloid4 ,x is pr9t$ "o page at a "t on a l>ge ,gordon4 ,! own] & editor is ,john ,d4 ,we/4 ,he (f]s y eight doll>s a week4 ,y are n t important to ,mr4 ,newett--& ! extra two doll>s w enable y to beg9 sav+ aft] pay+ bo>d & buy+ y\r clo!s4 ,9 a few mon?s ,iron ,ore moves into a new /ore-build+4 ,y are n[ ?irte5 & ,mr4 ,newett (f]s y t5 doll>s a week & ! ackn[l$g$ position ( job pr9t]4 ,at f\rte5 ?is wage is increas$ to twelve4 ,at fifte5 y are spok5 ( z =eman & are receiv+ fifte5 doll>s a week--9 '#he a man's wages4 ,?is is ! e>ly ,eighties4 ,small t[ns su* z ,i%pem+ are 8easy pick+s0 = travel+ fak]s4 ,_! advance is always h]ald$ by ! ex*anges4 ,!y clean up at ! exp5se ( local m]*ants4 ,all editors w>n !m to keep away4 ,iron ,ore pr9t %op is on ! gr\nd floor4 ,! editor's sanctum is at ! front4 ,8 desk is at ! big w9d[4 ,x is ne>ly n9e o'clock on a ,friday night--8make-up0 "t4 ,mr4 ,newett has writt5 8 la/ %eets ( copy & is read+ pro(4 ,at ! corn] ( ,ma9 & ,division1 diagonally across f ! (fice1 a fak] is sell+ soap4 ,9 "o wrapp] he pret5ds to place a five doll> bill--a v]sion ( ! 8old army game40 ,he is /&+ 9 a m>ket wagon & has a companion :o /rums a guit> & s+s4 ,atta*$ to an upright & above 8 head is a k]os5e fl>e4 ,mr4 ,newett walks leisurely to :]e !re are sev]al guns & fi%+ rods 9 a corn]4 ,he is an invet]ate sportsman 9 a l& :]e game1 de] & fi%1 is pl5tiful4 ,select+ a rifle he walks to ! door & casually puts a bullet ?r\gh ! k]os5e tank1 !n returns to 8 pro( read+4 ,?or\ghly likable1 ?is pione] editor--a f9e boss1 a true fri5d6 ,y & a compositor n[ h control ( ! t[n bill po/+4 ,:5 !re are no !at] or pat5t m$ic9e ads to put up y cov] ! bo>ds ) blank newspr9t & lett] & picture adv]tisem5ts = ! /ores4 ,y are sixte51 almo/ sev5te54 ,a %eet ( newspr9t is tack$ on ! pr9t+-(fice wall &1 us+ m>k+ ink & a bru%1 y are pictur+ & lett]+ a masqu]ade po/] = ! roll] r9k4 8,:o is ?is "y arti/80 ,! speak] is ,frank ,bromley1 a well-kn[n l&scape pa9t] f ,*icago4 ,y tell him ab\t y\r fa!r & t y are go+ back to ,bo/on to /udy art4 ,he sugge/s y\r /opp+ (f 9 ,*icago to see him4 ,says he c p]haps help y4 ,y are ne>ly sev5te5 & already y h sav$ m ?an fifty doll>s4 ,by ! e>ly fall y h f\r tw5ty-doll> gold pieces "u y\r socks 9 ! top till ( y\r trunk4 ,wages are always paid 9 gold & silv]4 ,y are n[ ready to />t = ,*icago4 ,two weeks lat] y are on y\r way4 ,illu/ration ,,fir/ ,,soj\rn ,,9 ,,*icago ,! arti/ has a /udio ne> ! ,mc,vickar ,!at] on ,madison ,/reet4 ,x is ! typical ateli] ( ! ,victorian ,eighties3 ori5tal drapes1 scre5s & pott]y4 ,jules ,gu]91 !n an art /ud5t & lat] a contributor to ,c5tury1 ,h>p]'s & ,scribn]'s1 is cle>+ up & tidy+ = ! day4 ,mr4 ,bromley takes y to ,lyon ,healy4 ,yes1 ,mr4 ,lyon1 or maybe x 0 ,mr4 ,healy1 c />t y z an appr5tice4 ,h[ev]1 a "y man beg9n+ a c>e] %\ld be mo/ c>eful 9 mak+ 8 selection4 ,y h be5 c>eful4 ,y want to be an arti/4 ,b ! bus9ess ( ,lyon ,healy is musical in/rum5ts1 n art4 ,next morn+ y are introduc$ to ,mr4 ,r&1 or ,mr4 ,mc,nally4 ,a ,mr4 ,m>t9 !n s5ds y up/airs1 a c\ple ( flights1 to ,mr4 ,rob9son 9 ! design+ & engrav+ dep>tm5t4 ,beg9n]s d n receive any pay1 b y are put to "w at a long table fac+ a r[ ( w9d[s & ) y>ds & y>ds ( unblea*$ cotton-clo? /ret*$ on a wire at y\r back4 ,y are n[ le>n+ to engrave t9ts on wood-blocks--"u ! errone\s impression t design]s & illu/rators engrave _! own blocks4 ,mr4 ,bromley has f\nd a room = y at ! home ( a fri5d1 an art deal]4 ,x is at ,v9c5nes ,av5ue & ,fifty-n9? ,/reet4 ,y walk to & f ,r& ,mc,nally's1 locat$ on ,monroe ,/reet1 dream+ happily4 ,"o morn+1 aft] a few weeks ( gett+ n[h]e1 = y are no ma/] ( t9t-cutt+1 x p]colates ?r\gh y\r skull t inasmu* z wood-engrav]s nev] seem to be do+ any design+ probably design]s nev] d any engrav+4 ,a mom5t\s discov]y1 ?is1 = y h brok5 into y\r la/ tw5ty-doll> gold piece--z a matt] ( fact !re is j ab\t en\gh left to pay = tak+ y\r trunk to ! depot & to buy a second-class ticket back to t pr9t+ %op 9 ,nor!rn ,mi*igan4 8,sometime1 if y c>e to come back10 /ates ,mr4 ,rob9son1 9 a lett] :i* mu/ h be5 writt5 imm$iately aft] y\r dep>ture1 8& if y w rema9 half an h\r lat] 9 ! ev5+ & sweep out1 & come 9 a half h\r e>li] 9 ! morn+ & du/1 ,r& ,mc,nally w pay y ?ree doll>s a week40 ,illu/ration ,,second ,,soj\rn ,,9 ,,*icago ,a few mon?s lat]1 :5 y h j turn$ into y\r eighte5? ye> & h sav$ sixty doll>s1 ?ree tw5ty-doll> gold pieces1 x is "t to return to ,*icago4 ,y tell ,mr4 ,newett4 ,he wi%es y well & says t if y c>e to rema9 ) ,iron ,ore he w take y into p>tn]%ip :5 y are tw5ty4 ,?is is a big temptation4 ,y admire & l y\r boss4 ,he is a gr& p]son--y\r idol4 ,say+ goodbye involves a wr5*4 ,y are n[ back ) ,r-,m /ay+ half an h\r at night & gett+ to "w a half h\r e>li] 9 ! morn+ & all is well ) ! _w4 ,at ! "t ( y\r fir/ visit to ,*icago1 l9e photo-engrav+ 0 n ev5 a :isp]1 & halftones 7 n ev5 dreams4 ,on y\r second visit1 p5 draw+s are beg9n+ to receive direct reproduction4 ,fold+ ma*9es are unkn[n2 & 9 a l>ge l(t1 at long tables1 doz5s ^u doz5s ( girls are h&-fold+ railroad timetables4 ,?is l(t is on a level ) ! design+ dep>tm5t4 ,betwe5 ! two !re is a brick wall ?r\gh :i*1 ab\t two feet up f ! floor1 has be5 cut an op5+ 9 :i* !re is a heavy1 t9-cov]$ slid+ door4 ,:5 y take #ad #bb metal plates d[n to ! f\ndry to be r\t$--by someone else1 = y don't l ma*9es--y pass ?r\gh ?is l(t1 betwe5 ! girl-adorn$ tables4 ,y1 9 turn1 are adorn$ ) ! side-:isk]s kn[n z mutton-*ops--try+ to look old] ?an y\r ye>s4 ,also1 9 accord ) ! cu/om ( ! times1 y we> tight-fitt+ pants4 ,"o day1 9 return+ f ! f\ndry ) a metal plate on y\r %\ld]1 y pull back ! slid+ door & :5 y lift "o leg to /ep ?r\gh ! op5+ ! pants rip :]e ! clo? is tighte/4 ,on ano!r occasion :5 aga9 c>ry+ a plate on y\r %\ld] y\r jacket pocket cat*es on a key at ! end ( a pap]-cutt] %aft & ! %oddy t _h once prov$ s disa/r\s 9 y\r pants n[ probably av]ts a s]i\s accid5t4 ,web presses & automatic fe$]s are also abs5t4 ,9 ! basem5t at ,r& ,mc,nally's !re is a batt]y ( drum-cyl9d]s pr9t+ ,james ,s4 ,kirk 8,am]ican ,family ,soap0 wrapp]s4 ,! /ock is ?91 r$-glaz$ pap]1 & ! %eets a d\ble #bd #cf1 or p]haps ev5 l>g]4 ,y m>vel at ! skill ) :i* boys d ! fe$+2 b ev5 great] is y\r wond] at ! h&-jogg+ & cutt+ ( ^! slipp]y & flimsy %eets4 ,invitations are s5t out = an inspection ( ! compos+-room ( ! ,*icago ,h]ald1 n[ newly equipp$ ?r\gh\t ) ,hamilton labor-sav+ furniture4 ,y att5d4 ,compositors are /ick+ type = ! next edition4 ,a little lat] ! ,h]ald places on display its fir/ web press4 ,?is %[+ is 9 a gr\nd-floor room1 a /ep or two d[n f ! /reet1 next door to ! ,*icago ,op]a ,h\se1 :]e ,kiralphry's ,black ,crook is n[ play+ & ,eddie ,foy is putt+ audi5ces 9 8/it*es40 ,! press is a s+le unit /&+ 9 a %all[ pit surr\nd$ by a brass rail4 ,comes n[ ! w9t]4 ,x is a ,saturday4 ,y are at ! home ( y\r boss4 ,he has invit$ y to sp5d ! aft]noon le>n+ h[ to pa9t4 ,8 easel is set up 9 ! basem5t d9+ room4 ,he is talk+ to y ab\t religion1 gravely conc]n$ at le>n+ t y sometimes att5d ! ,univ]sali/ *ur*4 ,he believes y to be a hea!n & sugge/s t y become conv]t$ & jo9 a fundam5tali/ *ur*--says t z long z y rema9 outside ! fold & ?us are n a ,*ri/ian he _c be int]e/$ 9 help+ y become an arti/4 ,! de> man6 ,he wants s mu* to save y\r s\l4 ,mean:ile1 8 good wife is lay+ ! table = _! ev5+ meal4 ,h] smile is mo!rly4 ,maybe %e has guess$ y 7 c\nt+ ! plates4 ,pleasant odors come f ! kit*54 ,our graci\s ho/ br+s y\r coat1 helps y put x on1 h&s y y\r hat1 op5s ! door & y /ep out into a ,*icago sn[/orm4 ,at ?is po9t ! script calls = sl[ music & he>t-r5d+ sobs--ano!r ,kate ,claxton 9 ! ,two ,orphans4 ,also = melodrama6 ,?is is a beautiful sn[/orm4 ,! ev5+ is mild & ! flakes are big4 ,!y sail lazily ?r\gh ! amb] light ( ! /reet lamps1 fea!r ! b>e bran*es ( trees t pr9t a fanta/ic patt]n aga9/ ! r$-brick h\sefronts4 ,! drifts mu/ be at lea/ an in* deep4 ,& tomorr[ 444 tomorr[1 y w1 z always happ5s on ,sunday1 g to a re/aurant on ,cl>k ,/reet :]e y w be s]v$ two pork t5d]lo9s1 flank$ by a m\nd ( ma%$ potatoes topp$ ) gravy1 & "o o!r vegetable1 & supplem5t$ by bread & butt] & a cup ( c(fee--all = tw5ty c5ts4 ,joy bells r++6 ,a c\ple ( weeks lat] y are /&+ at a case 9 ! pr9t+ plant ( ,knight ,leon>d4 ,mr4 ,leon>d happ5s to be pass+4 ,he /ops & glances at y\r galley1 type arrangem5t = a catalog cov]4 ,he is int]e/$ & asks :]e y le>n$ job composition4 ,9 "o graphically cond5s$ p>agraph1 dramatically compos$1 = x has be5 prep>$ 9 advance 9 anticipation ( ?is mu* wi%$-= opportunity1 y tell ! /ory ( y\r life--& make a mom5t\s proposition4 ,! next morn+ y are seat$ at a flat-top desk 9 ! second-floor (fice4 ,y h y\r draw+ mat]ial & are design+ a new booklet cov] = ! /ation]y dep>tm5t ( ,a4 ,c4 ,mc,clurg4 ,x is und]/ood t :5 ord]s = draw+ fail y w fill 9 by sett+ type4 ,n[ y are1 at n9ete51 a full-fl$g$ design] & work+ at a w9d[ opposite ,spald+'s4 ,on play+ days y wat* ,pop ,anson & 8 be-:isk]$ team ent] a b>ge & dep>t = ! ball p>k4 ,"o day a "y man appe>s at ,k ,l's ) pro(s ( halftone engrav+s4 ,he has be5 ) ! ,ma!ws ,nor?rup ,press 9 ,buffalo1 :]e he _h le>n$ ! process4 ,he is n[ />t+ an engrav+ plant 9 ,*icago4 ,k ,l pr9t "s specim5 %eets on coat$ pap]4 ,^! are probably ! fir/ halftones ev] engrav$ 9 ,*icago1 also ! fir/ pr9t+ ( halftones4 ,k ,l are ,*icago's lead+ comm]cial pr9t]s1 quality consid]$4 ,mr4 ,knight is a retir$ ,bo>d ( ,trade op]ator4 ,mr4 ,leon>d is ! practical pr9t]4 ,he is also ! fa!r ( ,lillian ,russell4 ,once1 :5 %e is appe>+ 9 ,*icago1 ,miss ,russell visits at ! (fice4 ,y are ?rill$4 ,a man1 tra9$ 9 ,g]many1 gr9ds ink = ,k ,l4 ,he is locat$ on ! floor above ! (fice4 ,y occasionally visit him4 ,he gives y mu* good advice4 ,! ,int] ,ocean1 locat$ on ! next corn]1 in/alls a color press4 ,! ,k ,l ink exp]t helps get out ! fir/ edition4 ,= two ye>s or m y occupy t desk & nev] aga9 see ! compos+ room4 ,dur+ ?is p]iod1 :ile receiv+ tw5ty-f\r doll>s a week1 y m>ry t "y lady ( y\r t5-ye>-old romance4 ,! ,j4 ,m4 ,w4 ,jeff]y ,co41 %[ pr9t]s1 is turn+ out "s swell po/]s design$ by ,w ,crane4 ,!y are pr9t$ f wood-blocks & are wond]s4 ,an arti/ by ! "n ( ,frank ,getty is design+ labels 9 ! ,*icago sales-(fice ( ! ,crump ,label ,company4 ,!y are a glori\s dep>ture f ! conv5tional truck ( ! label li?ograph]s4 ,joe ,ly5deck] is design+ cov]s 9 color = pap]-b\nd novels4 ,!y are gorge\s4 ,!re are no art magaz9es or o!r publications helpful to design]s4 ,y1 l o!rs1 h a scrap-book made up ( booklet cov]s1 c>ds & o!r =ms ( adv]tis+4 ,a design] by ! "n ( ,bridwell is do+ "s ?rill+ "w = ,ma!ws ,nor?rup 9 ,buffalo1 a conc]n t is sett+ a /iff pace = o!r railroad pr9t]s4 ,abbey1 ,p>sons1 ,sm$ley1 ,fro/ & ,p5nell1 & ,*>les ,graham 9 ,h>p]'s ,weekly1 are models = all illu/rators4 ,y are n[ free-lanc+ & mak+ designs = ,mr4 ,ka/5 ( ! ,mc,clurg /ation]y dep>tm5t4 ,y h a /udio 9 ! new ,caxton build+ on ,de>born ,/reet4 ,y "w all ( "o day & night & "p ( ! next day on "s draw+s = ,mr4 ,ka/54 ,he comes to get !m at f\r o'clock on ! aft]noon be=e ,*ri/mas4 ,y tell him y hav5't eat5 s9ce ! previ\s night4 ,he takes y & y\r draw+s 9 a cab & /ops at a saloon 9 ! ,mc,vickar ,!at] build+ & buys y an egg nog4 8,dr9k ?is10 he says4 8,x w put y on y\r feet until y rea* home & c get d9n]40 ,x is only a glass ( milk & egg--& looks h>mless4 ,y get on ! ,madison ,/reet horse-c>1 & take a seat up front4 ,!re is /raw on ! floor to keep y\r feet w>m4 ,y promptly g to sleep4 ,! c> bumps across "s tracks & y wake long en\gh to "k y\r /op is only two blocks away4 ,9 gett+ (f ! c> ! /raw tangles y\r feet & y seem to be fall+ ov] ev]yone4 ,! sidewalk is n wide en\gh = y4 ,?is be+ a new section1 ! planks are a foot or m above ! gr\nd4 ,y walk 9 ! road4 ,9 ^! e>ly ,n9eties no ca% is ne$$ to buy a pr9t+ outfit1 j an agreem5t to pay a mon?ly in/allm5t4 ,y buy a ,gold+ press1 a type-/&1 a small /one & a few cases ( ,caslon & an ,engli% text4 ,y are probably it*+ to play a little ) pr9t+4 ,y d n f9d "t to d m ?an lay ! type4 ,a lett] comes f y\r wife's si/] 9 ,s\? ,dakota4 ,x /ates t a neighbor's son or bro!r1 or "s ne> relative1 is 9 ,*icago1 t he is int]e/$ 9 art1 & x asks w y look him up4 ,he is a bookkeep] & ca%i] 9 a gr\nd-floor real-e/ate (fice at ! corn] ( ,cl>k & ,de>born4 ,8 "n is ,fr$ ,g\dy4 ,he wants to get into ! pr9t+ bus9ess1 9 a small way4 ,y tell him ( y\r small outfit & t he c h x & ! b5efit ( paym5ts made if he w assume future in/allm5ts4 ,he agrees4 ,illu/ration ,,! ,,gay ,,n9eties ,*icago a pho5ix city ris5 f ! a%es ( its great fire2 d[nt[n bus9ess build+s two1 ?ree & f\r /ories high1 m ( =m] ?an latt]1 few a little high]1 elevators a r>e luxury2 across ! riv] _m "o-/ory /ores & %ops ) signs 9 l>ge lett]+1 pione] /yle1 on _! false fronts2 /reets pav$ ) granite blocks e*o to ! rumble ( iron-tir$ :eels & ! clank ( iron-%od ho(s2 a cont9u\s s++ ( /eel c>-cables on ,/ate ,/reet & ,waba% ,av5ue2 horse-drawn cross-t[n c>s ?ickly c>pet$ ) /raw 9 w9t]2 outly+ resid5tial /reets pav$ ) c$> blocks2 av5ues boa/+ asphalt4 ,bonnet$ wom5 ) wasp wai/s1 leg o' mutton sleeves1 bu/les1 _! lift$1 o!rwise du/-collect+1 skirts reveal+ high-button$ %oes & gaily-/rip$ /ock+s2 m5 9 br[n d]bies1 %ort jackets1 high-button$ wai/-coats1 tight tr\s]s )\t cuffs &1 :5 press$1 )\t pleats2 %irts ) ,piccadilly coll>s & d\ble-end$ cuffs ( deta*able v>iety 7/ory told ( h[ a fam\s au?or's h]o1 scion ( an old h\se1 :5 travel+ by tra91 saw a beautiful "y lady1 und\bt$ly ( ari/ocratic bir?1 possibly royal1 & want+ to meet h]1 love at fir/ sight1 object matrimony1 fir/ retires1 ) true blue-blood g5tility1 to wa%-room & rev]ses cuffs4 ,romance1 incid5t ru?lessly delet$ by publi%]1 proves a be/ sell]74 ,black walnut furniture uphol/]$ 9 hair-clo?1 pride ( _m a ,victorian p>lor1 is gradually be+ replac$ by gold5 oak & a%2 pa9t]s' /udios1 especially portrait v>iety1 are hung ) ori5tal rugs & litt]$ ) ori5tal scre5s & pott]y4 ,high bicycles1 ! ,columbia ) its little :eel beh9d & ! ,/> ) ! little :eel 9 front1 soon to disappe>1 are /ill popul>4 ,l[ :eels1 call$ 8safeties10 are beg9n+ to appe>1 occasionally ridd5 by wom5 we>+ bloom]s4 ,pneumatic tires unkn[n4 ,recogniz$ n[ z a p]iod ( ov]-ornam5tation & bad ta/e1 ! ,n9eties 7 nev]!less ye>s ( leisurely contacts1 k9dly advice & an appreciative pat on ! back by an employ]1 & c]ta9ly a fri5dly bohemianism seldom kn[n 9 ! ru% & drive ( today4 ,eug5e ,field has j return$ f a vacation 9 ,europe & 9 8 column1 ,%>ps & ,flats1 ,*icago is read+ ! fir/ pr9t+ ( ,wynk51 ,blynk5 & ,nod4 ,way ,williams1 publi%]s1 h an (fice on ! floor bel[ my /udio4 ,irv+ ,way1 :o w\ld b>t] 8 la/ %irt = a fir/ edition1 8 la/ pair ( %oes = a volume f ! ,kelmscott ,press ( ,william ,morris1 is a frequ5t & always /imulat+ visitor4 8,w10 says ,irv+1 8be ov] at ,mc,clurg's "s noon soon1 9 ,mill>d's r>e book dep>tm5t1 ! #8,am5 ,corn]4' ,field w be !re1 & ,francis ,wilson1 :o is appe>+ at ,mc,vickar's 9 ,! ,m]ry ,mon>*1 & o!r collectors4 ,maybe !re'll be an opportunity = me to introduce y--& ,francis ,wilson might ask y to d a po/]40 ,i g to ! ,press ,club occasionally ) ,nixon ,wat]man1 ! columni/ :o 0 lat] to write 8 (t-quot$1 8,a rose to ! liv+ is m1 ,if graci\sly giv5 be=e ,! slumb]+ _s has fl$1 ,a rose to ! liv+ is m ,?an sumptu\s wrea?s to ! dead40 ,we sit at table ) ,opie ,read1 ! well-lov$ humori/2 ,b5 ,k+1 :o wrote ! delightful lam5t1 8,no?+ to eat b food1 n[h]e to g b out02 ,/anley ,wat]loo1 :o wrote ,! ,/ory ( ,ab &1 ) ,lud]s1 ! musical com$y1 ,pr9ce ( ,pils51 & o!r newspap] notables ^: names ,i h =gott54 ,two panoramas1 ,gettysburg & ,%iloh1 are br++ welcome wages to l&scape & figure pa9t]s :o w soon migrate to ,/4 ,joe across ! lake & return 9 ! fall ) canvases to be hung at ! ,art ,in/itute's annual %[4 ,only "o topic on e tongue--! com+ ,_w's ,fair4 ,h]b]t ,/one is at ,h>v>d4 ,he & 8 classmate1 ,+alls ,kimball1 quick5$ ) en?usiasm & unable to await _! graduation1 h =m$ ! publi%+ company ( ,/one ,kimball4 ,on pap] be>+ two addresses1 ,h>v>d ,squ>e1 ,cambridge1 & ,caxton ,build+1 ,*icago1 ,h]b]t commissions a cov]1 title-page1 page decorations & a po/] = ,:5 ,he>ts ,are ,trumps1 a book ( v]se by ,tom ,hall--my fir/ book assignm5t4 ,?is pleas+ recognition f a publi%+ h\se is foll[$ by a meet+ ) ,h>riet ,monroe & a ,way ,williams commission = a cov] & decorations = ! ,columbian ,ode4 ,y\r /udio is n[ 9 ! ,monadnock build+4 ,x is ! ye> ( ! ,_w's ,fair4 ,y h an exhibit t has entitl$ y to a pass4 ,jim ,corbett is 9 a %[ on ! ,midway4 ,:5 he is n on ! /age y c see him p>ad+ on ! sidewalks4 ,buffalo ,bill is appe>+ 9 a ,wild ,we/ %[4 ,an edition ( ,puck is be+ pr9t$ 9 "o ( ! exhibition build+s4 ,y design a cov] = a ,*icago & ,alton ,railroad fold]4 ,! draw+ goes to ,r& ,mc,nally = engrav+ & pr9t+4 ,mr4 ,m>t9 asks y to come & see him4 ,8 sal>y (f] is flatt]+4 ,b1 aside f ,bridwell's designs at ,ma!ws ,nor?rup's 9 ,buffalo1 railroad pr9t+ is 9 a long-e/abli%$ rut1 void ( imag9ation4 ,y pref] free-lanc+4 ,lat] ,mr4 ,m>t9 buys ! ,k ,l plant4 ,h]b]t ,rog]s1 ! =m] bookkeep]1 e/abli%es 8 own plant & y hope he w cont9ue ! ,k ,l tradition4 ,mr4 ,mc,quilkin1 editor ( ,! ,inl& ,pr9t]1 commissions a p]man5t cov]4 ,:5 ! design is f9i%$ ,i ask3 8,:y n d a s]ies ( cov]s--a *ange ( design ) ea* issue80 8,c't af=d !m40 8,h[ ab\t my mak+ an inducem5t 9 ! way ( a tempt+ price80 8,i'll take ! sugge/ion to ,%eph>d40 ,sugge/ion approv$ by ,h5ry ,o4 ,%eph>d1 pr9t] & publi%]1 & ! s]ies is />t$--an innovation1 ! fir/ occasion :5 a mon?ly magaz9e *anges its cov] design ) ea* issue4 ,"o cov]1 nymph 9 pool1 is lat] reproduc$ 9 ,london ,/udio4 ,ano!r1 a ,*ri/mas cov]1 has panel ( lett]+ t f\r ,am]ican & "o ,g]man f\ndry imm$iately beg9 to cut z a type4 ,lat] ! ,am]ican ,type ,f\nd]s ,company1 pay+ = p]mission1 names ! face 8,bradley40 ,a po/] craze is sweep+ ! c\ntry4 ,only sign$ copies are desir$ by collectors & to be %[n 9 exhibitions4 ,designs by ,fr5* arti/s3 ,t\l\se-,lautrec1 ,*ret1 ,grasset1 etc41 "s ,g]man & a few ,engli%1 dom9ate displays4 ,edw>d ,p5field's ,h>p]'s ,mon?ly & my ,*ap-,book designs are only ,am]ican examples at fir/ available4 ,w ,davis1 manag] ( ! ,columbia ,!at]1 has j complet$ ! ,haym>ket1 out on ,we/ ,madison at ,hal/ead4 ,y design & illu/rate ! op5+-night s\v5ir booklet4 ,?is y d = ,mr4 ,ka/51 ( ,mc,clure's4 ,?us y meet ,mr4 ,davis4 ,he introduces y to ,dan ,frohman :o commissions y to design a tw5ty-eight %eet /& = 8 bro!r1 ,*>les1 :o is ab\t to op5 ! new ,empire ,!at] 9 ,new ,york4 ,s y design a po/] = ,! ,masqu]ad]s1 by ,h5ry ,ar?ur ,jones4 ,?is is probably ! fir/ sign$ !atrical po/] produc$ by any ,am]ican li?ograph]4 ,!n ,dan sugge/s t y visit ,new ,york4 ,y d1 & meet ,*>les4 ,dan takes y to ! ,play]s = lun*4 ,!re y see %[-bills set 9 ,caslon4 ,!y influ5ce all ( y\r future "w 9 ! field ( typography4 ,we n[ move to ,g5eva1 ,ill9ois1 & ,i h my /udio 9 a cottage ov]look+ ! beautiful ,fox ,riv]4 ,holiday cov]s = ,h>p]'s ,weekly1 ,h>p]'s ,baza>1 ,h>p]'s ,"y ,p1 lat] nam$ ,h>p]'s ,r\ndtable1 page decorations = ,vogue1 a s]ies ( full-page designs = ,sunday editions ( ,*icago ,tribune1 ,h]b]t ,/one's ,*ap-,book article & o!r favorable publicity--pluck+ me long be=e ,i am ripe1 cultivate a lively pair ( gypsy heels2 & believ+ myself1 p]haps excusably1 equal to manag+ a pr9t+ bus9ess1 edit+ & publi%+ an art magaz9e1 design+ cov]s & po/]s1 ,i return to ,bo/on1 !n settle 9 ,spr+field1 />t ! ,wayside ,press1 & publi% ,bradley3 ,8 ,book4 ,illu/ration ,,spr+field3 ,,! ,,wayside ,,press ,typography1 ) no?+ to its cr$it foll[+ ,colonial times1 _h rea*$ a l[ ebb dur+ ! ,victorian p]iod2 & by ! mid-,n9eties typef\nd]s 7 ca/+ & adv]tis+ only novelty faces void ( basic design--app>5tly giv+ pr9t]s :at !y want$2 :ile1 add+ emphasis to bad ta/e 9 type faces1 compositors 7 nev] cont5t to use "o s]ies ?r\gh\t any giv5 piece ( display b appe>$ to be f9d+ joy 9 mix+ z _m z possible4 ,dur+ ! ,colonial p]iod pr9t]s 7 re/rict$ to ,caslon 9 roman & italic1 & an ,old ,engli% ,text4 ,:at gave me my love = ,caslon & ! ,old ,engli% ,text call$ ,caslon ,black ,i d n "k4 ,x may h happ5$ 9 ! ,i%pem+ pr9t %op :]e ,i work$ z a boy1 or x may h come z a result ( "s incid5t or s]ies ( incid5ts t occurr$ lat] & are n n[ rememb]$4 ,at any rate1 = _m ye>s ,i knew no?+ ab\t ! hi/ory ( types or ! d]ivation ( type design & probably ?\ght ( 8,caslon0 z m]ely a trade designation ( ! typef\nd]1 & my e>ly pref]5ce = ! face may h be5 m]ely t ( a compositor :o f\nd joy 9 its use--z ,i always h4 ,"o day 9 #ahie1 :ile busy ) ! e/abli%m5t ( ! ,wayside ,press 9 ,spr+field1 ,massa*usetts1 ,i 0 inspir$ by "s quick5+ ( int]e/ to make a special trip to ,bo/on & visit ! ,public ,libr>y4 ,!re ,i 0 graci\sly p]mitt$ access to ! ,b>ton collection ( books pr9t$ 9 ,new ,engl& dur+ ! ,colonial p]iod2 &1 ?rill$ beyond words1 ,i ?us ga9$ "s k ( ,caslon's noble ance/ry4 ,! books 7 uncatalogu$ & /ack$ 9 firepro( rooms :i* 7 call$ ! 8,b>ton ,safes40 ,i 0 all[$ to c>ry volumes to a ne>by gall]y above ! ref]5ce room1 :]e1 at conv5i5tly arrang$ lect]ns along an iron balu/rade1 ,i exam9$ !m at my leisure & 0 giv5 ! out/&+ typographic exp]i5ce ( my life4 ,su* gorge\s title-pages6 ,i gloat$ ov] doz5s ( !m1 mak+ p5cil memor&a ( type arrangem5ts & p5cil sket*es ( wood-cut head & tail pieces & initials4 ,us+ ,caslon roman ) italic 9 a m]ry int]m+l+ ( caps & l[] case1 occasionally enliv5$ ) a ^w or a l9e 9 ,caslon ,black1 & sometimes embelli%$ ) a crude wood-cut decoration depict+ a bun* or basket ( fl[]s1 & nev] afraid to use types ( l>ge size1 ! compositors ( ^! ma/]ly title-pages h giv5 u refre%+ examples ( a typography t lit]ally sp>kles ) spontaneity & joy\sness4 ,app>5tly creat$ /ick-9-h& at ! case1 & unbias$ by hamp]+ tr5ds & rules1 "h are hone/1 direct1 att5tion-compell+ examples ( type arrangem5ts reflect+ ! c>e-free approa* ( compositors m]rily express+ p]sonalities void ( ! self-consci\sness & inhibitions t always tight5 up & m> any m]e /riv+ = effect4 ,?is ,colonial typography1 void ( beauty-de/roy+ me*anical precision1 is ! mo/ direct1 hone/1 vigor\s & imag9ative ,am]ica has ev] kn[n--a sane & inspir+ model t 0 to me a lib]al education & und\bt$ly ! f9e/ influ5ce t c\ld come to me at ?is "t--#ahie4 ,i n[ become a memb] ( ! newly =m$ ,arts & ,crafts ,society ( ,bo/on1 possibly a *>t] memb]1 & contribute two or ?ree cases & a few frames ( ,wayside ,press pr9t+ to ! society's fir/ exhibition 9 ,copley ,hall4 ,?is %[+ w9s flatt]+ approval f review]s--laught] f pr9t]s :o comm5t3 8,bradley mu/ be crazy if he ?9ks buy]s ( pr9t+ are go+ to fall = t old-fa%ion$ ,caslon type40 ,at ?is "t ! ,caslon mats1 import$ f ,engl&1 are 9 possession ( "o or two bran*es ( ! ,am]ican ,type ,f\nd]s1 probably ^? 9 ,new ,york & ,bo/on1 possibly ! ,dick5son ,f\ndry 9 ,bo/on4 ,less ?an a ye> aft] my orig9al receipt ( body sizes ( ,caslon 9 %elf-fad$ & fly-speck$ packages1 ^! f\ndries _c keep pace ) ord]s & x is f\nd necess>y to take ! ca/+ (f ! sl[ 8/eam]s0 & transf] mats to ! ma9 plant 9 ,communipaw1 ,new ,j]sey1 :]e !y c be adapt$ to fa/ automatic type-ca/]s4 ,"h additional sizes are cut & a new s]ies1 ,l9+ ,caslon1 is 9 ! works--&1 ) novelty faces no long] 9 dem&1 f\ndries outside ! comb9e1 n possess+ mats1 are hurry+ cutt+4 8,:5 ! tide is at ! l[e/1 'tis b ne>e/ to ! turn40 ,t quotation c]ta9ly applies to ! ye> #ahie t _h />t$ ) s little to its cr$it 9 ! annals ( comm]cial pr9t+ & 9 :i* we 7 n[ witness+ an enc\rag+ /hetic awak5+ 9 ! k9dr$ field ( publi%+4 ,*oice little volumes pr9t$ on deckle-edge pap]s 7 com+ f ^? "y book-mak+ en?usia/s--,/one & ,kimball 9 ,*icago & ,copel& & ,day 9 ,bo/on--& 7 attract+ wide att5tion & w9n+ well-e>n$ acclaim4 ,also !re 7 ! ,kelmscott ,press h&-pr9t$ books ( ,william ,morris1 especially 8 ,*auc]1 set 9 type ( 8 own design & gorge\sly illu/rat$ by ,burne-,jones2 ! ,vale ,press books1 design$ by ,*>les ,ricketts & = :i* he also design$ ! type2 ! exotic illu/rations by ,aubrey ,be>dsley 9 ,john ,lane's ,yell[ ,book1 all com+ to u f ,london4 ,!n !re 0 ! excitem5t occasion$ by our own 8po/] craze10 ) its accompany+ exhibitions giv+ adv]tis]s & ! g5]al public an opportunity to see ! gay designs ( ,*ret & ! a/\nd+ creations ( ,lautrec4 ,all ^! 7 indicative ( a ?\ght-quick5+ tr5d due to h a /imulative influ5ce 9 ! !n fall[ field ( comm]cial pr9t+4 ,! ,wayside ,press :i* ,i op5$ 9 ?is ye> ( transition 0 s nam$ = a v real reason4 ,i _h work$ 9 ,i%pem+ & ,*icago s z to e>n money to take me back to ,bo/on :]e ,i hop$ to /udy & become an arti/1 ! pr(ession ( my fa!r4 ,i _h always ?\ght ( pr9t+ z be+ along ! wayside to ! a*iev+ ( my ambition4 ,& ,i *ose a d&elion leaf z my device because ! d&elion is a wayside gr[?4 ,on ! ma9 bus9ess /reet 9 ,spr+field !re 0 a new (fice build+ call$ ! ,pho5ix4 ,9 two (fices on ! top floor ( ! ,pho5ix ,build+ ,i _h my /udio4 ,back ( ! (fice build+ !re 0 a new l(t build+ on ! top floor ( :i* ,i 0 e/abli%+ my ,wayside ,press1 a corridor connect+ x ) ! top floor ( ! ,pho5ix ,build+ & ?us mak+ x easily accessible f my /udio4 ,x 0 an ideal location1 & ) w9d[s on two sides & at ! s\? end insur+ an abundance ( sun%9e1 fre% air & light1 ! work%op 0 a *e]ful spot & "o de/9$ to woo me 7probably f> too (t57 f my /udio & my only def9itely e/abli%$ s\rce ( income1 my design+4 ,my fir/ ,wayside ,press pr9t+1 be=e ! publication ( my magaz9e1 0 a ,/ra?more deckle-edge sample book4 ,h]et(ore all ,connecticut ,valley pap]-mill samples1 reg>dless ( color1 texture or quality ( pap]1 _h c>ri$ 9 black ink1 usually 9 ! upp] corn] ( ea* %eet1 in=mation z to size & weight4 ,no attempt _h be5 made to /imulate sales by %[+ ! pr9t] h[ diff]5t pap]s might be us$4 ,b "o day j aft] ! ,press op5$1 ,i _h a visitor :o *ang$ all t4 ,i _h a b$-tick+ apron t _h be5 made = me by my wife1 copy+ ! apron ,i _h worn :5 at ! ages ( fifte5 to sev5te5 ,i _h s]v$ z job pr9t] & =eman ( t little pr9t %op 9 ,i%pem+1 :]e ,i us$ to pr\dly /&1 type-/ick-9-h&1 9 ! /reet doorway to enjoy a brief *at ) my wife-to-be1 !n a s*ool-tea*] & my swee!>t1 z %e 0 on h] way to s*ool4 ,we>+ t apron1 & at ! /one1 is h[ & :]e ,mr4 ,moses ( ! ,mitt9eague ,pap] ,company1 fir/ ( ! ,/ra?more ,pap] ,company units1 f\nd me on ! occasion ( our fir/ meet+4 ,9 my m9d's eye ,i c see ,mr4 ,moses n[ z he ent]$ f ! corridor4 ,he 0 we>+ a navy blue s]ge suit t emphasiz$ 8 slight build & made him appe> y\ng] ?an ,i _h expect$4 ,i 0 !n tw5ty-sev5 & und\bt$ly ?\ght ( myself z q gr[n up1 & ,i m>vel$ t a man seem+ly s "y %\ld possess ! bus9ess k necess>y to h put him at ! head ( an ev5 !n well-kn[n mill4 ,! contra/ ( t natty blue-s]ge ) my /rip$ b$-tick+ apron %\ld h made me self-consci\s4 ,p]haps x did2 b1 fill$ ) ! y\?ful en?usiasm & glori\s hopes ( a dream]1 ,i probably _h ?\ghts = no?+ b my new pr9t %op & publi%+4 ,see+ me unpack+ type1 my visitor may h ?\ght my "t c\ld h be5 employ$ m pr(itably at my draw+-bo>d1 z ( c\rse x c\ld--?\gh 9 my !n frame ( m9d x c\ld n h be5 employ$ m enjoyably4 ,display+ samples ( 8 new l9e1 ,mr4 ,moses ask$ if ,i w\ld lay out & pr9t a %[+ = di/ribution to comm]cial pr9t]s & adv]tis]s4 ,i expla9$ t ! ,wayside ,press 0 be+ e/abli%$ = ! pr9t+ ( ,bradley3 ,8 ,book1 an art & lit]>y magaz9e1 & = a few booklets & bro*ures--publications to :i* ,i plann$ to give my p]sonal att5tion ?r\gh\t all details ( production1 & t ,i _h n contemplat$ und]tak+ any outside "w4 ,h[ev]1 aft] a mom5t's brief consid]ation1 ,i became s intrigu$ ) ! pr9t+ possibilities ( ^! new ,/ra?more pap]s1 _! pleas+ colors & t9ts1 toge!r ) _! be+ su* a p]fect1 a lit]ally made-to-ord]1 vehicle = ,caslon roman & ,caslon ,black1 t ,i en?usia/ically agre$ to und]take ! commission--a decision = :i* ,i %all always feel ?ankful4 ,! favorable publicity won by ! use ( ^! 8old-fa%ion$0 types on ,/ra?more pap]s1 conv9ces me t to atta9 di/9ction a pr9t %op mu/ possess p]sonality & individuality4 ,at any rate1 my cont9u$ use ( ,/ra?more pap]s ) appropriate typography & designs ar\s$ su* widespread int]e/ among m]*ants & adv]tis]s & br\ght s _m ord]s = pr9t+ t x soon produc$ ! ne$ = m space4 ,my plant 0 !n mov$ to a top l(t 9 a new w+ t _h be5 add$ to ! ,/ra?more mill at ,mitt9eague1 across ! riv] f ,spr+field4 ,caslon types on ,/ra?more pap]s hav+ prov$ s popul>1 bus9ess 0 humm+4 ,a 8,victor0 bicycle catalog = ! ,ov]man ,:eel ,company1 involv+ a long run 9 two colors on ,/ra?more book & cov] pap]s1 & an hi/orically-illu/rat$ catalog = ! new 8,colonial0 flatw>e patt]n ( ! ,t[le ,silv]smi?s ( ,newburyport1 = :i* ,/ra?more's deckle edge pap]s & ,caslon types 7 /rik+ly appropriate1 toge!r ) ! increas$ circulation ( ,bradley3 ,8 ,book1 n[ a mu* l>g] =mat ?an ! orig9al issues1 necessitat$ ! addition ( ano!r cyl9d] press1 ! l>ge/ 8,c5tury0 !n be+ made by ! ,campbell ,press ,company2 & also ! employm5t ( an additional pressman & two additional fe$]s1 & keep+ ! presses runn+ nights z well z days1 (t5 necessitat+ my rema9+ at ! plant ?r\gh\t ! full tw5ty-f\r h\rs--q a *ange f ! humble beg9n+s ( ! ,wayside ,press :5 "o 8,univ]sal0 & two 8,gordon0 job presses 7 believ$ suffici5t = ! magaz9e & booklet pr9t+ !n plann$4 ,9 ?is gr[? ( ! comm]cial pr9t+ involv+ lay-outs & sup]vision1 toge!r ) try+ to edit & publi% an art magaz9e1 ,i _h wad$ f> beyond my dep?4 ,:5 ,i 0 />t+ my ,wayside ,press 9 ,spr+field a bus9ess man _h advis$3 8,le>n to creep be=e y try to walk1 & le>n to walk be=e y try to run40 ,i _h tri$ to run be=e ev5 le>n+ to creep4 ,mr4 ,moses gave me :at ,i am n[ sure 0 mu* good bus9ess advice--b1 alas1 ,i 0 temp]am5tally unfitt$ to li/5 & le>n &1 kn[+ no?+ ab\t f9ances1 0 ev5tually ov]:elm$ & broke "u ! /ra9 & _h to g away = a complete re/4 ,) no "o tra9$ to c>ry on 9 my abs5ce x 0 necess>y to cease publication ( ,bradley3 ,8 ,book & 9 ord] to insure deliv]y on "t ( ! catalogs & o!r comm]cial pr9t+1 =ms 7 lift$ f ! presses & transf]r$ to ! ,univ]sity ,press at ,cambridge2 & ! ,wayside ,press z a unit1 includ+ "n & goodwill & my own s]vices1 soon foll[$--a hurri$ & ill-conceiv$ arrangem5t t ev5tually prov$ s mutually unsatisfactory t ,i fad$ out ( ! picture4 ,?is 0 a he>t-break+ decision = me1 & "o t b = ! wisdom ( my wife & h] r>e und]/&+ & nurs+ c\ld h result$ 9 a long & s]i\s illness4 ,no pr9t+ & publi%+ bus9ess ev] />t$ ) f9] promise & m y\?ful en?usiasm ?an did ! ,wayside ,press & ! publication ( ,bradley3 ,8 ,book1 t are n[ j memories4 ,among o!r magaz9e cov]s design$ dur+ ?is p]iod !re is "o = a ,*ri/mas numb] ( ,c5tury4 ,x br+s a reque/ = a back-cov] design4 ,bo? designs are 9 wood-cut /yle & require f\r pr9t+s--black & ?ree flat colors4 ,! ,de,vinne ,press1 famili> only ) process colors1 hesitates to d ! pr9t+4 ,t issue c>ries a ,w ,bradley cr$it4 ,:5 ,john ,lane imports %eets ( ! ,/udio1 edits an ,am]ican supplem5t & publi%es an ,am]ican edition1 ,i design ! cov]s4 ,illu/ration ,,int]lude ,,9 ,,new ,,york ,& n[ we are 9 ! ,gay ,n9eties1 ! mid ,gay ,n9eties1 :5 a hair-clo? s(a adorns e p>lor & ov]-decoration is runn+ riot2 :5 our intellig5tsia are read+ ,an?ony ,hope's ,prison] ( ,z5da1 ,/anley ,weyman's ,g5tlem5 ( ,france & ,george ,mc,cutcheon's ,grau/>k2 :5 ,william ,morris is pr9t+ ,*auc]1 ) illu/rations by ,burne-,jones1 & ,aubrey ,be>dsley is provid+ an ample excuse = ! ,yell[ ,book2 :5 ,le,gallienne's ,gold5 ,girl is br\ght ov] "h by ,john ,lane & e/abli%$ 9 a book%op on l[] ,fif? ,av5ue1 & ,bliss ,c>man is s++ 8 songs ( r>e beauty2 :5 ! ,fif? ,av5ue ,hotel & ! ne>by ,algonqu9 are fl\ri%+ ,madison ,squ>e ho/elries2 :5 ,/]n's & ,mc,creery are across ! /reet f ,putnam's & ,ed5 ,musee1 & ! mod]n skyscrap] is only an ar*itect's vague dream4 ,into ?is glad era a "y man /eps (f a ,tw5ty-?ird ,/reet horse-c>4 ,?is "y man1 n[ an ambiti\s design]1 pr9t]1 editor & publi%]1 is y\rself4 ,at ! age ( tw5ty-sev5 y are sport+ ! enc\rag+ beg9n+s ( a mu/a*e1 /ill too ?9 to p]mit ( twirl+ at ! tips4 ,!re is also ! brave sugge/ion ( a ,v&yke4 ,^! embelli%m5ts are br[n1 z is also true ( abundant & wavy hair ( arti/ic & poetic l5g?4 ,y\r wai/coat is button$ high1 & y\r s(t1 :ite coll> is adorn$ ) a five-in*-wide black cravat ti$ 9 a fl[+ b[knot4 ,y\r %ort jacket & tight-fitt+ pants q possibly ne$ press+4 ,a black d]by & well-poli%$ %oes complete y\r di/+ui%$ appe>ance4 ,_m scrubb+s h fail$ to remove all traces ( pr9t+ ink f b5ea? & at ! base ( y\r f+] nails4 ,y are on y\r way to ,scribn]'s4 ,a few mom5ts lat] we f9d y seat$ 9 a lea!r-uphol/]$ *air 9 ! editorial dep>tm5t ( ?is fam\s publi%+ h\se4 ,y are wait+ pati5tly & hopefully :ile an editor is p5n+ a note ( introduction to ,ri*>d ,h>d+ ,davis1 ! popul> writ] ( romantic fiction4 ,n[1 ! note safely be/[$ 9 y\r brea/ pocket1 ! envelope %[+ above a lib]al display ( silk h&k]*ief & ?us pla9ly 9 view ( pass+ p$e/rians :o w\ld d\btless be fill$ ) envy did !y b "k its cont5ts1 y are cross+ ,madison ,squ>e ,p>k on y\r way to "o ( ! ,tw5ties1 :]e ,mr4 ,davis has 8 lodg+4 ,y rea* ! h\se1 walk up ! /eps & rap4 8,is ,mr4 ,davis at home8 ,:y 444 :y y are ,mr4 ,davis4 ,i 444 ,i didn't recognize y at fir/4 ,see+ y portray$ 9 ,mr4 ,gibson's illu/rations to "s ( y\r romances--0 8,& n[ see+ me 9 ?is ba?robe y naturally 7 a bit confus$80 8,yes1 ,i 040 8,i'm n at all surpris$40 8,"h1 ,mr4 ,davis1 is a lett]1 ,i mean a note introduc+ me to y40 8,h[ ab\t com+ inside :ile ,i read ! note80 8,t's 444 t's :at ,i 0 hop+ y'd say1 ,mr4 ,davis40 ,& n[ our favorite romantic au?or is seat$ ) "o leg ?r[n ov] ! corn] ( a table4 8,( c\rse4 ,( c\rse10 he exclaims1 cordially1 8,i "k y\r po/]s & y\r cov] designs4 ,& n[ y are />t+ a magaz9e & y w\ld l "o ( my /ories = y\r fir/ numb]80 8,yes1 ,mr4 ,davis4 ,t is :at ,i %\ld l40 8,( c\rse ,i'll write a /ory = y4 ,i %all be happy to write a /ory2 & ,i h "o 9 m9d t ,i ?9k w be j ! k9d y w l = y\r new magaz9e40 8,well1 ,mr4 ,davis1 t's some?+ t's j ab\t z wond]ful z any?+ t c\ld possibly happ5 to anybody4 ,only 444 only--0 8,only y are n really />t$ & y\r magaz9e hasn't begun to e>n money1 & s y are wond]+--0 8,yes1 ,mr4 ,davis--0 8,well1 lad10 & n[ ,mr4 ,davis has 8 arm ab\t y\r %\ld]s4 8,well1 lad1 j g home to y\r ,wayside ,press pr9t-%op 9 ,spr+field & don't d any worry+ ab\t paym5t4 ,sometime :5 y are ri* & feel l s5d+ me some?+1--:y1 any am\nt y happ5 to s5d w be q all "r ) me--& good luck g ) y40 7,at ?is po9t x %\ld be /at$ t :5 a small *eck goes to ,mr4 ,davis1 ) an apology = x be+ j ! fir/ in/allm5t & t ano!r *eck w g a mon? lat]1 ! return mail br+s a pleasant lett] ( ?anks & an ackn[l$gm5t ( paym5t 9 full47 ,& n[1 z y are recross+ ,madison ,squ>e ,p>k1 y\r head s high 9 ! cl\ds t n ev5 ! tips ( y\r toes are t\*+ ! e>?1 all ! birds 9 ! neighborhood1 includ+ ! sp>r[s1 h ga!r$ & are s++ glad an!ms ( joy2 & all ! trees t an h\r ago 7 j 9 gre5 leaf are n[ bill[$ ) beautiful fl[]s4 ,well1 t is t1 & ( c\rse y are n[ sitt+ pretty4 ,b pres5tly we see y on a ,fif? ,av5ue bus1 return+ f ,fifty-n9? ,/reet :]e1 9 a sumptu\s ,victorian ap>tm5t ov]look+ ,c5tral ,p>k y h ask$ ,william ,dean ,h[ells = a /ory--& on ?is incid5t we w *>itably draw ! curta94 ,mean:ile ,bradley3 ,8 ,book met ) k9d reception--advance ord]s = ! second numb] be+3 ,br5tano's ,new ,york1 six hundr$ copies1 ,old ,corn] ,book/ore1 ,bo/on1 f\r hundr$1 etc42 ! fir/ issue be+ out ( pr9t except = ! supply be+ held = new subscrib]s4 ,pratt1 ,six? ,av5ue1 ,new ,york1 s5t *eck to pay = "o hundr$ subscriptions4 ,!re be+ no joy 9 do+ today :at "o did ye/]day1 or :at ano!r did ye/]day2 & creative design 9 :i* !re is no joy or laught] be+ ( little wor?1 a new lay-out & *ange ( /ock 7 provid$ = ea* issue ( ,bradley3 ,8 ,book2 ! fif? numb] />t$ a *ange ( =mat4 ,b z a bus9ess tycoon ,w ,bradley 0 a lam5table failure despite ?is auspici\s />t--a /ory ,i h already told4 ,illu/ration ,,new ,,fields ,at ! turn ( ! c5tury1 aft] say+ a sad f>ewell to fond hopes & feel+ old] at ?irty-two ?an is n[ true at eighty-two1 ,i f9ally gave up try+ to be a publi%] & pr9t]4 ,:ile cov]s = ,colli]'s 7 bridg+ an awkw>d gap ,edw>d ,bok appe>$ on ! sc5e & commission$ ! lay+-out ( an editorial prospectus = ! ,ladies' ,home ,j\rnal1 ! pr9t+ to be done at ! ,curtis plant4 ,= ?is ,i us$ a special ca/+ ( an old face n !n on ! m>ket1 ,mr4 ,ph9ney ( ! ,bo/on bran* ( ,,atf tell+ me x 0 to be call$ ,wayside4 ,:5 ! prospectus 0 f9i%$ ,mr4 ,bok invit$ me to 8 home j outside ,philadelphia & !re x 0 arrang$ t ,i design eight full pages = ! ,j\rnal--eight full pages ( h\se int]iors4 ,^! 7 foll[$ by a s]ies ( h\se designs4 ,f9d+ x difficult to keep to m]ely f\r walls ,i add$ doz5s ( sugge/ions = individual pieces ( furniture--?is be+ ! 8,mission0 p]iod :5 su* design+ requir$ no k ( p]iods1 only imag9ation4 ,!n ,mr4 ,bok sugge/$ t ,i move to ,rose ,valley1 />t a %op to make furniture & o!r =ms ( h&icraft 9 l9e ) designs %[n 9 my ,j\rnal draw+s2 & assume art editor%ip ( ,h\se ,beautiful1 :i* he 0 consid]+ buy+4 ,b hav+ fail$ 9 "o bus9ess v5ture1 !re 0 little excuse to emb>k on ano!r4 ,! roman & italic face1 us$ lat] = ,pet] ,poodle1 ,toy ,mak] to ! ,k+1 0 n[ design$ = ,am]ican ,type ,f\nd]s2 & :ile build+ a home 9 ,concord1 adjo9+ ,haw?orne's 8,wayside10 & work+ e day 9 ! op51 rega9+ lo/ heal?1 ! /ory1 ,ca/le ,p]il\s1 0 writt5--also outdoors4 ,^! activities 7 foll[$ by a reque/ f ,mr4 ,nelson1 presid5t ( ,am]ican ,type ,f\nd]s1 t ,i und]take a campaign ( type display & publicity = ! ,f\ndry1 ) a promise to cut any decorative or type designs t ,i might supply1 also to pur*ase z _m ,miehle presses z might be requir$ = ! pr9t+--an invitation to :i* ,i repli$ ) an en?usia/ic 8,yes60 ,9 ?is way ,bradley's fam\s set ( ,*ap ,books 0 inaugurat$--,ed4 ,dur+ ?is type-display & f\ndry-publicity p]iod ,ca/le ,p]il\s1 z a ?ree-"p s]ial1 ) illu/rations made aft]noons foll[+ morn+s sp5t ) ,am]ican ,type ,f\nd]s at ,communipaw1 0 publi%$ 9 ,colli]'s2 & 9 #aijg ,i became t publication's art editor4 ,sometime dur+ ! int]v5+ ye>s--,i c't rememb] :]e or :5--"t 0 f\nd = design+ sev]al ,colli]'s cov]s4 ,f #aiaj to #aiae1 aga9 ) my own /udios1 ,i took c>e ( ! art editor%ip ( a gr\p ( magaz9es3 ,good ,h\sekeep+1 ,c5tury1 ,metropolitan & o!rs1 also an assignm5t f ! ,batt5 ,adv]tis+ ,ag5cy &1 z recreation1 wrote elev5 ,tales ( ,noodleburg = ,/4 ,ni*olas4 ,illu/ration ,,! ,,magaz9e ,,_w--,,an ,,int]polation ,= easi] und]/&+ by y ^: magaz9e memories d n g back to ! turn ( ! c5tury x %\ld be told t we 7 !n c>ry+ a ,gibson ,girl hangov] f ! ,gay ,n9eties & 7 b a few ye>s remov$ f a "t :5 !re 7 only ?ree /&>d mon?lies3 ,h>p]'s1 ,scribn]'s1 & ,c5tury2 & sev5 illu/rat$ weeklies3 ,h>p]'s1 ,frank ,leslie's1 ,h>p]'s ,baza>1 ,police ,gazette1 ,puck1 ,judge & ! old ,life1--magaz9es & weeklies t 7 seldom giv5 display o!r ?an 9 hotels & railroad depots1 :]e !y 7 %[n 9 competition ) ! !n-popul> pap]-cov]$ novels4 ,9 ! mid-,eighties all mon?lies1 weeklies1 books & booklets 7 h&-f$1 fold$1 collat$ & b\nd2 halftones 7 9 an exp]im5tal /age2 adv]tis+ ag5cies1 if any exi/$1 7 n noticeable 9 ,*icago1 & adv]tis+ ( a national "* us$ only qu>t]-page cov] space4 ,b some?+ 9 ! air already quick5$ imag9ation1 & ! ,n9eties gave u m magaz9es & bett] display4 ,9 #aijg1 magaz9es 7 %$d+ swaddl+ clo!s & gett+ into romp]s2 ! ,saturday ,ev5+ ,po/ _h ca/ (f its pseudo-,b5jam9 ,frankl9 dress & adopt$ a live editorial policy t 0 w9n+ read]s & adv]tis+2 ,edw>d ,bok _h v5tur$ a ,h>rison ,fi%] head on a ,ladies' ,home ,j\rnal cov] & won a fifty-?\s& ga9 9 news/& sales1 & ,rob]t ,colli] _h built a subscription-book premium into a national weekly4 ,illu/ration ,,! ,,magaz9e ,,_w--,,colli]',s ,,& ,,o!rs ,on a ,saturday aft]noon 9 #aijg1 believ+ myself alone1 = ! (fices & plant _h clos$ at twelve1 ,i 0 /&+ at a draft+ table mak+ up ! ,?anksgiv+ issue ( ,colli]'s :5 ,mr4 ,colli] ent]$4 ,he became intrigu$ ) pro(s ( decorative units be+ comb9$ = initial-lett] & page bord]s1 z _h e>li] be5 done ) simil> mat]ial 9 design+ a cov]1 & ask$ = "s to take home & play ) on ! morr[4 ,rob]t ,colli] 0 t k9d ( a boss--a joy6 ,( ! ,?anksgiv+ issue ,royal ,cortissoz wrote3 8,?is week's numb] has has j turn$ up & ,i _c refra9 f s5d+ y my congratulations4 ,! cov] is bully2 x's good decoration1 x's appropriate1 x's ev]y?+ t is fir/ rate4 ,! decorations all ?r\gh are *>m+4 ,m p[] to y\r elb[4 ,x does my he>t good to see ,colli]'s turn+ up 9 su* spl5did %ape40 ,!re 7 o!r favorable comm5ts--b no noticeable jump 9 news/& sales4 ,my jo9+ ,colli]'s /aff has be5 "u circum/ances q exceptional1 ev5 = t some:at pione] p]iod 9 :i* ! /reaml9$ editorial & publi%+ effici5cy ( today 0 only a vague dream4 ,i _h be5 ask$ to give ! weekly a new typographic lay-out4 ,:5 ?is 0 ready ,mr4 ,colli] sugge/$ t ,i take ! art editor%ip4 ,he said ,i w\ld be giv5 8 (fice 9 ! editorial dep>tm5t & he w\ld occupy "o 9 ! book dep>tm5t1 :]e he c\ld devote m "t to t bran* ( ! bus9ess1 an arrangem5t he knew w\ld please 8 fa!r4 ,i 0 to c>ry ! title ( art editor b 9 reality w\ld be responsible = make-up & o!r details t _h be5 dem&+ too mu* ( 8 own "t4 ,at ! age ( twelve ,i _h begun to le>n t type display is prim>ily = ! purpose ( sell+ some?+4 ,9 #ahhi1 z a free-lance arti/ 9 ,*icago1 ,i _h discov]$ t to sell some?+ 0 also ! prime purpose ( designs = book & magaz9e cov]s & = po/]s4 ,lat] ,i 0 to realize t salesman%ip possess$ ! same importance 9 editorial head+s & blurbs4 ,^! nev]-to-be-=gott5 lessons1 taught by exp]i5ce & emphasiz$ by ! sales results ( ! publicity campaign ,i _h lately conduct$ = ! ,am]ican ,typef\nd]s ,company1 w\ld classify t ,?anksgiv+ numb] z a news/& disappo9tm5t4 ,h[ev]1 x pleas$ ,rob]t ,colli] :o1 ev5 to hold a gu>ante$ circulation--:5 a loss w\ld mean rebates to adv]tis]s--w\ld n p]mit ! use ( /ories by su* popul> writ]s z ,rob]t ,*amb]s & ,zane ,gray nor ! popul> illu/rations ( su* arti/s z ,h[>d ,*&l] ,*ri/y6 ,my t5ure at ,colli]'s gave me a new exp]i5ce4 ,!re ,i always work$ "u conditions invit+ & /imulat+ imag9ation1 & !re ,i probably unkn[+ly %att]$ _m a preci\s editorial prec$5t4 ,colli]'s _h "o ( ! e>ly color presses ak9 to ^? us$ on newspap]s4 ,we decid$ to use ?is to pr9t illu/rations = a mon?ly 8,h\sehold ,numb]0 c>ry+ extra /ories4 ,! editorial back-li/ %[$ no fiction suitable = color2 ! aw>d+ ( "o ?\s& doll>s a mon? = ! be/ /ory1 judgm5t bas$ ^u lit]>y m]it1 _h result$ 9 ! pur*ase ( no?+ b lit]>y fog4 ,mr4 ,colli] told ,*>les ,belmont ,davis1 fiction editor1 to ord] :at 0 necess>y4 ,*>ley ask$ me :o c\ld write ! type ( /ory ne$$4 ,i said1 8,g\v]neur ,morris40 ,mr4 ,morris1 !n 9 ,cali=nia1 s5t a li/ ( titles accompani$ by ! reque/3 8,ask ,w ,bradley to take 8 pick40 ,we *ose ,! ,wife's ,c(f91 a pirate tale4 ,dur+ an editorial d9n] at 8 home ,rob]t ,colli] read a lett] f 8 fa!r1 !n out ( ! city1 9 :i* ,p4 ,f4 78 fa!r7 wrote3 8,if y cont9ue pr9t+ issues l ?is la/ our subscription-book salesm5 report ! weekly w sell itself40 ,rob]t said3 8,mr4 ,bradley c make ?is k9d ( a numb] because he kn[s ! p f :om ! salesm5 obta9 subscriptions4 ,i don't1 & any simil> und]tak+ by me w\ld be false & a failure40 ,dur+ ?is p]iod ( art editor%ip1 & foll[+ ! lay-out ( a booklet1 ,sev5 ,/eps & a ,l&+1 = ,cond ,na/1 adv]tis+ manag] ( ,colli]'s1 a color-spread = ,cluett-,peabody1 lay-outs = ! subscription-book dep>tm5t1 & pieces ( pr9t+ = ,mr4 ,colli]'s social activities 7also a reque/ f ,m$ill ,mc,cormick t ,i g to ,*icago & supply a new typographic make-up = ! ,tribune2 a sugge/ion f ,mr4 ,*i*e/]1 presid5t ( ! ,c5tury ,company1 t if ,i 7 ev] free he w\ld l to talk ) me ab\t tak+ ! art editor%ip ( ,c5tury2 & f ,mr4 ,s*we9dl]1 pr9t] ( ,cosmopolitan & o!r magaz9es1 an expression ( ! hope t ,i c\ld be obta9$ = lay+-out a new publication71 ,rob]t ,colli] propos$ ! build+ ( a p5t-h\se /udio on ! ro( ne> 8 fa!r's (fice :]e1 reliev$ ( mu* detail1 ,i c\ld give additional ?\ght to all bran*es ( ! bus9ess4 ,?is promis$ too little excitem5t1 & in/ead ,i r5t$ a /udio-(fice on ! =ty-fif? floor ( ! !n ne>ly-f9i%$ ,metropolitan ,t[]4 ,at ?is "t ,cond ,na/ _h j pur*as$ ,vogue1 !n a small publication %[+ few *anges f :5 ,i _h contribut$ to x 9 ! e>ly ,n9eties4 ,9 ?is new environm5t ,i h&l$ ! art editor%ip & make-up ( ,metropolitan1 ,c5tury1 ,success1 ,pe>son's & ! new ,national ,weekly1 :i* 0 giv5 a =mat l t ( pres5t-day weeklies & a make-up t includ$ rules4 ,caslon 0 us$ = all head+s except = ,pe>son's :i*1 us+ a specially-drawn "*1 7 lett]$ by h&4 ,among "s disc>d$ ,metropolitan cov]s ,i f\nd "o by ,/anislaus--! head ( a girl we>+ a :ite-&-r$-/rip$ toboggan cap aga9/ a pea-gre5 backgr\nd4 ,by sub/itut+ ! toboggan-cap r$ = ! pea-gre5 backgr\nd1 ) ! arti/'s approval1 we obta9$ a po/] effect t dom9at$ ! news/&s & a*iev$ an imm$iate sell\t4 ,illu/ration ,,ent] ,,mr4 ,,he>/ ,9 ! ,n9eties ,i _h be5 ask$ to provide a lay-out = ! ,sunday magaz9e section ( ,mr4 ,he>/'s ,new ,york pap]4 ,i c\ld n d ?is prop]ly except at my ,wayside ,press4 ,?is ! typographic union w\ld n p]mit1 b 9 ! ye>s t foll[$1 ,i enjoy$ an int]mitt5t "p-"t association ) ,mr4 ,he>/--work+ on magaz9es1 pap]s & motion pictures4 ,"o ( ^! assignm5ts 0 ,good ,h\sekeep+4 ,?is magaz9e _h be5 publi%$ by ! ,phelps ,company1 & _h a*iev$ a circulation ( #bej1jjj copies4 ,additional sales w\ld tax ! plant & necessitate m equipm5t & ! magaz9e 0 sold to ,william ,r&olph ,he>/4 ,i 0 ask$ to design a new lay-out & to take ov] ! art editor%ip dur+ its =mative p]iod4 ,= ! new v5ture ,mr4 ,he>/ ord]$ a ,w9/on ,*ur*ill s]ial--,inside ! ,cup if my memory is n at fault4 ,mr4 ,t[]1 ! editor br\ght f ,spr+field1 said ?is w\ld mean tak+ out dep>tm5ts & a loss ( half ! circulation--b ! dep>tm5ts came out1 ! s]ial w5t 91 ,mr4 ,t[] resign$1 ,mr4 ,bigel[ became editor1 & circulation m\nt$ into ! millions6 ,9 #aiae ,mr4 ,he>/ ask$ me if ,i c\ld arrange to give him all ( my "t & art-sup]vise production ( ! motion picture s]ial1 ,patria1 />r+ ,ir5e ,ca/le4 ,i agre$4 ,9 #aibj1 aft] writ+1 /ag+ & direct+ ,moongold1 a ,pi]rot fantasy photograph$ aga9/ black velvet1 us+ prop]ties b no pictorial backgr\nds--an indep5d5t production laun*$ ) a special %[+ at ! ,crit]ion ,!at] 9 ,times ,squ>e1 ,i return$ to ,mr4 ,he>/ 9 an art & typographic assignm5t includ+ magaz9es1 newspap]s1 motion pictures & a trip to ,europe :]e commissions 7 plac$ ) ,edmund ,dulac1 ,ar?ur ,rackham & ,frank ,brangwyn4 ,some:]e along ! trail ,spoils1 a drama 9 v]se1 & ,launcelot & ! ,ladies1 a novel1 7 writt5--! =m] pr9t$ 9 ,he>/'s ,int]national & ! latt] de/9$ to c>ry a ,h>p] ,bro!rs impr9t--b n to become a be/ sell]4 ,ano!r ,he>/ project 9 ! e>ly ,tw5ties 0 a new =mat & ! creation ( a typographic lay-out = ,he>/'s ,int]national4 ,= ! lay-out1 ! head+s ( :i* w\ld h to be diff]5t f ^? provid$ e>li] = ,cosmopolitan1 ,i design$ a set ( initial lett]s1 lat] catalogu$ by ! f\ndry & call$ 8,vanity40 ,kn[+ t ,mr4 ,he>/ w\ld want to use portrait heads = cov]s & t !y w\ld all h to be made by a s+le arti/ ^: /yle did n p]mit ( confusion ) ! ,h>rison ,fi%] heads us$ on ,cosmopolitan1 ,i approa*$ ,b5da ) ! sugge/ion t if he w\ld use "o color s*eme = bo? head & backgr\nd he c\ld probably get ! contract4 ,on see+ ! fir/ ,b5da cov] ,mr4 ,he>/ ask$ h[ x happ5$ t ?is 0 ! only ,b5da head he ev] lik$6 ,he 0 told1 & au?oriz$ a contract4 ,^! ,he>/ ,int]national *anges l$ to my be+ ask$ to give ?\ght to /r5g!n+ ,cosmopolitan head+s 9 #aibc4 ,! reque/ came on a ,monday morn+4 ,! issue !n 9 h& clos$ at ,cuneo's 9 ,*icago on ! foll[+ ,friday4 ,mr4 ,he>/ nev] urg$ hurry1 b e>ly results 7 appreciat$4 ,obta9+ a curr5t dummy ) page pro(s1 ,i head$ = ! ,,atf compos+ room at ,communipaw1 ,n4 ,j4 ,ab\t half-pa/ f\r ,i _h p]sonally set1 )\t ju/ification1 e head+ 9 ! issue--us+ ,caslon 9 roman & italic 9 ! mann] x _h be5 assembl$ by un9hibit$ compositors ( ! ,colonial p]iod4 ,t night1 at home1 ,i trimm$ & m\nt$ pro(s 9 a new dummy4 ,! mix+ ( roman & italic 9 radically diff]5t sizes & ) consid]ation = desir$ emphasis1 ) possibly a #if- or #abj-po9t roman cap />t+ a #dh- or #fj-po9t italic ^w1 result$ j z ,i _h visualiz$ :ile ! type 0 be+ set 9 fragm5t>y =m4 ,no *anges 7 necess>y1 & e m9ute ( ! aft]noon _h be5 good fun4 ,tuesday ,i left = ,*icago2 ,w$nesday 0 sp5t at ,cuneo's :]e1 us+ ?is repr9t copy1 all head+s 7 set1 made-up ) text pages1 & prov$2 ,?ursday ! new lay-outs 7 en?usia/ically approv$ 9 ,new ,york2 ,friday1 at ,cuneo's1 ,cosmopolitan's manag+ editor clos$ ! =ms accord+ to s*$ule4 ,x _h be5 a gr& l>k--& )9 a few weeks t free /yle ( typography began to appe> 9 national adv]tis+4 ,"o morn+ a reque/ came f ,mr4 ,he>/ to use color at e editorial op5+ 9 ,he>/'s ,int]national--a />tl+ innovation at a "t :5 illu/rators 7 accu/om$ to draw+ or pa9t+ only = reproduction 9 black & :ite or = an occasional ins]t 9 process colors4 ,clos+ day on ! curr5t dummy 0 only two weeks away4 ,) ! aid ( editorial sub/itutions x 0 ?\ght we c\ld make ! date4 ,tak+ a dummy %[+ possible signature di/ribution ( colors1 ,i made ! r\nd ( /udios to f9d arti/s agreeable to ! use ( "o extra color4 ,aft] t5 days' "w ,i arriv$ at ! ,black/one ,hotel 9 ,*icago1 :]e ,mr4 ,he>/ 0 hold+ conf]5ces4 ,i _h an appo9tm5t = noon ( ! next day4 ,sp5d+ ! int]v5+ "t at ,cuneo's1 ,i f9i%$ ! dummy & appe>$ = my appo9tm5t1 ask+ at ! hotel t ,mr4 ,he>/'s secret>y be in=m$4 ,! cl]k %ook 8 head2 ord]s _h be5 giv5 t no phone calls 7 to be put ?r\gh to t floor4 ,! manag] 0 call$1 ,i po9t$ to my brief-case ly+ on ! c\nt]1 & said t ,mr4 ,he>/ 0 wait+ = its cont5ts4 ,! manag] took a *ance1 made ! call1 & ,i 0 told to g "r up4 ,! conf]5ce 0 9 a l>ge room ) w9d[ seats ov]look+ ! lake4 ,we sat on "o ( ^! seats :ile ! dummy 0 view$--page by page--twice4 ,mr4 ,he>/ 0 pleas$ & ask$ if he might keep ! dummy s he c\ld enjoy x at 8 leisure4 ,i told him ! clos+ date w\ld n p]mit ?is4 ,he und]/ood1 & say+ s 9 an appreciative mann] sugge/+ a pat on ! back1 he s5t me (f to cat* ! aft]noon limit$ s ,i c\ld rea* ,new ,york 9 ! morn+4 ,!re ,i 0 %[n a wire evid5tly writt5 & s5t z soon z ,i _h left4 ,x 0 to ,ray ,long1 editor-9-*ief1 say+3 8,%all be pleas$ if future numb]s are z attractive z ! dummy ,i h j se540 ,t is ! 8,*ief0--always /imulat+ & appreciative6 ,illu/ration ,,t[>ds ,a ,,new ,,/yle ,aft] retir+ f ! ,he>/ organization ,i 0 recall$ & ask$ to g to ,*icago & see if some?+ c\ld n be done to improve ! pr9t+ ( illu/rations4 ,a trip to ,*icago 0 n necess>y1 !re be+ an obvi\s *ange long ov]due 9 ! ,new ,york art dep>tm5ts1 & n 9 ! ,cuneo pr9t+ plant4 ,?is fact 0 report$ to ,mr4 ,ha?away1 :o _h relay$ ! reque/ f ,mr4 ,he>/ 9 ,cali=nia2 b ,*icago 0 9 ! c>ds & ,i w5t4 ,^u my return a writt5 report1 ! sub/ance ( :i* _h receiv$ ,mr4 ,cuneo's approval1 0 giv5 to ,mr4 ,long4 ,9 lay language1 briefly express$1 x said3 8,illu/rators %\ld be caution$ ab\t an ov]-use ( fussy & valueless detail & ask$ to re/rict _! compositions to only s mu* ( ! figure or figures1 backgr\nds & accessories z are requir$ = dramatic /ory-tell+ & effective picture-mak+2 reque/$ to =ego a full palette :5 subjects are to be pres5t$ 9 only "o or two colors1 & to simplify r5d]+s & avoid s _m brok5 tones4 ,full-page & spread reproductions w !n n only solve y\r press-room worries b create a new & f9] type ( magaz9e40 ,mr4 ,long read ! report--?\ghtfully1 ,i believe--talk$ ) 8 art editors1 & f9ally decid$ ! sugge/ions 7 too radical4 ,b _h ,mr4 ,he>/ be5 9 ,new ,york1 & _h ! report gone to him1 8 ,cosmopolitan & ,good ,h\sekeep+ w\ld h l$ ! field 9 adopt+ pr9ciples ( illu/ration t are n[ univ]sal4 ,:5 ask$ to provide a new lay-out = ,mc,clure's magaz9e1 !n a rec5t pur*ase by ,mr4 ,he>/1 ,i revel$ 9 an opportunity to apply ! sugge/ions pres5t$ 9 ! report4 ,mak+ photographic enl>gem5ts ( available illu/rations & elim9at+ all non-ess5tials ,i us$ full pages & spreads & prep>$ ! dummy ) a new note 9 typographic head+s4 ,ray ,long look$ at x & gasp$4 8,w10 he said1 8a magaz9e l t w\ld out%9e & humble ,cosmo40 ,mr4 ,he>/ 0 /ill 9 ,cali=nia4 ,too bad6 ,i _h made sugge/ions ( wor? & ,mr4 ,he>/1 runn+ true to =m1 w\ld h weigh$ _! values--n = a reviv$ ,mc,clure's1 p]haps1 b = 8 o!r magaz9es4 99 99 99 99 99 ,& n[ !re is little m to tell1 unless y want to li/5 to ! way ,i en?use ab\t our pres5t-day illu/rators1 _! delightfully imag9ative composition & ma/]ly use ( color4 ,!y are gr& campaign]s6 ,god love !m & ! editorial lads :o give !m opportunity & enc\ragem5t4 ,!y are mak+ an old man mighty happy--yes1 mak+ him envy _! fun :ile he is relegat$ to %e] laz9ess 9 ! sie/a sun ( ,cali=nia4 ,be=e f9al retirem5t ,i manag$ to lay out a new ,del9eator1 a new ,sunday magaz9e = ! ,h]ald ,tribune 7ab\t #aibe71 & a lay-out sugge/$ by e>ly ,new ,engl& news-%eets = ! ,yale ,daily1 & 444 well1 ,i guess t's ab\t all4 ,no6 ,li/54 ,9 ^! la/ ?ree lay-outs ,i cont9u$ to use my belov$ ,caslon6 ,illu/ration ,,today ,,9 #aied ,d conditions today give ! ambiti\s "y design] & pr9t] ! same opportunities ,i enjoy$ back 9 ! late ,victorian p]iod8 ,n ! same1 ( c\rse1 b ev5 great]4 ,:ile x is true t ! ,n9eties 7 lit]ally made to ord] = a boy :o _h acquir$ only su* tra9+ z 0 to be _h 9 ! sp>sely equipp$ pr9t-%ip ( a weekly newspap] 9 a pione] iron-m9+ t[n1 today is made to ord] = ! ambiti\s "y design] & pr9t] :o is avail+ himself ( ! tra9+ to be _h by ev5 ! small-t[n beg9n]4 ,back 9 my boyhood days a /udy ( su* examples ( design & pr9t+ z n[ rea* ev5 ! mo/ remote out-po/s ( ! pr9t+ indu/ry1 w\ld h taught me m ?an ,i le>n$ dur+ a ye> 9 ! art dep>tm5t1 s-call$1 ( ! publi%+ h\se ( ,r& ,mc,nally 9 ,*icago4 ,! inspiration to be d]iv$ f ! text & adv]tis+ pages ( our /&>d magaz9es1 toge!r ) ! creative art ( s*ool *ildr5 & ! art magaz9es1 q unkn[n at ! turn ( ! c5tury1 supplies a lib]al education tea*+ ! beg9n] h[ to appreciate & use ! pr9t+ & design+ advantages ( today4 ,:at are ^! advantages1 & :y d !y op5 a door to exceptional opportunities n kn[n 9 ! ,n9eties8 ,fir/1 & p]haps ( greate/ importance1 is ! typographic consci\sness n[ preval5t1 especially 9 ! adv]tis+ & bus9ess _w1 :]e x is univ]sally recogniz$ t effective typography & design increase sales4 ,ano!r advantage is to be f\nd 9 ! significant me*anical advances ( ! la/ few ye>s1 ! significance ( ! gr[+ importance ( (fset pr9t+1 pres5t+ s _m opportunities yet to be grasp$ by ! design]4 ,&1 an infant indu/ry n[1 b "o ( va/ possibilities1 is comm]cial silk-scre5 pr9t+4 ,b ^u my return to ,new ,york aft] _m ye>s 9 ,cali=nia ,i ?9k my greate/ ?rill came :5 ,i witness$ ! me*anical sett+ ( type by photography4 ,always ,i h lik$ ! feel ( putt+ type into ! /ick1 & ,i lik$ to see ! composition gr[+ on ! galley4 ,9 all my ye>s ( work+ ) type ,i h nev] made a prep>atory lay-out1 except :5 ! composition _h to be done by ano!r1 :i* happ5$ only on magaz9e head+s aft] a /yle _h be5 det]m9$ 9 advance4 ,b ?is is an age ( lay-outs1 & 9 ?is new photographic process ) ! use ( photographic enl>gem5ts1 !re are possibilities = display composition ( any requir$ size1 & great v>iety1 pres5t+ intrigu+ possibilities = ! creative design] & typograph]4 ,all su* /eadily gr[+ advances pres5t opportunities :i* 7 nonexi/5t back 9 my own y\?ful days4 ,toge!r ) ! sup]ior tra9+ enjoy$ by ! y\? ( today1 !y h *ang$ conditions into a new _w fraught ) wond]ful opportunities f> beyond any ,i knew 9 ! ,n9eties4 w b ,%ort ,hills1 ,new ,j]sey ,may1 #aied ,a ,,*ronology ,?is brief biography ( ! man call$ ,dean ( ,am]ican ,design]s by ,! ,saturday ,ev5+ ,po/ & ,dean ( ,am]ican ,art ,editors by ,publi%]s' ,weekly1 is amplifi$ f its e>li] compilation & pr9t+ z a ,typophile keepsake 9 #aidh4 ,x 0 fir/ di/ribut$ at a bir?day lun*eon held 9 ,new ,york1 = ,mr4 ,bradley's eightie?4 #ahfh ,born 9 ,bo/on1 ,july #aj1 son ( a c>tooni/ on a ,lynn daily newspap]4 #ahgd ,fir/ f+] 9 ! 8pi0--on be+ pres5t$ a box ( *>act]s br\ght home by 8 fa!r = a small pr9t+ press ,w b\ght ) 8 own sav+s z a deliv]y boy4 #ahgg ,moves to ,i%pem+1 a m9+ t[n 9 nor!rn ,mi*igan4 #ahhj ,a job 7) a sal>y ( #c a week7 z a pr9t]'s devil1 ) ! ,iron ,agitator 7lat] ,iron ,ore74 #ahhe ,=eman ) ,iron ,ore at a man's wages1 #ae a week4 #ahhf ,to ,*icago--& an art dep>tm5t appr5tice%ip ) ,r& ,mc,nally--sweep+1 du/+1 runn+ err&s1 gr9d+ temp]a 444 at #c a week4 #ahhg ,) ,knight ,leon>d1 ,*icago's lead+ f9e pr9t]s1 z a full-fl$g$ design] at a sal>y ( #ba1 & !n #bd a week4 #ahhi ,free-lanc+ 9 ,*icago2 /udio 9 ! ,caxton ,build+4 #ahij ,to ,g5eva1 ,ill41 & fir/ recognition ?r\gh cov]s = ,h>p]'s ,weekly2 po/]s = ,/one ,kimball's ,*ap ,book2 cov] designs = ! ,inl& ,pr9t] 7p]haps ! fir/ magaz9e cov]s ev] to be *ang$ mon?ly74 #ahij ,! creation ( a widely copi$ type face nam$ 8,bradley0 by ,,atf4 #ahic ,an exhibition at ! ,*icago ,_w's ,fair4 #ahie ,to ,spr+field1 ,mass41 ! laun*+ ( 8 ,wayside ,press1 8,at ! ,sign ( ! ,d&elion10 & plans = publication ( ,bradley3 ,8 ,book 444 8 love = ,caslon & ! beg9n+ ( a new ,caslon era z a result4 #ahie ,! initial ,bradley-design$ pap] sample book = ,/ra?more4 #ahif ,exhibits at ,bo/on ,arts & ,crafts2 ,colonial typography attracts national att5tion4 #ahig ,caslon types on ,/ra?more ,deckle ,edge ,pap]s prove successful2 ,bradley's plant is exp&$ & mov$ to a l(t 9 ! ,/ra?more mill at ,mitt9eague4 #ahih ,m]ges bus9ess ) ,univ]sity ,press1 ,bo/on4 ,op5s design & art s]vice 9 ,new ,york2 specialty1 bicycle catalogs4 #aijj ,mr4 ,bok1 editor ( ,ladies' ,home ,j\rnal1 commissions a s]ies ( eight full pages ( h\se int]iors = ! ,j\rnal4 ,a roman & italic face1 us$ lat] = ,pet] ,poodle1 ,toy ,mak] to ! ,k+1 is design$ = ,am]ican ,type ,f\nd]s4 ,:ile recov]+ f illness1 ,ca/le ,p]il\s is writt51 lat] s]ializ$ 9 ,colli]'s ) ,bradley illu/rations4 #aijb ,colli]'s ,weekly appe>s ) ,bradley cov] 7,july #d74 #aijc ,heads campaign ( type display & publicity = ,am]ican ,type ,f\nd]s4 #aijd ,writ+ & design+ ,*ap ,books = ,am]ican ,type ,f\nd]s2 sett+ typographic /yle = decades4 #aijf ,writes & illu/rates ,pet] ,poodle1 ,toymak] to ! ,k+ = ,dodd ,mead4 #aijg ,art ,editor ( ,colli]'s4 ,introduces new te*nique 9 coord9at+ make-up1 art direction & typography4 ,holiday numb] becomes collectors' item4 #aiaj-ae ,simultane\s art editor%ip ( ,good ,h\sekeep+1 ,metropolitan1 ,success1 ,pe>son's1 ,national ,po/4 ,revises typographic make-up ( ,*ri/ian ,sci5ce ,monitor 444 beg9n+ ( a s]ies ( /ories lat] publi%$ z ,wond]box ,/ories4 #aiae-ag ,art sup]vision ( motion picture s]ials = ,william ,r&olph ,he>/1 includ+ ,patria1 />r+ ,ir5e ,ca/le4 #aiah-bj ,writ+ & direct+ motion pictures indep5d5tly4 ,production ( ,moongold1 a ,pi]rot pantomime %ot aga9/ black velvet1 us+ prop]ties b no sets1 %[n at ! ,crit]ion ,!at] 9 ,times ,squ>e1 ,new ,york4 #aibj ,back to ,mr4 ,he>/ z art & typography sup]visor = ,he>/ magaz9es1 newspap]s1 motion pictures1 & ! introduction1 9 ,cosmopolitan1 ( _m typographic innovations4 #aibc ,writes ,spoils1 a play 9 free v]se = ,he>/'s ,int]national4 #aibf ,re/yles ,del9eator & ,sunday magaz9e section ( ,new ,york ,h]ald ,tribune 7n ,?is ,week74 #aibg ,h>p] ,bros4 publi% ,launcelot & ! ,ladies4 #aicj ,f9al1 b f> f inactive1 retirem5t4 #aica ,s]ves on ,,aiga 8,fifty ,books ( ! ,ye>0 jury2 deliv]s address at exhibition op5+1 ,new ,york ,public ,libr>y4 #aiej ,r\nce & ,c(f9 ,club ( ,los ,angeles aw>d1 ,octob] #bh1 = 8,di/+ui%$ ,contributions to ,f9e ,pr9t+10 at preview ( ,hunt+ton ,libr>y exhibition1 8,w ,bradley3 ,8 ,"w40 #aiec ,new type ornam5ts 7us$ at *apt]-op5+s 9 ! pres5t book7 design$ = ,am]ican ,type ,f\nd]s4 #aied ,completion ( a new pap] specim5 9 ,/ra?more's ,di/+ui%$ ,design]s ,s]ies1 almo/ sixty ye>s aft] 8 fir/ sample book = ,/ra?more4 ,introduc$ at ,univ]sity ,club lun*eon 9 ,new ,york1 ,m>* #be4 #aied ,aw>d ( gold m$al by ! ,am]ican ,in/itute ( ,graphic ,arts at ,annual meet+1 ,may #ai4 8,i h nev] kn[n any guide o!r ?an :at to me happ5$ to look "r40--w4 b4 ,,an ,,aft]word ,few names 9 ! annals ( ,am]ican typography gleam z brightly z ,w ,bradley's4 ,ev5 few] h made s v>i$ a graphic contribution z ?is g5tle man1 n[ eighty-six & rev]$ z dean ( ,am]ican typograph]s4 ,9 ,may1 #aied1 he 0 aw>d$ ! covet$ gold m$al ( ! ,am]ican ,in/itute ( ,graphic ,arts4 ,! citation1 necess>ily brief ar\nd ! rim1 recall$ "o phase ( 8 accompli%m5ts3 8,to ,w ,bradley = a half-c5tury ( typographic a*ievem5t40 ,a m reveal+ summ>y w\ld be f\nd 9 ! comm5dation ( ! ,r\nce & ,c(f9 ,club aw>d1 pres5t$ at ! ,hunt+ton ,libr>y 9 ,octob]1 #aiej4 ,! ,club held its special meet+ to honor ,mr4 ,bradley 7!n liv+ 9 ne>by ,pasad5a71 & preview ! ,hunt+ton retrospective ,bradley exhibition1 :i* includ$ examples ( 8 book design & illu/ration2 articles & /ories writt52 cov] & po/] design2 type & type ornam5t = ,am]ican ,type ,f\nd]s2 & pr9t+4 ,"s sev5ty items 7 display$1 rang+ f ! ,i%pem+ 7,mi*igan7 ,iron ,ore ma/head1 design$ 9 #ahhf1 to a ,*ri/mas greet+ drawn 9 #aidh4 ,! aw>d1 = di/+ui%$ contributions to f9e pr9t+1 read3 8,because he has = sev5ty ye>s be5 a s\rce ( creative inspiration 9 all ! v>i$ arts to :i* he has put 8 m9d & h&2 ,because he f\nd ,am]ican pr9t+ at ! end ( ! la/ c5tury 9 a dre>y condition1 held up to x ! examples ( ! e>ly colonial pr9t]s1 reviv$ ! simplicity & dignity ( ,pick]+ & caus$ to fl\ri% aga9 ! use ( ,caslon & ! o!r old /yle types2 ,because he creat$ a weal? ( new ornam5tation & by 8 own demon/ration introduc$ _m orig9al uses ( ink1 pap] & bookb9d+2 ,because he r$esign$ ! ,am]ican magaz9e & gave to x ! *>m ( a new out] g>m5t ) ea* appe>ance2 ,because he ca/ ! illum9ation ( 8 tal5ts ^u ! art ( ! po/]1 ! *ildr5's book1 & ev5 ! motion picture2 ,because 8 great direct aid & ev5 great] inspiration h be5 ackn[l$g$ by _m ,am]ican typograph]s1 includ+ su* lead]s z ,fr$]ic ,w4 ,g\dy1 ,w4 ,a4 ,dwigg9s1 ,oswald ,coop] & ,t4 ,m4 ,clel&2 ,& f9ally because he has n ceas$ to be = ! pr9t]s ( our day1 z = ^? ( two previ\s g5]ations1 an inexhau/ible f\nta9 ( k9dly enc\ragem5t & new discov]ies40 ,despite _! gl[1 ^! words spell a cle> appraisal ( ?is man's tal5ts & graphic _s4 ,ahead ( 8 times1 ,mr4 ,bradley prov$ a pace-sett+ pione] ^: "w 0 s fre% t its vitality is z measurable 9 ! specim5s ( ,/ra?more & ,,atf1 z 9 ! ,he>/ p]iodical pages4 ,p>ticul>ly :5 comp>$ ) t ( 8 contempor>ies1 z ,walt] ,dorw9 ,teague po9ts out 9 8 p]ceptive introduction4 ,mr4 ,bradley 0 born 9 ,bo/on 9 #ahfh4 ,8 fa!r1 a newspap] c>tooni/1 di$ :5 he 0 eight4 ,f\r ye>s lat] 8 "m mov$ to ,i%pem+1 a small iron-m9+ t[n 9 nor!rn ,mi*igan4 ,"h1 he became a pr9t]'s devil on ! local newspap]4 ,! brief *ronology ( ev5ts 9 8 leg5d>y c>e] 7pp4 #ib-if7 reveals p]t95t details ( ! e>ly ye>s z art dep>tm5t appr5tice ) ,r& ,mc,nally1 ,*icago map-mak]s1 & z free-lance arti/4 ,he soon won recognition = 8 cov] designs & draw+s = ,h>p]'s ,weekly & ,! ,inl& ,pr9t]1 & po/]s = ,/one & ,kimball's ,*ap ,book4 ,9 #ahie he return$ to ,new ,engl& to set up 8 ,wayside ,press 9 ,spr+field1 ,mass4 ,he 0 tw5ty-sev5 !n1 _h j design$ 8 fir/ sample book = ,/ra?more1 & develop$ publi%+ plans = ,bradley3 ,8 ,book4 ,volume "o1 numb] "o 0 dat$ ,may1 #ahif2 ! subscription price1 "o doll> ! ye>4 ,! cov] 0 a po/] treatm5t ( a tree on a grassy hilltop2 ! frontispiece 0 by ,edw>d ,p5field1 himself ! subject ( a lead article4 ,c5t] spread pages1 decid$ly 9 ! ,kelmscott mann]1 7 devot$ to a poem by ,h>riet ,monroe1 ) a floriat$ bord] surr\nd+ ! text 9 caps4 ,! body type 0 ! ,,atf v]sion ( ! ,morris ,gold5 face4 ,bradley3 ,8 ,book 0 plann$ z an art & lit]>y magaz9e1 & also 8a te*nical j\rnal = ^? engag$ 9 ! art ( pr9t+40 ,sev5 issues compris$ its life span2 ! fir/ f\r v>i$ slightly f ! initial #e #aj in* size2 ! la/ ?ree 7( volume two7 7 #h #aa in*es4 ,a note indicat$ t 8adv]tisem5ts are newly prep>$ = ea* numb] )\t extra co/40 ,products promot$ includ$ writ+ & pr9t+ pap]s1 type1 ink1 p]iodicals1 a 8talk+0 ma*9e1 auto tires1 bak+ & wa%+ p[d]1 & soap4 ,a fur!r note evid5c$ conc]n = design & typography1 m5tion+ t 8adv]tisem5ts may be appropriately illu/rat$ by any arti/1 provid$ ! "* ( design & execution are suitable = pages ( ?is magaz9e4 ,text on electrotypes w be reset 9 type f ,bradley3 ,8 ,book fonts40 ,f ?is po9t on1 ! ,bradley c>e] mov$ into high ge>4 ,9 #aijj he 0 commission$ by ! ,ladies' ,home ,j\rnal to design eight full pages ( h\se int]iors2 he also design$ a roman & italic type4 ,?ree ye>s lat]1 at ?irty-five1 he head$ a typographic & publicity campaign = ,,atf 7#aijc71 & wrote & design$ _! fam\s ,*ap ,books4 ,9 #aijg he 0 art editor ( ,colli]'s2 & f #aiaj to #aiae ! simultane\s art editor = ,good ,h\sekeep+1 ,metropolitan1 ,success1 ,pe>son's & ,national ,po/4 ,!n 9 8 e>ly =ties1 he dipp$ into ! field ( ! motion picture z art sup]visor ( s]ials = ,william ,r&olph ,he>/4 ,9 #aiah he 0 writ+ & direct+ motion pictures indep5d5tly4 ,two ye>s lat] he rejo9$ ! ,he>/ organization z art & typographic sup]visor = _! newspap]s1 magaz9es & motion pictures4 ,9 #aicj1 age sixty-two1 he retir$ to s\!rn ,cali=nia4 99 99 99 99 99 ,( ! ,bradley r5aissance a qu>t]-c5tury lat]1 a s+le design accompli%m5t seems significant3 ,! #aied ,portfolio 9 ! ,/ra?more di/+ui%$ design] s]ies1 begun 9 ,cali=nia 9 #aiea1 complet$ e>ly 9 #aied & introduc$ at a lun*eon sponsor$ jo9tly by ! ,typophiles & ,/ra?more1 held at ! ,new ,york ,univ]sity ,club4 ,! date 0 j a few mon?s %ort ( sixty ye>s f t significant day :5 ! fir/ pap]-use specim5 0 issu$ by ,/ra?more 9 ,mitt9eague4 ,among ! speak]s pay+ tribute 7 ,edw9 ,h4 ,c>p5t] ( ! ,hunt+ton ,libr>y2 ,?omas ,maitl& ,clel&1 design] & arti/2 ,a4 ,hyatt ,mayor ( ! ,metropolitan ,museum ( ,art2 ,fr$]ic ,g4 ,mel*]1 dean ( ,am]ican publi%]s2 ,c>l ,pur+ton ,roll9s1 pr9t] em]itus to ,yale ,univ]sity2 ,walt] ,dorw9 ,teague1 indu/rial design]1 ,f4 ,nelson ,bridgham1 ,/ra?more presid5t1 & ! und]sign$ report]1 :o s]v$ z toa/ma/]4 99 99 99 99 99 ,! fir/-h& acc\nt ( ! fabul\s ye>s record$ 9 ?is book has be5 assembl$ f sep>ate pap]s writt5 by ,mr4 ,bradley at diff]5t times s9ce #aidi4 ,no attempt has be5 made to unify ! v>y+ t5ses1 or modify ! sometimes fir/-p]son sometimes second-p]son /yle ( ! au?or 9 ^! diff]5t memoirs4 ,an attempt has be5 made to connect ^! pap]s into "o cont9u+ n>rative4 ,to ?is end1 "s edit+ ( ov]-lapp+ mat]ial & cutt+ ( repetiti\s passages seem$ ess5tial4 ,! s\rces3 ,a booklet titl$ ,memories3 #ahge-ahie1 pr9t$ = ! ,typophiles & o!r fri5ds by ,grant ,dahl/rom 9 ,pasad5a1 #aidi2 ano!r titl$ ,picture ( a ,p]iod1 or ,memories ( ! ,gay ,n9eties1 pr9t$ = ! ,r\nce & ,c(f9 ,club ( ,los ,angeles 7also by ,dahl/rom7 9 #aiej2 ! ,hunt+ton ,libr>y h& li/1 ,w ,bradley3 ,8 ,"w1 #aiea 7aga9 pr9t$ by ,dahl/rom74 ,! f\r? s\rce item is 8,w ,bradley's ,magaz9e ,memories10 f ! ,j\rnal ( ! ,am]ican ,in/itute ( ,graphic ,arts 7,vol4 ,,iii1 ,no4 #a1 #aiej74 ,l mo/ ,typophile projects1 ?is has be5 9 process = _m mon?s4 ,?\gh obvi\sly a coop]ative ef=t1 mu* ( ! muscle & m9d ne$$ to %ape & =m x has be5 contribut$ by ,pet] ,beil5son4 ,he n only att5d$ to ! design & pr9t+ at 8 ,pet] ,paup] ,press1 b also help$ mat]ially 9 its edit+4 ,! allur+ prospect ( additional illu/rations = ^! pages 0 reluctantly pass$ by4 ,our physical limitations & res\rces prov$ inadequate to reflect ! qualities1 & ! scope & v>iety ( ,mr4 ,bradley's "w4 ,examples ( 8 colorful design+ & illu/rat+ may be se5 9 ! compreh5sive collections at ! ,metropolitan ,museum ( ,art1 ,new ,york1 & ! ,hunt+ton ,libr>y1 ,san ,m>9o1 ,cali=nia4 ,a brief selection is %[n 9 ,! ,p5rose ,annual1 #aiee4 ,despite 8 ye>s1 ,mr4 ,bradley g5]\sly (f]$ to develop ! typographic plan ( ?is book1 & rewrite ! entire text to fur!r illum9e c]ta9 passages4 ,he also sugge/$ he make new draw+s to replace ^? on *apt] pages1 :i* 7 drawn 9 #aidi to enhance ! solid text pages ( ! ,memories booklet 7,! type ornam5ts on ^! pages 7 drawn 9 #aiec = ,,atf47 ,?is consid]able task seem$ an unnecess>y burd51 p>ticul>ly s9ce ,mr4 ,bradley _h reflect$ ) *>act]i/ic *>m & c&or ! recollections ( 8 great ye>s4 ,l e arti/ & craftsman ( /ature1 he rema9s 8 own sev]e/ critic4 ,num]\s o!r fri5ds h help$ ) ?is book3 ,among !m1 ,ar?ur ,w4 ,ru%more & ,edmund ,b4 ,?ompson 9 its e>ly plann+2 ,rob]t ,b4 ,cl>k1 ,jr41 & 8 colleagues at ,/ra?more2 ,ni*olas ,a4 ,mey]1 ,david ,silv1 ,/ev5s ,l4 ,watts & ,rob]t ,h4 ,wessmann--ea* has be5 quick to answ] e call1 z has ,w ,bradley4 ,= myself1 x has be5 a memorable & rew>d+ book-mak+ exp]i5ce to "w ) ^! good fri5ds1 z x is a privilege to record "h ! indebt$ness ( ,! ,typophiles = _! invaluable & g5]\s assi/ance4 ,,paul ,a4 ,,b5nett ,typophile ,*ap ,books3 #cj ,illu/ration3 ,,! ,,typophiles ,,new ,,york ,?is ?irtie? ,*ap ,book 9 ! ,typophile s]ies has be5 design$ by ,pet] ,beil5son1 & pr9t$ on ,/ra?more ,c\ri] at 8 ,pet] ,paup] ,press1 ,m\nt ,v]non1 ,new ,york4 ,! type face is ,wav]ley2 ! b9d+ is by ! ,j4 ,f4 ,tapley ,company1 ,new ,york4 ,?is edition comprises f\r hundr$ copies = ,typophile subscrib]s & contributors & #bej copies = g5]al sale4 99 99 99 99 99 99 ,transcrib]'s note3 ,obvi\s typographical errors h be5 correct$4 ,inconsi/5cies 9 hyph5ation h be5 /&>diz$4 ,! cov] image = ?is e,book 0 creat$ by ! transcrib] us+ ! orig9al cov] & is ent]$ into ! public doma94