,illustration3 ,,sixteen big pecan nuts on a single small lower branch of one tree in our big1 bearing orchard on our ,calhoun ,county ,orchard ,plantation4 ,this picture1 in natural colors1 from a photograph taken in late ,september1 #aiai1 gives an idea of the prodigious number of nuts that a single large1 bearing tree will yield4 ,paper ,shell ,pecans ,illustration ,the first quarter of the east front of our bearing pecan orchard4 ,as far as the eye can see1 stretch row after row of fine1 big pecan trees 7compare with man for size72 many of which have borne over two hundred pounds in a single season4 ,what better evidence could you wish of the adaptability of soil and climate to pecan growing8 ,all illustrations of pecan trees in this book were made from photographs taken on our plantations of over #gjjj acres in southwest ,georgia--where pecans thrive best4 ,,table ,,of ,,contents ,economic ,value of the ,pecan1 #d1 #aj1 #ad1 #ae ,right ,foods--,the ,increasing ,demand1 #e ,less ,animal ,flesh--,more ,pecan ,meat1 #e1 #f1 #af ,shall ,we ,cease to ,eat ,meat81 #g1 #h ,nut ,meat ,gives ,fat and ,all ,needed ,protein1 #i ,nuts a ,staple ,necessary ,food1 #aa ,nuts ,versus ,beefsteak1 #ab ,nuts1 the ,safer ,source of ,protein1 #ac ,grow ,pecans--the ,ideal ,fat ,food1 #ad ,twenty ,times as ,much ,food ,per ,acre1 #ae ,the ,finer the ,nut the ,greater the ,demand1 #ag1 #ah1 #be1 #bf1 #bg1 #bh1 #bi ,the ,pecan--the ,year ,round ,nut1 #ah ,what ,is the ,paper ,shell ,pecan81 #ai1 #ba ,the ,hardiest of ,all ,nut ,trees1 #bj ,hess ,brand ,paper ,shell ,pecans1 #bb1 #bc1 #bd1 #be1 #bf1 #bg1 #bh1 #cc1 #cd ,hess ,brand ,paper ,shell ,pecans ,please ,all ,who ,eat ,them1 #be1 #bf1 #bg1 #bh ,we ,have ,sold ,tons of ,hess ,brand ,paper ,shell ,pecans1 #bd ,nuts ,meet the ,demand for ,uncooked ,food1 #cj ,maximum ,food ,value in ,condensed ,form1 #cb ,more ,pecan ,orchards--,a ,vital ,necessity1 #ce ,how ,pecan ,trees do ,grow 7,illustrated71 #bb1 #cf1 #dc1 #de ,our ,co-operative1 ,profit-,sharing ,system1 #cg1 #ch1 #ci1 #dj ,service--,which ,builds ,productive ,orchards1 #da ,each ,acre-,unit ,increases in ,value #ajj4jj a ,year1 #df ,units ,fully ,paid in ,case of ,death1 #gj ,one of the ,safest ,industries--the ,profit is ,o4 ,k41 #db ,yield of ,orchard ,units1 #db ,our ,investors ,all ,over the ,world1 #dh ,letters from ,owners ,who ,visited ,our ,plantation1 #di1 #ej1 #eb1 #ei ,an ,ideal ,southern ,home1 #ea1 #eb ,investigate the ,company--,its ,management and ,its ,officers1 #ec to #fe ,no ,investment ,could ,be ,safer1 #ff1 #fg ,who ,should ,invest1 #fg1 #fh ,application ,blank1 #fi1 #gj ,a ,few of the ,noted ,authorities and ,references ,government ,statistics4 ,u4 ,s4 ,congressional ,records1 #d1 #e1 #aj1 #cj1 #ch ,alabama ,dept4 of ,agriculture1 #d ,u4 ,s4 ,census ,bureau1 #e1 #f1 #af1 #cj ,president ,wilson1 #e ,u4 ,s4 ,dept4 of ,agriculture1 #eg ,u4 ,s4 ,food ,administration1 #h ,famous ,food ,authorities4 ,dr4 ,graham ,lusk1 #g1 #ac ,physical ,culture ,mag41 #h1 #ac ,dr4 ,harvey ,w4 ,wiley1 #h ,dr4 ,gordon ,j4 ,saxon1 #h ,dr4 ,j4 ,h4 ,kellogg1 #i1 #aj1 #ab1 #ad1 #ae1 #bf1 #cj ,professor ,cajori1 of ,yale1 #aa ,dr4 ,hoobler1 ,detroit1 #aa1 #ae ,alfred ,w4 ,mc,cann1 #ac ,inter-,allied ,scientific ,food ,commission1 #ac ,dr4 ,elmer ,lee1 #bf ,prominent ,magazines ,quoted4 ,literary ,digest1 #h ,good ,health1 #h1 #aa1 #ac1 #ad ,journal of the ,american ,medical ,association1 #aa ,noted ,agricultural ,authorities4 ,luther ,burbank1 #d1 #ai1 #bf1 #fg ,american ,nut ,journal1 #ai ,field ,illustrated1 #g ,prof4 ,h4 ,harold ,hume1 #i ,prof4 ,henry1 of ,wisconsin ,univ41 #ad ,e4 ,lee ,worsham1 #ah1 #ba ,copyright1 #aiba1 ,elam ,g4 ,hess1 ,manheim1 ,pa41 ,issued ,jan41 #aiba4 ,illustration3 ,the above photographic illustration shows a big1 bearing pecan tree on our plantation1 near the house4 ,for size1 compare with the men shown in the foreground4 ,,foreword ,food is the need of the day--of every day4 ,food is the need of the future4 ,from the beginning of the world food production has been the most important of the activities of man--but food production has frequently taken uneconomic channels4 ,even before the war in ,europe started1 the tendency toward changing standards in food production was marked4 ,in one of ,america's leading periodicals1 we read3 8,tree crops is the next big thing in farming10 says ,j4 ,russel ,smith1 after an #ah1jjj-mile journey through the nut growing countries4 ,the man who is alert to changing food standards1 who realizes how largely the cattle herds of the world have been depleted during the ,world ,war1 who has learned how long it will be before they can be built up1 will see in this condition an opportunity paralleled only in a small way by the noted investment opportunities of the past4 ,about a hundred years ago the railroad offered an investment opportunity which the ,vanderbilts were wise enough to see--and to seize4 ,you know that the ,vanderbilt wealth has lasted through generations--increasing year by year4 ,about fifty years ago there was a similar opportunity offered in steel--demanded by the rapidly growing industries4 ,the names of ,carnegie and ,schwab head the list of the famous 8thousand steel millionaires0--made rich by foresight4 ,forty years ago electricity offered its opportunities to ,edison--and to many others who have become extremely wealthy because they combined courage with foresight4 ,marvelous as have been the fortunes in railroads1 in steel and in electricity1 we are today1 says the ,luther ,burbank ,society in its book1 8,give the ,boy a ,chance10 8facing an opportunity four hundred times bigger than the railroad opportunity was a hundred years ago1 eight hundred times bigger than electricity offered at its inception1 fifteen hundred times bigger than the steel opportunity which ,mr4 ,carnegie found--because agriculture is just by these amounts bigger than those other industries40 ,from land--the most permanent basis of wealth--immense fortunes of today and tomorrow are being drawn4 ,america is beginning to see a new vision1--its agriculture is taking a newer1 more profitable form4 ,what is the ,biggest ,future in ,agriculture8 ,when ,james ,j4 ,hill staked his all in apples and received in return a profit estimated at ten million dollars--he was merely a pioneer in the new type of farming4 ,yet the pecan comes into bearing as early as the apple orchard and remains in bearing many times as long1 says ,bulletin ,no4 #da1 of the ,alabama ,department of ,agriculture4 ,it is particularly significant that the strongest advocates of tree agriculture are those familiar with conditions in nut growing countries4 ,consider that fact in connection with this statement of ,luther ,burbank1 the ,edison of ,agriculture3 8,paper ,shell ,pecans of the improved varieties are the most delicious1 as well as the most nutritious nuts in the world4 ,they are higher in food value than any other nuts1 either native or foreign40 ,in a prominent agricultural weekly we read3 8,the tree that yields a pound or two of nuts at five years of age is counted upon for twenty to fifty pounds by the tenth year1 and after that the yield grows beyond anything known in fruit trees1 because the ,pecan at maturity is a forest giant40 ,in the face of such facts1 is it not wise to consider carefully the interesting facts on ,paper ,shell ,pecans found within8 ,,elam ,g4 ,,hess1 ,manheim1 ,lancaster ,county1 ,pa4 ,keystone ,pecan ,orchard ,president ,keystone ,pecan ,company ,plantations in ,southwest ,georgia--,calhoun1 ,pennsylvania ,state ,vice ,president ,dougherty1 ,lee and ,mitchell of ,national ,nut ,growers ,counties ,association 8,pecan production is destined to become one of the most important lines of orchard development in the ,united ,states40--,cong4 ,record of the ,united ,states1 p4 #aaja1 ,vol4 #ed4 ,right ,foods--,the ,increasing ,demand ,no matter what may happen1 the demand for nourishing foods is sure to grow so long as the population increases4 ,railroads1 steel1 electricity--all are recent developments1 none of them indispensable to mankind4 ,but existence itself depends on nourishing foods4 8,then10 you say1 8no business should be surer than that of supplying food to the growing population of ,america40 ,correct1 provided you supply the right food4 ,sidenote3 ,food standards are changing ,for food standards are changing4 ,prove that fact1 if you will1 by the figures of the ,u4 ,s4 ,census ,bureau for the years #aijj and #aiaj1 a period unaffected by the ,world ,war4 ,during that period the population of the ,united ,states increased from #ge1jia1ege to #ia1igb1bff--;an increase of virtually #bb-caj per cent4 ,therefore1 the production of any foodstuffs should increase by the same percentage during that period to provide for the same consumption per capita4 ,sidenote3 ,less beef1 less pork1 more nut meat ,has the consumption of beef increased during that period8 ,apparently not--for there were #h4g per cent4 less cattle on the farms in #aiaj than in #aijj4 ,nor was there any material increase in imports4 ,that there was not a corresponding increase in the price of beef during this period1 is indicated by the fact that the value of all cattle on ,american farms increased only #a4f per cent4 between #aijj and #aiaj--;an increase only one-fourteenth as great as the increase in population4 ,there was a loss of #g4d per cent4 in the number of swine on ,american farms and a decrease of #ad4g per cent1 in the number of sheep--the inevitable result of which loss while population was increasing to the extent of #bb-caj per cent4 was an increase in price per pound in pork1 ham1 bacon1 mutton1 etc41 which automatically cut off a large part of the demand4 ,sidenote3 ,a loss of twenty-nine pounds per capita on animal flesh ,when urging the necessity for close study of the food problem1 ,president ,wilson pointed out the fact that during a ten-year period there had been a loss of #bi pounds of animal flesh per capita per year4 ,with such a record it is obvious that some foods to replace meats must be found4 ,why ,spend ,millions ,for ,imported ,nuts8 8,we are annually importing between #fj1jjj1jjj and #gj1jjj1jjj pounds of nuts at a cost of between #ab1jjj1jjj and #ac1jjj1jjj1 while we export nuts worth less than a half million dollars4 ,why should we spend millions of dollars each year in buying nuts from foreign countries1 when we can grow the pecan1 the equal of any other nut1 either native or foreign1 in unlimited quantities80--,congressional ,record of the ,united ,states1 ,vol4 #ed1 ,no4 #bg4 ,poultry ,gains ,fail to ,equal ,increase of ,population ,poultry was the only exception among meats to this history of diminishing supply1 increased prices and diminishing demand4 ,yet the gain in the number of all fowls on ,american farms was only #ag per cent41 while the population was increasing #bb4c per cent4 ,the ,american production of nut foods was increasing #ee4g per cent4 in the same period without beginning to meet the demand4 ,though the increase in value of the ,american nut crop was #abh4a per cent41 still the increase in consumption required an increase in imports so great that in #aiaj ,america was supplying only one-fourth of the nuts it was eating2 while in #aijj it supplied half4 ,government figures1 taken from a leading nut publication1 show that in #aijj the value of nuts imported into the ,united ,states was #c1dhd1fea4 ,by #aiaj it had risen to #ab1gge1aif1 which is #cfe of #aijj importations1 although the population of the ,united ,states increased only #bb4c during that ten-year period4 ,in #aiai there were #eg1dii1jdd worth of nuts imported1 which is #dej of the importations in #aiaj1 although the #aibj census shows an increase of only #ae in population since #aiaj4 ,nut importations in #aiai are #afej of those in #aijj1 while population increased only #dj between #aijj and #aibj4 ,we see1 therefore1 that there is a gain in nut importations between #aijj and #aiaj twelve times as great as the gain in population2 that the later increase is so great that this gain between #aijj and #aiai is #ci times as great as the increase in population4 ,surely this is conclusive evidence of the great increase in nut consumption in the ,united ,states1 when we remember how greatly the ,american nut crop was increasing during this period4 ,sidenote3 ,nut consumption increases thirty-nine times as greatly as population ,these authentic figures astonish even the man who has learned by experience that 8nut meat is the real meat0 of greatest food value2 for they show what great number of his fellow countrymen have proved their belief in the same fact4 ,the man who has looked upon nuts as a holiday diet alone1 cannot fail to see his error1 when he realizes that this increase in the importation of nut meats in #aiai compared to #aijj is nearly nine times as great as the increase in population2 despite the largely increasing ,american production4 ,higher education in food values has led people to realize the necessity for different and more varied diet--and this educational development has been facilitated also by economic conditions4 ,sidenote3 ,the public forced to cut down on animal flesh--grazing land scarcer ,as population increases1 land becomes more valuable4 ,as land becomes more valuable--intensive farming is practiced4 ,grazing becomes virtually impossible under such conditions2 and1 despite all the efforts of the ,department of ,agriculture experts1 cattle raising is pushed farther and farther from the large centers of population4 ,increased transportation and costs of refrigeration mean increased meat prices--even the importation of large quantities of ,south ,american beef between #aiaj and #aiad1 for instance1 failed to keep meat at a price low enough so that it could constitute the large food element which it once was on the ,american table4 8,shall ,we ,cease to ,eat ,meat80 ,sidenote3 ,available supply of pork1 beef and mutton shrinking asks ,field ,illustrated for ,march1 #aiai4 ,a question of great significance1 from a publication of unquestioned leadership on scientific cattle breeding4 ,a question graphically illustrated by this self-explanatory chart4 ,illustration ,,our ,,available ,,meat ,,supply 7,,per ,,individual7 ,,in #ahhj ,,was ,,hogs ,,cattle ,,sheep #a #gaj #gaj ,,in #aijj #haj #iaj #faj ,,in #aiag #faj #faj ,,shall ,,we ,,cease ,,to ,,eat ,,meat ,,or ,,drink ,,milk ,,or ,,wear ,,woolen ,,clothes ,copyright #aiai1 ,field ,illustrated ,field ,illustrated shows that1 the country over1 it takes an average of three acres to support a single full grown cow through the summer season alone4 ,it shows that wheat is the great competitor of the meat crop1 that wheat has driven livestock from the western ranges1 and that during the past four years wheat has been driving the dairy cows and the beef steer from the eastern and middle western farms4 ,sidenote3 ,animals must not compete with human beings for cereal foods 8,whenever there is pressure for food10 concludes ,field ,illustrated1 8and animals must compete with humans for the cereal products of the fields1 then animals are pretty likely to lose out4 ,an acre of corn will feed ten times as many people in the form of ,johnny ,cakes as it would if converted into meat40 ,this statement is in striking accord with the conclusions reached by ,graham ,lusk1 one of the two ,american representatives to the ,inter-,allied ,scientific ,food ,commission1 who wrote in ,december1 #aiah1 8,it is1 therefore1 axiomatic that in times of scarcity one must not give to pigs food which can nourish human beings40 ,for further data1 see pages #ad and #ae4 ,why ,america ,must ,eat ,less ,animal ,flesh ,the call of the ,united ,states ,food ,administration for meatless days1 for porkless days and for every day a fat saving day1 taught a lesson that ,america will never forget4 ,sidenote3 ,americans use twice as much animal flesh as any ,european nation ,food experts have for years emphasized the fact that ,americans eat too much animal flesh4 ,physical ,culture says3 8,about forty per cent4 of our ,american bill of fare is of animal origin4 ,in ,england the percentage is but twenty per cent4 of the total food1 in ,continental ,europe it is less1 and in ,japan it is not more than five per cent4 ,yet the ,japanese have astounded the world in every test of endurance40 ,sidenote3 ,excessive in cost1 wasteful1 and the cause of illness 8#8,the ,american soldier is eating #ajj per cent4 too much meat1' said the world famous ,dr4 ,wiley2 while ,dr4 ,gordon ,j4 ,saxon1 director of the laboratory for cancer of the ,oncologic ,hospital1 ,philadelphia1 was quoted by the ,philadelphia ,north ,american as ascribing the wonderful resistive powers of the ,french soldiers to the fact that they lived on a meagre supply of high protein foods1 like animal flesh1 and were given an abundance of fats and carbohydrates4 ,he laid stress on the excessive cost of our ,american diet with its high #8animal intake1' and this was also emphasized by the booklet1 #8,war ,economy in ,food1' issued by the ,u4 ,s4 ,food ,administration1 which characterized animal flesh as the most expensive of staple foods in proportion to food value40 ,sidenote3 ,fat is needed2 securing it through eating animal flesh is the source of trouble ,americans are just learning that the cause of most of their bodily ailments is the securing of fat by eating animal flesh4 ,as the ,literary ,digest well says in its ,march #ith1 #aiah1 issue3 8,fats are chiefly valuable as fuel for the body4 ,but in addition to being consumed and turned to energy1 fats are also readily stored away by the body1 alongside muscle and bone2 as a reserve in times of illness or physical exertion4 ,chief among the functions of protein is its importance as a builder of bodily tissues4 ,it is structural4 ,the part it plays is like that of iron in a locomotive40 ,once built1 the body1 like the locomotive1 needs only sufficient building material 7protein7 to rebuild wornout portions2 but it needs motive material 7fat7 in far greater proportion4 ,yet high animal flesh diet1 which has been the ,american custom1 puts into the system a far greater amount of protein than is needed and too little fat4 ,the system cannot absorb this excess protein1 and sluggishness1 intestinal derangements1 autointoxication and flesh-borne diseases are the inevitable result4 ,sidenote3 ,fat is essential to withstand exposure 8,fat is fuel for ,fighters10 said the ,u4 ,s4 ,food ,administration4 ,it urged civilians to avoid waste of fats because fats are necessary to those who must withstand extremes of climate1 stand in water-soaked trenches and indulge in extreme physical activity4 ,sidenote3 ,two to four ounces daily are needed ,as ,good ,health for ,march1 #aiah1 pointed out1 8,fats are fuel foods6 ,the daily requirement is two to four ounces40 ,there is a way to get this required quantity of fat without the excessive protein intake which is the inevitable result of our high animal flesh diet4 ,by following this plan ,america can multiply its industrial efficiency1 and benefit the physical welfare of all4 ,nut ,meat ,gives ,fat and all ,needed ,protein ,in his speech to the ,national ,nut ,growers' ,association1 at ,biloxi1 ,mississippi1 ,dr4 ,kellogg emphasized the necessity for fuel foods and the need for less proteins and albumens4 ,he said3 ,sidenote3 ,nut production destined to exceed animal industry 8,to nuts1 then1 we must look for the future sustenance of the race4444 ,half a century hence the nut crop will far exceed in volume and in value our present animal industry40 ,he emphasizes the fact that all experiments have proved that 8,nut protein is the best of all sources upon which the body may draw for its supplies of tissue building material10 while at another point he adds1 8,on account of their high fat content they are the most highly concentrated of all natural foods40 ,at great length1 he compares the ease of assimilation of nut fats with that of the other source of fat1 and concludes1 8nut fats are far more digestible than animal fats40 ,sidenote3 ,pecans supply the proper ratio of fat and protein ,necessity is the mother of invention4 ,if ,america had utilized in the past its full opportunities to grow pecans--the best of all nuts in high fat content with the perfect ratio of protein--we could have shipped to our soldiers abroad the nourishment most needed in most condensed form1 protected from all contamination and free from all putrefactive bacteria4 ,it would require approximately a tenth of the cargo space and would need no refrigeration4 ,it would require no cooking2 could be munched on the march1 and would be assimilated more readily than animal fats and proteins4 ,sidenote3 ,the public is changing from animal fats ,it requires but a glance at any newspaper or magazine to realize that vegetable fats are taking the place of animal fats--and that the source of virtually all the new products along this line is nut oil1 peanuts and cocoanuts being the largest sources of supply to date4 ,our #aiae ,pecan ,book quoted ,prof4 ,h4 ,harold ,hume1 then ,state ,horticulturist of ,florida1 ,glen ,st4 ,mary1 ,fla41 as saying3 8,according to analysis1 the ,pecan is richer in fat than any other nuts--#gj per cent4 of the kernel is fat4 ,the pecan may at some time be in requisition as a source of oil--an oil which would doubtless be useful for salad purposes--but it is never likely to be converted into oil until the present prices of nuts are greatly reduced40 ,since then pecan prices have had a decided tendency to increase because the demand is growing more rapidly than the supply2 and the chances of the pecan being used for oil are more remote than ever4 ,yet one of the great reasons for the increase in demand is increasing public knowledge of the pecan and its wonderful food value4 ,for the pecan is proved richer in fat than any other nut1 with the right proportion of easily assimilated protein1 and free from any irritating membrane such as makes some nuts difficult of digestion by those who have weak stomachs4 ,nut ,meat is ,superior to ,animal ,flesh ,nut meat is ,nature's food product for supplying fats and proteins1 superior in every way to animal flesh4 ,dr4 ,kellogg1 of the ,battle ,creek ,sanitarium1 said3 8,nuts are rich in fat and protein4 ,on account of their high fat content they are the most highly concentrated of all natural foods4 ,a pound of nuts contains on an average more than #c1jjj calories or food units1 double the amount supplied by grains1 four times as much as average meats and ten times as much as average fruits or vegetables40 ,for example1 according to ,jaffi's table1 ten different kinds of our common nuts contain on an average #bj4g of protein1 #ec of fat1 and #ah of carbohydrate4 ,among all nuts the pecan has the largest percentage of fat and the best balanced proportion of protein1 analysis showing #ab protein1 #gj fat1 and #ah carbohydrate4 ,meat 7round steaks7 gives #ai4h of protein and #ae4f of fat1 with no carbohydrate4 ,a pound of average nuts contains the equivalent of a pound of beefsteak and1 in addition1 nearly a pound of butter and a third of a loaf of bread4 ,the nut is1 in fact1 a sort of vegetable meat4 ,its composition is much the same as that of fat meat1 only it is in much more concentrated form4 ,knowing that the nut is a highly concentrated food1 the question naturally arises1 can the body utilize the energy stored in nuts as readily as that supplied by meat products8 ,sidenote3 ,nut meat is readily digestible ,the notion that nuts are difficult of digestion has really no foundation in fact4 ,the idea is probably the natural outgrowth of the custom of eating nuts at the close of a meal when an abundance1 more likely a superabundance of highly nutritious foods has already been eaten1 and the equally injurious custom of eating nuts between meals4 ,neglect of thorough mastication must also be mentioned as a possible cause of indigestion following the use of nuts4 8,the fat of nuts exists in a finely divided state1 and in chewing of nuts a fine emulsion is produced so that nuts enter the stomach in a form best adapted for prompt digestion10 says ,dr4 ,kellogg4 ,pecans ,furnish ,the ,balanced ,ration 8,the pecan is a nut of immense economic value4 ,the pecan furnishes practically a balanced ration4 ,it is a highly concentrated and highly nutritious food4 ,compared with round steak1 it contains one-twelfth as much water1 two-thirds as much protein1 from four to six times as much fat and has between three and four times as great fuel value4 ,pecans contain most of the elements essential to the building of the frame and body tissues4 ,the food value of pecans is rapidly becoming generally recognized1 and it will not be long before the pecan will be extensively used not only as a substitute for certain classes of food1 such as meats1 but also a substitute for food of all classes40--,u4 ,s4 ,congressional ,record1 ,jan4 #ab1 #aiag4 ,nuts--,a ,staple1 ,necessary ,food ,sidenote3 ,long valued for diabetics--a good food for all 8,there are abundant indications10 says the ,journal of the ,american ,medical ,association for ,september #ba1 #aiah1 8that nuts1 which have long found a valued place in the dietary of the diabetic without detriment to his health1 will grow in popularity as foods for the well40 ,sidenote3 8,not luxuries--but among the most nutritive of foods0 8,the exigencies of war time have emphasized anew those properties of nuts as foods which remove them from the category of luxuries and place them on the list of substantial components of the day's ration10 it adds in its editorial comments on the experiments of ,professor ,cajori1 of ,yale ,university4 8,it should be remembered10 it states1 8that bulk for bulk they 7nuts7 belong among the most nutritive foods ordinarily available40 ,opposing the prejudice that nuts are difficult of digestion1 it adds1 8,cajori's studies lead him to the conclusion that if nuts are eaten properly and used in the diet as are eggs1 meats and other foods rich in protein1 they have a physiological value on a par with that of staple articles40 ,only in the case of the chestnut--because of its large starch content--was cooking desirable4 ,commenting upon this article1 ,good ,health ,magazine for ,january1 #aiah1 says3 8,for nearly half a century we have advocated the use of nuts as a staple element of the dietary of man40 ,as ,good ,health points out1 these conclusions of ,professor ,cajori are in harmony with the suggestions of the ,united ,states ,food ,administration that nuts 8should be counted as part of the necessary food and not eaten as an extra40 8,we are led to believe10 adds ,good ,health1 8that the occasional indigestion following injudicious eating of cheese and nuts is probably often due to forgetting that they are very substantial foods1 and eating them at the end of an already substantial meal40 ,sidenote3 ,ideal food for nursing mothers ,the experiments of ,dr4 ,hoobler1 of ,detroit1 ,michigan1 in the ,woman's ,hospital and ,infant's ,home1 showed that for nursing mothers a diet consisting largely1 #ej1 of nuts1 was far superior to any other dietary1 and in every particular giving nearly #ae greater flow of milk1 with #cj greater food value1 and that the mothers took the diet readily and enjoyed it4 7,journal of the ,american ,medical ,association1 ,aug4 #ab1 #aiag47 ,illustration3 ,,the ,,second ,,quarter of the east front of our big1 bearing orchard4 ,to realize the immense size of this orchard1 add to this picture the trees on page one1 and remember that these together show only one-half of one side of this orchard4 ,nuts ,versus ,beefsteak ,sidenote3 ,animal flesh supplies too much protein for bodily needs 8,beefsteak has become a fetish with many people2 but the experiments of ,chittenden and others have demonstrated that the amount of protein needed by the body daily is so small that it is scarcely possible to arrange a bill of fare to include flesh foods without making the protein intake excessive4 ,this is because the ordinary foodstuffs other than meat contain a sufficient amount of protein to meet the needs of the body4 ,nuts present their protein in combination with so large a proportion of easily digestible fat that there is comparatively little danger of getting an excess10 states ,dr4 ,kellogg4 8,in face of vanishing supply of animal flesh it is most comforting to know that meats of all sorts may be safely replaced by nuts not only without loss1 but with a decided gain10 he adds4 ,among the other advantages of nuts and animal flesh which ,dr4 ,kellogg cites are the freedom from waste products such as uric acid1 urea1 carmine1 etc41 which cause so many human ills4 ,nuts are clean1 sweet and aseptic1 free from putrefactive bacteria2 while ordinary flesh foods contain three to thirty million putrefactive bacteria per ounce4 ,sidenote3 ,nuts--clean1 sweet and pure--do not deteriorate like animal flesh ,nuts are free from trichin1 tape worm and parasites1 and from the possibility of carrying specific disease which is always present with animal flesh4 8,nuts10 says ,dr4 ,kellogg1 8are in good health when gathered and remain so till eaten40 ,nuts--,the ,safer ,source of ,protein ,sidenote3 ,why add to your load the burden of the tired steer8 8,beefsteak has a certain food value10 says ,good ,health for ,january1 #aiai1 8though far less than is generally attributed to it1 but in addition it embodies toxic elements1 waste products from the animal's body1 contained in the venous blood1 always poisonous1 which gives the beefsteak its red color40 8,these elements are muscle poisons and brain poisons4 ,they cause fatigue in the animal from which they are derived and in the man who eats them40 8,an experiment by the late ,victor ,horsley1 a ,london surgeon1 proved that in concentrated form these poisons completely paralyze the brain cells40 ,sidenote3 8,do we need meat80 asks ,alfred ,w4 ,mc,cann1 famous food authority 8,do we need meat80 asks ,alfred ,w4 ,mc,cann1 noted food authority1 in ,physical ,culture4 ,he answers his own question by pointing to conclusive proof of ,anthony ,bassler and others1 that the human system cannot utilize over two ounces of protein a day4 ,yet four ounces of beefsteak1 roast beef1 pork or lamb chops1 etc41 contain all the protein the system can utilize1 while cereals1 milk1 eggs1 nuts1 etc41 add to the quantity4 ,he proves by the figures of former ,secretary ,houston1 of the ,u4 ,s4 ,dept4 of ,agriculture1 and of ,dr4 ,clyde ,l4 ,king1 ,university of ,pennsylvania1 that ,americans consume #hj grams of protein daily1 compared to #dd grams for ,france before the war2 #ad grams for ,japan2 #bf for ,russia2 #bg for ,austria4 ,he indicts ,americans as 8,kidneycides10 overtaxing the kidneys by this excess protein diet1 and bringing on constipation1 biliousness1 headache1 catarrh1 rheumatism1 etc4 ,he emphasizes the disadvantages of animal flesh as a source of protein1 shows how vegetable sources of protein are purer and safer4 ,sidenote3 8,no0 answers the world's most authoritative food body ,the ,inter-,allied ,scientific ,food ,commission1 the most authoritative food body ever gathered1 8voted that meat was not a physiological necessity40 ,dr4 ,graham ,lusk1 one of the ,american ,commissioners to that body1 suggests cutting the ,american meat ration in half4 ,that this is readily possible is shown by the ,november1 #aiai1 ,monthly ,crop ,report of the ,united ,states ,department of ,agriculture4 ,page #aaf gives the annual average meat consumption in the ,united ,states as #agi4i pounds per capita--while best authorities agree with the statement of ,alfred ,w4 ,mc,cann that #ia pounds would be more than ample4 ,dr4 ,lusk comments on the fact that in ,england 8,the reduction of meat in the dietary produced no unfavorable results40 ,grow ,pecans--,the ,ideal 8,fat0 ,food ,dr4 ,kellogg in an address at ,biloxi1 ,october1 #aiag1 said that the officials of the ,united ,states ,department of ,agriculture foresaw this condition and the increasing prices for animal flesh over twenty years ago4 ,since then the increase of our human population and the decrease of our animal population has so greatly exceeded their estimated figures that the question1 8,is meat imperative to complete nutrition80 has become an imminent one4 ,animal flesh supplies protein and fat4 ,we have shown on page #aj how nuts supply the necessary fat and protein4 ,dr4 ,kellogg emphasizes the fact that nuts supply proteins of such a character that they render complete the proteins of cereals and vegetable foods4 8,this discovery is one of the highest importance since it opens a door of escape for the race from the threatened extinction by starvation at some future period1 perhaps not so very remote10 adds ,dr4 ,kellogg4 ,sidenote3 ,nine-tenths of our corn fed to animals 8,from an economic standpoint10 he adds1 8the rearing of animals for food is a monstrous extravagance4 ,according to ,professor ,henry1 ,dean of the ,agricultural ,department of the ,university of ,wisconsin1 and author of an authoritative work on foods and feeding1 one hundred pounds of food fed to a steer produces less than three pounds of food in the form of flesh4 ,in other words1 we must feed the steer thirty-three pounds of corn in order to get back one pound of food in the form of steak4 ,such an extravagant waste can be tolerated only so long as it is possible to produce a large excess of foodstuffs4 ,it is stated1 as a matter of fact1 that at the present time scarcely more than ten per cent4 of the corn raised in the ,united ,states is directly consumed by human beings4 ,a large part of it is wasted in feeding to animals4 ,this economic loss has been long known to practical men1 but it has been regarded as unavoidable since meat has been supposed to be absolutely essential as an article of food40 8,think of it10 comments ,good ,health1 for ,june1 #aiah1 8#ajj pounds of perfectly good corn1 in exchange for three pounds of beef1 and the pound of beef when obtained is worth less as a food than a pound of the original corn4 ,ninety-seven pounds wasted just to satisfy a cultivated appetite1 or appetite based on ignorance40 8,in view of these facts10 stated ,dr4 ,kellogg1 8it is most interesting to know that in nuts1 the most neglected of all well known food products1 we find the assurance of an ample and complete food supply for all future time1 even though necessity should compel the total abandonment of all our present forms of animal industry40 ,sidenote3 ,seven or eight million acres of nut trees would supply all needed fats 8,the planting of seven or eight million acres of nut trees might supply the whole country with an abundance of fat1 so that it would no longer be necessary to waste corn in feeding to pigs to obtain an inferior quality of fat10 says ,good ,health4 ,illustration3 ,a panoramic view in our large orchards1 showing a fraction of one side which is not illustrated in the other pictures4 ,can you1 looking forward fifteen years or more1 see in this a picture of your own pecan unit trees sturdy and healthy1 their branches thickly covered with pecans1 filling out under the summer sun8 ,the soil is the same1 the climate the same1 results should be better with the finer varieties planted4 ,twenty ,times ,as ,much ,food ,per ,acre ,sidenote3 #c1jjj1jjj calories per acre from nuts2 only #aej1jjj from beef ,consider what it would mean if ,america could take its many million acres of pasturage and get from each twenty times the food value6 ,of course1 no thinking man would claim that every acre of pasturage is available for nut raising2 but where the change can be made1 that gain is possible4 ,as ,dr4 ,kellogg points out1 it takes two acres two years to produce a steer weighing #fjj pounds2 an average of #aej pounds per year per acre4 ,the same acre planted to walnut trees would1 he states1 produce #ajj pounds per tree per year for the first twenty years2 which means #d1jjj pounds of nuts from an acre of #dj trees4 ,the food value of the #aej pounds of steer cannot exceed #aej1jjj calories or food units2 while the nut meat from the same acre equals #c1jjj1jjj calories in food value4 ,as ,dr4 ,kellogg concludes1 8,twenty times as much food from the nut trees as from the fattened steer1 and food of the same general character1 but of superior quality40 ,as ,dr4 ,kellogg previously pointed out3 8,a pound of pecans is worth more in nutritive value than two pounds of pork chops1 three pounds of salmon1 two and a half pounds of turkey or five pounds of veal40 ,while the price of nuts is by some considered high1 ,dr4 ,kellogg directs attention to the fact that 8even at present prices the choicest varieties of nuts are cheaper than meats if equivalent food values are compared40 ,sidenote3 ,nuts as a ,substitute for milk and eggs ,experiments by ,dr4 ,hoobler1 ,detroit1 and at ,battle ,creek ,sanitarium1 prove that nuts 8,possess such superior qualities as supplementary or accessory food that they are able to replace not only meats1 but even eggs and milk40 ,nut ,meat ,the ,real ,meat ,sidenote3 ,nuts imported #aiag1 nearly ten times as great as in #aijj ,it must be remembered that the period in which the use of nut meat grew over fifteen times as quickly as the population increased was before the war conditions made every man consider food values more carefully4 ,right up till #aiad1 the year in which the war in ,europe started1 there was a steady increase each year in the production of nuts and the importation of nuts1 yet prices kept soaring on all the better varieties because the greatly increasing supply failed to keep pace with the increase in demand4 ,though the importation of nuts in #aiaj had been valued at over thirteen million dollars1 and this was nearly four times as great as in #aijj--;it kept increasing until in #aiag it amounted to nearly thirty-three million dollars4 ,the importation of nuts in #aiag was nearly ten times as great as imports for #aijj1 yet these imports and the increasing ,american production failed to meet the demand4 ,sidenote3 ,pecan nut meat a year-round necessity ,these figures from ,u4 ,s4 ,government reports show that any one who assumes that nuts are a holiday luxury is entirely wrong4 ,that the public wants nut meat the year round1 that the only drawback to a still greater increase in consumption is the shortage of the supply of fine nuts is proved by ,united ,states ,department of ,agriculture figures4 ,when ,j4 ,c4 ,cooper wrote in a leading agricultural weekly3 8,the demand for walnuts is growing much faster than the supply4 ,we do not produce in ,america more than twenty per cent4 of what we consume1 and it will take fifty to a hundred years1 with all the encouragement of the nut experts1 to raise enough walnuts to supply the home demand40 he stated a condition which applies with manifold greater force to the consumption of pecan nuts4 ,it is true that the ,california production of ,walnuts doubled during ten years1 while the importation trebled--yet in spite of this five-fold production ,english ,walnuts constantly increased in price4 ,since then the price of walnuts has increased steadily every year1 despite increase of supply until in ,november1 #aiah1 the price per pound was #hj higher than at the same time in #aiad1 according to the ,monthly ,crop ,report for ,december1 #aiah4 ,yet the #aiah crop was nearly twice as large as in #aiad1 according to ,statistician ,h4 ,e4 ,pastor1 well known as an authority on western crops4 ,the price of pecans increased #ej on the commonest sorts between #aijj and #aiaj2 and from the ,december1 #aiah1 ,monthly ,crop ,report we see that the #aiah price per pound on all pecans was over #ch higher than for #aiag2 ,georgia1 which has the largest percentage of paper shell pecans1 showing the highest price per pound4 ,the ,finer ,the ,nut--,the ,greater ,the ,demand ,sidenote3 ,increased demand is for finer nuts ,it is true that in ,walnuts a condition has come about as in other nuts--that the increasing demand is for the finer1 higher priced grades4 ,what are the points of superiority that have led to this great increase in public demand8 ,why are old established black walnut trees less valuable as profit producers than ,english ,walnut trees only a quarter as old and producing only a fraction of the quantity of nuts8 ,first--,thinness of shell and ability to get out the kernels whole4 ,second--,superior flavor and food value4 ,third--,attractiveness in appearance of the nut and of the nut meat when removed4 ,fourth--,ease of keeping nuts for longer periods and using them readily4 ,sidenote3 ,paper ,shell ,pecans meet every demand ,now compare the fine ,paper ,shell ,pecan with the ,english ,walnut on every one of these four points of public demand4 ,it is contained in a shell so thin that it is easily broken in the hands without the use of nut crackers4 ,the partitions between the kernels average as thin as in the ,english ,walnut1 and the average person will1 in less time1 remove more whole kernels of the ,paper ,shell ,pecan than of any other nut4 ,as to flavor and food value let such experts as ,luther ,burbank answer4 7,see ,foreword1 page #d47 ,remember that his answer is certainly unbiased1 for he is a patriotic native of ,california where ,america's largest crop of walnuts is produced--and that ,state produces no quantity of ,paper ,shell ,pecans4 ,as to attractiveness in appearance1 of both the nut and the nut meat1 you and your friends are the best judges4 ,people who know both nuts have already handed in their verdict favorable to the paper shell pecan4 ,in addition1 the pecan has been endowed by nature with a shell which is air-tight--and therefore keeps many times as long without losing its fine flavor or becoming dry and tough4 8,the ,most ,prized of ,all ,nuts ,for ,domestic ,uses0 ,in ,bulletin ,no4 #cj1 of the ,department of ,agriculture1 ,washington1 ,d4 ,c41 we read regarding ,pecans3 8,in the course of time1 however1 as they are more widely grown1 they will become the most prized of all nuts for domestic use1 and it is probable that when the supply is large they will be preferred abroad to the best ,persian nuts40 ,illustration3 ,,in ,,our ,,established ,,orchards stretch row after row of these sturdy1 strong-trunked1 well established pecan trees1 which after severe pruning are forming immense heads with a profusion of nut bearing branches4 ,the ,pecan--,the ,year-round ,nut ,sidenote3 ,can be raised at best in a forty-mile radius ,the pecan is the one nut suitable for eating the year round4 ,and the present tendency is toward the year-round use of nuts4 ,another reason why the finer pecans are surer to maintain their high prices than any other nuts is found in the fact that ,walnuts of the finest grades are being raised in quantities in ,california1 ,oregon1 ,washington and other ,states1 and in ,england1 ,france1 ,italy and ,south ,american countries--while the territory in which the ,paper ,shell ,pecan attains its highest state of perfection is confined to a #dj-mile radius in southwestern ,georgia1 embracing those portions of ,calhoun1 ,dougherty1 ,lee and ,mitchell counties1 which are nearest ,albany4 ,is it any wonder that the former ,state ,entomologist of ,georgia1 ,mr4 ,e4 ,lee ,worsham1 whose name is virtually always included as one of 8the three big men in his line of endeavor10 wrote3 8,in my opinion the pecan growers of ,south ,georgia have the finest horticultural proposition in the ,united ,states40 8,among the ,highest ,priced ,horticultural ,products of ,america0 8,pecans of the second class bring #ab1ejj a carload4 ,as a result of the superior merit of this class of pecans and the limited extent to which they are grown1 they are now netting the growers in certain districts a value per volume of product ranking them among the highest priced horticultural products grown on a large scale in this country4 ,carloads weighing #cf1jjj pounds each were recently 7,oct4 #aiaf7 shipped from the ,albany district of southwest ,georgia to ,chicago brokers at #ce;c4 a pound or #ab1ejj a car4 ,these prices were for pecans of the second class1 the firsts bringing still higher prices40 ,united ,states ,congressional ,record1 ,vol4 #ed1 ,no4 #bb4 8,what is ,the ,paper ,shell ,pecan80 ,mention ,pecan to any one who has tasted the improved paper shell variety and they will assume that you are talking of ,paper ,shell ,pecans4 ,for the person who cracks and eats paper shell pecans feels it almost a sacrilege to call the common wild pecan a pecan4 ,yet there are thousands of ,americans who have never tasted paper shell pecans1 and who think of pecans only as wild pecans1 grown largely in ,texas4 ,pecans are divided in three general but radically different classes1 as the description and cuts below indicate4 ,sidenote3 ,wild ,pecan--a staple food among ,indians ,illustration ,the ordinary wild pecan is native to ,america4 ,the earliest ,french explorers found that one of the staple foods of the ,indians was this palatable nut which grew in the forests of the south1 and in that portion of ,mexico adjoining the ,gulf ,states4 ,pecan trees in ,texas and ,louisiana have been found which were over five hundred to seven hundred years old--which were still yielding large crops of nuts4 ,like the oak1 no one ever knew a ,pecan tree to die of old age4 ,there are in the ,southern ,states wild pecan trees of which the records go back to the first civilization on this continent4 ,the pecan tree is so symmetrical and beautiful that it is called 8,the ,queen ,shade ,tree of ,many a ,southern ,home40 ,its fruitage is so prolific that it is said to be 8one of the most astonishing food engines in all nature1 yielding literally barrels of nuts40 8,your ,pecan ,is ,superior ,to ,our ,walnut10 ,says ,burbank ,in the ,american ,nut ,journal1 ,may1 #aiae1 we read3 8,,luther ,,burbank is credited with the following statement regarding the pecan tree3 #8,if ,i were young again ,i would go ,south and devote my life to propagating new species of the pecan4 ,walnut culture is the leading horticultural product in ,california1 makes more money for us and makes it easier than anything else1 and your pecan is superior to our walnut4 ,the longevity of the pecan orchard and its immense earning power make it one of the most profitable and permanent of agricultural investments4'0 ,the ,hardiest of ,all ,nut ,trees ,sidenote3 ,pecan trees fear no drought ,the reason for this long life is that the pecan is the hardiest of all nut trees--free from all ordinary tree pests and diseases because it is of the hickory group1 and the longest lived member of that group4 ,the lack of surface moisture--the great enemy of most trees--is not a disadvantage to the pecan1 for it has a remarkably long tap root which goes down so deeply into the ground that it draws moisture from the sub-soil4 ,since the blooming period is late in ,spring1 the buds are not injured by frost4 ,the wild pecan has been a popular nut1 rivaling1 because of its superior flavor1 such other nuts as the walnut1 chestnut1 shellbark1 hickory-nut1 etc4 ,this popularity was secured despite its many drawbacks--for the shell of the wild pecan is hard and the partition walls between the kernels thick and bitter4 ,there was too little meat and too much difficulty getting it--but the experts saw in the great demand for pecans1 despite these disadvantages1 the promise of rich reward for improving the pecan4 ,illustration ,sidenote3 ,seedling superior to wild grown ,pecan ,the seedling pecan is the next step toward pecan perfection4 ,larger than the wild pecan1 and thinner shelled1 it equals or surpasses it in flavor1 depending upon the variety of seedling under consideration4 ,selling at an average price of #ce to #de cents per pound1 which is double the cost of the wild pecan1 it has so much more meat and it is so much more accessible1 that it is always a better paying purchase for the housewife4 ,so justly popular has the seedling pecan become that the wise dealer and the discriminating housewife will have nothing to do with the inferior1 thick-shelled pecan1 which is brightly tinted and polished to disguise the inferiority4 ,the ,pecan ,makes ,more ,progress ,than ,other ,nuts ,made ,in ,centuries 8,with practically no improvement as a result of culture and breeding1 but taken directly from nature1 many of the wild pecans afford an exceedingly desirable product4 ,unconscious1 and1 therefore1 unsystematic selection and planting of pecan seed about dooryards during a period of less than #bjj years has developed varieties of such desirable quality that the pecans most successfully compete with other species1 like the almond and the walnut which have been under cultivation for many centuries40--,congressional ,record for ,january1 #aiag4 ,the ,paper ,shell ,pecan ,had the work of experts not gone further than establishing the improved ,seedling ,pecan1 it would have justified all efforts--for the seedling pecan bore justifiable comparison with any other nut on the market in food value and accessibility2 until the ,paper ,shell ,pecan was developed from budded trees4 ,sidenote3 ,the paper shell pecan--the queen of all nuts ,the ,paper ,shell ,pecan has an air-tight shell so thin that it is easily broken in one hand by a gentle pressure4 ,kernel is large1 easily removed1 of flavor so much finer that any observing person can distinguish it from any other pecan by taste alone4 ,instead of a bitter partition wall which imbeds itself in the nut when it is cracked1 as in the wild pecan1 the paper shell pecan has a thin1 tissue-like membrane which is easily removed4 ,with the paper shell pecan a larger portion of the total weight of the nut is meat than with any other nut1 with the possible exception of the finest almond4 ,and this meat of the paper shell pecan contains seventy per cent4 fat1 while that of the almond contains but fifty-four per cent4 ,the paper shell pecan is the ,queen of all nuts4 ,sidenote3 ,quality unequalled but supply is limited ,illustration ,it has no equal from the standpoint of size1 appearance1 accessibility of meat1 size of kernel1 and fine flavor4 ,the only disadvantage is the limited supply--for there is but a small territory in which soil conditions and climate are right4 ,the walnut is raised in ,england1 ,france1 ,italy and in large quantities in the three ,pacific coast states1 and in smaller quantities elsewhere4 ,the paper shell pecan seems to flourish best within a forty-mile radius around ,albany1 in ,southwest ,georgia4 ,of the half million budded pecan trees in the world1 two hundred and forty thousand1 or practically half1 are in this forty-mile radius4 ,were complete records of yield accessible1 it would be seen that this half of the budded trees has produced far more than their portion of the crop4 ,while ,state ,entomologist of ,georgia1 ,mr4 ,e4 ,l4 ,worsham1 wrote3 8,the ,pecan ,industry has developed beyond the point where it matters not what you or ,i believe4 ,it is a success4 ,results are being produced of wide interest and of permanent character1 and the industry in the ,albany district in the hands of competent men has wonderful potentialities4 ,the hundreds of thousands of dollars invested by shrewd business men in ,commercial ,pecan properties1 after personal investigation1 argues that the development being recorded in the ,albany district is meritorious40 ,the ,first ,three ,steps ,in ,establishing ,paper ,shell ,pecan ,orchards ,first1 the ,seedling ,pecan ,nut is ,planted in the ,nursery ,illustration3 ,this picture shows a corner of the ,nursery on our ,calhoun ,county ,plantation1 in which thousands of young trees have been grown4 ,selected seedling nuts from our bearing seedling orchard 7in the background7 have but recently sprouted1 and are just above ground when this first picture is taken4 ,a ,few ,years ,later in the ,same ,nursery ,corner ,illustration3 ,one of our orchard unit owners inspecting the nurseries two years later4 ,the vigorous1 sturdy two year old trees have been budded to the standard paper shell varieties4 ,the ,sturdiest ,budded ,trees are later ,transplanted while ,dormant1 into the ,orchard ,units ,illustration3 ,illustration at left shows one of our unit owners1 ,mr4 ,a4 ,e4 ,pretty1 ,dawson1 ,yukon ,territory1 standing at a dormant tree in recently planted units purchased by ,alaska and ,yukon people4 ,illustration at right shows ,mr4 ,henry ,e4 ,morton1 ,president of the ,first ,state ,savings ,bank and of the ,morton ,mfg4 ,co41 ,muskegon ,heights1 ,mich4 7owner of #de units on our plantation7 standing at the same tree1 three months later4 ,both pictures made to same scale1 as figures of men show4 7,see letter of ,mr4 ,morton1 page #ej47 ,illustration3 ,,the #ab ,,oz41 8,,gift ,,box0 of ,hess ,brand ,paper ,shell ,pecans1 which has been ordered and re-ordered by pleased purchasers in every section of the ,united ,states and ,canada--and in many foreign countries1 including ,mexico1 ,cuba1 ,australia1 ,new ,zealand1 ,south ,africa1 ,india1 ,china1 ,france and ,great ,britain4 ,hess ,brand ,paper ,shell ,pecans ,sidenote3 ,selected for finest flavor--and superior quality are selected for their superior quality from among the finest nuts produced anywhere in the pecan district4 ,they are the choice of thousands of satisfied customers1 everywhere1 because they are the finest flavored nuts which ,nature produces4 ,they are uniformly large in size1 thin in shell and well filled with nut meat1 as shown by illustration in natural colors on outside cover4 ,their plump kernels--of delicious flavor and wonderful nutritive value--are easily removed whole without the use of nut crackers4 ,by following the simple directions in every box1 the thin shell is easily cracked with your bare hand4 ,sidenote3 ,sold the world over--under this ,money ,back ,guarantee ,illustration3 ,,the #aj ,,lb4 ,,carton for family use--the logical second purchase of many pleased customers4 ,they are packed in the beautiful #ab-oz4 ,gift ,box shown above2 and sold at #a4be per box1 under this ,money ,back ,guarantee3--8,eat six at my risk--if dissatisfied1 return the balance within ten days and get your #a4be back02 yet out of thousands of packages sent out1 less than six packages have ever been returned4 ,illustration3 ,one shipment of pecans1 boxed1 ready to send out--photographed in the packing room at ,manheim4 ,we have ,sold ,tons of ,hess ,brand ,paper ,shell ,pecans ,sidenote3 ,the #ab oz4 gift box leads to orders for #aj lb4 cartons or #age lb4 barrels ,though our ,gift ,boxes have enjoyed a remarkable sale during the ,holiday ,season1 our business is by no means limited to that period4 ,orders for large quantities are received throughout the year from individuals for use in their homes2 but since each year's supply has been exhausted in a few months1 we have found it necessary to refund money continuously month after month until the new crop was harvested4 ,numerous purchasers of ,hess ,brand ,paper ,shell ,pecans have re-ordered many times in a single winter--while many others who have first bought the #ab-oz4 box have ordered in large quantities up to #bjj pounds1 rather than be compelled to order so frequently4 ,we have customers who buy by the barrel for their own table1 and some who have ordered two and three barrels in a single season4 ,each barrel contains about #age pounds4 ,sidenote3 ,america does not produce enough pecans of this standard ,our experience selling these high quality pecans shows that there is no question whether the public will pay the increased price4 ,the real problem is to secure more pecans to meet the constant increase in demand4 ,the whole southern section of the ,united ,states does not produce enough paper shell pecans of this standard to fill the demand for them4 ,,elam ,g4 ,,hess4 ,a ,few ,typical ,cases of ,re-orders ,detroit1 ,mich41 ,jan4 #cj1 #aiai4 ,sidenote3 ,bought twenty pounds--orders #ge pounds for next season ,i enclose check for #aj lbs4 of ,hess ,pecans4 ,could you still take my order for another #aj lbs48 ,i wish you to place me on your orders for #ge lbs4 of the pecans from next fall's crop4 ,w4 ,h4 ,sawyerville1 ,quebec1 ,mar4 #ah1 #aiai4 ,will you please take my order for twenty pounds of ,hess ,pecans from the next crop8 ,the nuts are just splendid1 and we never tasted anything like them before for flavor4 ,r4 ,g4 ,b4 ,reading1 ,pa41 ,jan4 #f1 #aiai4 ,sidenote3 ,had #gj pounds orders #dj pounds more ,the #gj lbs4 ,hess ,pecans received just before ,christmas were eminently satisfactory and disappeared like hot cakes4 ,i am enclosing check to cover the following order3 #aj lbs4 ,ex4 ,fancy1 #bj lbs4 8,a10 #aj lbs4 8,b40 ,w4 ,o4 ,l4 ,nov4 #g1 #aiai4 ,sidenote3 ,orders #c barrels later ,please enter my order for #c barrels of fancy grade pecans4 ,w4 ,o4 ,l4 ,dec4 #b1 #aiai4 ,the barrel of pecans arrived the day before ,thanksgiving4 ,the nuts are gone and ,i am ready for more2 wish the entire order before the ,xmas holidays4 ,w4 ,o4 ,l4 ,sidenote3 ,buying in #ej lb4 lots ,f4 ,b41 ,los ,angeles1 ,california 7in the heart of the finest walnut district71 ordered #bb oz4 box for #b1 ,feb4 #acth1 #aiag4 ,march #aath1 #aiag1 wrote3 8,they are unquestionably the very best ,i ever ate1 and ,i am wondering if you have more to offer1 and if so1 the price in bulk40 ,aug4 #b1 #aiag1 order booked for ,fall1 #aiag1 delivery1 #ej pounds ,hess ,brand ,paper ,shell ,pecans4 ,nov4 #bg1 #aiag1 sent check for #ej in payment of #ej pounds4 ,february #bfth1 #aiah1 sent his third re-order for #ej lbs4 of ,hess ,brand ,paper ,shell ,pecans for delivery1 ,fall1 #aiah1 for #ej4 ,in #aiai1 purchased #bj lbs41 remitting #be4jj2 #aibj1 bought orchard units on our plantations4 ,sidenote3 #af pounds in less than three months ,order received1 ,dec4 #aa1 #aiag1 from ,dr4 ,m4 ,b41 ,wabash1 ,ind41 for #a box of ,hess ,brand ,paper ,shell ,pecans4 ,jan4 #h1 #aiah1 8,enclosed find check for #e for which ship pecans like the #ab oz4 box recently sent me4 ,they are the finest ,i ever ate40 ,jan4 #bd1 #aiah1 sent check for #aj for more nuts4 ,feb4 #i1 #aiah1 bought orchard units4 ,sidenote3 8,wish ,i had a barrel0 ,j4 ,c41 ,seattle1 ,washington1 wrote ,jan4 #bi1 #aiag3 8,the size1 quality1 and flavor are all of the very highest4 ,they are richness itself4 ,regarding food value1 ,i question if there is any nut on earth equal to it4 ,i wish ,i had a barrel of them4 ,you ought to plant at least #aj1jjj acres40 ,april #ajth1 #aiag1 ordered #aj lbs4 more for ,fall1 #aiag1 delivery1 saying1 8,they are the very best on earth40 8,the ,finest ,nuts ,i ,ever ,saw0 ,says the world famous food authority1 ,dr4 ,j4 ,h4 ,kellogg ,dr4 ,j4 ,h4 ,kellogg1 head of the famous ,battle ,creek ,sanitarium1 is a world famous expert on nuts4 ,his writings1 based on a half century of research1 have shown that pecan meat is suitable for 8every month in the year1 for all climates1 all work and all ages of mankind 7except infants701 as ,good ,health stated4 ,he has directed attention to the fact that pecans give all the food elements that animal flesh gives1 in better proportion and with assured freedom from impurity and disease4 ,he has made clear the vital importance of vitamines1 found only to a very slight degree in animal flesh1 but profusely found in nuts4 ,his unquestioned leadership in this field gives added importance to this letter3 ,battle ,creek ,sanitarium ,battle ,creek1 ,mich41 ,jan4 #ah1 #aiah4 ,mr4 ,elam ,g4 ,hess1 ,pres41 ,keystone ,pecan ,co41 ,hess ,pecans are the finest nuts ,i ever saw4 ,what a blessing to the world it will be when these fine products of the vegetable kingdom come to be better appreciated by the public4 ,j4 ,h4 ,kellogg4 ,from ,another ,food ,authority ,new ,york ,city1 ,dec4 #bg1 #aiaf4 ,it is not strange that ,hess ,pecans are so much appreciated2 they are so good to eat4 ,i ate a dozen at my supper and feel that could everyone eat them every one would be benefited4 ,dr4 ,elmer ,lee 7,formerly ,editor ,health ,culture74 ,the ,hess ,brand ,paper ,shell ,pecan is its own best advocate4 ,those who taste it1 quickly see why such superior pecans sell readily at #a4be per pound1 while wild pecans are selling at #ce;c4 per pound4 ,the only difficulty is that not one person in a thousand has ever tasted the improved ,paper ,shell ,pecan4 ,any thinking person1 checking over the records of increasing sales year after year1 is sure to agree with ,burbank1 ,america's foremost horticulturist1 when he says1 8,we have now one pecan where we ought to have a million40 ,more ,evidence of ,superiority on ,hess ,brand ,paper ,shell ,pecans ,covington1 ,ky41 ,jan4 #af1 #aiai4 ,sidenote3 ,over #bjj pounds in a single order ,the barrel of ,hess ,pecans that you sent me got here in good condition1 weight just as you say--#bjb lbs4--all right4 ,they are certainly fine nuts and fine to eat4 ,nuts and apples make a fine meal1 take that from me4 ,friends of mine think they are the best nuts 7pecans7 they ever came across4 ,my advice to the public--more nuts1 less meats and there would be less sickness4 ,i have lived on nuts1 fruit and vegetables for the last four years and never sick4 ,f4 ,j4 ,l4 ,auckland1 ,new ,zealand1 ,mar4 #h1 #aibj4 ,sidenote3 8,perfect0 says ,new ,zealand purchaser ,received safely the #ab oz4 box of ,pecans which you so promptly sent me on receipt of price4 ,the pecan is unknown out here1 and the arrival of this stranger caused no little excitement4 ,the pecan is all you claim for it--we all pronounce it perfect4 ,f4 ,l4 ,g4 ,columbus1 ,ohio1 ,nov4 #bi1 #aiai4 ,sidenote3 ,food value superior to beef ,the box of ,hess ,pecans arrived ,o4 ,k41 but they didn't last long4 ,i never saw such a wonderful product in my life1 and as for food value--we need not worry about ,beef becoming short or extinct4 ,h4 ,j4 ,w41 ,m4,d4 ,goulburn1 ,jan4 #ad1 #aiah4 ,they are the first pecans that ,i have ever seen and ,i must say that they come entirely up to your description and are splendid nuts4 ,c4 ,f4 ,m4 ,cleveland1 ,o41 ,dec4 #bd1 #aiai4 ,sidenote3 8,the finest nut on earth0 ,i am in possession of the #aj pounds of the ,paper ,shell ,pecan4 ,without doubt it is the finest nut that exists on earth4 ,i am happy ,i have bought #e ,units of your wonderful plantation4 ,m4 ,m4 ,new ,orleans1 ,la41 ,dec4 #cj1 #aiah4 ,i have received the box of ,hess ,pecans4 ,i like them so well that ,i enclose payment herewith1 and request you to send a box to ,mrs4 ,g4 ,d41 ,new ,orleans4 ,c4 ,f4 ,l4 ,south ,bend1 ,ind41 ,dec4 #ac1 #aiai4 ,sidenote3 ,liked #aj lb4 box1 orders two more ,the #aj lb4 ,box of ,pecans you sent me came to hand and are good1 fresh1 and very fine4 ,i enclose you my check for #be for two more #aj lb4 boxes4 ,a4 ,j4 ,san ,jose1 ,cal41 ,may #c1 #aiai4 ,sidenote3 ,by all odds the best ,i received the box of ,paper ,shell ,pecans1 and enjoyed them immensely2 would say they are by all odds the best ,i have ever eaten4 ,i have also eaten the ,creole ,pralines of ,new ,orleans1 and the nuts used in that confection1 although good1 do not compare4 ,w4 ,s4 ,m41 ,jr4 ,wharton1 ,tex41 ,dec4 #d1 #aiai4 ,sidenote3 ,wonderful flavor2 it is all that you claim ,i am in receipt of the #aj lb4 package of ,hess ,paper ,shell ,pecans1 and ,i wish to state that they are the very finest and best flavored that ,i have ever tasted4 ,you have produced a wonderful nut and it is all that you claim4 ,r4 ,a4 ,g4 ,quanah1 ,texas4 ,sidenote3 ,more praise from ,texas 8,finest pecan ,i ever ate40 ,e4 ,s4 ,the ,highest ,priced ,pecans--,yet ,demand far ,exceeds ,supply ,sidenote3 ,a few more commendations from many received ,a high official of the city of ,new ,york wrote3 8,such pecans never were seen before in our neighborhood4 ,they are all you advertised them to be4 ,i sent a box on to my daughter in ,boston40 ,sidenote3 ,re-orders and the cash--prove superiority ,from another1 whose husband is at the head of a publication which enjoys national prestige as an exponent of the finest nuts and other foods by mail order1 we received the following letter1 along with the second order3 8,enclosed find check for which send package of your ,hess ,pecans4 ,kindly ship these at once as we wish them for ,thanksgiving40 ,why take more of your time with detailed copies of letters from customers ordering and re-ordering ,hess ,brand ,paper ,shell ,pecans8 ,is not the fact that re-orders were received in itself the best evidence of superior quality when it is considered that the selling price of many of these shipments was #a4be for #ab ounces1 or at the rate of #a4fe per pound8 ,the man whose wife wrote the last letter questioned whether any one would pay this price--for an addition of fifty per cent4 of the price of the average paper shell pecan was too much1 in his opinion4 ,he questioned the price before he sampled the nuts and noticed how much they were preferred in his own home and among his friends4 ,after that the price was forgotten and the recollection of superior quality led him to re-order1 just as it did many others4 ,sidenote3 ,impossible to supply dealers' demands ,for the past several years we have had to confine our sales almost entirely to mail orders1 because the supply has failed to increase quickly enough to meet the demand4 ,but in #aiad we made a test in one ,american city of only #ea1jjj population 7based on the #aiaj census7 through one wholesale grocery firm4 ,paper shell pecans had not been previously known in this section1 their salesmen said that it was absurd to attempt to market a #ab-oz4 box of ,hess ,brand ,pecans at the retail price of #a4jj1 then prevailing4 ,yet grocers re-ordered and re-ordered till our available supply was exhausted--the demand created by the nuts themselves astonished all concerned4 ,sidenote3 ,new ,york ,city can consume the world's supply ,the city in which this test was made was not our home town4 ,it does not stand above the average in per capita wealth--nor is there any evidence to show that the people of this city are more likely to be interested in pecans than any average ,american4 ,to make such a test in a large city like ,new ,york was impossible--for the entire yield of a #ajj1jjj-;acre plantation1 planted twenty trees to the acre1 could not supply a week's demand there1 if ,new ,york bought pecans in the same proportion as the city cited above4 ,a leading agricultural publication says3 8,tyler is a ,texas town with about #ab1jjj people who eat a carload of pecans every year4 ,if ,new ,york ate pecans at the same rate1 it would consume our whole crop40 78,whole crop0 refers to all of ,america's crops combined1 which is also the world's crop47 ,why ,this ,phenomenal ,demand for ,finer ,pecans ,there are many reasons for this remarkable demand for the finest grade pecans--despite the higher price--which reasons are briefly indexed on the five following pages4 ,sidenote3 ,the superiority of these finer pecans ,the greatest of these reasons is the superior quality of these pecans1 as shown by tests on pages #cc and #cd--the fact that they have a greater content of easily digested nut meat1 of attractive appearance and greatest nutritive value1 which nut meat is easily accessible1 due to their thin shells4 ,sidenote3 ,the movement toward nut meat as the 8true meat0 ,there is a strong movement the world over toward nut meat as the 8true meat10 in which some have joined for religious reasons1 some for ethical reasons1 others from dietetic or hygienic considerations--and many others because of increasing knowledge of food values4 ,the ,seventh ,day ,adventists will refer you to the twenty-ninth verse of the first chapter of ,genesis1 which reads3 8,and ,god said1 ,behold1 ,i have given you every herb bearing seed1 which is upon the face of all the earth1 and every tree in the which is the fruit of a tree yielding seed2 to you it shall be for meat40 ,they reason that according to this passage 8true meat0 grows on trees1 and in this belief they are joined by many others for ethical1 dietetic and hygienic reasons4 ,sidenote3 ,by religious1 ethical and hygienic organizations ,illustration3 ,a #c ,,year ,,old ,,tree on our plantation1 photographed ,august1 #aibj4 ,october it bore many clusters of large1 fully developed pecan nuts4 ,everywhere in ,america there are large numbers of people1 organized and unorganized1 who will not eat the flesh of any animal4 ,in sanitaria of all sorts there is a tendency to reduce to the minimum the use of all animal meat or do away with it entirely4 ,in one system of forty sanitaria there are practically no drugs used because the patients are put on a perfected diet system in which nuts are substituted for animal flesh4 ,at ,battle ,creek ,sanitarium alone1 under ,dr4 ,kellogg1 over #aj1jjj patients have adopted the meatless diet4 ,nut meat is largely used there to replace animal flesh4 ,nuts ,meet the ,demand ,for ,uncooked ,foods ,sidenote3 ,the most perfect uncooked food ,many physicians who specialize in diseases of the intestinal tract are advising the use of uncooked foods4 ,dr4 ,kellogg1 in his book1 ,colon ,hygiene1 sums up one strong argument in simple1 non-technical language when he says on page #bbc3 8,raw food resists the destructive changes which are produced by bacteria1 while cooked food makes no such resistance40 ,nut meat is practically the only source of both protein and fat1 in large proportions1 which it is safe to eat uncooked4 ,this statement is readily proved by high authority4 ,in the ,congressional ,record for ,january #f1 #aiag1 we read3 8,nuts occupy a unique position in the list of important food products1 in that1 with the possible exception of a few other fruits1 in the raw condition they alone afford a fairly complete and balanced food for human beings40 ,the fact that nut importations in #aiag were nearly ten times as great in value as those in #aijj--while the consumption of animal flesh had failed to even keep pace with the increase in population--is evidence of increasing public recognition of the great and varied advantages of nut meat over animal flesh4 ,sidenote3 ,less butter-fat demanded1 more nut-fat ,possibly you will find this increase in the consumption of nut meats even more surprising when you consider that there was practically twenty per cent4 less butter sold from ,america's farms in #aiji than in #ahii1 according to ,u4 ,s4 census figures4 ,in other words1 the consumption of butter1 which is the principal table article competing with nuts in fatty content1 was falling off to four-fifths during practically the same period while the consumption of nut meat was increasing so rapidly4 ,perfected pecan nuts contain more protein than beefsteak1 and almost as much fat as butter4 ,isn't it only natural that people should want their nourishment and fat in this concentrated form--hermetically sealed and kept pure by nature8 ,is there any such assurance of purity and cleanliness on butter--or on beefsteak8 ,place a ,hess ,brand ,paper ,shell ,pecan on a hat-pin1 light the nut meat and notice that it burns like a candle because it is seventy per cent4 fat4 8,at this age 7eight to ten years7 the best parts of the orchards under the most favorable conditions and in favorable years will not infrequently produce from twelve to fifteen pounds per tree4 ,the average number of trees per acre of the orchards already planted is twenty4 ,twenty trees per acre1 each averaging twelve pounds1 yield two hundred and forty pounds per acre40 ,speech of ,congressman ,frank ,park1 ,jan4 #f1 #aiag1 as reported in the ,congressional ,record4 ,pecans ,for ,sundaes and ,candies1 ,etc4 ,the young women of ,america1 who have changed so largely from soda water and ice cream to nut sundaes1 may not realize that they are getting increased nourishment--but that is the case4 ,that this is no small element in the consumption of pecans is evidenced by the fact that one druggist alone uses #a1ejj pounds of crushed pecan meat per year for nut sundaes--while hundreds might probably use as many if the true figures were known4 ,sidenote3 ,the pecan is the concentrated form of nourishment4 ,illustration3 ,enos ,h4 ,hess1 ,second ,vice ,president1 and some stockholders of the ,keystone ,pecan ,plantation4 ,nut candies are in such great demand that the best confectioners are astonished4 ,but not all nuts are fit for use in summer4 ,the confectioner who is anxious to produce a quality product1 places his dependence upon the pecan--the finest of nuts--which nature has furnished in an air-tight shell1 which assures satisfaction the year round4 ,the confectioners of ,new ,orleans--a hot weather city--long since learned their lesson and that city is almost as much noted for its pralines--a pecan nut confection--as for its wonderful fete1 the ,mardi ,gras4 ,pralines were too good to be confined to ,new ,orleans alone4 ,along the boardwalk at ,atlantic ,city and other watering places1 and at the finer confectionery shops of the larger cities1 they are in good demand4 ,there is no other way to make acceptable pralines except by using pecan nuts--the finest pralines require that the nuts be whole1 which1 in turn1 indicates another need for paper shell pecans4 8,a ,greater ,future ,than ,any ,nut ,raised ,in ,this ,country0 8,it is not many years since these delicious nuts1 the ,paper ,shell ,pecans1 were first introduced to the people of the ,north1 and wherever they have gone they have met with instant and cordial favor4 ,the ,paper ,shell ,pecan has a greater future than any other nut raised in this country4 ,it is a most delicious nut40 ,geo4 ,k4 ,holmes1 noted authority on agriculture1 ,washington1 ,d4 ,c4 ,maximum ,food ,values ,in ,condensed ,form ,sidenote3 ,greater digestibility ,one remarkable fact about the improved paper shell pecan is that it is at the same time richer in protein and fat than other nuts1 yet is more digestible4 ,people who say1 8,i cannot eat nuts because ,i suffer from indigestion10 are surprised to hear of pecans being prescribed by physicians--until they try the ,paper ,shell ,pecan themselves and find that it agrees even with the invalid4 ,unlike other nuts which contain less fat--it can be eaten in quantity without salt without any ill effect4 ,this is probably due to the fact that the improved pecan contains an oil which seems to possess many of the lubricating and healing qualities which are found in olive oil4 ,sidenote3 ,convenient1 condensed nutriment ,the digestibility of pecan fat is an established fact--pecans are used largely at such scientifically conducted sanitaria as those at ,battle ,creek as a substitute for meat and corrective diet in troublesome cases of intestinal derangement4 ,consider the many fortunes made in olive oil--then remember that even if scientific research should show that pecan oil is not so beneficial as olive oil1 the pecan has many manifest advantages in its more appetizing form1 assurance of cleanliness and purity1 etc41 which makes its future promising4 ,no authority has ever questioned the nutritive value of the pecan4 ,even the wild pecan1 which is far inferior in nutritive qualities to the ,paper ,shell ,pecan1 has received high recommendation from eminent authorities4 ,but the fact that this nutriment was locked up within a hard shell1 separated by a partition so strong and bitter that it was seldom possible to get out a satisfactory kernel1 kept the wild pecan from enjoying the wide popularity it deserved4 ,the introduction of the improved seedling and paper shell varieties not only led to an interest in these improved varieties1 but caused such an increased demand for all pecans that prices rose on even the poorest wild pecans4 ,but the public found that the best pecans are the cheapest in the end--and the demand for pecans has increased most rapidly on these grades from which the largest kernels1 containing the utmost in nutritive value1 could most easily be removed whole4 ,from one of the largest nut-tree nurserymen in the world3 8,the demand for pecans of all descriptions is increasing faster than the supply4444 ,the large pecans that we raise bring from #ej cents per pound up to #a4be4 ,we do not think that the price will ever drop a great deal1 though a great income can be had even at #be cents per pound or even lower if trees are ten or more years of age4 ,if one had #a1jjj to invest he would be satisfied with #g1 which is #gj1 yet five or six trees will bring in this income4 ,there are no diseases or insects that are bad on the pecan1 nothing like as bad as with the apple1 peach1 etc41 nothing that is anywhere near ruinous4 ,pecan trees are naturally a wild tree and therefore very hardy40 ,a ,test ,which ,proves ,the ,best ,pecans ,cheapest ,in ,the ,end ,sidenote3 ,a comparison of equal weights of five grades ,a comparison was made of equal weights of the following grades of pecans3 ,first1 ,common wild pecans selling at about #be;c per pound4 ,second1 ,common seedling selling at about #cj;c per pound4 ,third1 ,selected seedling selling at an average price of #dj;c per pound4 ,fourth1 ,average ,paper ,shell ,pecans1 retailing at an average price of about #ge;c per pound4 ,fifth1 ,hess ,brand ,paper ,shell ,pecans selling at #a4be per pound4 ,this comparison--on the five points 7,a-,b-,c-,d-,e7 detailed below on this page and on the following page--shows which gives you the most for your money4 ,sidenote3 ,tested on five counts ,a--,before ,cracking4--,though size of the nut whole counts for but little in judging pecans1 as compared to the quantity and quality of the meat within the shell1 those making the test were interested to note that even in the case of the few paper shell pecans in ,class ,four which seemed larger than an average ,hess ,brand ,paper ,shell ,pecan1 these larger shells were later found to be only partially filled with meat1 or with many kernels shrivelled4 ,b--,opening ,process4--,the ,hess ,brand ,paper ,shell was found to open more readily in the hand without nut crackers1 than did the other classes of nuts when nut crackers were used4 ,when the fragments of shell were compared it was easy to see why--superior thinness of shell distinguishes ,hess ,brand ,paper ,shell ,pecans4 ,the meat in the ,hess ,brand ,paper ,shell ,pecans filled the shells completely1 while large air spaces were noted in many varieties in ,class ,four4 ,c--,separating ,meat ,from ,shell4--,when various lots of nuts were carefully opened1 in separate piles1 a careful comparison was made of the meat and shells in each pile4 8,nature has prepared the soft shell pecan for man's food by making the kernel easier both to extract and to digest10 says a well known pecan specialist4 ,the number of whole kernels was counted--no other pecan had four-fifths as many whole kernels as were found among the ,hess ,brand ,paper ,shell ,pecans4 ,the common wild pecan and the common seedling had such hard shells that the meat was practically all broken to small fragments in opening the shells4 ,no detailed comparison was necessary between these crumbs of nut meat1 mixed with shell and pith1 and the whole kernels or half kernels of the ,hess ,brand ,paper ,shell ,pecans4 ,d--,the ,pith ,test4--,in the ,hess ,brand ,paper ,shell and in the ,paper ,shell ,pecans of the ,fourth ,class there was practically no pith--the inner partition taking the form of a thin membrane which was easily removed1 instead of the thick1 bitter wall of the two cheaper classes of pecans4 ,sidenote3 ,the most meat per dollar from the highest priced nuts ,e--,the ,final ,test4--,when the nut meat1 which was in appetizing or edible form1 was separated from the shells and partitions in each case1 it was found that for table use the ,hess ,brand ,paper ,shell gave the greatest weight of nut meat for every dollar invested in the nuts1 carriage and opening costs included4 ,the average paper shell variety which costs nearly as much as the ,hess ,brand ,paper ,shell was a poor second1 followed closely by the ,third ,class 7the selected seedlings71 while the two cheap grades were in the end the most costly investment--because they yielded so small a quantity of satisfactory nut meat for each dollar invested4 ,this is also confirmed by many other tests1 which show that even including small particles of nut meat1 which are far from appetizing in form1 the wild pecan and the common seedling yield less than four pounds of meat to each ten pounds of nuts2 the ,selected ,seedling ,pecan and the common ,paper ,shell about five pounds of meat to each ten pounds of nuts2 and the ,hess ,brand ,paper ,shell ,pecan about six and three-quarters pounds of meat to each ten pounds of nuts4 ,with such superiority proven for ,hess ,brand ,paper ,shell ,pecans1 it is no longer a question whether the public will pay the higher price4 ,it is paying it4 ,oskaloosa1 ,ia41 ,jan4 #h1 #aibj4 ,the nuts certainly are life size and look good enough to eat4 ,every one who was so fortunate as to get some of the nuts1 and they were quite a few1 pronounced them the finest ever4 ,here is wishing all good things for the pecan company4 ,r4 ,s4 ,more ,pecan ,orchards--,a ,vital ,necessity ,our only problem ,,now is to meet the demand for the highest grade ,paper ,shell ,pecans4 ,america demands more fine pecans--it is hungry for them4 ,sidenote3 8,once a pecan eater1 always a pecan eater0 ,not only because of the superior food value of pecans2 nor only because of their many advantages as the purest1 most condensed of all natural food products1 but also because of their alluring flavor4 ,as ,prof4 ,hutt1 ,ex-,president of the ,american ,pomological ,society1 well puts it1 8,once a pecan eater1 always a pecan eater40 ,wherever the improved pecan goes--the world over--it creates its own market4 ,it is simply marvelous how hungry the world is for these fine pecans1 and it will be hungry for many years to come because the increase in supply does not keep pace with the rapidly increasing demand for high quality pecans4 ,the obvious remedy1 therefore1 is to produce more fine pecans by planting more pecan orchards4 ,illustration3 ,small branches showing how pecan nuts grow4 ,how ,pecan ,trees ,do ,grow on our plantations in ,south ,georgia once their wonderful root system is established4 ,illustration3 ,june #aiai ,,same ,,tree ,july #g1 #aibj ,above--,c4 ,l4 ,cudebec1 of ,denver1 ,above--,a picture to same scale1 of ,col41 and ,fred4 ,w4 ,burger1 of same tree1 one year later4 ,the ,boulder1 ,col41 7right7 at a tree growth in one year is shown by planted in #aiai on one of ,mr4 portion of tree above hand of boy ,burger's units4 ,photo six months 7,maurice ,forman1 of ,nogales1 after planting4 ,arizona74 ,illustration3 ,pecan trees on our plantations--#c years old4 ,our ,co-operative ,profit-,sharing ,system ,like all tree crops of value1 pecans do not bear the first few years after planting4 ,during this period before bearing begins1 the greatest care and attention are necessary--once the pecan orchard is well established1 the trees are hardy as an oak4#a ,footnote #a3 ,in the proceedings of the ,national ,nut ,growers ,association we read of many pecan trees which have remarkable records for long life and great yields4 ,it tells of one tree1 now #aaj years old1 which has borne every year for thirty years1 bearing #djj pounds of nuts in a single season4 ,another is now #ge years old and has borne every year for forty-one years--largest annual crop being #hjj pounds1 average crop over #ejj pounds per season for thirty years past4 ,another property has borne as high as #ijj pounds per year and has borne every year for forty-one years4 ,sidenote3 ,trained specialists and our exceptional equipment on your units ,our co-operative1 profit-sharing plan gives your pecan orchard the benefit of the skill and experience of our trained horticulturists1 and of mechanical facilities which it would be impossible for the average pecan orchardist to possess4 ,our pecan orchard plantations1 totaling over #g1cjj acres1 are all located near ,albany1 ,georgia1 the 8hub of the pecan universe40 ,the land has been approved by experts of highest standing as possessing the rare character of soil necessary4 ,corroborating these opinions is the fact that we have right on our property many pecan trees1 bearing seedling nuts in large quantities1 despite the fact that they were planted thirty trees to the acre fifteen and twenty years ago4 ,now only twenty ,paper ,shell ,pecan trees are being planted to the acre1 because of their vigorous growth4 ,these trees will undoubtedly increase in size and in annual yield every year till they are forty years old--and bear their maximum crop for a century or more4 ,sidenote3 ,twenty ,paper ,shell ,pecan trees of standard varieties on each acre-unit ,the ,keystone ,pecan ,company was organized and incorporated for the purpose of planting its property with ,paper ,shell ,pecans on a co-operative and profit-sharing basis4 ,that is1 of the #g1cie acres1 #e1djj acres will be sold to investors1 the investor buying as few or as many acres as he desires4 ,from the beginning the company has been planting the property to ,paper ,shell ,pecans of standard varieties1 twenty trees to each acre-unit4 ,it cultivates and cares for the trees and the land for a period of five years from planting of orchard units1 and the charge per acre-unit includes land1 clearing1 furnishing trees1 planting1 cultivating1 care1 etc4 ,after this period the company shares with the unit holder in the profits from the nuts as explained on page #ch4 ,our unit plan is considered by conservative investors as the safest1 most equitable and most profitable plan to plant our large ,pecan ,orchard ,plantations in the shortest possible time4 ,we ,sell ,you ,the ,land1 ,and ,establish ,your ,orchard ,under this attractive plan the company agrees to sell to investors land up to #e1djj acres from its plantations4 ,the interest of the company and its obligation does not cease with the sale of the land1 for on each acre-unit are planted twenty pecan trees of the finest standard varieties4 ,sidenote3 ,all trees that die replaced without charge ,the company further obligates itself to do all the cultivating necessary--caring for the young trees and the land for a period of five years from original date of planting orchard units1 replacing at its own expense all trees that die1 so that at the end of that period your orchard will have twenty healthy1 thrifty trees4 ,all this is done without expense to the buyer4 ,the total net proceeds from any nuts grown during this development period1 will be paid to the ,orchard ,unit ,owner after deducting #ab per cent4 commission for gathering and marketing4 ,sidenote3 ,crops marketed for you ,after the five-year development period the ,company will1 at the option of the unit owner1 enter into an agreement to operate the property as agent for the unit owner on the most profitable basis1 for such period of time as shall be mutually agreed upon1 fertilizing and farming the land1 cultivating and pruning the trees1 as well as gathering and marketing the pecans1 receiving1 after the necessary expenses are deducted1 #ab of the profits1 #hg being paid to the ,orchard ,unit ,owner4 ,under the co-operative profit-sharing agreement and plans as outlined there should be enormous profits4 ,sidenote3 ,sold on easy monthly payments ,as the expense of developing is distributed over a number of years1 the company has arranged to sell the orchard units on small monthly payments1 thus placing a golden opportunity within the reach of all investors and giving them a chance to make their money work as effectively for them as if they themselves were operating on a large scale4 ,sidenote3 ,you own the land ,remember1 you become absolute owner of the acre of land in your orchard unit4 ,the land is cleared1 the pecan trees are planted1 cultivated and cared for as a whole on a large scale4 ,this is co-operation under a system which relieves you of every worry and which makes for economy and large profits4 8,the pecan industry is a husky infant with almost boundless possibilities4 ,we are building an industry1 which1 for generations1 should yield its bountiful crop of delicious food and bring millions of dollars to our citizens40 ,congressional ,record of ,united ,states1 page #adgh1 ,vol4 #ed4 ,the ,practical ,answer--,the ,unit ,plan ,sidenote3 ,expert supervision at lower cost than hired help by our plan ,there are many people who know of the great successes made in pecan growing in this district1 who would be glad to buy five1 ten or twenty acres of our ,pecan ,orchard ,plantation4 ,the land in itself would undoubtedly be a good investment1 because cases are on record showing increase of double and treble value on land which does not have an orchard4 ,but this would not be of any great advantage in solving the problem of supplying more of the finest pecans unless the purchaser had the knowledge1 skill and time to bring his trees to the bearing point4 ,even assuming that he could himself bring the trees to bearing1 his ability to market his product advantageously could not possibly equal that of a co-operative group of orchardists1 who have the most skilled supervision service and the advantages regarding marketing which come from collective effort4 ,sidenote3 ,co-operative marketing assures higher profits ,with several carloads to ship instead of a few barrels1 the large orchardist is in a position to command the very lowest rate and to reach the market in just the right season4 ,ask any member of a ,citrus ,fruit ,exchange whether he has made more money since he joined that organization than he did before1 and he will tell you an interesting story which cannot fail to convince you of the advantage of collective marketing4 ,yet oranges and grape fruit1 the products of the members of these exchanges1 are perishable in such a short time that the benefits derived are small compared with those gained by co-operative marketing of ,paper ,shell ,pecans4 ,there are other advantages of collective effort which exceed even the advantages in marketing4 ,among them is the advantage of skilled supervision at minimum cost4 ,the professional or business man can live in the ,north1 enjoying the income which his specialized efforts assure1 yet be growing his pecan orchard in the ,south under the supervision of expert pecan horticulturists whom he could not possibly afford to retain for a plantation of less than a thousand acres and with labor costs reduced to a minimum by such skillful management and the use of the most modern mechanical appliances such as tractors1 etc4 ,sidenote3 ,live at home raise pecans in ,georgia ,he need not lose an hour from his regular business to supervise the gathering and marketing of his crop of pecans4 ,while he makes money at his own business1 his orchard unit also makes money for him without sacrificing his time4 ,our ,pecan ,orchard ,plantations ,are ,divided ,into ,one-,acre ,units ,each twenty-tree unit is platted off on the plan of our property and indicated with an ,orchard ,unit number4 ,in each of these units twenty pecan trees are planted4 ,the purchaser of an ,orchard ,unit secures absolute ownership of his land1 but each entire plantation is operated as a whole4 ,this plan has made it possible for us to clear the land1 plant1 cultivate and care for the young trees at a fraction of the cost which would be necessary if the units were operated separately4 ,illustration3 ,illustration at left3 ,upper picture shows ,james ,j4 ,best1 ,canton1 ,ohio1 photographed ,june1 #aiah1 at one of the newly planted trees on his #ba acre-units4 ,picture below shows same tree two years later4 ,great growth of head and thickening of trunk result from our intensive cultivation4 ,the cost of land1 cost of clearing and cost of setting trees1 etc41 is of such magnitude as to be almost prohibitive to any person developing a small acreage4 ,under the ,orchard ,unit ,plan this cost is reduced owing to the scope of the undertaking4 ,it is generally conceded that when you develop orchards in large tracts of #a1jjj acres each or more1 the cost of machinery1 equipment1 live stock1 management and other essentials--distributed over the whole area--is therefore far lower per acre than when you develop a limited area1 such as five1 ten or even fifty acres4 ,a small orchard managed on a small scale cannot produce pecans nearly as economically as if that small orchard is a ,unit under large plantation management4 ,the company gains also by the natural increase in value of the #b1jjj acres of fertile pecan growing land which it is holding for itself under the same conditions which apply to any unit in the #e1djj being sold4 ,,service ,which ,build ,productive ,orchards ,intensive cultivation by ,mechanical ,power--,mule ,power--,man ,power4 ,illustration3 ,two of our six tractors at work on one of the #ea acre-units owned by ,mrs4 ,c4 ,j4 ,balliet1 ,lehighton1 ,pa41 pulling ,roderick-,lean #bd disk harrows4 ,note also on page #dc the mule drawn plows4 ,the ,keystone ,pecan ,co4 has set as its goal the production of pecan orchards second to none4 ,to achieve this1 all work is planned many months ahead of operations1 every detail carefully considered and specifications drawn which cover every phase of the work from the planning of the tree rows1 the planting of the young1 dormant1 budded1 paper shell pecan trees1 to the care and cultivation of these trees throughout the entire development period4 ,these specifications cover the selection of trees of the standard varieties1 the size and quality of the trees1 the methods by which they are dug in the nursery1 the size of the hole in which they are planted and the methods of planting2 with especial attention to the character of the soil placed in the tree holes and the methods of replacing the same4 ,the proper system of fertilizing when planting and at each subsequent stage is carefully outlined and all other work is done under the supervision of skilled experts4 ,illustration3 ,hoe hands augment the tractor and mule cultivation by hoeing around every tree on the plantation at approximate #aj-;day intervals during the growing season4 ,the cultivation at the various periods of the year and the various stages of growth is provided for and carried out with utmost care4 ,the ,keystone horticulturists insist upon intensive cultivation using mechanical1 mule and man power1 each in its separate sphere to complete their carefully planned system4 ,the use of powerful tractors for plowing and harrowing with #bd-;disk ,roderick-,lean harrows has produced results which would otherwise be unattainable4 ,throughout the growing season a thorough harrowing at ten-day intervals conserves the moisture1 destroys noxious vegetation and so improves the condition of the soil that its sturdy1 vigorous growth continues4 ,at certain stages tractor cultivation is augmented by mule drawn plows which in alternate plowings turn the soil to and from the trees4 ,these are followed by ,planet1 ,jr4 ,cultivators4 ,this work is further augmented by hoeing squads working under thorough supervision 7see cut at right74 ,the result of this intensive cultivation is growth--quick growth--substantial growth4 ,one of the ,safest ,industries--,the ,profit is ,o4 ,k4 ,l4 ,j4 ,cooper1 ,president of the ,first ,national ,bank of ,waycross1 ,georgia1 clearly states the whole proposition1 when he says3 8,the pecan industry is in its infancy1 but is being developed very rapidly in this immediate section4 ,it is considered one of the safest industries in ,south ,georgia1 and the profit is ,o4 ,k4 once you get the trees in good bearing condition40 ,far-sighted business people are investing in pecan orchards because their investigation proves that the bearing pecan orchard is 8one of the most profitable and permanent of agricultural investments40 ,see statement of ,luther ,burbank1 the ,edison of ,agriculture on page #ai4 ,below is a table showing a conservative estimate of the probable yield of an acre orchard unit in this district4 ,the figures are not guaranteed1 but are to the best of our knowledge and belief accurate and authentic4 ,the first column in this table refers to the number of years from planting in the orchard units4 ,per tree1 based on ,average yield per ,average ,income per average records of tree1 nuts at #dj;c4 income unit varieties developed a lb per tree #dth year a few nuts4 #eth year #b to #c lbs4 #b lbs4 #a4jj #bj4jj #fth year #d to #e lbs4 #d lbs4 #a4hj #cf4jj #gth year #g to #i lbs4 #h lbs4 #c4bj #fd4jj #hth year #aj to #ab lbs4 #aa lbs4 #d4dj #hh4jj #ith year #ah to #be lbs4 #ba lbs4 #h4dj #afh4jj #ajth year #cg to #ej lbs4 #dc lbs4 #ag4cc #cdf4fj #aeth year #ajj to #aej lbs4 #abe lbs4 #ej4jj #a1jjj4jj #bjth year #aej to #cjj lbs4 #bbe lbs4 #ij4jj #a1hjj4jj ,illustration ,illustration3 ,year ,old #a ,years ,old #b ,years ,old #c ,years ,old ,j4 ,r4 ,pinson1 near our ,mitchell ,co4 plantation1 reports #fhe pounds from #bdf trees1 an average of #b4h pounds per tree1 in the fifth year4 ,r4 ,p4 ,jackson makes affidavit to a yield of #a1jef pounds the fifth year from his #bei pecan trees1 or an average of #d pounds per tree4 ,the ,monticello ,board of ,trade1 ,monticello1 ,florida1 directs attention to #ie trees of finest paper shell pecans owned by ,h4 ,c4 ,white1 at ,putney1 ,georgia1 which bore #chj pounds of nuts in the sixth year4 ,j4 ,a4 ,kernodle reports #ag pounds per tree the sixth year from a group of trees4 ,j4 ,r4 ,pinson reports a yield of #b1dej pounds from a #ac-;acre orchard in its seventh year1 average of #aij pounds per acre1 or #i pounds per tree4 ,b4 ,w4 ,stone1 ,ex-,president of the ,national ,nut ,growers' ,association1 reports a yield of #a1cjj pounds from #c acres the eighth year1 which figures over #bj pounds average per tree4 ,i4 ,p4 ,delmas reports a yield of #i1gej pounds of pecans from his #cbe trees in the ninth year1 an average of #cj pounds per tree4 ,t4 ,s4 ,mc,manus reports #afe pounds of nuts from one tree the tenth year4 ,he states that he can show average yields of #ej to #ge pounds at ten years4 ,theo4 ,bechtel1 ,president of the ,national ,nut ,growers' ,association1 reports a yield of #ajj pounds in the #ajth year and of #ahe pounds in the #acth year4 ,illustration3 ,a #c year old tree on our plantations on which #dd nuts were counted by the men in the picture1 ,a4 ,s4 ,perry1 ,secretary of the ,national ,nut ,growers ,association1 ,thos4 ,f4 ,miller1 ,allentown1 ,pa41 ,prof4 ,w4 ,s4 ,hafer1 ,womelsdorf1 ,pa41 and by ,frank ,r4 ,ritter1 ,fleetwood1 ,pa4 ,the nuts1 being still small and practically the same color as the foliage1 cannot be seen in the photograph4 ,b4 ,w4 ,stone1 in his book1 8,the ,pecan ,business10 tells of one tree which in its seventh1 eighth and ninth year bore an aggregate of #bjj pounds of nuts4 ,the same tree bore #ajf pounds in its tenth year4 ,i4 ,p4 ,delmas reports a yield of #bce pounds of pecans from a tree thirteen years old4 ,john ,d4 ,gunn reports a yield of #bfh pounds in a single season from one of his paper shell pecan trees4 #c ,years' ,growth ,henry ,e4 ,morton1 ,president of the ,morton ,mfg4 ,co41 large manufacturers of heavy machinery1 ,muskegon ,heights1 ,michigan1 standing beside a #c year old tree on one of the #de units which he owns on our plantations4 ,note on page #di ,mr4 ,morton's statement that these strong-trunked1 heavy-headed trees exceeded his expectations4 ,note also his comment on the benefits of our ,medium ,height ,pruning ,system in producing large spreading heads with a great increase in the number of nut bearing branches4 ,illustration3 ,picture below shows our ,field ,secretary at a #c year old tree which by its sturdy trunk and spreading head shows the advantages of our thorough cultivation and ,medium ,height ,pruning ,system4 8,i firmly believe that commercial pecan growing is one of the most promising horticultural possibilities of the ,south4 ,there is now a greater demand for all kinds of nuts than ever before1 a demand that our growers will not be able to catch up with for years4 ,the pecan is undoubtedly the finest1 most nutritious and most delicious of nuts4 ,the world must get her supplies of pecans from us 7in the southern section of the ,united ,states7 and as yet we do not begin to supply the local demands1 to say nothing of producing for export40 ,w4 ,n4 ,hutt1 ,ex-,president1 ,american ,pomological ,society1 ,ex-,president1 ,national ,nut ,growers ,association4 ,our ,figures are ,intentionally ,conservative ,in recent years the selling price of pecans at the orchard has been more than double the price used in our table4 ,no one can tell how much higher pecan prices may go4 ,on ,patrician ,pecans--introduced by us in the #aibj season--we have found an exceedingly large demand at #a4ej for a #ab-oz4 box1 which is at the rate of #b4jj a pound1 and have received many strong commendations from purchasers4 ,these de luxe pecans have been sold into all sections of the ,united ,states--including such southern states as ,mississippi1 ,florida1 ,texas1 etc4--and into ,canada1 ,alaska1 ,france and other foreign countries2 not in the #ab-oz4 package only1 but also in #aj-lb4 cartons and barrel lots4 ,we are intentionally conservative4 ,we want the investor in our twenty-tree orchard units to be agreeably surprised that the yield is greater and the price secured per pound higher than our table shows4 ,our interests and those of the investor are identical--selling an orchard at the low price shown on the application blank 7page #ga7 benefits us little unless the return secured from the gathering and sale of nuts is satisfactory4 8,for the person who is willing to wait a few years there is no more profitable investment than a grove of pecans10 says ,j4 ,b4 ,wight1 ,pecan ,nurseryman and ,grove ,owner4 ,under our co-operative plan the investment is reduced to the minimum during the waiting years4 ,as shown by application blank at rear of this book we offer an acre-unit planted with twenty pecan trees of standard varieties on an easy deferred payment plan4 ,from the moment you put down your first payment1 the contract of sale protects you--in the opportunity to reap profits from the constantly increasing yields of pecans when the trees begin to bear1 and in the opportunity to gain by the #ajj a year increase in value of your acre-unit4 ,for the most authentic information shows that each acre pecan orchard unit increases in value each year at the rate of at least #ajj4 ,figure it out for yourself--carefully and conservatively4 ,though the price now being secured for the nuts is far higher than the price used in the table on page #db1 we would rather that you base your comparisons on the figures in that conservative table4 ,the case is strong enough on that basis4 ,an ,increase in ,value of #ajj per ,year per ,acre ,mr4 ,e4 ,b4 ,adams1 formerly ,secretary of the ,albany1 ,ga41 ,chamber of ,commerce1 writes3 8,each season the pecan groves enhance in value1 it being agreed by eminent pecan authorities that properly cared for pecan groves increase #ajj an acre in value each year40 ,this is an investment where your principal increases and your income gets larger as the years roll by4 ,why ,do ,we ,sell ,orchard ,units8 ,we can answer that in a few words4 ,to raise money to establish more pecan orchards4 ,we must have more finest grade paper shell pecans to meet the increasing demand4 ,america demands more4 ,when this market is supplied--which date seems generations distant--there are limitless opportunities open for export business4 ,the pecan is a food in demand all year around1 yet the constantly increasing supply is exhausted in a few months4 ,no ordinary increase of plantings would meet the need4 ,our ,co-operative ,profit-,sharing ,plan is the most direct1 most effective solution of the problem4 ,the opportunity is enormous4 ,to make right use of that opportunity requires large planning and large plantings4 ,we have now four thousand acres of pecan trees planted and growing on our plantations--to establish these1 fertilize1 cultivate and care for them until bearing would involve an outlay so prodigious that it is good policy for our company to welcome the co-operation of a limited number of unit owners1 assuring maximum efficiency on all our acreage at a minimum expense for planting1 care1 cultivation1 gathering crop1 marketing nuts1 etc4 ,illustration3 ,in one of our #c year old orchards1 showing sturdy trunks and heavy heads4 ,our ,investors ,are ,found ,all ,over ,the ,world ,illustration3 ,a #c ,,year ,,old ,,tree on our plantation4 ,observe the massive trunk1 the sturdy limbs1 the great spread of nut bearing branches4 ,far-sighted people1 who1 after thorough investigation1 have invested in ,pecan ,orchard ,units under our co-operative plan1 are found in every section of the ,united ,states and ,canada1 and also in many foreign countries1 such as ,mexico1 ,new ,zealand1 ,australia1 the ,british ,isles1 ,south ,africa1 ,india1 etc4 ,you will find them from ,sanford1 ,maine1 on the ,east1 to ,oakland and ,lompoc1 ,california1 on the ,west2 from ,miami1 ,florida1 and ,el ,paso1 ,texas1 on the ,south1 to points as far ,north as ,alaska4 ,in ,new ,york1 ,boston1 ,philadelphia1 ,baltimore1 ,washington1 ,atlanta and ,columbus1 ,georgia2 ,pittsburgh1 ,toledo1 ,detroit1 ,chicago1 ,st4 ,louis1 ,jacksonville1 ,new ,orleans and other large cities you will find those who are providing for the future by putting their money in ,keystone ,pecan ,orchard ,units4 ,sidenote3 ,investigations on the grounds prove our statements conservative ,the strongest believers in our co-operative orchard proposition are keen business people1 with ability to get at the facts1 who have visited the plantations themselves1 and have seen for themselves our bearing pecan orchards1 our nursery1 our planted units1 their intensive care and cultivation4 ,on their return many have bought additional units--or recommended the investment to their friends4 ,the progress made is so evident that it convinces all who see it4 ,sidenote3 ,we are glad to have you visit the plantations ,prospective investors and owners of orchard units are welcome any time at the plantations in order that they may see for themselves just what progress has been made and is being made4 ,it is necessary that we shall have undisputed control of the orchard during the first five years--the period when closest cultivation is required--in order that we may make good on our guarantee and turn over to you a successful orchard at the end of that period4 ,but we shall be glad to have you establish a bungalow or cottage on the ground at any time afterward4 ,a few typical letters from unit owners who have visited the plantation are found on the following pages4 ,finds ,his #de-;,acre ,orchard ,better ,than ,he ,expected ,illustration3 ,sturdy main branches1 resulting from our ,keystone ,system of ,pruning4 ,writes ,prominent ,manufacturer of ,muskegon ,heights1 ,mich4 ,muskegon ,heights1 ,mich41 ,july #ae1 #aibj4 ,keystone ,pecan ,company1 ,manheim1 ,pa4 ,gentlemen3 ,ever since #aiag1 when ,i purchased my #de-;acre pecan orchard from you1 ,i have been wanting to go to see it1 and several times had all arrangements made1 but unforeseen events arising suddenly in my business prevented my going until now4 ,of course1 ,i satisfied myself before buying that an investment in your pecan orchards is sound and profitable1 and ,i received your reports from time to time showing progress1 so that ,i knew my trees were receiving the best of care and were growing nicely1 and yet naturally ,i wanted to see them4 ,i am happy to say that my orchards were fully as good as reported--the thrifty1 strong-trunked1 heavy-headed trees are in many respects better than ,i expected4 ,your ,medium ,height ,pruning ,system has produced wonderful trees4 ,they are developing thick1 strong trunks and branches1 and large1 symmetrical heavy heads4 ,your thorough cultivation1 with tractors1 mules1 and hoeing around the trees by hand1 on every part of the plantation1 keeps the soil in the best possible condition to promote growth4 ,the growth already made shows that your methods produce unusual results4 ,the foundation idea underlying all your plans seems to be service1 and as a manufacturer of many years experience selling to many of the largest concerns in this and other countries1 ,i have learned that service and the application of the ,golden ,rule are the foundation of all success4 ,all businesses and all persons are measured by the service they render4 ,my visit to your plantations has shown me that your ,company places service always foremost1 and that you stand for a square deal4 ,in cultivation and pruning and in every way the trees are treated as individuals and each tree receives individual attention4 ,when the thirty-five hundred acres now planted will have passed through the development years1 the ,keystone ,pecan ,groves will be a place of beauty and will be a perennial source of profit to the owners of the units4 ,i have also visited your offices at ,manheim on various occasions1 and have found the equipment and organization there fully as complete and as efficient as that on the plantations4 ,i have met several of the directors of the company1 all of whom stand high in their communities1 and are known as men of honor and ability4 ,mr4 ,elam ,g4 ,hess1 the president of the ,company1 ,i have found to be a man of integrity and uprightness in his dealings1 who has demonstrated exceptional ability in building up an organization which renders expert and conscientious service to the unit owners4 ,in my travels ,i have investigated the pecan market and its possible future4 ,i have tried to buy ,paper ,shell ,pecans in the different cities from ,kansas ,city and ,minneapolis1 ,east as far as ,boston1 but find it is possible to get them during only a few months of the year4 ,the orchards now planted will be able to supply only a small fraction of the demand already existing for these pecans1 and with your marketing facilities reaching to all parts of the civilized world1 the opportunities in this field are unlimited4 ,yours very truly1 ,,henry ,e4 ,,morton4 ,your ,extra ,efforts ,lead to ,bigger ,results ,says ,unit ,owner ,from the ,klondike ,april #ba1 #aibj4 ,by the time ,i am back in ,dawson1 ,i will have travelled #aa1jjj miles to visit the ,keystone ,pecan ,plantations4 ,long as this trip is1 what ,i saw there well repaid me for the effort4 ,throughout this district 7around ,albany7 ,i made inquiry regarding the ,keystone ,pecan ,orchards and heard that your orchards were noted not only for their large size but also for the extra care and cultivation given the trees4 ,the advantage of these high scientific standards and thorough supervision are apparent all over the property4 ,i was pleased to see over a hundred thousand pounds of ground bone meal being put around the trees to fertilize them4 ,it is such extra effort that leads to biggest results4 ,a4 ,e4 ,pretty1 ,dawson1 ,yukon ,territory4 8,our ,interests ,are in ,safe ,hands10 ,says ,rev4 ,george ,w4 ,lutz1 ,unit ,owner4 ,pennsburg1 ,pa41 ,june #bf1 #aiai4 ,your plantation is large--very large4 ,the soil is real pecan soil4 ,when ,i saw thousands upon thousands of pecan trees--budded and large bearing trees--in the same kind of soil1 on all sides1 ,i no longer asked myself the question whether my units were of soil on which the pecan would grow into a productive and profitable orchard4 ,when ,i saw the kind of trees you planted--thick-stemmed and healthy trees1 and the splendid care given them as regards cultivation and scientific pruning1 ,i was still better satisfied4 ,but ,i am convinced1 now that ,i saw it all1 that soil1 climate1 moisture and virile trees1 necessary as these are1 they are not the whole thing in producing a thrifty pecan orchard4 ,these factors mixed with brains grow the pecan4 ,i congratulate your company1 first of all1 upon the fact that you have a real executive in your energetic ,president4 ,mr4 ,elam ,g4 ,hess4 ,it is this master mind that has planned so wisely and soundly for the future4 ,every unit holder with whom ,i have talked has the fullest confidence in his integrity and ability4 ,in my opinion1 therefore1 the affairs of your company and the interests of the unit owners are absolutely safe in his hands4 ,finally1 permit me to congratulate you upon your and our good fortune in securing the services of ,mr4 ,william ,p4 ,bullard as ,horticulturist4 ,mr4 ,bullard is without a doubt the best-posted pecan man in the country today4 ,he is not a theorist but very practical4 ,a visit to his well-kept bearing orchard and nurseries was a most delightful one4 ,i am absolutely confident that what ,mr4 ,bullard has already done in his own orchard he can accomplish for you and all unit owners--grow a productive and profitable pecan orchard in the shortest possible time4 7,rev47 ,geo4 ,w4 ,lutz4 ,well ,pleased1 ,want ,entire ,block for ,my ,family1 ,writes ,california ,physician and ,food ,expert #bch ,e4 #dfth ,st41 ,los ,angeles1 ,calif41 ,july #f1 #aibj4 ,as a food the pecan stands second to no other natural product4 ,during the twenty years in which ,i have studied food values--and throughout my years of practice as a physician--,i have noted the great need for this pure1 fresh1 easily digested nut as a source of fat and protein4 ,my visit to my pecan orchards this week showed me that conditions on your plantations are highly satisfactory4 ,your work in preparation and planting had been most thoroughly done1 and the remarkably thrifty condition of the trees shows that they have established good root systems4 ,the wonderful progress made by your trees shows the advantage of your thorough cultivation and scientific pruning4 ,this should mean bigger yields--and bigger profits4 ,i am well pleased with all ,i have seen4 ,please let me know by return mail whether you can give me the entire block on which my units are located for our own immediate family4 ,a4 ,robt4 ,hauter4 ,buying #aj ,more ,units--,a ,good ,investment ,fleetwood1 ,pa41 ,july #ad1 #aibj4 ,ritter ,hosiery ,company4 ,as ,i went carefully over your entire pecan plantations during the past week1 ,i have studied with special care the growth made by the trees which are now #a1 #b and #c years old1 for ,i have orchards of all three of these ages4 ,the growth made by them shows that your methods are right1 and ,i know that your thorough care in cultivation and fertilizing brings about even greater progress for the future4 ,your methods of pruning my older trees have produced exceptionally sturdy trunks1 and heads which show a three-fold increase of nut bearing branches4 ,i am perfectly satisfied with the progress you are making and the fact that ,i have just bought ten additional units is proof that ,i consider the investment a good one4 ,frank ,r4 ,ritter4 ,an ,ideal ,southern ,home ,practically every thoughtful man looks forward to the time when he may have a home where the winter rigors of the ,northern climate shall not sap his vitality4 ,no one need apologize for this longing--or consider it a sign of lack of vigor or backbone4 ,for the tendency toward establishing a home in the ,south is not based alone on this desire for an agreeable1 equable climate4 ,it is founded on sound economic principles4 ,where ,winter ,does ,not ,consume ,what the ,summer ,produces ,in the ,north1 the winter consumes the food which the summer produces4 ,in the fertile sections of ,southern ,georgia a succession of crops1 properly planned1 makes the whole year productive4 ,vegetation is so rapid that in a few years a home is surrounded by a growth of trees1 shrubbery and growing crops4 ,government statistics show a surprisingly slight variation between ,winter and ,summer in ,southern ,georgia4 ,here there is no enervating humidity compared to that found in the ,northern and ,central ,atlantic ,states4 ,illustration3 ,the home of our ,assistant ,horticulturist--shaded by the big bearing pecan trees4 ,here is the ideal home--8,where the sun shines bright and the meadow's in bloom0--where good fishing and hunting abound--where the call of the 8,bob ,white0 is heard from ,september to ,march--where the outdoor life is the natural1 healthful life the year round4 ,illustration3 ,a plantation house of the ,keystone ,pecan ,company on its ,calhoun ,county ,orchard ,plantation4 ,from left to right3 ,elam ,g4 ,hess1 ,president of the ,company2 ,m4 ,g4 ,esbenshade1 ,secretary and ,treasurer2 and ,thos4 ,f4 ,miller1 ,sales ,manager4 ,here1 with the fine southern town of ,albany only a short distance away1 with fine roads extending roundabout in all directions1 you may live on a typical plantation4 ,while ,nature1 soil and sun combine to produce profitable crops on the pecan trees which have been turned over to you a thrifty orchard1 you may fish1 boat or swim on the beautiful ,lake ,marcelia--a twenty-five acre lake right on your plantation4 ,we expect eventually to erect a club house or hotel on the banks of the lake1 where unit owners may be accommodated should they wish to spend their vacation here hunting and fishing4 ,when you live amid such surroundings you really live4 ,the country all about is so attractive that many a man in the ,north would be glad to pay #fej or #gej for an acre on which to build a southern home4 ,if he planted on that acre only enough pecan trees to yield an average income of #de per year1 he would have six per cent4 interest from his money4 ,one tree should yield more than #cj per year1 on an average1 from the tenth to the twentieth year from planting4 ,why be satisfied with a single tree when there is room for twenty trees and a small bungalow on your acre8 ,office of the ,clerk1 ,district ,court1 ,boulder ,county1 ,col4 ,boulder1 ,colorado1 ,june #bf1 #aiai4 ,i have lived many years in ,colorado and have been in close contact with the agricultural development of the west4 ,i have long believed that ,walnut growing in ,california was one big opportunity4 ,during the past two weeks ,i have visited your plantation in ,georgia and have travelled over it from end to end4 ,since that visit ,i am more thoroughly convinced than ever that you have the finest nut growing proposition in this country4 ,the wonderful way in which ,i found the trees growing on the ten orchard units which ,i had previously bought has led me to purchase more units1 and ,i expect to buy still more later4 ,you have the soil1 the climate and the organization to produce successful pecan groves4 ,fred4 ,w4 ,burger4 ,investigate ,the ,company ,and ,its ,management ,because the most conservative statement of yield from our pecan units sounds too good to be true1 we have found that it was necessary to urge prospective purchasers to investigate every phase of the company4 ,for this reason1 the men who have invested most largely are always the men most capable of getting at the real facts--and acting on their own knowledge--manufacturers1 merchants1 bankers1 lawyers1 physicians1 dentists1 salesmen1 accountants1 teachers1 preachers1 farmers and others of the most intelligent classes are becoming owners of orchard units because their investigation has shown3 ,sidenote3 ,why your investment is secure ,first4 ,that the ,company is financially strong--a #bae1jjj corporation1 which received its charter in #aiaa from the ,superior ,court of ,georgia4 ,subsequent to the incorporation1 the ,company purchased what its officers believed to be the finest plantation in ,calhoun ,county for the growth and development of ,paper ,shell ,pecans4 ,the plantation with recent additions1 all located around ,albany1 ,georgia1 totals nearly #g1djj acres of land1 which has been or is to be planted to pecans4 ,from the date of the purchase the ,company has expended large sums of money annually upon the development of the property and each passing year sees a greater expenditure upon property development and permanent property improvement4 ,latest approved methods are sought and applied2 and notwithstanding all this the ,calhoun ,county ,plantation is subject to a lien of only twenty-seven thousand dollars1 the ,dougherty ,county ,plantation to only five thousand dollars1 the ,mitchell ,county ,property to only ten thousand dollars4 ,for the purpose of safeguarding the unit owners a special trustee was appointed whose duty it is to see that the company's receipts from orchard sales are appropriated to the development of the orchards sold1 the planting of new orchards and the reduction of the lien until the same shall have been extinguished entirely4 ,this result will be achieved before the ,company shall have conveyed one-half of its orchards--a unique record among modern business concerns4 ,the ,trustee plan was specially devised for the protection of ,unit buyers1 and we know of no ,company that has devised a safer plan4 ,it is the result of the most careful consideration given in the interest of the unit buyer4 ,when you are safe1 we are safe also4 ,the books of the ,keystone ,pecan ,co4 are audited quarterly by ,certified ,public ,accountants1 ,vollum1 ,fernley ,vollum1 of ,philadelphia1 ,new ,york and ,chicago4 ,second4 ,that the orchards are under capable supervision4 ,the active officers of the ,company were close students of pecan growing for years previous to #aiaa4 ,realizing the fact that the making of profits depends in part on the skill of the orchardist1 the ,company has employed educated1 practical horticulturists who have large pecan groves of their own1 where they earned reputations as orchardists that secured them highest recommendations of well known authorities4 ,the fact that such men accepted positions with the ,keystone ,pecan ,company is a tribute to the possibilities of these plantations4 ,for resident plantation managers they chose pecan men of excellent reputation1 who had demonstrated exceptional ability in handling the problem in all its phases4 ,third4 ,that the ,company has the character of soil1 the kind of budded trees1 and the shipping facilities needed to fill the demand for better grade pecans which comes from all over ,america and abroad4 ,the immediate district in which our plantations are located is the natural home of the pecan4 ,we have an excellent warehouse site on the ,central of ,georgia ,railroad1 at ,bermuda ,station1 a passenger station and warehouse on the ,dougherty ,county ,plantation1 and all portions of our plantations are favorably located for shipping4 ,fourth4 ,the ,company has demonstrated also that its management is capable and efficient4 ,every one is interested heartily in the success of the orchards4 ,all are men of unquestioned honor and ability2 as inquiry in their home cities will prove4 ,they are1 as the following pages show1 men old enough and experienced enough to capably manage the business1 yet young enough to retain their business capacity and vigor for many years to come4 ,fifth4 ,that a marketing organization has been developed which has successfully sold paper shell pecans all over the world1 and that the demand for these superior pecans far exceeds the supply4 8,the ,supply ,will ,never ,equal ,the ,demand0 ,from the former ,president of the ,albany1 ,ga41 ,chamber of ,commerce1 ,j4 ,a4 ,davis1 we hear3 8,the strongest evidence of my belief in the future of this wonderful development is that ,i have just planted a grove of one hundred acres4 ,i know of no agricultural or horticultural industry which1 with proper attention1 holds promise of returns half so large as the pecan in ,southwest ,georgia4 ,both our soil and our climate are peculiarly adapted for the production of the finest nuts in most abundant yield4 ,these nuts are the size and quality which make them absolutely the finest nut on the market4 ,they will always command a fancy price because the supply will never equal the demand40 ,illustration3 ,,elam ,g4 ,,hess ,,elam ,g4 ,,hess ,president of the ,keystone ,pecan ,company and ,pennsylvania ,state ,vice ,president of the ,national ,nut ,grower's ,association1 is a resident of ,manheim1 ,lancaster ,co41 ,pa41 and is well and favorably known1 not only throughout ,lancaster ,county1 but in many parts of ,america4 ,mr4 ,hess1 who is forty-three years of age1 worked on his father's farm in ,lancaster ,county until he was eighteen years of age4 ,he taught public school for five years1 prepared for college at ,perkiomen ,seminary1 graduating in #aijb1 and in #aijf graduated from ,gettysburg ,college4 ,he had acted as a traveling salesman during his summer vacations for ,underwood ,underwood1 ,new ,york1 and had built such a reputation for fair dealing among the best class of trade that he was appointed field manager1 along with ,mr4 ,thomas ,f4 ,miller4 ,after serving in this capacity for two years1 he was sent to ,england to represent the same company4 ,in his travels he was impressed with the opportunities which existed for finer grade pecan nuts1 and began to make an exhaustive study of their production and their selling possibilities--one result of which has been the formation of the ,keystone ,pecan ,company4 ,mr4 ,hess devotes his entire time to the success of the ,company1 and is an acknowledged authority on pecan nuts1 their growth and their marketing4 ,reference3 ,keystone ,national ,bank1 ,manheim1 ,pa4 ,illustration3 ,l4 ,b4 ,,coddington ,l4 ,b4 ,coddington ,first ,vice ,president of the ,keystone ,pecan ,company is a resident of ,murray ,hill1 ,new ,jersey1 where he has been successfully engaged in the ,wholesale ,rose ,growing ,industry for twenty-four years4 ,the cut flowers from his greenhouses are sold wholesale in ,new ,york ,city and ,brooklyn and nearby towns4 ,he is well known as one of the largest rose growers in the ,united ,states4 ,note ,mr4 ,coddington's letter on page #ei4 ,reference3 ,summit ,trust ,co41 ,summit1 ,n4 ,j4 ,illustration3 ,,enos ,h4 ,,hess ,enos ,h4 ,hess ,second ,vice ,president of the ,keystone ,pecan ,company lives on the farm on which he was reared--,r4 ,f4 ,d4 ,no4 #c1 ,lancaster1 ,pa4 ,he is #ej years of age4 ,he is noted as a truck farmer1 selling his own products to ,lancaster ,city consumers at famous ,lancaster ,markets1 which he attends twice a week4 ,formerly a director of the ,ideal ,cocoa ,company1 ,lititz1 ,pa4 ,reference3 ,farmers ,trust ,co41 ,lancaster1 ,pa4 ,willis ,g4 ,kendig ,director of the ,keystone ,pecan ,company1 and ,corporation ,counsel is the well known corporation lawyer of ,lancaster4 ,he is widely known as a lawyer of keen discrimination regarding commercial enterprises1 and the fact that he and so many associates from the richest agricultural county in the ,united ,states place their money in this ,georgia pecan orchard is evidence of its worth4 ,mr4 ,kendig is #de years of age2 the son of a doctor of ,salunga1 ,pa41 who also enjoyed a most excellent reputation in his field4 ,reference3 ,fulton ,national ,bank1 ,lancaster1 ,pa4 ,illustration3 ,m4 ,g4 ,,esbenshade ,m4 ,g4 ,esbenshade ,secretary and ,treasurer of the ,keystone ,pecan ,company lives on the farm in ,lancaster ,co4 on which he spent his boyhood days4 7,r4 ,f4 ,d4 ,no4 #c47 ,he is noted throughout the county and beyond as a successful grower of tobacco4 ,he is #de years of age1 a graduate of ,lancaster ,business ,college1 a director of the ,farmers' ,association of ,lancaster ,county1 one of the founders of the ,agricultural ,trust ,co4 of ,lancaster1 of which he is a director4 ,in his extensive travels throughout the ,united ,states he has visited nearly every ,state4 ,mr4 ,esbenshade has received valuable first hand information on the growing and marketing of large food crops--especially nuts4 ,in #ahie he traveled widely in ,florida1 paying special attention to orange and citrus fruit groves and pineapple fields1 and in #ahig he worked with the large growers of wheat in ,dakota and ,california and in the apple orchards of ,colorado4 ,in #aije he made another trip south1 studying the groves along the ,gulf ,coast in which wild and seedling pecans were raised1 since which time he has made several trips throughout the ,south with special reference to ,paper ,shell ,pecans4 ,reference3 ,the ,agricultural ,trust ,company of ,lancaster1 ,pa4 ,illustration3 ,b4 ,l4 ,,johnson ,b4 ,l4 ,johnson ,director of the ,keystone ,pecan ,company resides at ,allentown1 ,pa41 and has been ,sales ,manager for that district--embracing important counties in ,pennsylvania and ,new ,jersey--for the ,burroughs ,adding ,machine ,company1 a #af1ejj1jjj corporation1 which is known all over the world4 ,mr4 ,johnson is known throughout the ,allentown district as a self-made man1 who has1 at an early age1 held positions of trust and responsibility because of his earnest and efficient work and his remarkable business judgment4 ,reference3 ,penn ,counties ,trust ,co4 ,illustration3 ,,joseph ,,seitz ,joseph ,seitz ,director of the ,keystone ,pecan ,company is a native of ,lancaster ,co41 residing at ,mountville1 ,pa41 formerly a farmer1 now a dealer in leaf tobacco4 ,reference3 ,northern ,national ,bank of ,lancaster1 ,pa4 ,from a commercial standpoint the pecan is by far the most important of native nuts4 ,its smooth shell1 attractive appearance1 abundant production1 plump kernels1 which are usually extracted with ease1 and high quality are largely accountable for its popularity4 ,page #bc1 ,bulletin #afj1 ,u4 ,s4 ,dept4 of ,agriculture4 ,illustration3 ,,thos4 ,f4 ,,miller ,thomas ,f4 ,miller ,sales ,manager of the ,keystone ,pecan ,company is #df years of age4 ,a graduate of ,state ,normal ,school and also of ,lebanon ,valley ,college1 and taught public school three years4 ,he has had long1 successful experience in selling1 and was sixteen years in the employ of ,underwood ,underwood1 and was associated with ,elam ,g4 ,hess1 ,president of the ,company1 as ,field ,manager1 appointing and drilling hundreds of successful salesmen for their ,travel ,system4 ,he resides in ,allentown1 ,pa42 member of the ,chamber of ,commerce1 of ,allentown1 and is favorably known as a man of high ability and good reputation4 ,reference3 ,merchants ,national ,bank4 ,illustration3 ,a4 ,s4 ,,perry ,field ,secretary of the ,keystone ,pecan ,company1 and ,secretary of the ,national ,nut ,growers ,association4 ,a4 ,s4 ,perry1 ,field ,secretary1 ,keystone ,pecan ,co4 ,a4 ,s4 ,perry1 ,field ,secretary of the ,keystone ,pecan ,company1 is not only one of the best known pecan experts in ,america1 but is also thoroughly in touch with the best pecan land in ,southwest ,georgia1 of which he is a native4 ,for practically a hundred years his family has lived or owned land in ,calhoun ,county--his grandfather's farm being only ten miles from our ,calhoun ,county ,plantation4 ,was educated at the ,southwest ,georgia ,agricultural and ,military ,college 7a branch of the ,state ,university7 and also at ,emory ,university4 ,in addition to his general and agricultural education1 he studied law and was admitted to practice in all courts of ,georgia--specializing in ,commercial ,law4 ,has had much practical experience in pecan growing--orchards near ,cuthbert1 established by ,mr4 ,perry1 are recognized as of such high grade that his services have been in great demand for establishing new orchards1 top working old seedling orchards to paper shell pecans and similar expert horticultural work4 ,in addition to the ,national ,nut ,growers' ,association1 of which he has been elected secretary for the fourth successive term1 he is a member of the ,georgia-,florida ,pecan ,growers' ,association1 ,georgia ,horticultural ,society and ,alabama ,horticultural ,society1 and is in demand as a speaker on pecan culture before these organizations4 ,reference3 ,georgia ,bank and ,trust ,co41 ,cuthbert1 ,georgia4 ,our ,vice ,president and ,sales ,manager ,have ,both ,added to ,their ,holdings on ,our ,plantation ,during the ,past ,year ,read ,their ,letters ,below ,why ,mr4 ,coddington1 ,vice ,president of the ,keystone ,pecan ,company1 ,bought ,more ,units ,murray ,hill1 ,n4 ,j41 ,oct4 #ast1 #aiai4 ,my ,dear ,mr4 ,hess3 ,after spending last ,saturday and ,monday inspecting the entire plantation1 ,i am highly pleased with the progress made since my last inspection4 ,the trees of this year's planting have taken hold in a remarkable fashion--the growth made since last ,march is so wonderful that it is hard to believe4 ,the trees of the preceding year's plantings look well1 but the greatest surprise of all was the earlier plantings4 ,the trees in ,block #a ,a1 for instance1 prove the advantages of the ,keystone ,medium ,height ,pruning ,system4 ,in many cases they have made five to six feet growth since they were pruned last ,spring--and the thickening of the trunks and all the branches proves that those trees will be well able to carry heavy heads and bear large crops of pecans4 ,in the old bearing orchard the foliage was of the same healthy deep green color noted all over the plantation4 ,but the best proof of their vigor was the fact that on many of these trees all the branches were loaded down with big nuts1 nearly ripe4 ,after a lifetime contact with growing things1 ,i am so well pleased with the conditions on the plantation that ,i have1 as you know1 purchased additional units4 ,l4 ,b4 ,,coddington4 ,why ,mr4 ,miller1 ,our ,sales ,manager1 ,bought ,seven ,additional ,units #ifh ,jackson ,st41 ,allentown1 ,pa41 ,dec4 #bi1 #aiai4 ,dear ,mr4 ,hess3 ,in ,may1 #aiae1 ,i wrote you that my interest in this new industry and my ambition to some day own a pecan orchard dates back before the ,keystone ,pecan ,co4 was in existence4 ,my study of this improved nut1 its food value1 the whole world to supply1 its advantage over other tree crops1 in harvesting1 packing1 shipping1 not perishable1 beside the long life of the trees and the small expense of up-keep after the fifth year1 and the wonderful yield satisfied me that it was the safest and most profitable industry ,i know4 ,when you conceived and formed the ,keystone ,pecan ,company with its co-operative plan1 ,i saw my opportunity1 and invested and purchased ,units4 ,having been in business with you for so many years and knowing your capacity to plan big business and your ability to carry your plans to perfection1 also the other members of the ,company being known as clean1 honest and progressive business men1 gave me entire confidence4 ,when you wanted me to become sales manager1 ,i decided to visit the plantation4 ,in company with some of my friends1 ,i made my first visit4 ,we were delighted1 beyond expression1 with everything4 ,competent management seemed to be working out a perfect system4 ,now1 after nearly five years of continual work with you in selling the ,keystone ,pecan ,orchard units1 ,i want to compliment you more strongly than ever on the way you have planned and are making good4 ,the progress has been beyond our most sanguine expectations4 ,each year ,i have visited the plantation from one to three times accompanied in every case by ,unit ,owners4 ,my friends have always been well pleased with what they saw on their orchards1 but the marked progress the past year1 under your expert plantation organization1 is such as to fire every ,unit ,owner with the desire to own more units1 fertilized1 pruned1 cultivated and cared for under your system4 ,a total of over #bjj additional units have been purchased during the past year by unit owners who have visited the plantation with me4 ,many of these purchased their first units two1 three1 or four years ago1 before visiting the orchards4 ,this is the strongest evidence that the conditions on the plantation must be right4 ,i was glad ,i could add seven more units to my own number during the past year1 and hope to further increase my holdings4 ,i can see now why ,mr4 ,william ,p4 ,bullard1 your horticulturist1 expressed surprise that the ,company was selling these units at so low a figure4 ,,thos4 ,f4 ,,miller4 ,illustration3 ,,wm4 ,p4 ,,bullard1 ,executive ,horticulturist ,keystone ,pecan ,company4 ,former ,secretary of the ,national ,nut ,growers' ,association4 ,william ,p4 ,bullard1 ,horticulturist on our ,calhoun ,county ,plantations ,of ,william ,p4 ,bullard1 the ,american ,nut ,journal of ,rochester1 ,n4 ,y41 said3 8,he is a grower of many years' active practical experience1 and is familiar with all the problems of production and selling from the growers' standpoint40 ,mr4 ,bullard is widely known as a careful1 conservative man1 who emphasizes the importance of thorough cultivation and fertilizing during the first five years1 in order to establish orchards that will produce beyond the average4 ,the favorable reputation of this large company and its well known desire to produce superior orchards for its unit owners1 naturally draws to it experts of big calibre and broad experience4 7,see letter of ,rev4 ,lutz1 page #ej47 ,reference3 ,georgia ,national ,bank1 ,albany1 ,ga4 ,on these ,calhoun ,county ,plantations1 we have as resident horticulturists and orchard managers1 ,w4 ,j4 ,moran and ,g4 ,w4 ,west1 practical pecan men of long experience1 and with the proven ability to produce orchards up to the highest standards4 ,mr4 ,moran has been in pecan orcharding since boyhood1 having been first associated with the ,simpson ,nursery ,co4 and later having developed one of the finest orchards in the district2 ,mr4 ,west is an excellent manager of large bodies of farm labor1 with long experience in pecan tree cultivation4 ,the pruning of the older trees and the budding of the seedling trees in the nursery is all done by ,o4 ,c4 ,starks1 pruning expert1 or under his supervision4 ,our ,dougherty ,co4 ,organization ,illustration3 ,r4 ,c4 ,,simpson1 ,president of ,simpson ,nursery ,company4 ,r4 ,c4 ,simpson ,r4 ,c4 ,simpson1 ,president of the ,simpson ,nursery ,company of ,monticello1 ,florida1 and ,c4 ,a4 ,simpson1 ,secretary and ,treasurer of that ,company1 are both horticulturists of the highest reputation4 ,they are pecan growers of recognized ability1 and this plantation shows the advantages of their thorough skilled supervision4 ,r4 ,c4 ,simpson1 ,president of the ,simpson ,nursery ,co41 is now #ch years old4 ,born at ,vincennes1 ,indiana1 where both his grandfather and father were leading nurserymen4 ,graduated from ,vincennes ,university in #aija and from ,cornell ,university in #aije4 ,while in college he pursued the study of ,agriculture1 specializing in horticulture1 and in #aije was granted the degree of ,bachelor of ,science in ,horticulture by ,cornell ,university1 one of the most advanced agricultural institutions in ,america4 ,went ,south in #aijf to pursue his practical work in pecan culture and established the nurseries of which he is now the head4 ,his fourteen years of practical experience in pecan growing in the ,south1 backed by his long preliminary training have made him one of the most successful men in ,america in his line4 ,bank ,reference3 ,bank of ,monticello1 ,monticello1 ,florida4 ,illustration3 ,c4 ,a4 ,,simpson1 ,secretary and ,treasurer of ,simpson ,nursery ,company1 ,first ,vice ,president ,national ,nut ,growers' ,association4 ,c4 ,a4 ,simpson ,c4 ,a4 ,simpson1 ,vice ,president1 ,national ,nut ,growers' ,association1 and ,secretary and ,treasurer of the ,simpson ,nursery ,company1 was born at ,vincennes1 ,indiana1 #ahgf--;is #de years old4 ,graduated from ,vincennes ,university in #ahie1 and from ,purdue ,university in #ahih4 ,has had business experience in engineering department of large telephone manufacturing company1 and was ,assistant to ,chief ,engineer1 when he went ,south in #aiaa to become his brother's partner in the ,simpson ,nursery ,co4 ,he has had wide experience and is widely known for his skill in propagating pecan trees and developing pecan groves4 ,bank ,reference3 ,bank of ,monticello1 ,monticello1 ,florida4 ,our ,mitchell ,county ,organization ,j4 ,b4 ,miller1 of ,baconton1 ,ga4 whose supervision extends over our ,mitchell ,county ,plantation1 is a successful pecan grower and business man known throughout this district4 ,he was born in this section1 #de years ago and has had lifelong contact with agriculture of all types in this district4 ,he is among the pioneers in the pecan business1 having developed successful orchards and a fine pecan nursery4 ,he is1 in addition1 well known as a manufacturer of ,naval ,stores1 and dealer in general merchandise1 and is connected with a leading banking institution of ,baconton4 ,j4 ,r4 ,miller1 of ,baconton1 ,ga4 ,mr4 ,miller is a younger brother of ,mr4 ,j4 ,b4 ,miller and has been associated with him in the handling of his farm interests and the development of his pecan nursery and orchard4 ,he is an able business man1 #dj years of age4 ,he has acquired a reputation around this district as being one of the most practical farmers and pecan horticulturists and is particularly well versed in field practise and in the supervision of cultivation4 ,assistant to the ,miller brothers in the cultivation of these orchards is ,mr4 ,dukes1 who has had many years of experience in the care and development of pecan orchards and is in addition noted as one of the best experts in ,south ,georgia1 in the mechanical cultivation of the tree rows4 ,our ,lee ,county ,organization ,illustration3 ,,alexander ,,pope ,,vason ,alexander ,pope ,vason ,alexander ,pope ,vason is one of the foremost business men of ,albany1 ,georgia1 being president of the ,fowltown ,farms ,company1 and of the ,albany ,warehouse ,company2 ,vice ,president of the ,citizens' ,first ,national ,bank of ,albany2 ,director of the ,albany ,trust ,company1 and a member of the ,albany ,board of ,aldermen1 ,board of ,education1 etc4 ,he is above all a practical horticulturist and farmer1 having been the pioneer in the peach growing industry in ,south ,georgia4 ,while a graduate of the ,university of ,georgia1 it is as a practical man1 able to get the best results from his farm labor1 that he is most noted4 ,illustration3 ,,james ,p4 ,,champion ,james ,p4 ,champion ,james ,p4 ,champion1 one of the leading business men of ,albany1 ,georgia4 ,he has been identified all his life with agricultural development in this district1 having risen to the position of ,manager1 ,secretary and ,treasurer of the ,albany ,warehouse ,company1 manufacturers of fertilizer1 and large cotton factors1 because of his rare foresight in regard to farming and horticulture throughout the surrounding district4 ,was associated in first successful peach orchard in this district1 the ,vason and ,champion ,peach ,orchard2 is ,secretary and ,treasurer of the ,fowltown ,farms ,company4 ,has served as ,director of the ,albany ,chamber of ,commerce1 ,chairman of ,liberty ,loan ,committee of ,county in #crd1 #dth1 and #eth drives4 ,director of ,exchange ,bank of ,albany1 ,georgia4 ,our ,lee ,county ,organization ,illustration3 ,,alva ,w4 ,,barrett ,alva ,w4 ,barrett ,alva ,w4 ,barrett was born in ,north ,carolina and lived in ,florida in his early days4 ,in #aiaj became connected with the ,albany ,grocery ,company1 of ,albany1 ,georgia1 following which date he made most careful study of farms and farming throughout the district1 handling up to #aiag a large amount of farm real estate4 ,in #aiag he organized the ,consolidated ,motor ,company1 which has become under his management the leading automobile business of ,southwest ,georgia1 continuing his farm development all the while4 ,he is the owner of the large1 successful farms immediately adjoining our ,lee ,county property1 and is also a most substantial business man4 ,he has served as a director of the ,albany ,national ,bank and is now director of the ,georgia ,bank and ,trust ,company4 ,illustration3 ,c4 ,c4 ,mc,k,n,i,g,h,t ,c4 ,c4 ,mc,knight of ,senoia1 ,georgia ,c4 ,c4 ,mc,knight of ,senoia1 ,georgia1 is known1 not only as one of the largest land owners in his country1 but also as a practical farmer and business man4 ,he is #da years old1 was born in ,georgia1 and has for twenty-one years been known as a large dealer in mules1 wagons1 farm implements and supplies of which his practical farming experience makes him a keen judge4 ,for fifteen years he has been active in the ,farmers and ,merchants ,bank of ,senoia1 and has been ,vice ,president since #aiaj--;during which time deposits have increased nine fold4 ,he is also ,vice ,president of the ,newnan ,bank and ,trust ,company of ,newnan1 ,georgia1 which has a capital stock of one-half million dollars4 ,illustration3 ,r4 ,c4 ,,berckmans1 who has an international reputation as an authority on horticulture and nut growing4 ,robert ,craig ,berckmans ,horticulturist and ,fruit ,grower ,member of the ,p4 ,j4 ,berckmans ,company 7,nurserymen71 ,augusta1 ,georgia1 #ahhc-aiag1 when above business was sold by him and his brother4 ,nurseries were established by his father in #ahef--;he is of the third generation that has followed this profession4 ,he established the famous ,berckmans ,bros4' ,farm and ,peach ,orchards1 at ,mayfield1 ,georgia1 some twenty years ago1 the products of which are known on all ,eastern and ,western markets4 ,he has been identified with some of the largest developments in the ,south in horticultural lines1 and is known to all horticulturists and nurserymen of the ,united ,states and many foreign countries4 ,was ,president ,georgia ,state ,horticultural ,society for the past ten years1 succeeding his father1 who was ,president for #cd years and the only ,president that the ,society had ever had up to his death4 ,president1 ,american ,association of ,nurserymen for two years4 ,president1 ,southern ,association of ,nurserymen4 ,president1 ,ornamental ,growers' ,association of ,america4 ,vice ,president1 ,american ,pomological ,society4 ,member ,georgia ,state ,board of ,entomology for past ten years and just re-appointed for the next six years4 ,member of many horticultural societies in ,europe4 ,has traveled extensively in foreign countries1 studying horticultural conditions with the view of applying these to conditions here in ,america when practical4 ,member ,executive ,committee1 ,national ,nut ,growers' ,association4 ,author of many articles on horticulture4 ,no ,investment ,can ,be ,safer ,think it over4 ,let your own judgment decide4 ,ask yourself these questions in regard to any investment under consideration4 ,what is the security back of my investment8 ,in the ,keystone ,pecan ,co4 there is an acre of land which becomes yours on the payment of price shown on page #ga4 ,remember this--you own the acre of land itself4 ,sidenote3 ,productive land--yielding needed food of highest value ,land is the safeguard of this safe investment4 ,land cannot burn up1 cannot be stolen2 land cannot be wiped out by panics4 ,the biggest trusts base their bond issues and their mortgages on land--yet the manufacturing plants which are built on that land may1 due to panic1 fail to produce enough to pay interest on the bonds or mortgages4 ,many of the largest industrial companies have suspended or decreased dividends since the ,european ,war ended1 yet nature continues to provide foodstuffs and man still needs to eat them4 ,productive land is the best of land investments4 ,tree crops are the profitable crops1 which make land most productive4 ,note on page #cg that a leading farm paper tells of single pecan trees making more human food than a whole acre of ,kentucky blue grass4 ,illustration3 ,a #c ,,year ,,old ,,tree ,,on ,,our ,,plantations ,england ,likes ,hess ,pecans ,in ,gardening1 ,illustrated1 a prominent weekly published in ,london1 ,england1 we read3 8,the shells of the ,hess ,brand ,paper ,shell ,pecans are thin and easily broken and the body of the nut in this variety is larger1 fuller and better flavored than is usual with pecans4 ,the pecan may rightly be regarded as a food of very highest value4 ,it contains #gj per cent4 of fat4 ,its texture is delicate1 and it can be digested easily4 99 99 99 ,the demand for the ,paper ,shell ,pecan is constantly increasing and is well in front of the supply40 ,the pecan is the surest of profitable crops--because after the first five years1 during which we assume all the risks1 the pecan is among the hardiest of trees4 ,gathering the nuts and selling them represents the bulk of the effort required after that4 ,you cannot be deceived on this score--the plan on page #ch shows that our interests are mutual4 ,would we deceive ourselves--could we afford to take any chances if we did not know that the pecan is as hardy a tree as the hickory or oak1 and a surer profit payer than any other crop of any sort8 ,we could not have such assurance on a fruit tree--for every farmer knows that apples and peaches are subject to many perils of frost1 storm1 blight1 borer1 and of loss in shipment4 ,pecans are hardier than hickory nuts1 they cannot be shaken off the tree till ripe4 ,citrus fruits--like oranges and grape fruit--are liable to frost1 and spoil so quickly that it is impossible to hold them long before marketing4 ,paper ,shell ,pecans can be held a year without losing their delicious flavor and nutritive value2 for nature has provided them with a perfect container 7shell7 which shuts out impurities and prevents deterioration4 ,there can be no glut of fine pecans--because they can be raised only in limited territory1 they have the whole world for a market and the whole year for a selling season4 ,as the famous ,luther ,burbank well says 7see page #bf73 8,we have now one pecan where we ought to have a million to create a market40 ,an assured increasing market for perfected pecans1 at an excellent profit1 is back of every dollar you invest here4 ,who ,should ,invest ,in ,keystone ,pecan ,orchards8 ,sidenote3 ,the young man ,the young man4 ,to provide an income for later years4 8,he must10 says the ,american ,fruit and ,nut ,journal1 8look to a business that will increase in value and returns4 ,the improved pecan orchard fulfills all these requirements4 ,it is safe1 pays little at the beginning1 but increases its income gradually1 and when ten or fifteen years old will yield ten times more than the same money would in any other business40 ,in ,health ,culture1 for ,december1 #aiae1 we read3 8,there is but a small territory in the ,united ,states in which soil conditions and climate are right for pecans4 ,of the half million budded pecan trees in the world nearly half are in ,calhoun and ,dougherty ,counties1 ,georgia4 ,sufficient is known of the yield to claim that this half of the budded trees has produced far more than one-half of the crop40 8,the chief interest in the pecan centers in its high food value for mankind4 ,the flavor is greatly in its favor2 also the pecan surpasses all others in the percentage of fat1 the comparison being made with walnuts1 peanuts1 filberts1 almonds1 and cocoanuts40 ,who ,should ,invest ,in ,keystone ,pecan ,orchards8 ,sidenote3 ,the man of middle age and above ,to provide now while his earning power is at its greatest1 for those years when his energy begins to ebb--let him plant his money where it grows4 ,as ,j4 ,b4 ,wight said before the ,american ,pomological ,society3 8,plant a pecan grove1 and when you are old1 it will support you4444 ,it will lighten your burdens while here1 and when you are gone your children and your children's children will rise up and call you blessed40 ,sidenote3 ,husbands and parents ,to provide an annuity for their wives and families1 which will exceed in annual return any equal investment for the purpose and which will yield a growing income each year4 ,no father wants to look forward and see the home broken up for lack of income1 the wife deprived of comfort and the children deprived of education--because he put off till the morrow1 which never comes1 this investment for their protection4 ,sidenote3 ,business and professional people--all men and women with foresight ,business and professional incomes vary greatly4 ,there should be some provision for the years of reduced earning power--when conditions beyond your control cut into a mere fraction the satisfactory income of last year4 ,because pecan orchards have their foundation in land1 because ,nature yields her crops abundantly despite wars and panics1 because the demand for ,paper ,shell ,pecans was not affected by the hard times in the winter of #aiad-ae1 you know that here is a dependable source of income4 ,the period of uncertainty on pecans is the first five years--when we assume the risk6 8,for want and age save while you may1 ,no morning sun shines the whole day40 says ,ben ,franklin4 ,are you saving for the 8rainy day08 ,ask yourself that question--and insist on a fair answer4 ,accept no excuses--excuses will not provide for you and your loved ones in years to come4 ,don't say1 8,i'll begin to invest when ,i get a larger income40 ,if your income were reduced a tenth today--you would manage to live on the balance4 ,put that tenth now where it will protect you against 8the slings and arrows of outrageous fortune40 ,orchard ,unit ,applications ,are ,enclosed ,for ,your ,convenience ,select ,which ,you ,may ,desire1 ,full ,cash ,payment ,or ,deferred ,payments ,keystone ,pecan ,company ,plantations in ,calhoun1 ,dougherty1 ,lee and ,mitchell ,counties1 contiguous to ,albany1 ,georgia ,northern ,office ,woolworth ,building1 ,lancaster1 ,pa4 ,president's ,office ,manheim1 ,lancaster ,county1 ,pa4 ,please ,mail all ,applications and ,checks to ,keystone ,pecan ,company1 ,manheim1 ,lancaster ,county1 ,pennsylvania ,units ,full ,paid in ,case of ,death ,if any unit holder1 who is paying for his unit on the monthly payment plan1 and who has made all his payments promptly on the dates called for by contract1 should die after twelve monthly payments1 in addition to the initial payment1 and all subsequent payments having become due up to the time of his death have been paid1 but before his entire contract price of #fej has been paid in full1 the company will1 upon satisfactory proof of death 7suicide excepted71 furnish to his beneficiary a deed to his unit or units and all further payments on same shall cease4 ,this protects the family or estate of the unit holder who meets his monthly payments promptly against all possibility of loss due to his death4 ,the right to change the beneficiary is reserved to the unit holder1 provided he notifies the ,company in writing4 ,in case of my death please make deed to ---------------------------------------- ------------- 7,here insert name of beneficiary7 ---------------------------------------- ------------- 7,signature of purchaser7 #aj ,down ,per ,unit1 #aj ,per ,month ,sidenote3 ,a discount of ten per cent4 for full cash payment ,each ,orchard ,unit will be sold under the following conditions3 #aj down when application is made for the ,orchard ,unit1 and #aj per month per ,unit until it is paid in full4 ,no interest is charged on deferred payments4 ,should one prefer to pay full cash for one's ,orchard ,unit1 a discount of ten per cent4 will be allowed on the amount of cash paid1 and the deed will be delivered at once4 ,upon receipt of an application1 together with the first payment1 an ,orchard contract will be prepared and executed and forwarded4 ,upon the completion of the payments1 the deed will be delivered4 ,remember that the price quoted covers every expense of the five-year development period4 ,sidenote3 ,a home site on your units ,the contract of sale shows that the purchaser may1 after the five-year development period is over1 locate his home on his units and look after his own trees1 managing his property entirely independent of the company4 ,but we believe that our management and our method of marketing will prove so economical1 efficient and satisfactory that the unit owners will always want the company to manage their units and harvest and market their pecans for them4 ,sidenote3 ,units full paid in case of death ,if any unit owner1 who is paying for his unit on the monthly payment plan1 and who has made all his payments promptly on the dates called for by the contract1 should die after twelve monthly payments in addition to the initial payment1 and all subsequent payments having become due up to the time of his death have been paid1 but before his entire contract price has been paid in full1 the company will upon satisfactory proof of death furnish to his heirs a deed to his unit or units and all further payments on the same shall cease4 ,this plan protects the family or estate of the unit holder who meets his monthly payments promptly against all possibility of loss due to his death4 ,the ,pecan ,tree--,nature's ,most ,powerful ,food ,producer ,a leading farm paper1 in an article on pecans1 published the following1 8,the nut is nutritious1 very nutritious1 and we already have numerous instances of one good big tree making more human food than the best acre of blue grass in all ,kentucky4 ,plainly1 the tree-nut method beats the grass-meat method of feeding men4 ,tree crops are to be the agriculture of the future40 ,illustration3 ,in natural colors from photograph of ,lake ,marcelia1 taken week of ,june #af1 #aiai4 ,note on the large live oak tree at right the beautiful red flowered trumpet vine which wends its way among the glossy green ferns1 and further out on the branches the beautiful grayish ,spanish moss which stands out so vividly against the luxuriant evergreen leaves of this tree4 ,mr4 ,cudabec1 orchard unit owner from ,denver1 ,colorado1 seated at end of boat1 is holding up a fine black bass1 measuring a foot in length1 which he caught after he rowed but a few rods from the firm1 sandy beach which surrounds this lake4 ,illustration ---------------------------------------- -------------------------------- ,,transcriber',s ,,notes #a4 ,silently corrected typographical errors and variations in spelling4 #b4 ,archaic1 non-standard1 and uncertain spellings retained as printed4 #c4 ,enclosed italics font in underscores4 #d4 ,enclosed bold font in equals4 #e4 ,superscripts are denoted by a caret before a single superscript character or a series of superscripted characters enclosed in curly braces1 e4g4 ,mr4 or ,mister4