,transcriber ,note3 ,obvious typos and punctuation errors corrected4 ,in the lists of recordings at the back1 thin lines have been used instead of the original curly brackets to delineate recordings grouped under a single list price4 ,italic text is represented by underscores surrounding italic text4 ,some descriptions of illustrations have been added4 ---------------------------------------- -------------------------------- ,how to get the most out of your ,victrola ,illustration3 ,dog listening to ,victrola 8,victrola0 is the registered trade mark of the ,victor ,talking ,machine ,company designating the products of this company only ,victor ,talking ,machine ,company ,camden1 ,n4,j41 ,u4,s4,a4 ,,copyright #aiai ,,by ,,the ,,victor ,,talking ,,machine ,,company1 ,,camden1 ,n4 ,j4 ---------------------------------------- -------------------------------- ,illustration3 ,hepplewhite ,period ,victrolas are now obtainable in twelve of the principal types1 namely3 ,empire1 ,chippendale1 ,louis ,,xv1 ,louis ,,xvi1 ,jacobean1 ,gothic1 ,william and ,mary1 ,adam1 ,sheraton1 ,chinese ,chippendale1 ,queen ,anne1 ,japanese ,lacquer1 and the ,hepplewhite shown above4 ,there are also two other variations of each type which are available1 but in every case ,period ,victrolas are made to order only4 ---------------------------------------- -------------------------------- ,how to get the most out of your ,victrola ,today1 when for the first time you have brought a ,victrola into your home1 we wish it were possible to show you how much this1 the most versatile and so the most satisfying musical instrument in all the world1 can be made to entertain1 to console and to inspire4 ,to say that the ,victrola offers you1 your family and your friends 8all the music of all the world0--is to dismiss the subject with an entirely inadequate phrase and so this booklet has been prepared to offer certain suggestions for your greater enjoyment of this1 your newest and we verily believe your happiest possession4 ,victor records represent a moment of inspired achievement in the life of some great artist4 ,the skill1 the art and the 8atmosphere0 of the ,metropolitan ,opera ,house and the concert halls of the world are brought into your home4 ,they are no longer things to be enjoyed only at great intervals on rare occasions--they may become an integral part of your life and they are available at a moment's notice4 ,intimately associated as we are with the development of the ,victrola1 yet we are fully conscious of the wonder of it and we1 no less than our customers1 have learned that amid 8the daily round of irritating concerns and duties0 we have only to turn to the ,victrola in order to be once more in love with life and its beautiful1 blessed burdens4 ,we believe1 utterly1 that no matter with what delight you may have anticipated the possession of a ,victrola1 you will still have fallen far short of complete realization of its possibilities--of the extent to which through the whole scale of human emotions its music may become woven into the fabric of your spiritual life and your physical well-being4 ,illustration3 ,,caruso ,the keenest of all impressions are those we receive first1 and so we would urge with all earnestness that your first selection of records should contain at least some of the world's 8big0 music4 ,art is art1 no matter what form it may take1 and those who are sincere in their musical opinions will no more despise the lighter and more popular music than they will despise good music which is the product of other kinds of feeling and other rhythms4 ,in certain moods and at certain times there is as much 8inspiration0 to be derived from ragtime as there is from a ,beethoven symphony or the thunderous emotions of a great opera4 ,each produces its effect in its own way and each supplies a very real human need2 but because they are so different in the form of their appeal1 they need to be treated somewhat differently4 ,the fact of the matter is that popular music is usually built up on one of a few well-recognized formul4 ,it does what you expect it to do4 ,not consciously1 but by association1 we have learned to accept certain 8patterns0 in music as we have learned to expect certain patterns in clothes4 ,since there is nothing essentially different in any of them1 they are easy to learn and so--easy to get tired of4 ,there is1 however1 a very real pleasure in 8picking up the tune40 ,for a few days we are quite happy in whistling or singing the new song--but once the new popular song is learned--then what8 ,your own experience will tell you--and that is why we urge that in your first collection of records you secure a number of the classics or semi-classics with which you are familiar4 ,illustration3 ,,farrar ,familiar6 ,that is precisely the point4 ,theodore ,thomas once said that 8popular music was familiar music10 and that is the unassailable truth4 ,a ,beethoven symphony may be as popular as 8,the ,rosary0 when enough people have become as familiar with it1 and yet it may be a classic of the classics4 ,parenthetically it might be said at this point that for those who do not sing or play1 the ,victrola is by far the quickest and simplest medium through which to 8pick up0 the new music4 ,to illustrate by a concrete example1 8,so ,long1 ,letty0 or 8,tipperary0 will keep a family full to the brim with bright1 pleasant1 joyful emotions for quite some little time4 ,it may be days or weeks4 ,it might even be months1 but ,clement's record of the ,berceuse from ,jocelyn1 ,elman's record of the ,schubert ,ave ,maria1 or any one of a thousand we might mention1 will smooth the wrinkles from your brow1 the troubled furrows from your mind1 ten years from today as surely as they will now4 ,when the music of all the world is at your disposal it is almost impossible to refrain from bathing heart and soul and body in it1 but remember that to become saturated with anything is to lose the fine edge of enjoyment4 ,with too frequent use the most valuable remedy may lose its healing virtues4 ,definite1 measurable1 physical effects may be produced by music1 and the gist of the matter is that one should become familiar enough with music to understand and enjoy it1 but never familiar enough to induce the loss of its effect4 ,hear it when you need to hear it1 and it will continue to be a thing of joy not for days or weeks1 but all through the years4 ,illustration3 ,,galli-,,curci ,personal taste varies more perhaps in music than in any other art1 but in a general way it follows much the same broad channels1 and in any case the ,victor ,record ,catalogue1 since it actually does contain almost all the music of the world by the world's greatest exponents of musical art1 is a treasure house of untold satisfaction and gives the widest possible scope for personal selection4 ,the ,victrola is not one instrument1 but all of them4 ,it is a voice1 a violin1 a trombone or a symphony orchestra1 according to your will1 and in making a selection of records full advantage should be taken of this most extraordinary privilege4 ,making up a ,victrola program for the entertainment of friends calls for just the same variety and emotional balance as the professional musician strives to introduce into his own programs1 but in this1 you as your own concert manager1 enjoy a degree of latitude wholly beyond the reach of any single artist and any manager1 for every branch of music1 every type of music and every medium of musical expression may be brought into play by the simple expedient of having a sufficiently large and sufficiently varied collection of records4 ,in giving operatic programs or in playing operatic records for your own satisfaction the ,victrola ,book of the ,opera will be an added source of pleasure and satisfaction1 for it affords a clear1 concise understanding of all the well-known operas1 both as to music1 plot and dramatic action4 ,then1 too1 the pleasure you derive from operatic records may be similarly heightened by listening to the music with a libretto1 which gives the foreign words used by the singer and an ,english translation of them4 ,illustration3 ,,gluck ,those who are unskilled in languages usually experience some difficulty in pronouncing the names of composers1 artists1 operas and opera characters1 and there is an undeniable satisfaction in being able to pronounce such words correctly4 ,this is really much simpler than it seems and the list of such names furnished at the back of the ,victor ,record ,catalogue together with the additional pronunciations given in the ,victrola ,book of the ,opera and given also from time to time in the monthly supplements to the ,victor ,catalogue will be sufficient for most purposes4 ,we should like you1 our newest customer1 to realize that these suggestions we offer for your consideration are not mere hypothetical estimates1 but conclusions proven by the sifted experience of years4 ,we present them to you in order that in your home the ,victrola shall be all that it may so easily become4 ,illustration3 ,seated woman listening to ,victrola ---------------------------------------- -------------------------------- ,illustration3 ,the ,love ,duet from ,faust ,the sheer ecstasy of the passion which may bless or may utterly destroy has never been put into music more clearly than it is in this exquisite duet in 8,faust10 and the ,victrola enables you to hear this music sung by two of the great artists of our generation4 ---------------------------------------- -------------------------------- ,illustration3 ,the ,opera ,grand ,opera is unquestionably the most stupendous experience available to the music-lover1 just as it is the ultimate ambition of those upon whom has been bestowed vocal talent in high degree4 ,splendor of music1 magnificence of production1 are not the only elements which enter into the making of ,grand ,opera4 ,the glamour of living romance is woven into it as well4 ,petrograd1 ,paris1 ,london--scarcely a great love affair nor a great state intrigue1 but some of its scenes have been enacted in the corridors of some one of the world's great ,opera ,houses4 ,the passion and pain1 the splendor and the treachery of passing generations in many lands form part of the unconscious atmosphere of ,grand ,opera4 ,just as there are some concert pieces with which every concert-goer is assumed to be familiar1 so there are certain operas which form a basis for discussion among well-informed music-lovers4 ,these are3 ,faust1 ,il ,trovatore1 ,ada1 ,mme4 ,butterfly1 ,la ,bohme1 ,lucia1 ,rigoletto1 ,tannhuser1 ,lohengrin1 ,la ,tosca1 ,don ,giovanni1 ,cavalleria ,rusticana1 ,i ,pagliacci1 ,carmen4 ,there are many more which constitute part of the regular operatic repertoire1 but to have a well-established viewpoint on these is to be capable of passing judgment on the rest4 ,the ,victrola1 which permits one to repeat some aria1 duo1 trio1 chorus or whatever it may be1 at will1 affords an infinitely better opportunity to develop a discriminating taste in such matters than can be had by systematic attendance at ,grand ,opera performances--which obviously is quite impossible for the majority of music-lovers4 ,illustration3 ,mc,c,o,r,m,a,c,k ,the keenest enjoyment of ,grand ,opera music1 or for that matter1 any other kind of music1 comes to those who listen to it with some sort of definite conception as to what it is all about and the methods employed by the composer and the artists in telling the story4 ,grand ,opera is drama done in music instead of spoken words4 ,in a novel the author makes his characters do their own talking2 he also describes what they do and how they are dressed1 but more than that1 he devotes pages to telling you what they thought4 ,he tells you of the mental struggles that caused them to do or to refrain from doing4 ,it might not be amiss to say that this is substantially what the orchestra does in ,grand ,opera--and so there is much more to listen to besides the 8song0 itself4 ,the song itself and the purport of it must be understood if one is to get the greatest amount of enjoyment out of it4 ,play 8,celeste ,ada10 for instance1 to someone who knows nothing of the opera4 ,the sheer melody of it will make an unquestionable appeal1 but that appeal is ten times more vivid when one knows who 8,heavenly0 ,ada is and why her heroic lover bursts into song4 ,opera is drama--that must always be borne in mind1 and the 8test0 of good operatic music is that the music shall illustrate accurately1 forcefully1 beautifully1 not the facts1 but the mental conditions and the emotions of the spirit which are sought to be portrayed4 ,the facts are taken care of by the action of the plot just as they are on the dramatic stage1 and over and above the satisfaction derived from listening to the music there is a delightful and limitless exercise for the intellect in seeing with what amazing subtleties of sound the composer has sketched the spiritual struggles of ,thas or the ,toreador4 ,illustration3 ,,melba ,most people love opera for the 8tunes0 that are in it and broadly speaking1 there are two kinds of tunes used in opera3 the dramatic aria1 and the bravura aria4 ,a dramatic aria1 such as 8,un bel di vedremo0 from ,mme4 ,butterfly1 is a lyric outburst of intensely emotional character1 arising naturally from the dramatic situation4 ,a bravura aria is simply a vocal display piece4 ,in the older operas more attention was paid to the singing than to the plot and elaborate display pieces 7usually for the coloratura soprano7 were invariably included4 ,compare 8,un bel di0 with the 8,mad ,song0 from ,lucia and you will readily see the difference4 ,each individual music-lover will want to make his own selections of operatic records1 from the ,victor ,record ,catalog and the ,victrola ,book of the ,opera1 which can be obtained from the nearest ,victor dealer4 ,in the ,victor ,record ,catalog1 which is alphabetically arranged1 will be found all the more important selections from practically all the big operas that the world has ever known4 ,these are listed under the name of the opera and specially listed under the name of the artist in the ,red ,seal 7pink sheet7 section4 ,in passing1 however1 we may say that the following are among many operatic numbers which deserve a place of honor in every collection3 8,vissi d'arte10 from ,la ,tosca2 8,alerte0 final trio from ,faust2 8,soave fanciulla10 from ,la ,bohme2 the 8,miserere10 from ,il ,trovatore2 8,sextette from ,lucia02 8,bel di vedremo10 from ,mme4 ,butterfly2 8,vesti la giubba10 from ,pagliacci2 the ,quartette from ,rigoletto2 the ,habanera from ,carmen2 8,celeste ,ada0 from ,ada2 8,del tempio al limitar10 from ,pearl ,fishers4 ---------------------------------------- -------------------------------- ,illustration3 ,view of ,orchestra ,the ,symphony ,orchestra ,if you limited the number of colors that a painter might use on his palette1 he might1 if he were a great painter1 produce masterpieces of art2 but give him unlimited scope in the choosing of his pigments and you might reasonably expect the highest possible achievements4 ,the symphony orchestra as it is constituted today is the most ambitious and the most perfect musical 8instrument0 in the world4 ,it combines all the existing types of instruments and so can readily achieve all the possible varieties and shades of tone colors4 ,the analogy between the organist and the symphony orchestra conductor is fairly close1 and to think of a symphony orchestra1 consisting of a hundred or so of the most skillful players obtainable1 as a single instrument1 is quite permissible4 ,here1 again1 a recent achievement of the ,victor laboratories has opened up a vast field of musical satisfaction for the music-lover4 ,until recently it seemed impossible to make satisfactory records of a complete symphony orchestra4 ,the tones and overtones developed in some measure by every one of the scores of instruments would persist in getting in one another's way to such an extent that worthy reproductions could not be obtained4 ,we have1 however1 just recently produced records of complete symphony orchestras1 which represent one of the most far-reaching achievements in many years1 and as time goes on we shall continue to produce more4 ,thousands of honest souls despising cant in any form are continually asking1 8,how am ,i to listen to music in order to get the utmost out of it80 and since the symphony orchestra is the highest instrumental development of music1 and consequently the most complex1 it is in listening to the symphony orchestra that this need is most acute4 ,when all the splendid pageantry of opera is spread before one's eyes1 there are plenty of clues1 and the emotional struggles of even fictitious humans can never be entirely beyond our ken4 ,a symphony1 however1 has no recognizable background of creatures made in our own image and laboring under our own frailties1 so necessarily it must be listened to in a more impersonal way4 ,a symphony has form and design and 8color10 just as has a painting4 ,the essential difference between them as works of art is that the picture 8stands still0 while you look at it1 whereas the symphony does not4 ,an even closer simile would be the moving picture1 for in that just as in the symphony1 you must know and remember what has gone before in order to realize the significance of what comes in the middle or at the end4 ,at the 8movies0 you are dependent upon your eyes--at the symphony concert you must depend upon your ears4 ,the form of the symphony has been pretty thoroughly established4 ,it consists of four movements4 ,the first an allegro1 or quick and energetic movement1 the beginning of a psychological 8picture02 the second1 an andante1 or slow movement which may represent hopes1 fears1 aspirations2 a scherzo1 or brisk1 exhilarating movement of merriment1 madness or strife2 and a finale1 the tragic or triumphant outcome4 ,illustration3 short bar of music for theme of ,beethoven ,c ,minor ,symphony ,the theme of the entire ,beethoven ,c ,minor ,symphony consists of three short notes of the same pitch and one longer note a little lower in pitch1 and the 8design0 of that symphony is the manner in which this same theme is built up and elaborated by repetition in different keys1 rhythms and speeds1 and also in the manner in which it is contrasted with other themes4 ,few symphonies are as logically constructed as the ,c ,minor of ,beethoven1 and as a rule new themes are chosen for each movement4 ,each movement is complete in itself1 but sympathetically related to the others4 ,the great thing in listening to a symphony movement is to listen for repetitions of the chief themes or melodies4 ,these themes are often greatly changed in various ways in the course of a movement1 as it is part of the composer's task to get variety of treatment with unity of idea4 ,but he invariably contrives to give due prominence to his chief themes1 and half the joy of listening to a symphony lies in recognizing the principal themes as they emerge from the mass of sound1 clothed perhaps in new harmonies1 or new instrumental effects4 ,as to 8color0--we are told that all the colors we see are mere vibration4 ,we realize easily enough that music is vibration1 and it doesn't require any very great stretch of the imagination to see the difference in 7tone7 color between the violin and the piccolo4 ,when you can recognize these various elements in their varied forms and recognize the different 8voices0 of the orchestra1 you will have learned how the musical 8fans0 derive the maximum of mental satisfaction from the symphony and for the reason that any obscure passage may be repeated as often as necessary it is obvious that the ,victrola must be of great assistance in developing a genuine sense of discrimination4 ,among the ,symphony ,orchestra records listed in the ,victor ,catalogue1 we suggest that you make a point of hearing the ,lohengrin ,prelude1 the ,tschaikowsky ,symphony in ,f ,minor1 the ,brahms ,hungarian ,dances1 the ,surprise ,symphony1 the ,poet and ,peasant ,overture1 the ,mozart ,g ,minor ,symphony and the 8,invitation to the ,waltz40 ---------------------------------------- -------------------------------- ,illustration3 ,band ,music ,strange--but in all the varied development of music and musical instruments nothing quite touches our primeval spirit like the beating of the drum4 ,rhythm--it was the first music and it will be a dominant factor in the last1 no matter how we may dress it up or refine it to suit our 8civilized0 ears4 ,the small boy deaf to any other musical appeal1 races down the street at the first blare of a band4 ,in some measure we are all children to the last1 and so it is that the music of the band sets our hearts and feet to beating out its gallant measures4 ,moreover such music produces definite measurable effects on the body1 and it is well known that men march further and with less fatigue to the music of a band than they can without it4 ,in composition the band is not far removed from the orchestra1 except that woodwind instruments1 such as flutes and clarinets1 take the place of strings1 but the result is that the band in its own field of music more particularly stimulates activities of the body where the symphony orchestra makes a stronger appeal to mental activity4 ,there are hundreds of records of band music made by the most famous bands in the world1 which will be found in the ,victor ,record ,catalogue under 8,bands40 ,but as a working nucleus1 the following selection of double-faced records may be welcome to those who are beginning to form a collection3 ,ada ,grand ,march and ,rondo ,capriccioso1 ,vessella's ,band2 ,lights ,out and ,washington ,post1 ,victor ,military ,band2 ,stars and ,stripes ,forever and ,fairest of the ,fair1 ,sousa's ,band2 ,chopin's ,funeral ,march and ,cujus ,animam1 ,pryor's ,band2 ,marsovia ,waltz and ,amina1 ,united ,states ,marine ,band and ,pryor's ,band4 ---------------------------------------- -------------------------------- ,chamber ,music ,when you hear a violin solo played with lots of 8double stopping0 you find that the air develops a new richness of tone color1 for the violinist is playing the 8air0 notes and certain other harmony notes at the same time4 ,this is substantially what happens in the quartettes and trios4 ,one instrument or voice plays or sings the air while the others play or sing harmony parts1 and in the smaller groups of instruments1 where there are only three or four 8parts10 it is easier to follow the work of each instrument and consequently it is easier to get the musical 8pattern0 of the selection4 ,the basis of chamber music is the string quartette1 comprising two violins1 viola and 'cello4 ,these instruments are1 of course1 alike in character1 but each has its own peculiar quality of tone4 ,other effective combinations are violin1 'cello and piano2 flute1 violin1 'cello and piano2 and additional instruments heard with the string quartette4 ,it would be a mistake1 however1 to think of the string quartette as being elementary--for it is one of the richest and most satisfying branches of musical art4 ,a special interest attaches to all the smaller combinations of strings1 and the ,victor ,catalogue contains many selections by such small combinations1 among which the following are perhaps worthy of special attention3 ,the ,mendelssohn ,canzonetta1 the ,quartette in ,g ,major1 the ,minuet of ,boccherini and ,tschaikowsky's 8,andante ,cantabile40 ,illustration3 ,string quartet performing ---------------------------------------- -------------------------------- ,illustration3 ,side ,portrait of man ,piano ,music ,the piano is a solo instrument that provides accompaniment for other instruments and for itself1 and it is so exceedingly successful in this respect that it must be regarded as the basis of things musical4 ,to the composer1 the chorus master1 the vocal teacher1 as well as to the pianist1 the modern piano is a necessity1 because it is the one instrument on which all the harmony parts can be elaborated with comparative ease4 ,apart from its use as an accompanying instrument1 the piano is one of the most satisfactory of solo instruments4 ,it is a complete orchestra in itself4 ,a greater volume of solo music has been composed expressly for the piano than for any other instrument4 ,schumann1 ,liszt and especially ,chopin1 for instance1 wrote music for the piano which sounds as well on no other instrument and so it is with great pleasure that we offer truly worthy piano records1 thus opening up a vast field of new musical delight4 ,the tones played by the piano are produced by a hammer striking a string4 ,they therefore develop their greatest volume at the moment the strings are struck1 and immediately begin to diminish4 ,they can be sustained to some slight extent only--as compared with instruments that are played with a bow4 ,among piano records of special interest are the following by that 8maestro0 among pianists--,paderewski3 ,the ,nocturne in ,f ,sharp ,major1 the ,polonaise ,militaire1 the ,etude in ,g ,flat1 his own ,minuet and the ,cracovienne ,fantastique1 as well as the 8,seguidilla0 and ,waltz ,etude in ,d ,flat by ,cortot4 ---------------------------------------- -------------------------------- ,illustration3 ,violin ,music ,there is one very marked physical difference between the violin group of instruments and all others--with one exception which is negligible for the moment--and that is that the tone and the pitch are controlled wholly by the player4 ,in other instruments there are keys1 pedals1 frets or some other means of assisting the player to maintain the pitch4 ,the violin has a plain fingerboard1 strings1 a bow and--the fingers of the violinist4 ,what kind of tone will you get out of it8 ,will your tone be true to the pitch8 ,that depends on you4 ,and because of these things the music of the violins is more intimate1 more personal than that of any other instrument4 ,another interesting fact concerning the violin is that while almost all other instruments have been improved upon1 the violin alone has undergone no change and no improvement since ,stradivarius put by the last violin he was to make4 ,that was about #agcg4 ,and so the violin may be regarded as the one accomplishment of human craftsmanship that has reached perfection4 ,perhaps it is because of these things that violin music occupies a quite unique place in human experience4 ,there is nothing more deeply thrilling than the violin's low-pitched 8,g0 string and nothing quite so light-hearted and fairy-like as the 8,e0 string4 ,with such a range from grave to gay there is never a human mood nor emotion but what the violin can reach and express it more keenly than any other single instrument-- and in the form in which we have it today it has been the sharer of our joys and sorrows for more than two hundred years4 ,consciously or unconsciously we feel the need of some standard of comparison1 some sort of yardstick by which we may measure human achievements1 and this seems to be especially so in all instrumental music4 ,no one would have any very serious difficulty in telling why he found enjoyment or dissatisfaction in the recitation of a poem1 but it is just as easy to pass judgment on the playing of a violin solo4 ,the enunciation of the words and their pronunciation--the intelligible or muddled treatment of the phrases1 the use of pauses1 the pitch of the voice and its dramatic shading would all have something to do with your opinion of a recitation1 and those are much the same standards by which the technical and interpretative skill of the violinist are to be determined4 ,the performance is good or bad1 depending upon how well or ill it meets much the same requirements that you would impose upon the 8reader0 of the recitation4 ,it is easier in the case of the poem1 because we all get a good deal of practical experience in the delivery of words1 whereas most of us have had no experience in the delivery of musical tones4 ,to recognize these various effects and to appreciate the influence they have on the interpretation of the music1 is to enjoy an added pleasure in the world's best violin music1 practically all of which will be found in the ,victor ,record ,catalogue by world-famous artists4 ,if the ,victrola1 reproducing the music of the violin in all its exquisite beauty1 could do no more than that1 it would justify its existence by that one service alone2 but shut your eyes and the ,victrola becomes whatever instrument you may wish it to be1 including the most wonderful of all--the human voice4 ,whatever other records you may select1 we feel very sure you will find untold satisfaction in any of the following4 ,the ,caprice ,viennois1 the ,schubert ,ave ,maria1 the ,scherzo ,tarantella1 the ,humoresque1 the ,mendelssohn ,concerto1 the ,nocturne in ,e ,flat and ,moszkowski's 8,guitarre40 ---------------------------------------- -------------------------------- ,sacred ,music ,illustration3 ,woman listening to organist playing ,in the ,dark ,ages1 when only might was right1 it was the church that kept music alive4 ,and today humanity responds more universally1 perhaps1 to the appeal of 8the good old hymns0 than to any other one type of music4 ,no one will seriously deny that music is a necessary element in our lives when it can produce in the same listener the highest spiritual exaltation as well as the most frivolous gaiety4 ,the inspiration to strive for an ideal--the will to be better than we really are--these things come to us most readily through music and afford an adequate refuge from the world1 the flesh and the devil--the triad which gives battle in every heart4 ,sacred music in all its many forms occupies a quite special position and carries a quite special significance4 ,in all of it there is the same basic effect on the mind and one must be cold as ice not to feel the thrill of the full choir1 the magnificent choruses of oratorio4 ,all of these things are part of what the ,victrola brings into your home and into your life4 ,reverence or the brimming over of one's faith does not manifest itself only under specially consecrated roofs1 and in these exalted moments it is good to know that the ,victrola brings to you not only the music of the church but the music of all faiths4 ,it would be exceedingly difficult to suggest records of hymn tunes which would be of equal interest to everybody1 but the ,gluck and ,homer ,duets1 the ,crucifix1 the ,palms1 lgie1 the ,angel's ,serenade1 the ,mascagni ,ave ,maria and the record of ,come1 ,all ,ye ,faithful1 in which chimes are used1 are among those which make a very general appeal4 ---------------------------------------- -------------------------------- ,concert ,songs ,illustration3 ,woman holding flowers standing by piano ,there are those who will tell you that the highest achievement of vocal art is the concert song1 and much may be said in justification of such a statement4 ,certainly1 on the concert stage1 art is shorn of accessories4 ,there are no borrowed effects and no borrowed interests4 ,the composer1 the accompanist and the soloist stand alone at the bar of public opinion and it would seem quite reasonable to suppose that only a consistent excellence on the part of all three would be sufficient to win the world's acclaim4 ,one thing is very certain1 that the concert song1 like the violin solo1 is a complete musical composition in itself4 ,one needs to know no 8context0 for there is none1 and so none of its effect is lost4 ,however that may be1 opera and the symphony are available to only those who live in the big cities or near enough so that frequent visits are possible1 and so it happens that for the majority of us a concert is about the biggest musical experience we can attain4 ,for that reason1 if for no other1 concert songs mean more to the great majority than does any other form of music4 ,one's enjoyment of any concert can be vastly increased by a little preliminary knowledge of the forthcoming program gained by means of the ,victrola and while it would be quite impossible to offer a list of all the concert songs which are available in the form of ,victor records1 the following will unquestionably satisfy the most discriminating taste3 8,voce di primavera10 8,ah1 ,moon of ,my ,delight10 8,leggiero invisible0 7,bolero71 8,a la ,luz de la ,luna10 8,oh1 ,that ,we ,two ,were ,maying10 the ,lullaby from ,jocelyn1 8,caro mio ben10 8,le ,nil0 and 8,the ,cry of ,rachel40 ---------------------------------------- -------------------------------- ,popular ,music ,illustration3 ,group gathered around piano ,simple1 catchy tunes have always caught the public fancy and always will1 for the reason that they supply a perfectly natural human need4 ,that such music should soon lose its charm doesn't matter much1 for the charm is real enough while it lasts4 ,beauty is only skin deep1 so they say2 to which one may answer that that is plenty deep enough1 and music is only one of ,beauty's many forms4 ,when a piece of music has smoothed out a frown or brought a touch of inspiration into grey lives1 it has justified its existence1 whether it be a popular song or a symphony4 ,the ,broadway hit1 the tingling choruses and solos of the latest musical comedy are as accessible to the ,victor owner as they are to the residents of a metropolis and--better yet1 they may be enjoyed without the fatigues involved in theatre-going4 ,another factor of ,victor popular music is that you can get the latest song or dance while it is all the vogue4 ,each month1 each week1 each day a vast amount of 8popular0 music is published which will never become popular1 but is thrust willy-nilly on a patient public4 ,out of this mass the ,victor ,company selects only the best4 ,the plainsman in ,texas therefore can get the music of the moment at the moment just as readily as the office man on ,broadway4 ---------------------------------------- -------------------------------- ,dance ,music ,illustration3 ,couple dancing ,the impulse to dance is spontaneous4 ,it is a manifestation of the joy o' life that needs some more vigorous means of expression than is provided by speech4 ,to have to wait two weeks for a formal dancing party is to lose that fine edge of impulse1 and that is why the ,victrola renders an otherwise unobtainable service to the dancers4 ,no need to rent a hall1 engage an orchestra and send out invitations4 ,you may dance when the inspiration seizes you4 ,you may dance the kind of dances that the mood of the moment may suggest for as long a time or as short a time as you may wish4 ,and--here as in every other branch of musical art1 the ,victrola offers you the best4 ,beside the dancers themselves1 there are two other vital factors to be considered--the music and the floor--and you know that your music is right when it is provided by the ,victrola4 ,if you happen to live in a fairly large town it is easy enough1 of course1 to engage an orchestra 7at considerable expense and for stated times7 which will furnish entirely satisfactory music2 but--the ,victrola8 ,it gives you the best dance music by the most accomplished orchestras and bands and1 when the music is good enough1 people can and will dance on a rubber mat or in a city street4 ,three or four friends call of a winter evening--nothing simpler than to roll back the rugs and dance--and certainly nothing more beneficial from the mental or physical viewpoints4 ,then1 too1 you may dance to the music of the same orchestra as you would if you lived in the gayest of metropolitan cities4 ---------------------------------------- -------------------------------- ,the ,lesser ,instruments ,illustration3 ,man playing accordion ,illustration3 ,woman playing guitar ,human nature is a moody thing--breaking out unexpectedly in unexpected ways1 and in an evening's program it is quite likely that special interest may center on an oboe solo or some other such musical hors d'oeuvre4 ,there are times when one may respond quite vividly to a concertina4 ,this side of music is also taken care of in the ,victor ,catalogue4 ,there is1 we believe1 not one instrument in general use anywhere in the ,western world which may not be heard by means of the ,victrola1 in solos or in small combinations4 ,there are cornet records1 trombone1 harp1 mandolin1 guitar1 banjo1 xylophone1 chimes1 balalaika1 ,hawaiian guitars1 marimba1 zither1 cembalom and others1 including even the street piano1 affording solos in infinite variety and a few such records are highly acceptable additions to any collection4 ,it is on just such instruments as these that the composer depends for the introducing of special effects4 ,the oboe is curiously suggestive of the ,east1 as castanets are of ,spain and the ,latin ,americas1 and when one's fancy happens to run in that direction such records may easily become sources of untold satisfaction4 ,all musical composition simmers down to a question of saying the same thing in as many different and interesting ways as possible1 and something of this applies to the building up of an evening's program4 ,a record of ,hawaiian guitars included in a program of better music is apt to be quite fascinating and serves to emphasize the tremendous versatility of the ,victrola4 ---------------------------------------- -------------------------------- ,how to get the ,best ,results ,just as there are certain best conditions for all instruments and for the voice1 so too there are certain best conditions for the ,victrola1 and the search for those best conditions will be a source of much pleasurable experimentation4 ,the acoustic properties of no two rooms are exactly alike4 ,they depend on the size and shape of the room1 the height of the ceilings and the character of the furnishings1 but the ,victor system of changeable needles and tone modifying doors afford all the necessary latitude needed to produce the most satisfactory results in any home4 ,we would strongly recommend that you try all the varieties of ,victor ,tungs-tone ,styli and steel needles with the modifying doors at certain chosen apertures and in the various available rooms until you find the combinations giving the most satisfying results4 ,in this connection it might be well to point out that a full tone ,tungs-tone stylus or needle is particularly suited for a large music-room and that when the ,victrola is to be used in a small room or even a room which is comparatively small1 the soft tone ,tungs-tone stylus or needle very frequently will give better results4 ,it sometimes happens that a particularly good effect is secured by placing the ,victrola in a room adjoining the one in which the listener sits1 and using a full tone ,tungs-tone stylus needle4 ,the operation of a ,victrola is exceedingly simple1 but the few prescribed rules should be followed literally until they become a fixed habit4 ,in starting a record1 release the brake and allow the turntable to make several revolutions to attain its full maximum speed4 ,then take the circumference of the soundbox between the thumb and two first fingers of the right hand and lower gently until the reproducing point comes1 gently1 into contact with the smooth1 shiny rim at the circumference of the record4 ,that is the right way and the only right way to start a record4 ,in stopping the record without the use of the automatic brake1 the soundbox should be lifted off and doubled back until it lies on the taper tone arm or other rest provided for it4 ,sidenote3 ,,speed ,the dealer from whom you purchased your ,victrola will see that it is properly assembled and that the speed of the turntable is set at #gh revolutions per minute4 ,that is the speed at which all ,victor records should be played1 and we most strongly advise that the speed regulator be not tampered with under any circumstances1 except when it may be necessary to reset the regulator in order that the turntable shall actually turn at #gh revolutions when the soundbox is not in contact with the record4 ,from time to time it may be necessary to test the speed of the turntable to see that there is no variation from the designated speed of #gh revolutions4 ,this may be done by putting a record on the turntable and inserting a small piece of paper between the record and the turntable so that a portion of the paper protrudes4 ,the actual number of revolutions per minute may then be counted by holding a watch close enough to the turntable so that the eyes may have a simultaneous vision of the paper 8marker0 and the face of the watch4 ,sidenote3 ,,care ,,of ,,records ,be sure you keep your records in the albums provided for them1 for dust or dirt should not be permitted to accumulate in the fine spiral groove which contains the sound wave impressions4 ,records should be dusted off with a brush or soft rag before and after playing4 ,if this is done systematically and the records kept under cover they will need no other attention1 even over a period of many years4 ,sidenote3 ,,victor ,,needles ,,and ,,styli ,use ,victrola needles or ,victrola ,tungs-tone ,styli4 ,these products are the result of many years' experience and thousands of dollars' worth of experimentation4 ,they are built to conform to the exact requirements of our records1 which obviously will be better understood by us than by any one else4 ,a permanent point can be permanent only because it is too hard to wear-- in which case it must inevitably wear the records4 ,the ,victor system of changeable needles permits you to replace a worn stylus or change a needle instantly with the result that perfect reproduction can be secured at all times without serious wear on your records4 ,the changeable needle system does more than that1 for it enables you to use the same discretion in playing records as the artist who made the record would himself use if he knew in just what kind of room he would be required to play4 ,sidenote3 ,,record ,,index ,keep your records indexed4 ,it is a very small matter1 and once the habit is formed it is easy to find the record you want the moment you want it4 ,victrola ,record ,albums consist of ten record envelopes1 numbered #a to #aj and bound into book form4 ,each album bears a letter of the alphabet4 ,inside its cover is a printed form to index its contents4 ,enter here the name of each record and its artists1 and the envelope number4 ,you should use1 in addition1 your ,victor ,index ,book as a 8directory0 of all your records4 ,if you enter in the ,index ,book the names of each record and its artists1 the letter of the album and the envelope number1 it will be an easy matter to turn directly to any record needed4 ,it will be seen that there are two extensions of the gold circle at the circumference of ,victor record labels4 ,on these the album and album envelope should be marked4 ,the return of each record to its proper album and proper envelope is thus assured4 ,sidenote3 ,,arranging ,,programs ,the first essential in the arrangement of any program is--variety4 ,following a big dramatic number there should be an emotional let down1 although obviously it should not be so great as to be incongruous4 ,it is best to go from a violin composition to a song or from a big concerted number like the ,sextette from ,lucia to some quieting composition for string quartette4 ,another important point is that you have music of all possible tone colors to choose from4 ,there are solos by voices of all kinds1 but there are also solos by violins1 'cellos1 trombones1 cornets1 flutes1 saxophones1 harps1 xylophones1 chimes--in fact1 as we have said1 solos by every known instrument and other numbers by all the known combinations of instruments are available to the ,victrola owner4 ,with the ,victor ,catalogue to draw on1 one might easily give a more or less formal concert program every night for years without exhausting the possibilities and without any sense of sameness4 ,sidenote3 ,,choice ,,of ,,records ,the final choice of records must always be left to the individual buyer4 ,we have already pointed out that personal taste differs widely in music1 but with the idea of giving you all the assistance possible in a general way1 we have compiled a few special lists4 ,the nearest ,victor dealer will be glad to give you every assistance in building up your own library of records1 and play any records you may wish to hear without obligation4 ,illustration3 ,man and woman listening to music ---------------------------------------- -------------------------------- ,selected ,lists of ,records ,for convenience sake these lists have been prepared with a view to certain specified investments4 ,there are lists figuring approximately #aj4jj1 #ae4jj1 #be4jj and #ej4jj4 ,each one may be varied slightly at the discretion of the customer1 other selections of similar value being chosen from the ,victor ,catalogue4 ,a ,,ten-,,dollar ,,list ,,of ,,records ,list ,price ,poet and ,peasant ,overture--,part ,i #ceeji #ab #a4ce ,victor ,concert ,orchestra ,poet and ,peasant ,overture--,part ,,ii ,victor ,concert ,orchestra ',a ,vucchella 7,d',annunzio-,tosti7 #hgcjg #aj #a4jj ,in ,italian ,enrico ,caruso ,gems from 8,the ,mikado0--,part ,i 7,sullivan7 #ceeea #ab #a4ce ,gems from 8,the ,mikado0--,part ,,ii ,victor ,light ,opera ,company ,roamin' in the ,gloamin' 7,lauder7 #gjjfa #ab #a4be ,harry ,lauder ,cross ,bow1 ,the 7,from 8,robin ,hood07 7de ,koven7 #aghgc #aj 4#he ,imperial ,quartet ,way ,down ,yonder in the ,cornfield ,imperial ,quartet ,semper ,fidelis ,march 7,sousa7 #afaij #aj 4#he ,sousa's ,band ,hands ,across the ,sea ,march 7,sousa7 ,sousa's ,band ,paraphrase on ,minuet 7,paderewski7 #fdgji #aj #a4jj ,violin ,kreisler ,dinorah--,ombra leggiera 7,shadow ,song7 #gdecb #ab #a4ej ,galli-,curci ,hungarian ,dance ,no4 #e 7,brahms7 #fdgeb #aj #a4jj ,philadelphia ,orchestra #aj4ae ,a ,,fifteen-,,dollar ,,list ,,of ,,records ,can be compiled by adding the following to the previous #aj4jj list ,forget-,me-,not--,intermezzo 7,macbeth7 #agiea #aj #j4he ,venetian ,trio ,to ,you--,waltz ,serenade 7,czibulka7 ,venetian ,trio ,bonnie ,wee ,thing 7,burns-,lehmann7 #fddbg #aj #a4jj ,john ,mc,cormack ,valse ,bluette 7,drigo7 #fdgeh #aj #a4jj ,violin ,jascha ,heifetz ,oh1 ,that ,we ,two ,were ,maying 7,nevin7 #hgebe #aj #a4ej ,gluck-,homer ,secret1 ,le--,intermezzo 7,gautier7 #agfhi #aj 4#he ,vessella's ,italian ,band ,sylvia ,ballet 7,valse ,lento7 7,delibes7 ,victor ,concert ,orchestra #e4bj ,a ,,twenty-,,five-,,dollar ,,list ,,of ,,records ,can be compiled by adding the following to the previous #ae4jj list ,gems from 8,in a ,persian ,garden0--,part ,i #cedda #ab #a4ce ,victor ,opera ,company ,gems from 8,in a ,persian ,garden0--,part ,,ii ,victor ,opera ,company ,figlia del ,reggimento 7,daughter of the ,regiment7 #gdbba #ab #a4ej 8,to ,be ,near ,her0 ,in ,italian ,john ,mc,cormack ,serenade 7,tosti7 #fdcii #aj #a4jj ,in ,italian ,alma ,gluck ,capricietto 7,mendelssohn-,burmester7 #fdbjd #aj #a4jj ,mischa ,elman ,holy1 ,holy1 ,holy6 7,heber-,dykes7 #afiff #aj 4#he ,trinity ,choir ,holy ,ghost1 with ,light ,divine ,trinity ,choir ,midsummer ,night's ,dream--,scherzo #gdefj #ab #a4ej ,philadelphia ,orchestra ,bohme--,racconto di ,rodolfo #hhjjb #ab #a4ej ,in ,italian ,enrico ,caruso ,ada--,grand ,march 7,verdi7 #cebfe #ab #a4ce ,vessella's ,band ,rondo ,capriccioso 7,mendelssohn7 ,vessella's ,italian ,band #aj4je ,a ,,fifty-,,dollar ,,list ,,of ,,records ,can be compiled by adding the following to the previous #be4jj list ,american ,fantasie--,part ,i #eejic #ab #a4ej ,herbert's ,orchestra ,american ,fantasie--,part ,,ii ,herbert's ,orchestra ,angel's ,serenade 7,braga7 #hijib #ab #b4jj ,gluck and ,zimbalist ,dream ,faces 7,hutchinson7 #gddea #ab #a4ej ,clarence ,whitehill ,viking ,song 7,there ,are ,steel ,ships ,wanted7 #fdghf #aj #a4jj ,emilio de ,gogorza ,merry ,wives of ,windsor ,overture #cebgj #ab #a4ce ,new ,symphony ,orchestra ,jewels of the ,madonna--,intermezzo ,victor ,concert ,orchestra ,hawaiian ,waltz ,medley ,guitars #aggja #aj 4#he ,lua and ,kaili ,kilima ,waltz ,hawaiian ,guitars ,lua and ,kaili ,cupid's ,arrow 7,eno7 #afhee #aj 4#he ,banjo ,fred ,van ,eps ,polish ,dance ,no4 #a 7,scharwenka7 ,xylophone ,wm4 ,h4 ,reitz ,evening ,chimes 7,heins7 #agebc #aj 4#he ,violin-,flute-,harp1 with ,bells ,neapolitan ,trio ,woodland ,echoes 7,wyman7 ,neapolitan ,trio ,oh1 ,dry ,those ,tears 7,del ,riego7 #gddef #ab #a4ej ,sophie ,braslau ,si vous l'aviez compris--,melodie 7,denza7 #hijhd #ab #b4jj ,in ,french ,caruso-,elman ,tosca--,vissi d'arte 7,love and ,music7 #hhaib #ab #a4ej ,in ,italian ,geraldine ,farrar ,indian ,lament 7,dvok-,kreisler7 #gdchg #ab #a4ej ,violin ,fritz ,kreisler ,canzonetta 7from ,string ,quartet in ,e ,flat7 #fdghd #aj #a4jj 7,mendelssohn7 ,flonzaley ,quartet ,lombardi--,qual volutta #iebaa #ab #b4ej ,in ,italian ,alda1 ,caruso and ,journet ,faust--,salut1 demeure 7,all ,hail1 ,thou ,dwelling #gdegc #ab #a4ej ,lowly7 ,in ,french ,giovanni ,martinelli ,madama ,butterfly--,o quanti occhi fisi 7,oh ,kindly #hijag #ab #b4jj ,heavens7 ,in ,italian ,farrar-,caruso ,lucia ,sextette 7,donizetti7 #iebab #ab #b4ej ,galli-,curci1 ,egener1 ,caruso1 de ,luca1 ,journet1 ,bada #be4ij ,illustration3 ,people sitting and listening to music ---------------------------------------- -------------------------------- ,illustration3 ,the ,victor ,record ,catalog ,a ,book that ,every ,music ,lover ,will ,want ,it has required twenty-five years of constant research1 of steady application1 of tireless effort1 and the expenditure of more than eleven million dollars to place this ,victor ,record ,catalogue in your hands4 ,it contains a special ,red ,seal ,section in which are listed records by the world's most famous artists4 ,there are brief sketches of the most popular operas and illustrations of scenes from opera4 ,there are also biographies of prominent composers and artists1 and within its covers will be found practically all the music of the world by the world's greatest singers and by every kind of musical organization4 ,we furnish these catalogues free to dealers in ,victor products so that on request they may be furnished free to you4 ,so be sure you ask your dealer for a copy4 ,victor ,talking ,machine ,company1 ,camden1 ,n4 ,j41 ,u4 ,s4 ,a41 ,printed ,january1 #aibj #dcci ,,ttxa #a-bj