,,appli$ ,,psy*ology ,,! ,,tra9$ ,,memory ,be+ ! ,f\r? ( a ,s]ies ( ,twelve ,volumes on ! ,applications ( ,psy*ology to ! ,problems ( ,p]sonal & ,bus9ess ,effici5cy ,,by ,,w>r5 ,,hilton1 ,a4,b41 ,l4,l4,b4 ,,f\nd] ,,( ,,! ,,society ,,( ,,appli$ ,,psy*ology ,,issu$ ,,"u ,,! ,,auspices ,,( ,,! ,,lit]>y ,,dige/ ,,= ,! ,society ( ,appli$ ,psy*ology ,,new ,,york ,,& ,,london #aibj ,,copyright #aiad ,,by ,,! ,,appli$ ,,psy*ology ,,press ,,san ,,francisco 7,pr9t$ 9 ! ,unit$ ,/ates ( ,am]ica7 ,,cont5ts ,*apt] ,i4 ,,! ,,elem5ts ,,( ,,memory ,,f\r ,,special ,,memory ,,processes ,,ii4 ,,! ,,m5tal ,,treasure ,,vault ,,& ,,its ,,lo/ ,,comb9ation ,,:at ,,ev]yone ,,?9ks ,,causes ,,( ,,=getfulness ,,see+ ,,) ,,half ,,an ,,eye ,,! ,,man ,,on ,,broadway ,,wax5 ,,tablets ,,n ,,h[1 ,,b ,,h[ ,,mu* ,,rememb]+ ,,! ,,unp]ceiv$ ,,speak+ ,a ,,=gott5 ,,tongue ,,liv+ ,,pa/ ,,exp]i5ces ,,ov] ,,aga9 ,,! ,,fla% ,,( ,,inspiration ,,! ,,totality ,,( ,,ret5tion ,,possibilities ,,( ,,self-,,discov]y ,,acres ,,( ,,diamonds ,,iii4 ,,! ,,me*anism ,,( ,,recall ,,! ,,"r ,,/imulus ,,complexes ,,( ,,exp]i5ce ,,! ,,?rill ,,( ,,recollection ,,complexes ,,& ,,functional ,,d]angem5ts ,,automatically ,,work+ ,,m5tal ,,me*anisms ,,two ,,classes ,,( ,,complexes ,,! ,,subconsci\s ,,/oreh\se ,,iv4 ,,! ,,laws ,,( ,,recall ,,! ,,law ,,( ,,integral ,,recall ,,:at ,,ord9>y ,,?9k+ ,,am\nts ,,to ,,! ,,rev]se ,,( ,,complex ,,=mation ,,prolixity ,,& ,,t]s5ess ,,! ,,law ,,( ,,contiguity ,,laws ,,( ,,habit ,,& ,,int5sity ,,applications ,,to ,,adv]tis+ ,,effect ,,( ,,repetitions ,,ratio ,,( ,,size ,,to ,,value ,,risks ,,9 ,,adv]tis+ ,v4 ,,! ,,sci5ce ,,( ,,=gett+ ,,! ,,skill$ ,,artisan ,,h[ ,,! ,,att5tion ,,works ,,iron ,,fil+s ,,& ,,m5tal ,,magnets ,,! ,,comp>tm5t ,,( ,,subconsci\s ,,=getfulness ,,mak+ ,,exp]i5ce ,,c\nt ,,h[ ,,habits ,,are ,,=m$ ,,vi4 ,,! ,,fallacy ,,( ,,mo/ ,,memory ,,sy/ems ,,practice ,,9 ,,memoriz+ ,,inadequate ,,torture ,,( ,,! ,,drill ,,real ,,cause ,,( ,,fail+ ,,memory ,,! ,,manufactur$ ,,int]e/ ,,memory ,,lure ,,( ,a ,,desire ,,vii4 ,a ,,sci5tific ,,memory ,,sy/em ,,= ,,bus9ess ,,success ,,importance ,,( ,,associates ,,cramm+ ,,& ,,will+ ,,basic ,,pr9ciple ,,( ,,?\ght-,,reproduction ,,me?ods ,,( ,,pick ,,sci5tific ,,p$agogy ,,h[ ,,to ,,rememb] ,,names ,,five ,,ex]cises ,,= ,,develop+ ,,obs]vation ,,inv5tion ,,& ,,?\ght-,,memory ,,?ree ,,ex]cises ,,= ,,develop+ ,,?\ght-,,memory ,,h[ ,,to ,,compel ,,recollection ,,=mation ,,( ,,correct ,,memory ,,habits ,,n[6 ,,p]si/5ce1 ,,accuracy1 ,,dispat* ,,memory ,,signs ,,& ,,tok5s ,,! ,,m5tal ,,comb9ation ,,reveal$ ,,! ,,elem5ts ,,( ,,memory ,illu/ration3 ,decorative ,head] ,,*apt] ,i ,,! ,,elem5ts ,,( ,,memory ,sid5ote3 ,f\r ,special ,memory ,processes ,y h le>n$ ( ! s5se-p]ceptive & judicial processes by :i* y\r m9d acquires its k ( ! outside _w4 ,y come n[ to a /udy ( ! ph5om5on ( memory1 ! in/rum5t by :i* y\r m9d reta9s & makes use ( its k1 ! ag5cy t has p[] to resurrect ! buri$ pa/ or p[] to enfold u 9 a ,p>adise ( dreams m p]fect ?an reality4 ,9 ! broade/ s5se1 memory is ! faculty ( ! m9d by :i* we 7#a7 reta91 7#b7 recall1 7#c7 picture to ! m9d's eye1 & 7#d7 recognize pa/ exp]i5ces4 ,memory involves1 !re=e1 f\r elem5ts1 ,ret5tion1 ,recall1 ,imag9ation & ,recognition4 ,,! ,,m5tal ,,treasure ,,vault ,,& ,,its ,,lo/ ,,comb9ation ,illu/ration3 ,decorative ,head] ,,*apt] ,,ii ,,! ,,m5tal ,,treasure ,,vault ,,& ,,its ,,lo/ ,,comb9ation ,sid5ote3 ,:at ,ev]yone ,?9ks ,almo/ ev]yone seems to ?9k t we reta9 9 ! m9d only ^? ?+s t we c volunt>ily recall2 t memory1 9 o!r words1 is limit$ to ! p[] ( volunt>y reproduction4 ,?is is a pr(\nd error4 ,x is an inexcusable error4 ,! daily pap]s are con/antly report+ cases ( ! lapse & re/oration ( memory t conta9 all ! elem5ts ( und]ly+ tru? on ?is subject4 ,sid5ote3 ,causes ( ,=getfulness ,x is pla9 en\gh t ! memory seems decid$ly limit$ 9 its scope4 ,?is is because our p[] ( volunt>y recall is decid$ly limit$4 ,b x does n foll[ simply because we are )\t ! p[] to delib]ately recall c]ta9 exp]i5ces t all m5tal trace ( ^? exp]i5ces is lo/ to u4 ,^? exp]i5ces t we are unable to recall are ^? t we disreg>d$ :5 !y occurr$ because !y possess$ no special int]e/ = u4 ,!y are !re1 b no m5tal associations or connections ) p[] to awak5 !m h aris5 9 consci\sness4 ,sid5ote3 ,see+ ) ,half an ,eye ,?+s are cont9ually happ5+ all ar\nd u t we see ) b half an eye4 ,!y are 9 ! fr+e ( consci\sness1 & we delib]ately ignore !m4 ,_m m ?+s come to u 9 ! =m ( s5se-impressions t clamor\sly assail our s5se-organs1 b no ef=t ( ! w is ne$$ to ignore !m4 ,we are absolutely imp]vi\s to !m & unconsci\s ( !m because by ! selection ( our life int]e/s we h clos$ ! doors aga9/ !m4 ,9 ei!r case1 :e!r 9 ! fr+e ( consci\sness or entirely outside ( consci\sness1 ^! unp]ceiv$ s5sations w be f\nd to be s5sory images t h no connection ) ! pres5t subject ( ?\ght4 ,!y !re=e attract1 & we sp>e !m1 no "p ( our att5tion4 ,j z ea* ( our individual s5se-organs selects f ! multitude ( e!r vibrations con/antly beat+ ^u ! surface ( ! body only ^? waves to ! velocity ( :i* x is attun$1 s ea* "o ( u z an integral p]sonality selects f ! /ream ( s5sory exp]i5ces only ^? p>ticul> objects ( att5tion t are 9 "s way relat$ to ! pres5t or habitual tr5d ( ?\ght4 ,sid5ote3 ,! ,man on ,broadway ,j consid] = a mom5t ! c\ntless numb] & v>iety ( impressions t assail ! eye & e> ( ! ,new ,york] :o walks d[n ,broadway 9 a busy h\r ( ! day4 ,yet to h[ few ( ^! does he pay ! slighte/ att5tion4 ,he is 9 ! mid/ ( a cataclysm ( s\nd almo/ equal to ! ro> ( ,niag>a & he does n "k x4 ,obs]ve h[ _m objects are "r n[ 9 ! corn] ( y\r m9d's eye z be+ )9 ! scope ( y\r vision :ile y\r entire att5tion is app>5tly absorb$ 9 ^! l9es4 ,y see ^! o!r ?+s1 & y c look back & realize t y h se5 !m1 b y 7 n aw>e ( !m at ! "t4 ,let two individuals ( contr>y ta/es take a day's out+ toge!r4 ,bo? may h dur+ ! day practically id5tical s5sory images2 b ea* "o w come back ) an entirely diff]5t tale to tell ( ! day's adv5tures4 ,sid5ote3 ,wax5 ,tablets ,all s5sory impressions1 someh[ or o!r1 leave _! fa9t impress on ! wax5 tablets ( ! m9d4 ,few are or c be volunt>ily recall$4 ,j :]e & h[ memories are reta9$ is a my/]y4 ,!re are !ories t repres5t s5sory exp]i5ces z actual physiological impressions on ! cells ( ! bra94 ,!y are1 h[ev]1 no?+ b !ories1 & ! mann] 9 :i* ! bra91 z ! organ ( ! m9d1 keeps its record ( s5sory exp]i5ces has nev] be5 discov]$4 ,microscopic anatomy has nev] rea*$ ! po9t :]e x c\ld id5tify a p>ticul> idea ) any "o cell or o!r "p ( ! bra94 ,sid5ote3 ,n ,h[1 b ,h[ ,mu* ,= u1 ! important "q is n h[1 b h[ mu*2 n ! mann] 9 :i*1 b ! ext5t to :i*1 s5sory impressions are pres]v$4 ,n[1 all ! evid5ces indicate t absolutely e impression receiv$ ^u ! s5sorium is indelibly record$ 9 ! m9d's sub/ance4 ,a few in/ances w s]ve to illu/rate ! rem>kable p[] ( ret5tion ( ! human m9d4 ,sir ,william ,hamilton quotes ! foll[+ f ,col]idge's ,lit]>ia ,biographia3 ,a "y woman ( f\r- or five-&-tw5ty1 :o c\ld nei!r read nor write1 0 seiz$ ) a n]v\s fev]1 dur+ :i*1 accord+ to ! assev]ations ( all ! prie/s & monks ( ! neighborhood1 %e became 'possess$1' &1 z x appe>$1 by a v le>n$ devil4 ,%e cont9u$ incessantly talk+ ,lat91 ,greek & ,hebrew 9 v pomp\s tones1 & ) mo/ di/9ct enunciation4 ,%eets full ( h] rav+s 7 tak5 d[n f h] own m\?1 & 7 f\nd to consi/ ( s5t5ces coh]5t & intelligible ea* = itself b ) little or no connection ) ea* o!r4 ,( ! ,hebrew1 a small portion only c\ld be trac$ to ! ,bible2 ! rema9d] seem$ to be 9 ! ,rabb9ical dialect4 ,sid5ote3 ,rememb]+ ! ,unp]ceiv$ ,! case 0 inve/igat$ by a physician1 :o le>n$ t ! girl _h be5 a waif & _h be5 tak5 9 *>ge by a ,prote/ant cl]gyman :5 %e 0 n9e ye>s old & br\ght up z 8 s]vant4 ,?is cl]gyman _h = ye>s be5 9 ! habit ( walk+ up & d[n a passage ( 8 h\se into :i* ! kit*5 door op5$ & at ! same "t read+ to himself 9 a l\d voice f 8 favorite book4 ,a consid]able numb] ( ^! books 7 /ill 9 ! possession ( 8 niece1 :o told ! physician t h] uncle _h be5 a v le>n$ man & an accompli%$ /ud5t ( ,hebrew4 ,among ! books 7 f\nd a collection ( ,rabb9ical writ+s1 toge!r ) sev]al ( ! ,greek & ,lat9 fa!rs2 & ! physician succe$$ 9 id5tify+ s _m passages 9 ^! books ) ^? tak5 d[n at ! b$-side ( ! "y woman t !re c\ld be no d\bt z to ! true orig9 ( h] le>n$ rav+s4 ,n[1 ! /rik+ feature ( all ?is1 x w be obs]v$1 is ! fact t ! subject 0 an illit]ate s]vant-girl to :om ! ,greek1 ,lat9 & ,hebrew quotations 7 utt]ly un9telligible1 t normally %e _h no recollection ( !m1 t %e _h no idea ( _! mean+1 & f9ally t !y _h be5 impress$ ^u h] m9d )\t h] k :ile %e 0 engag$ 9 h] duties 9 h] ma/]'s kit*54 ,sev]al cases are report$ by ,dr4 ,ab]crombie1 & quot$ by ,pr(essor ,hyslop1 9 :i* m5tal impressions long s9ce =gott5 beyond ! p[] ( volunt>y recall h be5 reviv$ by ! %ock ( accid5t or disease4 ,a man1 he says1 m5tion$ by ,mr4 ,ab]ne?y1 _h be5 born 9 ,france1 b _h sp5t ! great] "p ( 8 life 9 ,engl&1 &1 = _m ye>s1 _h entirely lo/ ! habit ( speak+ ,fr5*4 ,b :5 "u ! c>e ( ,mr4 ,ab]ne?y1 on acc\nt ( ! effects ( an injury to ! head1 he always spoke ,fr5*4 ,sid5ote3 ,speak+ a ,=gott5 ,tongue ,a simil> case occurr$ 9 ,/4 ,?omas ,hospital1 ( a man :o 0 9 a /ate ( /upor 9 consequ5ce ( an injury to ! head4 ,on 8 p>tial recov]y he spoke a language :i* nobody 9 ! hospital und]/ood b :i* 0 soon asc]ta9$ to be ,wel%4 ,x 0 !n discov]$ t he _h be5 ?irty ye>s abs5t f ,wales1 &1 be=e ! accid5t1 _h entirely =gott5 8 native language4 ,a lady m5tion$ by ,dr4 ,prit*>d1 :5 9 a /ate ( delirium1 spoke a language :i* nobody ab\t h] und]/ood1 b :i* 0 aft]w>d discov]$ to be ,wel%4 ,none ( h] fri5ds c\ld =m any conception ( ! mann] 9 :i* %e _h become acqua9t$ ) t language2 b1 aft] mu* inquiry1 x 0 discov]$ t 9 h] *ildhood %e _h a nurse1 a native ( a di/rict on ! coa/ ( ,brittany1 ! dialect ( :i* is closely analog\s to ,wel%4 ,! lady at t "t le>n$ a good deal ( ?is dialect b _h entirely =gott5 x = _m ye>s be=e ?is attack ( fev]4 ,sid5ote3 ,liv+ ,pa/ ,exp]i5ces ,ov] ,aga9 ,dr4 ,c>p5t] relates ! foll[+ incid5t 9 8 ,m5tal ,physiology3 ,sev]al ye>s ago1 ! ,rev4 ,s4 ,mans>d1 n[ rector ( ,be?nal ,gre51 0 do+ cl]ical duty = a "t at ,hur/monceaux1 9 ,sussex2 & :ile !re he "o day w5t ov] ) a p>ty ( fri5ds to ,pev5sey ,ca/le1 :i* he did n rememb] to h ev] previ\sly visit$4 ,z he approa*$ ! gateway he became consci\s ( a v vivid impression ( hav+ se5 x be=e2 & he 'seem$ to himself to see' n only ! gateway itself1 b donkeys b5ea? ! ar* & p on top ( x4 ,8 conviction t he mu/ h visit$ ! ca/le on "s =m] occasion--al?\gh he _h nei!r ! slighte/ remembrance ( su* a visit nor any k ( hav+ ev] be5 9 ! neighborhood previ\sly to 8 resid5ce at ,hur/monceaux--made him inquire f 8 "m if %e c\ld ?r[ any light on ! matt]4 ,%e at once in=m$ him t be+ 9 t "p ( ! c\ntry1 :5 he 0 b eighte5 mon?s old1 %e _h gone ov] ) a l>ge p>ty & _h tak5 him 9 ! panni] ( a donkey2 t ! eld]s ( ! p>ty1 hav+ br\ght lun* ) !m1 _h eat5 x on ! ro( ( ! gateway1 :]e !y w\ld h be5 se5 f bel[1 :il/ he _h be5 left on ! gr\nd ) ! att5dants & donkeys4 ,an ,italian g5tleman1 says ,dr4 ,ru%1 ( ,philadelphia1 :o di$ ( yell[ fev] 9 ,new ,york1 9 ! beg9n+ ( 8 illness spoke ,engli%1 9 ! middle ( x ,fr5*1 b on ! day ( 8 dea? only ,italian4 ,/rik+ z ^! in/ances are1 !y are n unusual4 ,ev]yone on reflection c supply simil> in/ances4 ,:o among u has n at "o "t or ano!r be5 impress$ ) a my/]i\s feel+ ( hav+ at "s "t 9 ! pa/ gone ?r\gh ! id5tical exp]i5ce :i* he is liv+ n[8 ,sid5ote3 ,! ,fla% ( ,inspiration ,on su* occasions ! s5se ( famili>ity is sometimes s p]si/5t z to fill "o ) a /range feel+ ( ! sup]natural & to incl9e our m9ds to ! belief 9 a re9c>nation4 ,! fla% ( inspiration :i*1 = ! lawy]1 solves a novel legal issue aris+ 9 ! trial ( a case1 or1 = ! surgeon1 sees him successfully ?r\gh ! em]g5cies ( a delicate op]ation1 has its orig9 9 ! =gott5 le>n+ ( pa/ exp]i5ce & /udy4 ,sid5ote3 ,! ,totality ( ,ret5tion ,succe$+ books 9 ?is ,c\rse w br+ to light num]\s o!r facts less commonly obs]v$1 drawn inde$ f ! /udy ( abnormal m5tal /ates1 indicat+ t we reta9 a great volume ( s5se-impressions ( ^: v record+ we are at ! "t unaw>e4 ,9 o!r words1 all ! evid5ces po9t to ! absolute totality ( our ret5tion ( all s5sory exp]i5ces4 ,!y indicate t e s5se-impression y ev] receiv$1 :e!r y actually p]ceiv$ & 7 consci\s ( x or n1 has be5 reta9$ & pres]v$ 9 y\r memory1 & c be br\ght to m9d :5 y und]/& ! prop] me?od ( call+ x into s]vice4 ,a va/ weal? ( facts is /or$ 9 ! treasure vaults ( y\r m9d1 b !re are c]ta9 inn] comp>tm5ts to :i* y h lo/ ! comb9ation4 ,sid5ote3 ,possibilities ( ,self-,discov]y ,! au?or ( ,?\ghts on ,bus9ess says3 ,x is a great day 9 a man's life :5 he truly beg9s to discov] himself4 ,! lat5t capacities ( e man are great] ?an he realizes1 & he may f9d !m if he dilig5tly seeks = !m4 ,a man may own a tract ( l& = _m ye>s )\t kn[+ its value4 ,he may ?9k ( x z m]ely a pa/ure4 ,b "o day he discov]s evid5ces ( coal & f9ds a ri* ve9 b5ea? 8 l&4 ,:ile m9+ & prospect+ = coal he discov]s deposits ( granite4 ,9 bor+ = wat] he /rikes oil4 ,lat] he discov]s a ve9 ( copp] ore1 & aft] t silv] & gold4 ,^! ?+s 7 !re all ! "t--ev5 :5 he ?\ght ( 8 l& m]ely z a pa/ure4 ,b !y h a value only :5 !y are discov]$ & utiliz$4 ,n e pa/ure conta9s deposits ( silv] & gold1 nei!r oil nor granite1 nor ev5 coal4 ,b b5ea? ! surface ( e man !re mu/ be1 9 ! nature ( ?+s1 a lat5t capacity great] ?an has yet be5 discov]$4 ,& "o discov]y mu/ lead to ano!r until ! man f9ds ! deep weal? ( 8 own possibilities4 ,hi/ory is full ( ! acts ( m5 :o discov]$ some:at ( _! own capacity2 b hi/ory has yet to record ! man :o fully discov]$ all t he might h be54 ,sid5ote3 ,acres ( ,diamonds ,y :o are a bit va9 ( y\r visits to o!r l&s1 y\r wide read+1 y\r exp]i5ce ( m5 & ?+s2 y :o secretly lam5t t s little ( :at y h se5 & read rema9s ) y1 behold1 y\r acres ( diamonds are )9 y1 ne$+ b ! my/ic =mula t %all reveal ! treasure6 ,,! ,,me*anism ,,( ,,recall ,illu/ration3 ,decorative ,head] ,,*apt] ,,iii ,,! ,,me*anism ,,( ,,recall ,sid5ote3 ,! ,"r ,/imulus ,someh[1 some:]e1 all exp]i5ces1 :e!r subject to volunt>y recall or n1 are pres]v$1 & are capable ( reproduction :5 ! "r /imulus comes along4 ,& x is a law t ^? exp]i5ces :i* are associat$ ) ea* o!r1 :e!r ideas1 emotions or volunt>y or involunt>y muscul> movem5ts1 t5d to become b\nd toge!r into gr\ps1 & ^! gr\ps t5d to become b\nd toge!r into sy/ems4 ,sid5ote3 ,complexes ( ,exp]i5ce ,su* a sy/em ( associat$ gr\ps ( exp]i5ces is te*nically kn[n z a complex4 ,pay p>ticul> att5tion to ^! def9itions1 z gr\ps ( ideas & complexes ( ideas1 emotions & muscul> movem5ts are t]ms t we %all con/antly employ4 ,y le>n$ 9 a =m] lesson t m5tal exp]i5ces may consi/ n only ( s5se-p]ceptions bas$ on excitem5ts aris+ 9 ! memory n]ves1 b also ( bodily emotions1 ! feel+ tones ( ideas1 & ( muscul> movem5ts bas$ on /imuli aris+ 9 ! motor n]ves4 ,gr\ps consi/1 !re=e1 n only ( associat$ ideas1 b ( associat$ ideas c\pl$ ) _! emotional qualities & impulses to muscul> movem5ts4 ,all gr\ps b\nd toge!r by a mutually relat$ idea con/itute a s+le complex4 ,e memory y h is an illu/ration ( su* complexes4 ,sid5ote3 ,! ,?rill ( ,recollection ,suppose1 = example1 y once ga9$ success 9 a bus9ess deal4 ,y\r recollection ( ! o!r p]sons conc]n$ 9 t transaction1 ( any "o detail 9 ! transaction itself1 w be accompani$ by ! fa/] he>tbeat1 ! quick5$ circulation ( ! blood1 ! feel+ ( triumph & elation t att5d$ ! orig9al exp]i5ce4 ,sid5ote3 ,complexes & ,functional ,d]angem5ts ,complexes =m$ out ( h>r[+ e>?quakes1 robb]ies1 murd]s or o!r dreadful spectacles1 :i* 7 orig9ally accompani$ on ! "p ( ! onlook] by trembl+1 p]spiration & palpitation ( ! he>t1 :5 liv$ ov] aga9 9 memory1 are aga9 accompani$ by all ^! bodily activities4 ,y\r memory ( a hairbread? escape w br+ to y\r *eek ! pallor t m>k$ x :5 ! incid5t occurr$4 ,! =mation & exi/5ce ( complexes expla9s ! orig9 ( _m functional diseases ( ! body--t is to say1 diseases involv+ no loss or de/ruction ( tissue1 b consi/+ simply 9 a failure on ! "p ( "s bodily organ to p]=m its allott$ function naturally & effectively4 ,sid5ote3 ,automatically ,work+ ,m5tal ,me*anisms ,?us1 9 hay fev] or rose cold ! te>s1 ! inflammation ( ! membranes ( ! nose1 ! c\gh1 ! o!r try+ symptoms1 all are l9k$ ) ! sight ( a rose1 or du/1 or sunlight1 or "s o!r outside fact to :i* att5tion has be5 call$ z ! cause ( hay fev]1 into a complex1 an automatically work+ me*anism4 ,& ! validity ( ?is explanation ( ! regul> recurr5ce ( attacks ( ?is disease is suffici5tly demon/rat$ by ! fact t a pap] rose is likely to prove j z effective 9 produc+ all ! symptoms ( ! disease z a rose out ( ,nature's g>d54 ,ano!r /rik+ illu/ration ( ! work+ ( ?is pr9ciple is af=d$ by two g5tlem5 ( my acqua9tance1 bro!rs1 ea* ( :om s9ce boyhood has _h unfail+ attacks ( sneez+ ^u fir/ aris+ 9 ! morn+4 ,no soon] is "o ( ^! m5 awake & seat$ ^u ! edge ( 8 b$ = dress+ ?an he beg9s to sneeze1 & he cont9ues to sneeze = fifte5 or tw5ty m9utes !reaft]1 al?\gh he has no cold & nev] sneezes at any o!r "t4 ,sid5ote3 ,two ,classes ( ,complexes ,obvi\sly1 if absolutely all m5tal exp]i5ces are pres]v$1 !y consi/ altoge!r ( two broad classes ( complexes3 fir/1 ^? t are mom5t>ily active 9 consci\sness1 =m+ "p ( ! pres5t m5tal picture1 &1 second1 all ! o!rs--t is to say1 all pa/ exp]i5ces t are n at ! pres5t mom5t be=e ! m9d's eye4 ,!re are1 !n1 consci\s complexes & subconsci\s complexes1 complexes ( consci\sness & complexes ( subconsci\sness4 ,sid5ote3 ,! ,subconsci\s ,/oreh\se ,& ( ! complexes ( subconsci\sness1 "s are f> m readily recall$ ?an o!rs4 ,"s are =ev] popp+ into "o's ?\ghts1 :ile o!rs c be br\ght to ! light ( consci\sness only by "s unusual & deep-prob+ /imulus4 ,& ! human m9d is a va/ /oreh\se ( complexes1 f> ! great] "p buri$ 9 subconsci\sness1 yet someh[1 l impressions on ! wax cyl9d] ( a phonograph1 pres]v$ ) life-l tru? & cle>ness4 ,turn back = a mom5t to our def9ition ( memory4 ,y w obs]ve t its second ess5tial elem5t is ,recall4 ,recall is ! process by :i* ! exp]i5ces ( ! pa/ are summon$ f ! res]voir ( ! subconsci\s into ! light ( pres5t consci\sness4 ,we necess>ily t\*$ ^u ?is process 9 a previ\s book1 9 consid]+ ! ,laws ( ,association1 b "h1 9 relation to memory1 we %all g into ! matt] some:at m analytically4 ,,! ,,laws ,,( ,,recall ,illu/ration3 ,decorative ,head] ,,*apt] ,,iv ,,! ,,laws ,,( ,,recall ,sid5ote3 ,! ,law ( ,integral ,recall ,law ,i4 ,! prim>y law ( recall is ?is3 ,! recurr5ce or /imulation ( "o elem5t 9 a complex t5ds to recall all ! o!rs4 ,9 our explanation ( complex =mation we necess>ily cit$ in/ances t illu/rate ?is pr9ciple z well1 s9ce recall is m]ely a rev]se op]ation f t involv$ 9 complex =mation4 ,sid5ote3 ,:at ,ord9>y ,?9k+ ,am\nts to ,= example1 9 runn+ ?r\gh a book ,i come ^u a fl[] press$ betwe5 its pages4 ,at once ! memory ( ! fri5d :o gave x to me spr+s into consci\sness & becomes ! subject ( rem9isc5ce4 ,?is recalls ! m\nta9 village :]e we la/ met4 ,?is recalls ! fact t a railroad 0 at ! "t "u process ( con/ruction1 :i* %\ld trans=m ! village into a popul> resort4 ,?is 9 turn sugge/s my com+ trip to ! sea%ore1 & ,i am rem9d$ ( a bus9ess appo9tm5t on :i* my ability to leave t[n on ! appo9t$ day dep5ds4 ,& s on indef9itely4 ,f> ! great] "p ( y\r successive /ates ( consci\sness1 or ev5 ( y\r ord9>y ?9k+1 commonly s-call$1 consi/s ( tra9s ( m5tal pictures sugge/$ "o by ano!r4 ,if ! associat$ pictures are ( ! ev]yday type1 common to ev]yone1 y h a prosaic m9d2 if1 on ! o!r h&1 ! associations are unusual or unique1 y are happily possess$ ( wit & fancy4 ,sid5ote3 ,! ,rev]se ( ,complex ,=mation ,^! in/ances ( ! action ( ! ,law ( ,recall illu/rate b "o phase ( its activity4 ,!y %[ simply t gr\ps ( ideas are s /rung toge!r on ! /r+ ( "s common elem5t t ! activity ( "o gr\p 9 consci\sness is apt to be automatically foll[$ by ! o!rs4 ,b ! law ( association goes deep] ?an ?is4 ,x ent]s into ! activity ( e individual gr\p1 & causes all ! elem5ts ( e gr\p1 ideas1 emotions & impulses to muscul> movem5ts1 to be simultane\sly manife/$4 ,sid5ote3 ,prolixity & ,t]s5ess ,!re is no pr9ciple to :i* we %all m cont9ually ref] ?an ?is "o4 ,our explanation ( hay fev] a mom5t ago illu/rates our mean+4 ,get ! pr9ciple cle>ly 9 y\r m9d1 & see h[ _m in/ances ( its op]ation y c y\rself supply f y\r own daily exp]i5ce4 ,s f> z ! m]e l9k+ toge!r ( gr\ps ( ideas is conc]n$1 ?is classify+ quality is develop$ 9 "s p]sons to a great] degree ?an 9 o!rs4 ,x f9ds its extreme exempl> 9 ! type ( man :o c nev] relate an incid5t )\t recit+ all ! prolix & m9ute details & at ! same "t w&]+ f> f ! orig9al subject 9 pursuit ( e sugge/$ idea4 ,sid5ote3 ,! ,law ( ,contiguity ,law ,,ii4 ,simil>ity & ne>ness 9 "t or space betwe5 two exp]i5tial facts causes ! ?\ght ( "o to t5d to recall ! ?\ght ( ! o!r4 ,?is is ! ,associative ,law ( ,contiguity consid]$ f ! /&po9t ( recall4 ,! po9ts ( contiguity are diff]5t = diff]5t individuals4 ,simil>ities & ne>nesses w awak5 all sorts ( associat$ gr\ps ( ideas 9 "o p]son t are n at all excitable 9 ! same way 9 ano!r ^: exp]i5ces h be5 diff]5t4 ,law ,,iii4 ,! great] ! frequ5cy & int5sity ( any giv5 exp]i5ce1 ! great] ! ease & likelihood ( its reproduction & recall4 ,sid5ote3 ,laws ( ,habit & ,int5sity ,?is expla9s :y c]ta9 gr\ps 9 any complex are m readily recall$ ?an o!rs--:y "s leap =? unbidd51 :y "s come next & be=e o!rs1 :y "s arrive b t>dily or n at all4 ,?is is h[ ! associative ,laws ( ,habit & ,int5sity affect ! p[] ( recall4 99 99 99 99 99 ,sid5ote3 ,applications to ,adv]tis+ ,!re is no dep>tm5t ( bus9ess to :i* ! application ( ^! ,laws ( ,recall is s app>5t z ! dep>tm5t ( adv]tis+4 ,! mo/ c>efully word$ & be/-illu/rat$ adv]tisem5t may fail to pay its co/ unless ! und]ly+ pr9ciples ( *oice ( position1 selection ( m$ium & size ( space are und]/ood4 ,! adv]tis]s 9 metropolitan newspap]s & magaz9es ( l>ge circulation are ! ones :o h mo/ at /ake4 ,b :atev] ! field to be rea*$1 x is well to be> 9 m9d c]ta9 facts bas$ on ! ,laws ( ,recall t h be5 e/abli%$ by psy*ological exp]im5t4 ,mo/ adv]tis]s h a g5]al idea t c]ta9 relative positions on ! newspap] or magaz9e page are to be pref]r$ ov] o!rs1 b !y h no conception ( ! real diff]5ces 9 relative recall value4 ,:5 ! great co/ ( space 9 l>ge publications is consid]$ ! f9ancial value ( su* k is evid5t4 ,by a great numb] ( te/s ! relative recall value ( e "p ( ! newspap] page has be5 approximately det]m9$4 ,x has be5 f\nd1 = example1 t a giv5 space at ! upp] "r-h& corn] ( ! page has m ?an twice ! value ( ! same am\nt ( space 9 ! l[] left-h& corn]4 ,sid5ote3 ,effect ( ,repetitions ,_m adv]tis]s adopt ! policy ( repeat+ full-page adv]tisem5ts at long int]vals in/ead ( adv]tis+ 9 a small way cont9ually4 ,laboratory te/s h %[n1 on ! contr>y1 t a qu>t]-page adv]tisem5t appe>+ 9 f\r successive issues ( a newspap] is fifty p] c5t m effective ?an a full-page adv]tisem5t appe>+ only once4 ,x does n foll[1 h[ev]1 t an eigh?-page adv]tisem5t repeat$ eight times is correspond+ly m effective2 = bel[ a c]ta9 relative size ! value ( an adv]tisem5t decreases mu* m rapidly ?an ! co/4 ,!re are1 ( c\rse1 modify+ conditions1 su* z special sales ( dep>tm5t /ores1 :]e occasional displays & ann\ncem5ts make x desirable to use ei!r full pages1 or ev5 d\ble pages1 b ! great bulk ( adv]tis+ is n ( ?is "*4 ,sid5ote3 ,ratio ( ,size to ,value ,e ye> 9 ! ,unit$ ,/ates alone six hundr$ millions ( doll>s are exp5d$ 9 adv]tis+ ! sale ( commodities1 & = ! mo/ "p exp5d$ 9 a haphaz>d1 exp]im5tal & unsci5tific way4 ,! inve/m5t ( ?is va/ sum ) risk ( p]haps total loss1 or ev5 possible injury1 ?r\gh ! faulty con/ruction or improp] plac+ ( adv]tisem5ts %\ld /imulate ! int]e/ ( e adv]tis] 9 ! "w t psy*ologi/s h done & are do+ t[>d ! accumulation ( a body ( exact k on ?is subject4 ,sid5ote3 ,risks 9 ,adv]tis+ ,,! ,,sci5ce ,,( ,,=gett+ ,illu/ration3 ,,te/+ ,,! ,,memory ,,) ,,pr(essor ,,ja/r[',s ,,memory ,,app>atus ,,private ,,laboratory1 ,,society ,,( ,,appli$ ,,psy*ology ,illu/ration3 ,decorative ,head] ,,*apt] ,v ,,! ,,sci5ce ,,( ,,=gett+ ,sid5ote3 ,! ,skill$ ,artisan ,att5tion is ! in/rum5tality ?r\gh :i* ! ,laws ( ,recall op]ate4 ,witt+ly or unwitt+ly1 consci\sly or unconsci\sly1 e man's att5tion sw+s 9 automatic ob$i5ce to ! ,laws ( ,recall4 ,att5tion is ! artisan t1 bit by bit1 & ) lightn+ quickness1 con/ructs ! mosaic ( consci\sness4 ,hav+ ! :ole va/ /ore ( all pres5t & pa/ exp]i5ces to draw ^u1 he selects only ^? gr\ps & ^? isolat$ in/ances t are relat$ to our g5]al int]e/s & aims4 ,he disreg>ds o!rs4 ,sid5ote3 ,h[ ! ,att5tion ,works ,! att5tion op]ates 9 a mann] complem5t>y to ! g5]al ,laws ( ,recall4 ,x is an active pr9ciple n ( association1 b ( dissociation4 ,y *oose1 = example1 a c]ta9 aim 9 life4 ,y decide to become ! inv5tor ( an a]oplane ( automatic /ability4 ,?is *oice h5ce=? det]m9es two ?+s4 ,fir/1 x det]m9es j :i* ( ! s5sory exp]i5ces ( any giv5 mom5t are mo/ likely to be select$ = y\r consci\s p]ception4 ,secondly1 x det]m9es j :i* ( y\r pa/ exp]i5ces w be mo/ likely to be recall$4 ,su* a *oice1 9 o!r words1 det]m9es to "s ext5t ! sort ( elem5ts t w mo/ probably be select$ to make up at any mom5t ! cont5ts ( y\r consci\sness4 ,sid5ote3 ,iron ,fil+s & ,m5tal ,magnets ,f ! in/ant t y make su* a *oice y are on ! al]t = facts relevant to ! subject ( y\r ambition4 ,^u !m y conc5trate y\r att5tion4 ,!y are pres5t$ to y\r consci\sness ) great] precision & cle>ness ?an o!r facts4 ,all facts t p]ta9 to ! art ( fly+ h5ce=? clu/] & cl+ to y\r consci\s memory l iron fil+s to a magnet4 ,all t are imp]t95t to ?is ma9 pursuit are dissociat$ f ^! int5sely active complexes1 & 9 "t fade into subconsci\s =getfulness4 ,sid5ote3 ,! ,comp>tm5t ( ,subconsci\s ,=getfulness ,by subconsci\s =getfulness we mean a comp>tm5t1 z x 71 ( t res]voir 9 :i* all pa/ exp]i5ces are /or$4 ,consci\sness is a mom5t>y ?+4 ,x is a pass+ /ate4 ,x is ephem]al & flitt+4 ,x is made up 9 "p ( pres5t s5se-impressions & 9 "p ( pa/ exp]i5ces4 ,^! pa/ exp]i5ces are br\ght =? f subconsci\sness4 ,"s are volunt>ily br\ght =?4 ,"s pres5t !mselves )\t our consci\s volition1 b by ! op]ation ( ! laws ( association & dissociation4 ,"s we seem unable volunt>ily to recall1 yet !y may appe> :5 lea/ we are expect+ !m4 ,x is ^! la/ to :i* we h ref]r$ z lo/ 9 subconsci\s =getfulness4 ,z a matt] ( fact1 none are ev] actually lo/4 ,sid5ote3 ,mak+ ,exp]i5ce ,c\nt ,all ! weal? ( y\r pa/ exp]i5ce is /ill y\rs--a concrete "p ( y\r p]sonality4 ,all t is requir$ to make x available = y\r pres5t use is a suffici5t conc5tration ( y\r att5tion1 a conc5tration ( att5tion t %all dwell p]si/5tly & exclusively ^u ^? associations t be> ^u ! fact desir$4 ,! t5d5cy ( ! m9d t[>d dissociation1 a function limit+ ! indiscrim9ate recall ( associat$ gr\ps1 is also manife/$ 9 all ( u 9 ! transf] to unconsci\sness ( _m muscul> activities4 ,sid5ote3 ,h[ ,habits ,are ,=m$ ,z infants we le>n to walk only by giv+ to e movem5t ( ! limbs ! mo/ delib]ate consci\s att5tion4 ,yet1 9 "t1 ! complicat$ co-op]ation ( muscul> movem5ts involv$ 9 walk+ becomes involunt>y & unconsci\s1 s t we are no long] ev5 aw>e ( !m4 ,x is ! same ) read+1 writ+1 play+ ^u musical in/rum5ts1 ! manipulation ( all sorts ( me*anical devices1 ! ?\s& & "o o!r muscul> activities t become :at we call habitual4 ,! mom5t "o tries to make ^! habitual activities aga9 dep5d5t on ! consci\s w he enc\nt]s difficulties4 ,! c5tip$e 0 happy q1 ,until ! toad1 = fun1 ,said1 ',pray :i* leg goes aft] :i*8' ,?is /irr$ 8 m9d to su* a pit*1 ,he lay di/ract$ 9 a dit*1 ,consid]+ h[ to run4 ,all ^! habitual activities are />t$ z acts ( pa9/ak+ c>e & consci\s att5tion4 ,all ultimately become unconsci\s4 ,!y may1 h[ev]1 be />t$ or /opp$ at w4 ,!y are1 !re=e1 /ill relat$ to ! consci\s m9d4 ,!y occupy a semi-automatic middle gr\nd betwe5 consci\s & subconsci\s activities4 ,,! ,,fallacy ,,( ,,mo/ ,,memory ,,sy/ems ,illu/ration3 ,decorative ,head] ,,*apt] ,,vi ,,! ,,fallacy ,,( ,,mo/ ,,memory ,,sy/ems ,sid5ote3 ,practice 9 ,memoriz+ ,inadequate ,x is evid5t t if :at we h be5 describ+ z ! process ( recall is true1 !n ! commonly accept$ idea t practice 9 memoriz+ makes memoriz+ easi] is false1 & t !re is no tru? 9 ! popul> figure ( spee* t lik5s ! memory to a muscle t gr[s /rong] ) use4 ,s f> z ! memory is conc]n$1 h[ev]1 practice may result 9 a m or less unconsci\s improvem5t 9 ! me?ods ( memoriz+4 ,by practice we come to unconsci\sly discov] & employ new associative me?ods 9 our record+ ( facts1 mak+ !m easi] to recall1 b we c c]ta9ly add no?+ to ! actual scope & p[] ( ret5tion4 ,sid5ote3 ,torture ( ! ,drill ,yet _m books on memory-tra9+ h wide circulation ^: au?ors1 %[+ no conception ( ! processes involv$1 seek to develop ! g5]al ability to rememb] by incessant practice 9 memoriz+ p>ticul> facts1 j z "o w\ld develop a muscle by ex]cise4 ,! foll[+ is quot$ f a well-kn[n "w ( ?is "*3 ,i am n[ treat+ a case ( loss ( memory 9 a p]son advanc$ 9 ye>s1 :o did n "k t 8 memory _h fail$ mo/ rem>kably until ,i told him ( x4 ,he is mak+ vigor\s ef=ts to br+ x back aga91 & ) p>tial success4 ,! me?od pursu$ is to sp5d two h\rs daily1 "o 9 ! morn+ & "o 9 ! ev5+1 9 ex]cis+ ?is faculty4 ,! pati5t is in/ruct$ to give ! close/ att5tion to all t he le>ns1 s t x %all be impress$ on 8 m9d cle>ly4 ,he is ask$ to recall e ev5+ all ! facts & exp]i5ces ( ! day1 & aga9 ! next morn+4 ,e "n he>d is writt5 d[n & impress$ on 8 m9d cle>ly & an ef=t made to recall x at int]vals4 ,t5 names f among public m5 are ord]$ to be committ$ to memory e week4 ,a v]se ( poetry is to be le>n$1 also a v]se f ! ,bible1 daily4 ,he is ask$ to rememb] ! numb] ( ! page ( any book :]e any int]e/+ fact is record$4 ,^! & o!r me?ods are sl[ly resuscitat+ a fail+ memory4 ,sid5ote3 ,real ,cause ( ,fail+ ,memory ,z rem>k$ by ,pr(essor ,james1 ,x is h>d to believe t ! memory ( ! poor old g5tleman is a bit ! bett] = all ?is torture except 9 respect to ! p>ticul> facts ?us wr\ght into x1 ! occurr5ces att5d$ to & repeat$ on ^? days1 ! names ( ^? politicians1 ^? ,bible v]ses1 etc41 etc4 ,! error 9 ! book fir/ quot$ f lies 9 ! fact t its au?or looks ^u a fail+ memory z indicat+ a loss ( ret5tiv5ess4 ,! real cause is ! loss ( an int5sity ( int]e/4 ,x is ! failure to =m suffici5tly l>ge gr\ps & complexes ( relat$ ideas1 emotions & muscul> movem5ts associat$ ) ! p>ticul> fact to be rememb]$4 ,!re is no reason to believe t ! ret5tion ( s5sory exp]i5ces is n at all times p]fectly me*anical & me*anically p]fect4 ,int]e/ is a m5tal ye>n+4 ,x is ! (fspr+ ( desire & ! "m ( memory4 ,x goes out spontane\sly to any?+ t c add to ! sum ( "o's k ab\t ! ?+ desir$4 ,sid5ote3 ,! ,manufactur$ ,int]e/ ,a manufactur$ int]e/ is c\nt]feit4 ,:5 a ?+ is done because x has to be done1 desire dies & duty is born4 ,9 proportion z a subject is associat$ ) duty1 x is divorc$ f int]e/4 ,sid5ote3 ,memory ,lure ( a ,desire ,if y want to impress any?+ on ano!r man's m9d s t he w rememb] x1 h>ness x up ) ! lure ( a desire4 ,diffus$ int]e/ is ! cause ( all unpr(itable =getfulness4 ,d n all[ y\r att5tion to grope vaguely among a numb] ( ?+s4 ,:atev] y d1 make a bus9ess ( do+ x ) y\r :ole s\l4 ,turn ! spotlight ( y\r m9d ^u x1 & y w n =get x4 ,illu/ration3 ,,te/+ ,,ability ,,to ,,obs]ve1 ,,rememb] ,,& ,,report ,,?+s ,,se5 ,,private ,,laboratory1 ,,society ,,( ,,appli$ ,,psy*ology ,a ,,sci5tific ,,memory ,,sy/em ,,= ,,bus9ess ,,success ,illu/ration3 ,decorative ,head] ,,*apt] ,,vii ,a ,,sci5tific ,,memory ,,sy/em ,,= ,,bus9ess ,,success ,sid5ote3 ,importance ( ,associates ,we recall ?+s by _! associates4 ,:5 y set y\r m9d to rememb] any p>ticul> fact1 y\r consci\s ef=t %\ld be n vaguely to w t x %all be impress$ & reta9$1 b analytically & delib]ately to connect x ) "o or m o!r facts already 9 y\r m9d4 ,sid5ote3 ,cramm+ & ,will+ ,! /ud5t :o crams = an exam9ation makes no p]man5t addition to 8 k4 ,!re c be no recall )\t association1 & cramm+ all[s no "t to =m associations4 ,if y f9d x difficult to rememb] a fact or a "n1 d n wa/e y\r en]gies 9 will+ x to return4 ,try to recall "s o!r fact or "n associat$ ) ! fir/ 9 "t or place or o!rwise1 & lo6 :5 y lea/ expect x1 x w pop into y\r ?\ghts4 ,if y\r memory is good 9 mo/ respects1 b poor 9 a p>ticul> l9e1 x is because y d n int]e/ y\rself 9 t l9e1 & !re=e h no mat]ial = association4 ,bl9d ,tom's memory 0 a blank on mo/ subjects1 b he 0 a walk+ encyclop$ia on music4 ,sid5ote3 ,basic ,pr9ciple ( ,?\ght-,reproduction ,to improve y\r memory y mu/ increase ! numb] & v>iety ( y\r m5tal associations4 ,_m +5i\s me?ods1 sci5tifically correct1 h be5 devis$ to aid 9 ! rememb]+ ( p>ticul> facts4 ,^! me?ods are bas$ :olly on ! pr9ciple t t is mo/ easily recall$ :i* is associat$ 9 our m9ds ) ! mo/ complex & elaborate gr\p+s ( relat$ ideas4 ,sid5ote3 ,me?ods ( ,pick ,?us1 ,pick1 9 ,memory & ,its ,doctors1 among o!r devices1 pres5ts a well-kn[n figure-alphabet z ( aid 9 rememb]+ numb]s4 ,ea* figure ( ! ,arabic notation is repres5t$ by "o or m lett]s1 & ! numb] to be recall$ is translat$ into su* lett]s z c be/ be arrang$ into a cat* ^w or phrase4 ,to quote3 ,! mo/ common figure-alphabet is ?is3 #a #b #c #d #e #f #g #h #i #j t n m r l % g f b s d j k v p o * c g qu z ,to briefly %[ its use1 suppose x is desir$ to fix #a1adb feet 9 a second z ! velocity ( s\nd1 t1 t1 r1 n1 are ! lett]s & ord] requir$4 ,fill up ) v[els =m+ a phrase l 'tight run' & connect x by "s su* flight ( ! imag9ation z t if a man tri$ to keep up ) ! velocity ( s\nd1 he w\ld h a 'tight run4' ,sid5ote3 ,sci5tific ,p$agogy ,! same pr9ciple is at ! basis ( all effici5t p$agogy4 ,! compet5t tea*] endeavors by "s association ( ideas to l9k e new fact ) ^? facts :i* ! pupil already has acquir$4 ,9 ! pursuit ( ?is me?od ! tea*] w comp>e all t is f> (f & =eign to some?+ t is ne> home1 mak+ ! unkn[n pla9 by ! example ( ! kn[n1 & connect+ all ! in/ruction ) ! p]sonal exp]i5ce ( ! pupil--if ! tea*] is to expla9 ! di/ance ( ! sun f ! e>?1 let him ask1 ',if anyone !re 9 ! sun fir$ (f a cannon /raight at y1 :at %\ld y d8' ',get out ( ! way1' w\ld be ! answ]4 ',no ne$ ( t1' ! tea*] might reply2 'y may quietly g to sleep 9 y\r room & get up aga92 y may wait till y\r confirmation day1 y may le>n a trade1 & gr[ z old z ,i am--!n only w ! cannon-ball be gett+ ne>1 !n y may jump to "o side6 ,see1 s great z t is ! sun's di/ance6' ,we %all n[ %[ y h[ to apply ?is pr9ciple 9 improv+ y\r memory & 9 mak+ a m complete use ( y\r really va/ /ore ( k4 ,rule ,i4 ,make sy/ematic use ( y\r s5se-organs4 ,sid5ote3 ,h[ to ,rememb] ,names ,d y f9d x difficult to rememb] names8 ,x is because y d n l9k !m 9 y\r m9d ) en\gh associations4 ,e "t a man is introduc$ to y1 look ab\t y4 ,:o is pres5t8 ,take note ( z _m & z great a v>iety ( surr\nd+ facts & circum/ances z possible4 ,?9k ( ! man's "n1 & take ano!r look at 8 face1 8 dress1 8 physique4 ,?9k ( 8 "n1 & at ! same "t 8 voice & mann]4 ,?9k ( 8 "n1 & m>k ! place :]e y are n[ = ! fir/ "t meet+ him4 ,?9k ( 8 "n 9 conjunction ) ! "n & p]sonality ( ! fri5d :o pres5t$ him4 ,memory is n a di/9ct faculty ( m9d 9 ! s5se t "o man is g5]\sly end[$ 9 t respect :ile ano!r is defici5t4 ,memory1 z mean+ ! p[] ( volunt>y recall1 is :olly a "q ( tra9$ habits ( m5tal op]ation4 ,y\r memory is j z good z m9e or any o!r man's4 ,x is y\r indiff]5ce to :at y w\ld call irrelevant facts t is at fault4 ,!re=e1 cultivate habits ( obs]vation4 ,=tify ! obs]v$ facts y wi% to recall ) a multitude ( outside associations4 ,nev] re/ ) a m]e halfway k ( ?+s4 ,sid5ote3 ,five ,ex]cises = ,develop+ ,obs]vation ,to assi/ y 9 tra9+ y\rself 9 ^? habits ( obs]vation t make a good memory ( outside facts1 we app5d ! foll[+ ex]cises3 a4 ,walk sl[ly ?r\gh a room ) :i* y are n famili>4 ,!n make a li/ ( all ! cont5ts ( ! room y c recall4 ,d ?is e day = a week1 us+ a diff]5t room ea* "t4 ,d x n half-he>t$ly1 b z if y\r life dep5d$ on y\r ability to rememb]4 ,at ! end ( ! week y w be surpris$ at ! improvem5t y h made4 b4 ,z y walk along ! /reet1 obs]ve all t occurs 9 a space ( "o block1 ?+s he>d z well z ?+s se54 ,two h\rs lat] make a li/ ( all y c recall4 ,d ?is twice a day = t5 days4 ,!n comp>e results4 c4 ,make a practice ( rec\nt+ ea* night ! incid5ts ( ! day4 ,! prospect ( hav+ ?is to d w cause y unconsci\sly to obs]ve m att5tively4 ,?is is ! me?od by :i* ,?url[ ,we$ acquir$ 8 ph5om5al memory4 ,z a "y man ) political ambitions he _h be5 mu* tr\bl$ by 8 inability to recall names & faces4 ,s he began ! practice ea* night ( tell+ 8 wife ! mo/ m9ute details ( incid5ts t _h occurr$ dur+ ! day4 ,he kept ?is up = fifty ye>s1 & x s tra9$ 8 p[]s ( obs]vation t he became z well kn[n = 8 unfail+ memory z = 8 political adroitness4 d4 ,glance once at an outl9e map ( "s ,/ate4 ,put x out ( sight & draw "o z ne>ly l x z y c4 ,!n comp>e x ) ! orig9al4 ,d ?is frequ5tly4 ,sid5ote3 ,inv5tion & ,?\ght-,memory e4 ,h "s "o read y a s5t5ce out ( a book & y !n repeat x4 ,d ?is daily1 gradually increas+ ! l5g? ( ! quotation f %ort s5t5ces to :ole p>agraphs4 ,try to f9d out :at is ! extreme limit ( y\r ability 9 ?is respect comp>$ ) t ( o!r memb]s ( y\r family4 ,rule ,,ii4 ,fix ideas by _! associates4 ,!re are o!r ?+s to be rememb]$ besides facts ( outside obs]vation4 ,y are n "o ^: life is pass$ entirely 9 a physical _w4 ,y live also )94 ,y\r m9d is unceas+ly at "w ) ! mat]ials ( ! pa/ pa9t+ ! pictures ( ! future4 ,y are call$ ^u to s*eme1 to plan1 to devise1 to inv5t1 to compose & to =esee4 ,if all ?is m5tal "w is n wa/$ en]gy1 y mu/ be able to recall its conclusions :5 occasion requires4 ,a happy ?\ght comes to y--w y rememb] x tomorr[ :5 ! h\r = action arrives8 ,!re is b "o way to be sure1 & t is by mak+ a /udy ( ! :ole associative m5tal process4 ,review ! tra9 ( ideas by :i* y rea*$ y\r conclusion4 ,c>ry ! ?\ght on 9 m9d to its legitimate conclusion4 ,see y\rself act+ ^u x4 ,m>k its relations to o!r p]sons4 ,note all ! details ( ! m5tal picture4 ,9 o!r words1 to rememb] ?\ghts1 cultivate ?\ght-obs]vation j z y cultivate s5se-obs]vation to rememb] outside matt]s4 ,sid5ote3 ,?ree ,ex]cises = ,develop+ ,?\ght-,memory ,to tra9 y\rself 9 ?\ght-memory1 use ! foll[+ ex]cises3 a4 ,e morn+ at eight o'clock1 %>p on ! m9ute1 fix ^u a c]ta9 idea & det]m9e to recall x at a c]ta9 h\r dur+ ! day4 ,put y\r :ole w into ?is resolution4 ,try to imag9e :at activities y w be engag$ 9 at ! appo9t$ h\r1 & ?9k ( ! *os5 idea z id5tifi$ ) ^? activities4 ,associate x 9 y\r m9d ) "s object t w be at h& :5 ! set "t comes4 ,hav+ ?us fix$ ! idea 9 y\r m9d1 =get x4 ,d n ref] to x 9 y\r ?\ghts4 ,) practice y w f9d y\rself automatically c>ry+ out y\r own ord]s4 ,p]si/ 9 ?is ex]cise = at lea/ ?ree mon?s4 b4 ,e night :5 y retire fix ^u ! h\r at :i* y wi% to get up 9 ! morn+4 ,9 connection ) y\r wak+ at t h\r1 ?9k ( all ! s\nds t w be apt to be occurr+ at t p>ticul> "t4 ,b> e o!r ?\ght f y\r consci\sness & fall asleep ) ! int5se det]m9ation to arise at ! "t set4 ,by all means1 get up in/antly :5 y awak54 ,keep up ?is ex]cise & y w soon be able to awak5 at any h\r y may wi%4 ,sid5ote3 ,h[ to ,compel ,recollection c4 ,e morn+ outl9e ! g5]al plan ( y\r activities = ! day4 ,select only ! important ?+s4 ,d n bo!r ) ! details4 ,det]m9e ^u ! logical ord] = y\r day's "w4 ,?9k n s mu* ( h[ y are to d ?+s z ( ! ?+s y are to d4 ,keep y\r m9d on results4 ,& hav+ made y\r plan1 /ick to x4 ,be y\r own boss4 ,let no?+ tempt y f y\r set purpose4 ,make ?is daily plann+ a habit & hold to x ?r\gh life4 ,x w give y a great lift t[>d :atev] prize y seek4 ,rule ,,iii4 ,se>* sy/ematically & p]si/5tly4 ,:5 once y h />t$ ^u an ef=t at recollection1 p]sev]e4 ,! date or face or ev5t t y wi% to recall is b\nd up ) a multitude ( o!r facts ( obs]vation & ( y\r m9d life ( ! pa/4 ,success 9 recall+ x dep5ds simply ^u y\r ability to hit ^u "s idea s indissolubly associat$ ) ! object ( se>* t ! recall ( "o automatically recalls ! o!r4 ,consequ5tly ! ?+ to d is to hold y\r att5tion to "o def9ite l9e ( ?\ght until y h exhau/$ its possibilities4 ,y mu/ pass 9 review all ! associat$ matt]s & suppress or ignore !m until ! "r "o comes to m9d4 ,?is may be a %ort-cut process or a r\ndab\t process1 b x w br+ results n9e times out ( t51 & if habitually p]si/$ 9 w greatly improve y\r p[] ( volunt>y recall4 ,sid5ote3 ,=mation ( ,correct ,memory ,habits ,rule ,,iv4 ,! in/ant y recollect a ?+ to be done1 d x4 ,e idea t memory ?ru/s into y\r consci\sness c>ries ) x ! impulse to act ^u x4 ,if y fail to d s1 ! matt] may n aga9 occur to y1 or :5 x does x may be too late4 ,y\r m5tal me*anism w s]ve y fai?fully only z long z y act ^u its sugge/ions4 ,sid5ote3 ,,n[6 ,?is is z true ( bodily habits z ( bus9ess affairs4 ,! "t to act ^u an important matt] t j n[ comes to m9d is n tomorr[ or a little lat]1 b ,,n[4 ,:at y d f mom5t to mom5t tells ! /ory ( y\r c>e]4 ,ideas t come to y %\ld be comp>$ z to _! relative importance4 ,b d ?is hone/ly4 ,d n be sway$ by di/ract+ impulses t inadv]t5tly slip 94 ,& hav+ gaug$ _! importance give free re9 at once to ! impulse to d ev]y?+ t %\ld n make way = some?+ m important4 ,sid5ote3 ,p]si/5ce1 ,accuracy1 ,dispat* ,if1 = any reason1 action mu/ be def]r$1 fix ! matt] 9 y\r m9d to be call$ up at ! prop] "t4 ,drive all o!r ?\ghts f y\r consci\sness4 ,give y\r :ole att5tion to ?is "o matt]4 ,det]m9e ! exact mom5t at :i* y wi% x to be recall$4 ,!n put y\r :ole self into ! det]m9ation to rememb] x at precisely ! "r mom5t4 ,& f9ally1 & p]haps mo/ important ( all1-- ,rule ,v4 ,h "s sign or tok54 ,?is memory signal may be any?+ y *oose1 b x mu/ someh[ be directly connect$ ) ! h\r at :i* ! ma9 ev5t is to be recall$4 ,sid5ote3 ,memory ,signs & ,tok5s ,make a bus9ess ( obs]v+ ! memory signs or tok5s y h be5 habitually us+4 ,practice tagg+ ^? matt]s y wi% to recall ) ! labels t =m a "p ( y\r m5tal ma*9]y4 ,make x a habit to d ?+s :5 !y ought to be done & 9 ! ord] 9 :i* y ought to d !m4 ,habits l ?is are pa?s along :i* ! m9d moves1 pa?s ( lea/ resi/ance to ^? qualities ( promptness1 en]gy1 p]si/5ce1 accuracy1 self-control1 & s on1 t create success4 ,success 9 bus9ess1 success 9 life1 c come only ?r\gh ! =mation ( "r habits4 ,a "r habit c be delib]ately acquir$ only by do+ a ?+ consci\sly until x comes to be done unconsci\sly & automatically4 ,sid5ote3 ,! ,m5tal ,comb9ation ,reveal$ ,e man1 consci\sly or unconsci\sly1 =ms 8 own memory habits1 good or bad4 ,=m y\r memory habits consci\sly accord+ to ! laws ( ! m9d1 & 9 good "t !y w act unconsci\sly & ) ma/]ful precision4 ',amid ! %ad[s ( ! pyramids1' ,bonap>te said to 8 soldi]s1 'tw5ty c5turies look d[n ^u y1' & animat$ !m to action & victory4 ,b all ! c5turies1 says ,w4,h4 ,grove1 & ! et]nities1 & ,god1 & ! univ]se1 look d[n ^u u--& dem& ! highe/ culture ( body1 m9d & _s4 ,a good memory is y\rs = ! mak+4 ,b y mu/ make x4 ,we c po9t ! way4 ,y mu/ act4 ,! laws ( ,association & ,recall are ! comb9ation t w unlock ! treasure-vaults ( memory4 ,apply ^! laws1 & ! ri*es ( exp]i5ce w be available to y 9 e ne$4 99 99 99 99 99 ,! purpose ( ?is book has be5 to make cle> c]ta9 m5tal pr9ciples & processes1 namely1 ^? ( ,ret5tion1 ,association & ,recall4 ,incid5tally1 z ) e book 9 ?is ,c\rse1 x conta9s "s facts & in/ructions ( imm$iate practical utility4 ,b prim>ily x is int5d$ only to help prep>e y\r m9d to und]/& a sci5tific sy/em = success-a*ievem5t t w be unfold$ 9 subsequ5t volumes4